Artist Development Plan - R&B Artist Isaiah Falls

1. 1-Year Artist Development Plan
Management Name: Raymond Johnson
Artist Name: Isaiah Falls
Artist Website URL: https://isaiah-falls.com
Executive Summary
The artist is a talented musician from Orlando, Florida, a city with a diverse music scene.
Drawing inspiration from his musical upbringing and the energy of his surroundings, he creates
honest and original music that connects with listeners. His strong songwriting and unique blend
of genres have already attracted attention within the music industry.
With several albums already released, he has a solid foundation and understands the importance
of staying true to his style while using social media and streaming platforms to reach more fans.
He has implemented a clear strategy to grow his audience and make a lasting impact.
Moving forward, the artist plans to release a new single to maintain momentum and keep his
audience engaged. This plan includes a detailed timeline for writing, recording, and promoting
the single, as well as strategies to expand his fanbase, book live shows, and secure media
coverage. By following these steps, the artist aims to strengthen his presence, reach more
listeners, and stand out in the music industry.
Artist Development Stages
Current Stage: Promising
Justification:
The artist is currently at the development promising stage because he is gaining industry
attention as a “rapidly emerging” and “rising” in the R&B scene. He has recently released a
debut album “LVRS PARADISE”. Also, he has been recognized by Billboard as the “artist to
watch 2025” and has a growing fan base.
Future Stage: Established
Justification:
To help this artist grow from promising to established, the focus would on supporting his
creative vision and helping him perfect the unique sound and style. Work on expanding his
audience by increase promotion of his music on streaming platforms, building a more engaging
presence on social media, and connecting with fans through live shows and events.
Collaborations with other artists and producers to open new doors and introduce the artist to
different audiences. Invest in high-quality visuals and telling a powerful story, making sure every
release is memorable and true to his brand.

2. Have a regular release schedule for fans to have access to new music, utilize press releases to
promote new and upcoming concerts and album releases, and playlist placements to increase
overall visibility.
Sound Evaluation & Reference Points
Genre & Sound:
The artist main genre is R&B. His music mixes in a lot of other styles like soul, hip-hop, indie
rock, and some pop and jazz. His sound is smooth, modern, and creates an emotional vibe.
His songs are a range of feelings with a focus on love, heartbreak, and figuring yourself out. The
artist has talent for telling a story through his music by sharing personal moments and setting a
mood. His tracks like “Pain In My Voice” and LVRS PARADISE show how he blends real
emotion with his memorable rhythms.
Musically, there is room to grow. By mixing different genres and working/collaborating with
others, it could take R&B in a new direction. By continuing to develop, he looks to be on track to
creating a sound that will crossover to mainstream and other countries.
Comparable Artists in Main Genre:
Mainstream-Epic Artists:
Artist: Teyana Taylor
Link: https://www.instagram.com/teyanataylor
Artist: Chris Brown
Link: Chris Brown Official Site
Artist: Usher
Link: https://www.usherworld.com
Established Artists:
Artist: Tiana Major9
Link: Tiana Major9 Instagram
Artist: Odeal
Link: linktr.ee/iamodeal
Artist: Bryson Shakur
Link: Instagram
Promising Artists:
Artist: Flozigg
Link: https://www.instagram.com/flozigg
Artist: Taliii

3. Link: https://www.instagram.com/taliimusic
Artist: Marz
Link: https://www.tiktok.com/@marzz
Artistic Collaborations
Collaborator #1: Flozigg
Reason for Selecting:
A collaboration with Flozigg would be a smart choice because he and Isaiah Falls already have a
musical collaboration, on their track "Worst Time" and other joint projects. Working together
again would allow them to blend their R&B styles, share each other's audiences, and build on the
history that has connected with listeners. Flozigg is also an independent artist with a similar
following and reach, making another collaboration both realistic and mutually beneficial.
Collaborator #2: Odeal
Reason for Selecting:
A collaboration with Odeal is a great option because their previous song "Searching" received
great feedback from both fans and critics. Odeal’s blend of R&B and afrobeats brings a new vibe
to Isaiah Falls’ music. Collaborating for another track would allow them to build on their
similarities and goals to reach wider audiences.
Artist Vision Statement:
Success is making music that connects people, inspires personal growth, and leaves an impact on
listeners through encouraging others to share their own stories and creativity.
Short Term Goals & Objectives
Goal #1:
Release a New Single (within 3 months)
Actualization:
Select a standout track, finalize production, and create a targeted release plan including digital
distribution and social media promotion. Build anticipation with teaser content and behind-the-
scenes footage to engage the audience before launch.
Metrics:
Track the number of streams in the first month, social media engagement (likes, shares,
comments), and playlist placements.

4. Goal #2:
Grow Social Media Following by 20% (within 3 months)
Actualization:
Post consistent, high-quality content such as short videos, live sessions, and interactive stories to
boost fan engagement and attract new followers. Collaborate with influencers or other artists to
cross-promote and reach new audiences.
Metrics:
Monitor follower growth (count), check engagement rates, and reach across all social platforms.
Goal #3:
Book and Perform at 2 local venues (within 6 months)
Actualization:
Research and contact local venues that fit the artist’s style and brand. Coordinate with promoters
to secure performance dates. Then promote the shows through radio, social media, and
partnerships with other local acts to secure large audience attendance.
Metrics:
Track number of shows booked and performed, audience turnout, and merchandise or music
sales at events.
Goal #4:
Secure a Collaboration with a Regional Artist (within 6 months)
Actualization:
Identify and contact regional artists with a similar style or fanbase and propose a mutually
beneficial collaboration. Develop a joint marketing plan to promote the release and engage both
fanbases.
Metrics:
Completion and release of the collaborative track, streaming numbers, and engagement from
both artists’ audiences.
Long Term Goals & Objectives
Goal #1:
Release an EP or Full-Length Project
Actualization:
Develop a consistent collection of songs, working with producers and collaborators to secure
high-quality production. Implement a well-planned release strategy, including music videos,
press coverage, and a release event to increase exposure.
Metrics:
Track number of streams and downloads, press features, and attendance at the release event.
Goal #2:
Build an Email List of 1,000 Engaged Subscribers

