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INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
1	
  
	
  
Construction	
  &	
  Farm	
  Machinery	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Deere & Company (DE)
	
  
	
  
	
  
7/11 10/11 1/12 4/12 7/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14
$55
$60
$65
$70
$75
$80
$85
$90
$95
$100
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Source: FactSet Prices
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Key	
  Drivers:	
  	
  
• Brand	
  name:	
  63%	
  of	
  net	
  sales	
  originate	
  from	
  the	
  U.S.	
  and	
  Canada	
  with	
  sales	
  
expected	
  to	
  increase	
  5%	
  in	
  2014	
  due	
  to	
  improved	
  economic	
  conditions	
  and	
  brand	
  
name	
  recognition.	
  
	
  
• Agricultural	
  commodity	
  prices:	
  Corn	
  and	
  wheat	
  prices	
  are	
  expected	
  to	
  remain	
  
flat	
  with	
  an	
  increase	
  in	
  demand	
  driving	
  up	
  price.	
  DE’s	
  stock	
  price	
  is	
  heavily	
  
influenced	
  by	
  drought	
  conditions.	
  
	
  
• Global	
  expansion:	
  An	
  improved	
  global	
  economic	
  recovery	
  and	
  rise	
  in	
  housing	
  
starts	
  have	
  increase	
  sales	
  in	
  the	
  construction	
  and	
  forestry	
  division.	
  Moreover,	
  DE	
  
has	
  favorable	
  currency	
  exchange	
  rates	
  in	
  Brazil	
  in	
  China.	
  
	
  
• New	
  construction:	
  The	
  global	
  manufacturing	
  PMI	
  is	
  51.3,	
  which	
  signals	
  
expansion	
  for	
  the	
  17th	
  successive	
  month.	
  However,	
  it	
  has	
  been	
  falling	
  recently.	
  
	
  
• Technological	
  design:	
  R&D	
  costs	
  are	
  6%	
  of	
  cost	
  of	
  sales	
  and	
  will	
  keep	
  DE	
  in	
  its	
  
market	
  position	
  and	
  comply	
  with	
  Tier	
  IV	
  standards.	
  
	
  
Valuation:	
  	
  
Deere	
  was	
  valued	
  using	
  multiples	
  and	
  a	
  3-­‐stage	
  discounting	
  cash	
  flow	
  model.	
  
Based	
  on	
  multiples,	
  the	
  stock	
  is	
  slightly	
  overpriced	
  versus	
  other	
  firms.	
  On	
  a	
  DCF	
  
basis,	
  the	
  stock	
  is	
  worth	
  $84.59,	
  which	
  is	
  below	
  its	
  current	
  price	
  of	
  $93.14.	
  
	
  
Risks:	
  	
  
Threats	
  to	
  the	
  business	
  include	
  government	
  regulation,	
  a	
  global	
  economic	
  
slowdown,	
  and	
  foreign	
  currency	
  fluctuations.	
  	
  
	
  
	
  
	
  
	
  
Recommendation	
   HOLD	
  -­‐	
  UNDERWEIGHT	
  
Target	
  (today’s	
  value)	
   $84.59	
  
Current	
  Price	
   $93.14	
  
52-­‐Week	
  Price	
  Range	
   $74.90	
  -­‐	
  $96.34	
  
	
  
	
  
Share	
  Data	
   	
   	
  
Ticker:	
   DE-­‐US	
  
Market	
  Cap.	
  (Billion):	
   $24,508	
  
Inside	
  Ownership	
   	
  0.1%	
  
Inst.	
  Ownership	
   74.7%	
  
Beta	
   1.2	
  
Dividend	
  Yield	
   2.2%	
  
Payout	
  Ratio	
   21.9%	
  
Cons.	
  Long-­‐Term	
  Growth	
  Rate	
   8.0%	
  
	
  
	
  
	
   ‘11	
   ‘12	
   ‘13	
   ‘14E	
   ‘15E	
  
Sales	
  (billions)	
  
