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Effective Product Roadmap Management

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These slides talk about how we have evolved the way to work with the Product Roadmap in regards to the internal and external changes that made lastminute.com group keep growing.

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Effective Product Roadmap Management

  1. 1. @vanesa_tejada www.vanesatejada.com Effective Product Roadmap Management
  2. 2. Vanesa Tejada Programme Manager Productivity Lover Visual Facilitator @vanesa_tejada www.vanesatejada.com
  3. 3. Continuous improvement is a marathon
  4. 4. 2015
  5. 5. “How a project portfolio is born, grows and dies” The experience continued CAS2015 2015
  6. 6. The Switch We acquired lastminute.com Bravofly Rumbo Group became lastminute.com group 2015
  7. 7. The Challenge Manage lastminute.com products in our platform Less than a year People’s uncertainty 2015
  8. 8. First time working for a Chief Product Officer New role New manager 2015 "I need to have visibility of our key activities, I want people working together and aligned, I need you to highlight any impediments"
  9. 9. Our Goal Prioritise integration tasks Work aligned Ensure coordination 2015
  10. 10. How did we do it? 2015 Quarterly Roadmap Review Prioritize next integration tasks Managers, Stakeholders, Task owners Physical roadmap - Quarter view White board and post-it Quarterly meeting - 2 days in person in the Madrid office
  11. 11. How did we do it? 2015 Weekly Review Follow-up progress and deal with blockers Managers*, Stakeholders*, Task owners Digital roadmap - Year view Google Spreadsheet Weekly meeting - 30/45min Remote
  12. 12. Quarterly Roadmap Review Alignment Our operations Weekly Tasks Follow-up Alignment 2015
  13. 13. 2015 Task Management Constant communication People interactions are expensive but high value Wrap-up
  14. 14. 2016
  15. 15. We changed Internal reorganization Continuous improvement Market & customer needs 20152016
  16. 16. The Switch Goodbye to old platforms! Welcome the new ones! Feature parity 20152016
  17. 17. Our Goal Alignment Visibility Communication 20152016
  18. 18. New Challenge One product Diverse teams Switzerland, Spain, India 20152016
  19. 19. “NPI” Attack! 20152016
  20. 20. Back to basics People + Interactions + Artifacts Improve using feedback 20152016
  21. 21. Higher perspective Sprint Planning + Daily Scrum + Sprint Review Qn Roadmap Review + Weekly KPIs + Team Demo 20152016
  22. 22. Same goals Common direction Let's do it together! Why a roadmap? 20152016
  23. 23. Our roadmap is dynamic “This is our plan today, let’s start and adjust as needed” Respond to change over following a plan 20152016
  24. 24. How did we give visibility? 20152016 Different versions Communication problems
  25. 25. How did we give visibility? 20152016 Different versions Communication problems One individual document Shared across the company
  26. 26. 20152016 One company wide message Changes tracked Easy to copy&paste Limited space Effectiveness
  27. 27. 20152016 goal Ex: Replace map by GooglePlatform name Platform name 2016 – 3Q 2016 – 4Q2016 – 2Q2016 - IQ Platform name goalgoal goal goal Platform name Ex: New filers in the Map goal goal goal goal goal goal Platform name Example: New integration of providersPlatform name goalPlatform name goal
  28. 28. CPO goes on holidays What do we do with the old and new platforms?!?! The Switch 20152016 "If we reach XX% of CVR then we move all the traffic"
  29. 29. The Switch New CPO Lean Startup evangelist Build-Measure-Learn 20152016 Why? Why? Why? Data, data, data...
  30. 30. Data rules People checked numbers daily All roles tried to make an impact Increased investment in tracking We wanted to learn faster 20152016
  31. 31. What happened last year? Review achievements, events and changes Learn from our decisions and experiences Our Roadmap Journey 20152016
  32. 32. 20152016 Hurry up!Change Good news! Holidays People leaving New site Delay 2016 – 3Q 2016 – 4Q2016 – 2Q2016 - IQ Lack of visibility New site Team issues ZZ left Sunset Demo ConflictConflict KPI review Postponed Good news! Delay Christmas Live!
  33. 33. Our Roadmap Journey “Past helps us to understand the present and improve our future” 20152016
  34. 34. How did we do it? 20152016 Alignment on the vision, business goals and priorities Visibility on roadmap progress and business performance data Communication of features and roll-outs that impact our customers
  35. 35. How did we do it? 20152016 Alignment on the vision, business goals and priorities Visibility on roadmap progress and business performance data Communication of features and roll-outs that impact our customers Quarterly Roadmap Review Product Increment Communication KPIs Review, Team Demo, Public Roadmap
  36. 36. How did we do it? Quarterly Roadmap Review Prioritize next quarter features for the new platform Managers, Stakeholders, Product Owners, Developers* Physical roadmap - Year view Wall and post-it Quarterly meeting - 2 days in person in the Madrid office 20152016
  37. 37. How did we do it? Weekly Roadmap Review Deal with blockers in the current month Managers*, Stakeholders, Product Owners Digital roadmap - Monthly view JIRA Weekly meeting - 1hr Remote 20152016
  38. 38. How did we do it? KPIs Review Learn from data to make better decisions Managers, Stakeholders, Product Owners, Developers* A/B Testing results Google Slides Weekly meeting - 1hr Remote 20152016