5. Actualization:
Encourage sign-ups by offering exclusive content, early access to new music, and/or special
merchandise through shows and online platforms. Maintain continuous communication with
subscribers by sharing updates, behind-the-scenes content, and special offers to keep them
engaged.
Metrics:
Track the growth of the email list, email open rates, and click rates on campaigns.
Goal #3:
Book a Regional Tour with at Least 5 Dates
Actualization:
Identify key cities with strong fan bases, connect and coordinate with local promoters and venues
to secure bookings. Promote the tour through social media, radio, and partnerships with other
artists to increase turnout.
Metrics:
Track number of tour dates booked and performed, ticket sales, and audience attendance at each
show.
Goal #4:
Secure a Feature in a Major Music Publication or Blog
Actualization:
Build networks through press releases, EPKs (electronic press kits), and exclusive previews of
upcoming work. Use past successes and personal stories to create interesting pitches for media
coverage.
Metrics:
Track articles published, how many people are interacting, and note any increase in streams or
followers.
Format of Next Release & Recording Plan
The next music release format for the artist is a single. Since the artist already has albums
released, putting out a single is the best way to keep momentum going and maintain regular
engagement with his audience. Releasing singles between larger projects helps maintain interest
and utilize timely promotion. Also this will keep his music fresh in listeners minds, while also
using this time as an opportunity to adjust playlist placements and algorithm adjustments to boost
streaming platforms.
To complete the single, the artist will need to hire a producer and a mixing/mastering engineer to
ensure the track sounds professional and polished. Additional songwriters or featured singers are
not necessary unless the specific song calls for collaboration, because the artist is experienced in
writing and performing. This is cost-effective and will allow more focus on marketing and will
build on the artist’s current skills by maintaining an efficient production process.

6. Recording Timeline
PROJECT RELEASE DATE: [Replace this text with the release date]
MONTH DAY YEAR BENCHMARK
July 20 2025 Deliver Master to Distribution
July 6 2025 Complete Mastering
June 29 2025 Complete Mixing
June 15 2025 Complete Recording
June 1 2025 Complete Songwriting
References:
Singleton, M, (2025 February 19), 21 emerging artists to watch in 2025 – Isaiah Falls”,
https://www.yardbarker.com/entertainment/articles/21_emerging_artists_to_watch_in_2025/s1__
41504477#slide_1
Vibrate, (n.d.), “Stats”, https://www.viberate.com/artist/isaiah-falls
Samuels, K, (2024 October 25), ratedr&b, “Bryson Tiller and Normandi to Headline Spotify’s
R&B “After Hours” Showcase”, https://ratedrnb.com/2024/10/bryson-tiller-normani-to-headline-
spotify-rnb-x-after-hours-showcase-dc
ASCAP, (n.d.), ASCAP Foundation, “Talent Development”,
https://www.ascapfoundation.org/programs/talent
Okon, W, (2024 March 15), Uproxx, “Uproxx Music 20: Isaiah Falls’ Voice Plays All The
Roles, He Need It To – Just Ask His “Florida Baby”, https://uproxx.com/music/isaiah-falls-
interview-florida-baby-uproxx-music-20
Denis, J, (n.d.), New Wave Mag, “10 Things We Love About Isaiah Falls”,
https://www.newwavemagazine.com/single-post/10-things-we-love-about-isaiah-falls
Vibrate, (n.d.), “More About Flozigg – Overview of Contemporary R&B musician Flozigg”,
https://www.viberate.com/artist/flozigg
Vibrate, (n.d.), “More About Isaiah Falls – Overview of Contemporary R&B musician Isaiah
Falls”, https://www.viberate.com/artist/isaiah-falls
Another Planet Entertainment, LVRS Paradise Tour, “About Isaiah Falls”,
https://apeconcerts.com/events/isaiah-falls-250801
Lamarre, C, (2024 September 25), “R&B Singer Isaiah Falls Is on a Mission to Become
Florida’s New Voice”, https://www.billboard.com/music/rb-hip-hop/isaiah-falls-florida-baby-
september-rb-hip-hop-rookie-the-month-1235783777
Hannah, R, (2024 March 11), Groover Blog, “How Do Music Genres Merge Across Boarders To
Create A Diverse Music Scene?”, https://blog.groover.co/en/tips/music-genres-merge-across-

7. borders-for-diversity-en
The Royalty Network, (n.d.), “Isaiah Falls and Odeal Introduce Their Latest Hit “Searching”,
https://www.roynet.com/isaiah-falls-and-odeal-introduce-their-latest-hit-searching
Southwell, C, (n.d.), “Artistic Vision Statement”, https://marketyourart.net/artistic-vision-
statement
Grome, J, (2023 October 25), Forbes, “The Importance of Singles and Albums in the Music
Industry”, https://www.forbes.com/councils/forbesbusinesscouncil/2023/10/25/the-importance-
of-singles-and-albums-in-the-music-industry
CD Baby, (2025 February 26), DIY Musician, “Why Releasing singles Matter (And How to Do
it Right) – Part I”, https://diymusician.cdbaby.com/music-promotion/strategies-for-releasing-a-
single
Amuse, (n.d.), “A Complete Guide to Releasing Music: Single vs Eps vs albums”,
https://www.amuse.io/en/categories/industry/promote-music/releasing-music-singles-vs-eps-vs-
albums