Year	
   32,013	
   36,157	
   37,795	
   37,700	
   37,812	
  
Gr	
  %	
   23.1%	
   12.9%	
   4.5%	
   -­‐0.3%	
   0.3%	
  
Cons	
   -­‐	
   -­‐	
   -­‐	
   $X.X	
   $X.X	
  
EPS	
  
Year	
   $6.73	
   $7.74	
   $9.18	
   $8.54	
   $7.90	
  
Gr	
  %	
   52.2%	
   15%	
   18.7%	
   -­‐6.9%	
   -­‐7.5%	
  
Cons	
   -­‐	
   -­‐	
   -­‐	
   $8.40	
   $7.64	
  
	
  
	
  
Ratio	
   ‘11	
   ‘12	
   ‘13	
  	
  	
  	
  	
  	
  	
  	
  	
   ‘14E	
   ‘15E	
  
ROE	
  (%)	
   45.1	
   41.4	
   41.4	
   29.4	
   24.3	
  
	
  	
  Rel	
  Industry	
   2.8	
   4.3	
   4.4	
   2.6	
   2.8	
  
NPM	
  (%)	
   8.8	
   8.5	
   9.4	
   8.4	
   7.4	
  
	
  Rel	
  Industry	
   1.4	
   1.5	
   1.6	
   1.8	
   1.6	
  
A.	
  T/O	
   0.70	
   0.69	
   0.65	
   0.62	
   0.61	
  
ROA	
  (%)	
   6.1	
   5.9	
   6.1	
   5.2	
   4.5	
  
	
  	
  Rel	
  Industry	
   8.7	
   8.6	
   9.4	
   9.1	
   9.2	
  
A/E	
   6.99	
   7.66	
   6.77	
   5.64	
   5.44	
  
	
  
	
  
Valuation	
   ‘10	
   ‘11	
   ‘12	
   ‘13	
  
P/E	
   17.6	
   11.5	
   11.2	
   9.0	
  
	
  	
  	
  	
  Rel	
  Industry	
   1.6	
   1.1	
   0.9	
   0.69	
  
P/S	
   1.3	
   1.0	
   0.9	
   0.8	
  
P/B	
   5.2	
   4.5	
   4.8	
   2.9	
  
P/CF	
   33.9	
   49.7	
   40.1	
   36.3	
  
EV/EBITDA	
   10.8	
   8.8	
   9.0	
   8.2	
  
	
  
	
  
Performance	
   Stock	
   Industry	
  
1	
  Month	
   2.1%	
   0.6%	
  
3	
  Month	
   8.5%	
   9.3%	
  
YTD	
   2.1%	
   6.8%	
  
52-­‐week	
  	
  	
  	
   6.21%	
   18.1%	
  
3-­‐year	
   4.6%	
   -­‐0.7%	
  
	
  
Contact:	
  David	
  Cheske	
  
Email:	
  dmcheske@uwm.edu	
  	
  
Phone:	
  414	
  491-­‐3581	
  
	
  
	
  
Analyst:	
  	
  David	
  Cheske	
   	
  
Summary:	
  I	
  recommend	
  a	
  hold	
  rating	
  with	
  a	
  price	
  target	
  of	
  $84.59.	
  The	
  DE	
  brand	
  name	
  
in	
  U.S.	
  and	
  Canada	
  will	
  allow	
  for	
  gains	
  in	
  market	
  share	
  and	
  added	
  value	
  for	
  customers	
  to	
  
its	
  product	
  lines.	
  However,	
  DE	
  is	
  facing	
  downward	
  industry	
  trends	
  in	
  foreign	
  markets	
  
and	
  declining	
  margins.	
  The	
  stock	
  is	
  slightly	
  overvalued	
  based	
  on	
  DCF	
  analysis.	
  