  39. 39. How did we do it? Team Demo Demo next product increment Get feedback from Stakeholders Managers, Stakeholders, Product Owners, Developers Preview of our product Google Slides Biweekly meeting - 45min Remote 20152016
  40. 40. How did we do it? Product Increment communication Communicate new features live and roll-out news Product Owners Email Google Group As needed 20152016
  41. 41. As needed* Product Increment Communication Weekly KPIs Review Visibility Weekly Roadmap Review Alignment Biweekly Team Demo Visibility Quarterly Roadmap Review Alignment 20152016 Our Operations Feature blockers in the month Focus on planning features
  42. 42. 2015 Task Management Features Planning Constant communication One product multiple teams People interactions are expensive but high value More data fewer opinions Features planning is rigid 2016 Wrap-up
  43. 43. 2017
  44. 44. The Switch We built habits! We are proud! Let’s make it public! 201520162017
  45. 45. The Switch New platforms live! Feature parity done! What should we build now? 201520162017
  46. 46. The Challenge Time to discover! What are our goals? How can we measure them? 201520162017
  47. 47. Our Goal Goals oriented roadmap Goals have initiatives 201520162017
  48. 48. How to define the roadmap? Impact mapping Initiatives are hypotheses Data validates hypotheses 201520162017
  49. 49. Q3 Q4Q2Q1 Goal Goal Initiative Initiative Initiative Initiative Initiative Initiative Initiative Initiative Goal Initiative Initiative Initiative Initiative Initiative Initiative Goal Stream of work InitiativeInitiative Initiative Initiative Initiative Initiative Initiative Initiative Initiative Initiative Initiative Initiative Initiative Initiative
  50. 50. Initiative We believe that … hypothesis Goal We’ll be right if Goal MM MM MM Success criteria/KPI ><= KPI Success criteria/KPI ><= KPI Success criteria/KPI ><= KPI
  51. 51. 201520162017 One shared folder with all our materials One source of truth Effectiveness
  52. 52. Present plans Discover goals Amend the roadmap 201520162017 Quarterly Product Reviews
  53. 53. Before 201520162017 ❏ Book rooms and create appointments ❏ Define the agenda - outcomes, topics, drivers, dynamics ❏ Invite people in person/remotely ❏ Open an email thread to introduce the event and share the agenda ❏ Update the agenda in the appointments ❏ Ask for support from 'events team' for the catering & dinner ❏ Create a reminder to keep people posted every friday ❏ Create a reminder to confirm the catering and dinner 1w before ❏ Create a reminder to check slides 5 days before the event ❏ Prepare slides template in a shared Google Drive folder ❏ Send an email to the drivers to clarify expectations ❏ Ensure the physical roadmap is up-to-date ❏ Prepare the room with fruit, sweets, markers, post-it, boards and the speaker 'kit'
  54. 54. Agenda is key 201520162017 Worth discussing in person Who do we need? Decision makers in person Other attendees remotely
  55. 55. Plan 30-45min Committed Goals Present the plan Get feedback Type of topics 20152016 Quick updates 30min Goals refinement Current status Inform 2017 Product Discovery 90-120min Problems and opportunities Build understanding Story Maps, World Café
  56. 56. Welcome ● Icebreakers ● Games ● Surprises Let’s start! 201520162017
  57. 57. During ● Online outcomes ● Agenda timings on post-it ● Breaks & check emails ● Strong moderator role 201520162017
  58. 58. The dinner Work hard & have fun Best team building ever! 201520162017
  59. 59. Closing 201520162017 What to build over when to deliver it Upstream flow Physical roadmap changed
  60. 60. After ❏ Take pictures of every board ❏ Upload pictures to the event folder ❏ Ensure slides are the last version ❏ Close email thread Thanks to all & access to info here! ❏ Add next actions to my Inbox/Trello ❏ Do expenses report 201520162017
  61. 61. Involve the right people Less is more Get feedback in person Breaks, lunch and dinner Avoid forms... Effectiveness 201520162017
  62. 62. Time is money Use people’s time carefully They will stop doing other things Expensive session 201520162017
  63. 63. Our operations in 2016 were... 201520162017 As needed* Product Increment Communication Weekly KPIs Review Visibility Weekly Roadmap Review Alignment Biweekly Team Demo Visibility Quarterly Roadmap Review Alignment
  64. 64. Our operations now 201520162017 As needed* Product Increment Communication Weekly KPIs Review Visibility Biweekly Product Demo Visibility Quarterly Product Review Alignment Monthly Goals Refinement Discovery Now in Workplace! More focus on last product increment impact + Monthly Roadmap Review after the demo More focus on discovery
  65. 65. 2015 Task Management Features Planning Goals Oriented Constant communication One product multiple teams Data Driven Decisions People interactions are expensive but high value More data fewer opinions Features planning is rigid Goals encourage people to discover solutions 2016 2017 Wrap-up
  66. 66. 2018?
  67. 67. Change is a constant We changed the way we do things We will make even more changes 201520162017??
  68. 68. Next challenges Balance product discovery and implementation better Optimize our operations - tools and presentations Deal with the excess of data 201520162017??
  69. 69. Thanks to my colleagues Their feedback and support is key
  70. 70. @vanesa_tejada www.vanesatejada.com Thanks! Questions & feedback are welcome
  71. 71. Sources Icons by icons8.com Images by lastminute.com group and Unsplash Photos Sketches by Vanesa Tejada

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