Jonathan Glazer is an English filmmaker known for his directing work in feature films, music videos, and commercials. He first found fame for directing innovative music videos for artists like Radiohead and Jamiroquai in the 1990s. Glazer's style is characterized as dark and abstract; he explores unconventional storylines and breaks conventions while suiting the artists' styles. He also directed many memorable commercials through an unorthodox approach that makes the ads intense, mysterious, and very memorable through the use of dark lighting and deserted atmospheres.

1. Case study

2. Who is Jonathan
Glazer?
Jonathan Glazer was born March 1965 In
London. He is an English filmmaker,
whose directing work includes feature
films, music videos and commercials.
Jonathan has been one of the world’s
leading commercials and music video
directors for a number of years now.
He first found fame for his ground
breaking work on Radiohead’s ‘Street
Spirit’ and Jamiroquai’s Multi-MTV award
winning ‘Virtual Insanity’ video. Although
he is heavily involved in the music video
industry, some of his most recognised
work are in his commercials. Such as
1999′s landmark Guinness ‘Surfer’.

3. His MusicVideos
• Radiohead- Sweet Spirit
•Jamiroquai - Virtual Insanity
•Richard Ashcroft – Song for lovers
•Nick Cave & The Bad Seeds – Into
My Arms
•UNKLE – Rabbit In Your
Headlights
•Blur – Universal
•Radiohead – Karma Police
•Massive Attack- Karmacoma
http://www.youtube.com/watch?v=Br
ZTNhW44-o
http://www.youtube.com/watch?v=4JkIs
37a2JE
http://www.youtube.com/watch?v=nsg1
y2ZrPfA

4. His Work
Glazer takes a preference in directing music videos for Indi artists
such as Radiohead. His style in my opinion is dark and abstract. In
music videos especially he’s recognised for his dark lighting and
‘twisted’ storylines. He explores but also breaks many conventions of
the Indi genre. His creativity in his storylines tend to create confusion
and mystery, but it is certainly tailored to fans/audiences of the
genre. His style of creating music videos also suit the way the artists
are represented to their audiences.

5. His Commercials
Kodak: "Husband To Be"
Pretty Polly: "Linda 2"
Mazda: "Shock ff the New"
AT&T: "Chief Executive's Wife"
Club Med: "City"
AT&T: "Sales Director"
Nike: "Frozen Moment" (1996)
Nike: "Guerrilla Tennis"
Caffery's: "New York"
Nike: "Parklife" (1997)
Guinness: "Surfer" (March 1999)
Guinness: "Swim black" (May
1999)
Levi Strauss: "Kung Fu" (January
2000)
Stella Artois (January 2000):
"Last Orders"
"Devil's Island"
Volkswagen Polo:
"Protection" (January 2000)
Wrangler: "Whatever You
Ride" (May 2000)
Guinness: "Dreamer"
(April 2001)
Levi Strauss: "Odyssey"
(January 2002)
Stella Artois: "Ice Skating
Priests" (April 2006)
Sony BRAVIA: "Paint"
(October 2006)
Motorola
Red (unreleased) (December
2006)
Sony 3D TV (June 2010)
http://www.youtube.com/watch?v=6cDj
1T-7KaA
http://www.youtube.com/watch?v=rC-
wPteyl6U

6. His Work
Like his music videos there is a sinister aspect to Glazer’s commercials.
Yet again he uses his abstract style to sell certain products. An example is
his commercial for Levi jeans, it is not the conventional way we see
clothing be advertised, it is very intense and the dark lighting creates a
mysterious and deserted atmosphere. However because of this the
commercial is very memorable and yet again leaves a question in the
mind of the audience.
http://www.youtube.com/watch?v=qY1T4YAzs14