	
  
	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
2	
  
	
  
Agriculture	
  
and	
  truf,	
  
77%	
  
Construcf
on	
  and	
  
forestry,	
  
16%	
  
Financial	
  
services,	
  
6%	
  
Other	
  
revenues,	
  
1%	
  
Company	
  Overview	
  
	
  
Deere	
  &	
  Company	
  (DE)	
  is	
  a	
  global	
  manufacturer	
  of	
  agricultural	
  and	
  construction	
  machinery	
  and	
  
equipment.	
  The	
  firm	
  has	
  three	
  operating	
  segments:	
  agriculture	
  and	
  turf,	
  construction	
  and	
  forestry,	
  
and	
  financial	
  services.	
  Though	
  Deere	
  operates	
  worldwide,	
  the	
  majority	
  of	
  its	
  revenue	
  is	
  comprised	
  
from	
  U.S.	
  and	
  Canada.	
  John	
  Deere	
  provides	
  the	
  most	
  complete	
  line	
  of	
  forestry	
  machines	
  and	
  
attachments	
  available	
  in	
  the	
  world.	
  
	
  
As	
  shown	
  in	
  figure	
  1,	
  the	
  agricultural	
  and	
  turf	
  segment	
  has	
  generated	
  77%	
  of	
  sales.	
  $29.1	
  billion	
  in	
  
sales	
  was	
  derived	
  from	
  agriculture	
  and	
  turf	
  and	
  construction	
  and	
  forestry	
  generated	
  $5.9	
  billion	
  in	
  
2013.	
  These	
  segments	
  consist	
  of	
  the	
  equipment	
  manufacturing	
  platforms	
  –	
  crop	
  harvesting,	
  turf	
  
and	
  utility,	
  hay	
  and	
  forage,	
  crop	
  care,	
  tractors,	
  construction,	
  earthmoving,	
  material	
  handling	
  and	
  
forestry	
  equipment.	
  The	
  U.S.	
  and	
  Canada	
  make	
  up	
  the	
  majority	
  of	
  the	
  equipment	
  segments	
  and	
  
generated	
  $21.8	
  billion	
  in	
  sales	
  and	
  80%	
  of	
  DE’s	
  operating	
  profit	
  ($2,083	
  billion).	
  Figure	
  2	
  shows	
  the	
  
growth	
  rates	
  by	
  division.	
  Construction	
  and	
  forestry	
  is	
  the	
  most	
  cyclical	
  division	
  while	
  agriculture	
  
and	
  turf	
  is	
  less	
  cyclical.	
  	
  
	
  
The	
  financial	
  services	
  segment	
  primarily	
  finances	
  sales	
  and	
  leases	
  by	
  John	
  Deere	
  dealers	
  of	
  new	
  and	
  
used	
  equipment.	
  This	
  financial	
  services	
  operation	
  is	
  comprised	
  of	
  6%	
  of	
  sales	
  and	
  is	
  offered	
  outside	
  
the	
  U.S.	
  and	
  Canada.	
  Net	
  income	
  of	
  this	
  segment	
  totaled	
  $565	
  million	
  in	
  2013.	
  	
  	
  
	
  
Outside	
  the	
  U.S.	
  and	
  Canada,	
  DE	
  had	
  an	
  operating	
  profit	
  of	
  $996	
  million	
  in	
  2013	
  with	
  sales	
  of	
  $13.2	
  
billion.	
  It	
  currently	
  owns	
  and	
  leases	
  20.8	
  million	
  square	
  feet	
  of	
  factory	
  floor	
  space	
  outside	
  the	
  U.S.	
  
and	
  Canada	
  and	
  has	
  plants	
  in	
  Argentina,	
  Brazil,	
  China,	
  the	
  European	
  Union,	
  India	
  and	
  Russia.	
  	
  
	
  
DE	
  sells	
  its	
  agriculture	
  and	
  turf	
  equipment	
  primarily	
  through	
  independent	
  retail	
  dealer	
  networks,	
  
and	
  builds	
  products	
  for	
  sale	
  by	
  mass	
  retailers,	
  including	
  The	
  Home	
  Depot	
  and	
  Lowe’s.	
  Outside	
  the	
  
U.S.	
  and	
  Canada,	
  John	
  Deere	
  agriculture	
  and	
  turf	
  equipment	
  is	
  sold	
  to	
  distributors	
  and	
  dealers	
  for	
  
resale	
  in	
  approximately	
  100	
  countries.	
  Deere	
  was	
  founded	
  by	
  John	
  Deere	
  in	
  1837	
  and	
  is	
  
headquartered	
  in	
  Moline,	
  IL.	
  
