Case study
Who is Jonathan
Glazer?
Jonathan Glazer was born March 1965 In
London. He is an English filmmaker,
whose directing work includes feature
films, music videos and commercials.
Jonathan has been one of the world’s
leading commercials and music video
directors for a number of years now.
He first found fame for his ground
breaking work on Radiohead’s ‘Street
Spirit’ and Jamiroquai’s Multi-MTV award
winning ‘Virtual Insanity’ video. Although
he is heavily involved in the music video
industry, some of his most recognised
work are in his commercials. Such as
1999′s landmark Guinness ‘Surfer’.
His MusicVideos
• Radiohead- Sweet Spirit
•Jamiroquai - Virtual Insanity
•Richard Ashcroft – Song for lovers
•Nick Cave & The Bad Seeds – Into
My Arms
•UNKLE – Rabbit In Your
Headlights
•Blur – Universal
•Radiohead – Karma Police
•Massive Attack- Karmacoma
http://www.youtube.com/watch?v=Br
ZTNhW44-o
http://www.youtube.com/watch?v=4JkIs
37a2JE
http://www.youtube.com/watch?v=nsg1
y2ZrPfA
His Work
Glazer takes a preference in directing music videos for Indi artists
such as Radiohead. His style in my opinion is dark and abstract. In
music videos especially he’s recognised for his dark lighting and
‘twisted’ storylines. He explores but also breaks many conventions of
the Indi genre. His creativity in his storylines tend to create confusion
and mystery, but it is certainly tailored to fans/audiences of the
genre. His style of creating music videos also suit the way the artists
are represented to their audiences.
His Commercials
Kodak: "Husband To Be"
Pretty Polly: "Linda 2"
Mazda: "Shock ff the New"
AT&T: "Chief Executive's Wife"
Club Med: "City"
AT&T: "Sales Director"
Nike: "Frozen Moment" (1996)
Nike: "Guerrilla Tennis"
Caffery's: "New York"
Nike: "Parklife" (1997)
Guinness: "Surfer" (March 1999)
Guinness: "Swim black" (May
1999)
Levi Strauss: "Kung Fu" (January
2000)
Stella Artois (January 2000):
"Last Orders"
"Devil's Island"
Volkswagen Polo:
"Protection" (January 2000)
Wrangler: "Whatever You
Ride" (May 2000)
Guinness: "Dreamer"
(April 2001)
Levi Strauss: "Odyssey"
(January 2002)
Stella Artois: "Ice Skating
Priests" (April 2006)
Sony BRAVIA: "Paint"
(October 2006)
Motorola
Red (unreleased) (December
2006)
Sony 3D TV (June 2010)
http://www.youtube.com/watch?v=6cDj
1T-7KaA
http://www.youtube.com/watch?v=rC-
wPteyl6U
His Work
Like his music videos there is a sinister aspect to Glazer’s commercials.
Yet again he uses his abstract style to sell certain products. An example is
his commercial for Levi jeans, it is not the conventional way we see
clothing be advertised, it is very intense and the dark lighting creates a
mysterious and deserted atmosphere. However because of this the
commercial is very memorable and yet again leaves a question in the
mind of the audience.
http://www.youtube.com/watch?v=qY1T4YAzs14

Jonathan glazer

  • 1.
  • 2.
    Who is Jonathan Glazer? JonathanGlazer was born March 1965 In London. He is an English filmmaker, whose directing work includes feature films, music videos and commercials. Jonathan has been one of the world’s leading commercials and music video directors for a number of years now. He first found fame for his ground breaking work on Radiohead’s ‘Street Spirit’ and Jamiroquai’s Multi-MTV award winning ‘Virtual Insanity’ video. Although he is heavily involved in the music video industry, some of his most recognised work are in his commercials. Such as 1999′s landmark Guinness ‘Surfer’.
  • 3.
    His MusicVideos • Radiohead-Sweet Spirit •Jamiroquai - Virtual Insanity •Richard Ashcroft – Song for lovers •Nick Cave & The Bad Seeds – Into My Arms •UNKLE – Rabbit In Your Headlights •Blur – Universal •Radiohead – Karma Police •Massive Attack- Karmacoma http://www.youtube.com/watch?v=Br ZTNhW44-o http://www.youtube.com/watch?v=4JkIs 37a2JE http://www.youtube.com/watch?v=nsg1 y2ZrPfA
  • 4.
    His Work Glazer takesa preference in directing music videos for Indi artists such as Radiohead. His style in my opinion is dark and abstract. In music videos especially he’s recognised for his dark lighting and ‘twisted’ storylines. He explores but also breaks many conventions of the Indi genre. His creativity in his storylines tend to create confusion and mystery, but it is certainly tailored to fans/audiences of the genre. His style of creating music videos also suit the way the artists are represented to their audiences.
  • 5.
    His Commercials Kodak: "HusbandTo Be" Pretty Polly: "Linda 2" Mazda: "Shock ff the New" AT&T: "Chief Executive's Wife" Club Med: "City" AT&T: "Sales Director" Nike: "Frozen Moment" (1996) Nike: "Guerrilla Tennis" Caffery's: "New York" Nike: "Parklife" (1997) Guinness: "Surfer" (March 1999) Guinness: "Swim black" (May 1999) Levi Strauss: "Kung Fu" (January 2000) Stella Artois (January 2000): "Last Orders" "Devil's Island" Volkswagen Polo: "Protection" (January 2000) Wrangler: "Whatever You Ride" (May 2000) Guinness: "Dreamer" (April 2001) Levi Strauss: "Odyssey" (January 2002) Stella Artois: "Ice Skating Priests" (April 2006) Sony BRAVIA: "Paint" (October 2006) Motorola Red (unreleased) (December 2006) Sony 3D TV (June 2010) http://www.youtube.com/watch?v=6cDj 1T-7KaA http://www.youtube.com/watch?v=rC- wPteyl6U
  • 6.
    His Work Like hismusic videos there is a sinister aspect to Glazer’s commercials. Yet again he uses his abstract style to sell certain products. An example is his commercial for Levi jeans, it is not the conventional way we see clothing be advertised, it is very intense and the dark lighting creates a mysterious and deserted atmosphere. However because of this the commercial is very memorable and yet again leaves a question in the mind of the audience. http://www.youtube.com/watch?v=qY1T4YAzs14