	
  
Figure	
  1:	
  Revenue	
  sources	
  of	
  DE	
  for	
  year-­‐end	
  2013	
  	
  	
  	
  Figure	
  2:	
  Operating	
  segments	
  sales	
  YOY	
  since	
  2008	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
11	
  consecutive	
  
quarters	
  of	
  
record	
  earnings.	
  
-­‐50%	
  
-­‐40%	
  
-­‐30%	
  
-­‐20%	
  
-­‐10%	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
   2014	
   2015	
  
Agriculture	
  &	
  
Turf	
  
Construcfon	
  
&	
  Forestry	
  
Financial	
  
Services	
  
Other	
  
Source:	
  Company	
  reports Source:	
  Company	
  reports
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
3	
  
	
  
Industry	
  Analysis	
  
	
  
The	
  construction	
  and	
  farm	
  machinery	
  and	
  heavy	
  trucks	
  industry	
  encompasses	
  a	
  wide	
  range	
  of	
  
industrial	
  firms	
  that	
  manufacture	
  machinery	
  equipment,	
  parts	
  and	
  services.	
  As	
  shown	
  in	
  figures	
  3	
  
and	
  4,	
  top	
  firms	
  in	
  the	
  industry	
  include	
  Deere	
  &	
  Co,	
  Caterpillar,	
  Cummins,	
  and	
  Paccar.	
  These	
  firms	
  
comprise	
  of	
  about	
  76%	
  of	
  industry	
  sales.	
  This	
  industry	
  is	
  heavily	
  influenced	
  by	
  global	
  economic	
  
conditions,	
  weather	
  conditions	
  and	
  crop	
  growing	
  seasons.	
  	
  
	
  
Figure	
  3	
  &	
  4:	
  Sales	
  by	
  industry	
  (left)	
  and	
  market	
  capitalization	
  by	
  industry	
  (right)	
  
These	
  firms	
  compete	
  globally	
  in	
  the	
  homebuilding,	
  agricultural	
  products,	
  and	
  Industrial	
  machinery	
  
sub-­‐industries.	
  Caterpillar	
  has	
  a	
  15%	
  share	
  in	
  the	
  heavy	
  industrial	
  machinery	
  sub-­‐industry	
  and	
  DE	
  
has	
  6%	
  share.	
  In	
  the	
  agricultural	
  product	
  machinery	
  sub-­‐industry,	
  DE	
  has	
  66%	
  control	
  and	
  AGCO	
  has	
  
25%	
  market	
  share.	
  	
  	
  
	
  
Figure	
  5:	
  John	
  Deere’s	
  sales	
  by	
  industry	
  and	
  sub-­‐industry	
  relative	
  to	
  its	
  comparable	
  firms	
  for	
  the	
  past	
  five	
  years	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Source:	
  FactSet Source:	
  FactSet
CAT	
  
34%	
  
DE	
  
18%	
  
CMI	
  
14%	
  
PCAR	
  
11%	
  
AGCO	
  
3%	
  
OSK	
  
2%	
  
TEX	
  
3%	
  
JOY	
  
3%	
  
TRN	
  
2%	
  
WAB	
  
4%	
  
TWI	
  
1%	
  
TTC	
  
2%	
  
ASTE	
  
1%	
  
FSS	
  
1%	
   LNN	
  
1%	
  
CAT	
  
33%	
  
DE	
  
22%	
  
CMI	
  
10%	
  
PCAR	
  
10%	
  
AGCO	
  
6%	
  
OSK	
  
4%	
  
TEX	
  
4%	
  
JOY	
  
3%	
  
TRN	
  
2%	
  
WAB	
  
1%	
  
TWI	
  
1%	
  
TTC	
  
1%	
  
ASTE	
  
1%	
  
FSS	
  
1%	
   LNN	
  
1%	
  
Agricultural	
  Products	
  
	
  	
   2013	
   2012	
   2011	
   2010	
   2009	
  
Sales	
  (millions)	
   6,486	
   6,141	
   5,938	
   5,666	
   5,796	
  
DE	
  %	
  of	
  sales	
   36.2%	
   36.4%	
   36.4%	
   34.9%	
   33.3%	
  
	
  
Homebuilding,	
  Industrial	
  Machinery	
  
	
  	
   2013	
   2012	
   2011	
   2010	
   2009	
  
Sales	
  (millions)	
   96,442	
   110,277	
   98,630	
   68,138	
   54,123	
  
DE	
  %	
  of	
  sales	
   6.1%	
   5.8%	
   5.4%	
   5.4%	
   4.9%	
  
	
  
Financial	
  Services	
  
	
  	
   2013	
   2012	
   2011	
   2010	
   2009	
  
Sales	
  (millions)	
   6,486	
   6,141	
   5,938	
   5,666	
   5,796	
  
DE	
  %	
  of	
  sales	
   36.2%	
   36.4%	
   36.4%	
   34.9%	
   33.3%	
  
	
  
Total	
  Revenues	
  of	
  DE’s	
  Comparable	
  Firms	
  
	
  	
   2013	
   2012	
   2011	
   2010	
   2009	
  
Sales	
  (billions)	
   115.8	
   162.5	
   146.4	
   111.7	
   91.2	
  
DE	
  %	
  of	
  sales	
   32.6%	
   22.2%	
   21.9%	
   23.3%	
   25.3%	
  
	
  
Source:	
  Bloomberg	
  	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
4	
  
	
  
Business	
  &	
  Industry	
  Drivers	
  
	
  
John	
  Deere’s	
  business	
  and	
  success	
  can	
  be	
  attributed	
  to	
  several	
  factors,	
  but	
  the	
  following	
  are	
  the	
  
most	
  important	
  business	
  drivers:	
  
• Brand	
  name	
  
• Agricultural	
  commodity	
  prices	
  	
  
• New	
  construction	
  
• Global	
  expansion	
  
• Technological	
  design	
  
	
  
Brand	
  name	
  
	
  
Over	
  the	
  past	
  five	
  years	
  (except	
  in	
  2011),	
  John	
  Deere	
  generated	
  about	
  64%	
  of	
  its	
  sales	
  through	
  the	
  
U.S.	
  and	
  Canada.	
  Geographical	
  sales	
  have	
  remained	
  fairly	
  consistent	
  and	
  the	
  U.S.	
  and	
  Canadian	
  
markets	
  have	
  been	
  the	
  main	
  sources	
  of	
  revenue.	
  The	
  driver	
  for	
  these	
  sales	
  is	
  based	
  on	
  John	
  Deere’s	
  
brand	
  name	
  and	
  recognition	
  in	
  the	
  market.	
  DE	
  is	
  ranked	
  79th	
  amongst	
  best	
  global	
  brands	
  in	
  2013.	
  
As	
  shown	
  below,	
  DE	
  has	
  a	
  higher	
  margin	
  of	
  operating	
  income	
  inside	
  the	
  U.S.	
  &	
  Canada	
  relative	
  to	
  
its	
  peers.	
  Outside	
  the	
  U.S.	
  &	
  Canada,	
  its	
  margins	
  are	
  lower.	
  	
  
	
  
Figure	
  6:	
  DE’s	
  operating	
  income	
  inside	
  U.S	
  &	
  Canada	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   Figure	
  7:	
  DE’s	
  operating	
  income	
  outside	
  U.S.	
  &	
  Canada	
  
Domestically,	
  DE	
  is	
  a	
  well-­‐known	
  firm	
  and	
  consumers	
  are	
  willing	
  to	
  pay	
  a	
  premium	
  for	
  the	
  quality	
  of	
  
the	
  product.	
  DE	
  has	
  an	
  operating	
  profit	
  of	
  20%	
  of	
  sales	
  inside	
  and	
  9%	
  operating	
  profit	
  of	
  sales	
  
outside	
  U.S	
  and	
  Canada.	
  As	
  shown	
  below,	
  sales	
  have	
  increased	
  year-­‐over-­‐year.	
  For	
  the	
  past	
  five	
  
years	
  DE	
  has	
  continually	
  increase	
  its	
  sales	
  year-­‐over-­‐year.	
  	
  
	
  
Figure	
  8:	
  John	
  Deere’s	
  year-­‐over-­‐year	
  sales	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Deere	
  is	
  listed	
  
among	
  the	
  50	
  
most	
  admired	
  
companies	
  by	
  
Fortune	
  magazine.	
  
0%	
  
2%	
  
4%	
  
6%	
  
8%	
  
10%	
  
12%	
  
14%	
  
16%	
  
18%	
  
20%	
  
22%	
  
24%	
  
04	
   05	
   06	
   07	
   08	
   09	
   10	
   11	
   12	
   13	
   14	
   15	
  
DE	
  Inside	
  U.S.	
  &	
  Canada	
  
Industry	
  Average	
  
0%	
  
2%	
  
4%	
  
6%	
  
8%	
  
10%	
  
12%	
  
14%	
  
16%	
  
18%	
  
20%	
  
04	
   05	
   06	
   07	
   08	
   09	
   10	
   11	
   12	
   13	
   14	
   15	
  
DE	
  Outside	
  U.S.	
  &	
  Canada	
  
Industry	
  Average	
  
Source:	
  Bloomberg Source:	
  Bloomberg
-­‐40.0%	
  
-­‐30.0%	
  
-­‐20.0%	
  
-­‐10.0%	
  
0.0%	
  
10.0%	
  
20.0%	
  
30.0%	
  
2009	
   2010	
   2011	
   2012	
   2013	
   2014	
   2015	
  
Inside	
  U.S.	
  &	
  
Canada	
  sales	
  
Outside	
  U.S.	
  &	
  
Canada	
  sales	
  
Source:	
  Company	
  reports
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
5	
  
	
  
Agricultural	
  commodity	
  prices	
  
	
  
2013	
  was	
  a	
  record-­‐growing	
  year	
  for	
  farmers;	
  however,	
  prices	
  have	
  decreased	
  from	
  2013	
  due	
  to	
  the	
  
surplus	
  in	
  stock	
  inventories	
  of	
  commodities.	
  As	
  shown	
  in	
  figure	
  9,	
  market	
  conditions	
  in	
  the	
  U.S.	
  and	
  
Canada	
  have	
  improved	
  year-­‐over	
  and	
  the	
  price	
  of	
  DE	
  is	
  correlated	
  0.88	
  to	
  the	
  S&P	
  Commodity	
  
Index.	
  Also,	
  improved	
  market	
  conditions	
  and	
  agricultural	
  production	
  growth	
  in	
  the	
  emerging	
  
markets	
  are	
  expected	
  to	
  drive	
  up	
  sales.	
  77%	
  of	
  DE	
  business	
  originates	
  from	
  the	
  agricultural	
  and	
  turf	
  
division.	
  Sales	
  from	
  this	
  division	
  increased	
  7%	
  in	
  2013.	
  	
  
	
  
Figure	
  9:	
  QYQ	
  change	
  in	
  price	
  vs.	
  S&P	
  Commodity	
  Index	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Figure	
  10:	
  YOY	
  change	
  in	
  demand	
  commodities	
  
	
  
The	
  agricultural	
  industry	
  is	
  cyclical	
  in	
  nature	
  and	
  influenced	
  by	
  weather	
  patterns,	
  production	
  levels	
  
and	
  government	
  regulation.	
  The	
  drought	
  in	
  2012	
  seriously	
  affected	
  the	
  demand	
  for	
  agricultural	
  
commodities	
  causing	
  prices	
  to	
  increase	
  dramatically.	
  Since	
  2012,	
  the	
  one-­‐year	
  return	
  average	
  of	
  
corn	
  prices	
  fell	
  -­‐28%,	
  but	
  the	
  demand	
  for	
  the	
  top	
  three	
  produced	
  commodities	
  has	
  increased.	
  Corn	
  
production	
  in	
  the	
  U.S.	
  accounts	
  for	
  32%	
  of	
  harvested	
  crops.	
  	
  
	
  
Farm	
  subsidies	
  help	
  to	
  hedge	
  against	
  uncertainties	
  in	
  growing	
  seasons.	
  Farm	
  subsidies	
  in	
  2012	
  
totaled	
  $14	
  billion	
  and	
  paid	
  landowners	
  fixed	
  amounts	
  per	
  acre	
  based	
  on	
  poor	
  crop	
  harvests.	
  In	
  
2014,	
  Congress	
  passed	
  the	
  farm	
  bill	
  that	
  will	
  cost	
  $956	
  billion	
  over	
  the	
  next	
  ten	
  years.	
  The	
  $95	
  
billion	
  a	
  year	
  bill	
  is	
  seven	
  times	
  the	
  amount	
  of	
  subsidies	
  paid	
  out	
  in	
  2012.	
  	
  
	
  
Subsidies	
  provided	
  by	
  the	
  bill	
  create	
  a	
  fixed	
  floor	
  in	
  the	
  market	
  to	
  protect	
  farmers	
  from	
  financial	
  
losses.	
  If	
  crops	
  fall	
  below	
  their	
  specified	
  price	
  floor,	
  a	
  crop	
  insurance	
  program	
  will	
  cover	
  85%	
  of	
  
total	
  planted	
  acres.	
  This	
  also	
  helps	
  to	
  protect	
  John	
  Deere	
  by	
  allowing	
  its	
  customers	
  to	
  have	
  income	
  
to	
  purchase	
  smaller	
  ticket	
  items	
  and	
  parts.	
  	
  
	
  
Figure	
  11:	
  USDA	
  subsidies	
  to	
  United	
  States	
  by	
  year	
  show	
  in	
  millions	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
$292.5	
  billion	
  in	
  
farm	
  subsidies	
  paid	
  
out	
  1995-­‐2012.	
  
-­‐20%	
  
-­‐15%	
  
-­‐10%	
  
-­‐5%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
2010	
   2011	
   2012	
   2013	
   2014	
  
DE	
  
S&P	
  Commodity	
  
Source:	
  FactSet Source:	
  Bloomberg
-­‐4%	
  
-­‐2%	
  
0%	
  
2%	
  
4%	
  
6%	
  
8%	
  
10%	
  
12%	
  
2009	
   2010	
   2011	
   2012	
   2013	
  
Corn	
  
Wheat	
  
SoyBean	
  
0	
   5,000	
   10,000	
   15,000	
   20,000	
   25,000	
  
1999	
  
2001	
  
2003	
  
2005	
  
2007	
  
2009	
  
2011	
  
Conservafon	
  
Subsidies	
  
Disaster	
  
Subsidies	
  
Commodity	
  
Subsidies	
  
Crop	
  
Insurance	
  
Source:	
  http://farm.ewg.org/
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
6	
  
	
  
The	
  stock	
  price	
  of	
  DE	
  is	
  heavily	
  influenced	
  by	
  the	
  price	
  of	
  commodities	
  and	
  drought	
  conditions.	
  
Figure	
  12	
  shows	
  a	
  0.87	
  correlation	
  between	
  the	
  price	
  of	
  DE	
  and	
  the	
  Drought	
  Severity	
  Index.	
  This	
  
index	
  is	
  an	
  aggregated	
  total	
  of	
  drought	
  conditions	
  across	
  different	
  regions	
  in	
  the	
  U.S.	
  with	
  one	
  
being	
  not	
  severe	
  and	
  100	
  being	
  the	
  most	
  severe.	
  The	
  prices	
  of	
  commodities	
  also	
  follow	
  the	
  pattern	
  
of	
  this	
  index.	
  Also	
  shown	
  below	
  is	
  the	
  before	
  and	
  after	
  price	
  floor	
  created	
  by	
  the	
  farm	
  bill.	
  	
  
	
  
Figure	
  12:	
  Drought	
  index	
  
	
  
New	
  construction	
  
	
  
An	
  improved	
  global	
  economic	
  recovery	
  and	
  rise	
  in	
  housing	
  starts	
  have	
  increase	
  sales	
  in	
  the	
  
construction	
  and	
  forestry	
  division.	
  In	
  the	
  U.S.,	
  lower	
  interest	
  rates	
  have	
  led	
  to	
  an	
  increase	
  in	
  new	
  
housing.	
  In	
  2013,	
  there	
  was	
  an	
  18.3%	
  increase	
  in	
  residential	
  housing	
  starts.	
  As	
  shown	
  below,	
  the	
  
trend	
  in	
  housing	
  permits	
  in	
  the	
  U.S.	
  have	
  steadily	
  increased	
  since	
  2009.	
  	
  	
  
	
  
The	
  global	
  manufacturing	
  PMI	
  is	
  51.3,	
  which	
  signals	
  expansion	
  for	
  the	
  seventeenth	
  successive	
  
month.	
  Construction	
  and	
  forestry	
  segment	
  constitutes	
  16%	
  of	
  DE	
  sales.	
  	
  	
  
	
  
Figure	
  13:	
  Housing	
  permits	
  in	
  the	
  U.S.	
  (shown	
  in	
  thousands)
	
  
0	
  
250	
  
500	
  
750	
  
1,000	
  
1,250	
  
1,500	
  
1,750	
  
2,000	
  
2,250	
  
2,500	
  
2004	
   2005	
   2006	
   2007	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
Building	
  Permits	
  -­‐	
  U.S.	
  
Source:	
  Bloomberg
Source:	
  Bloomberg	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
7	
  
	
  
As	
  shown	
  in	
  the	
  graph	
  to	
  the	
  left	
  below,	
  as	
  ISM	
  decreases,	
  DE	
  rises.	
  However,	
  an	
  increase	
  in	
  the	
  
ISM	
  index	
  has	
  a	
  greater	
  positive	
  impact	
  on	
  the	
  machinery	
  industry	
  than	
  DE	
  (right	
  graph	
  below).	
  As	
  a	
  
result,	
  when	
  the	
  ISM	
  rises,	
  DE	
  often	
  underperforms	
  the	
  industry.	
  	
  	
  
	
  
Figure	
  14:	
  DE	
  versus	
  ISM	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  	
  Figure	
  15:	
  DE	
  versus	
  composite	
  index	
  	
  	
  
Global	
  expansion	
  
	
  
The	
  global	
  economy	
  is	
  improving	
  since	
  the	
  recession	
  of	
  2008-­‐2009.	
  The	
  world	
  population	
  is	
  
expected	
  to	
  grow	
  by	
  1.1%	
  and	
  the	
  global	
  real	
  GDP	
  is	
  projected	
  to	
  grow	
  2.5%.	
  As	
  shown	
  in	
  figure	
  16,	
  
manufacturing	
  indicators	
  show	
  year-­‐over-­‐year	
  improvements.	
  The	
  global	
  ISM	
  is	
  currently	
  above	
  50	
  
and	
  is	
  expected	
  to	
  increase	
  in	
  the	
  summer	
  months.	
  	
  	
  
	
  
Brazil,	
  the	
  biggest	
  exporter	
  of	
  soybeans	
  and	
  sugar,	
  is	
  a	
  $10	
  billion	
  market.	
  In	
  2014,	
  the	
  government	
  
subsidized	
  interest	
  rate	
  on	
  farming	
  loans	
  increased	
  from	
  3.5%	
  to	
  6%.	
  The	
  increase	
  in	
  the	
  cost	
  of	
  
borrowing	
  is	
  expected	
  to	
  lower	
  industry	
  sales.	
  European	
  Union	
  population	
  grew	
  0.03%	
  and	
  
experienced	
  a	
  negative	
  GDP	
  growth	
  in	
  2013.	
  Though	
  the	
  2013	
  crop	
  harvest	
  was	
  up	
  8%	
  from	
  2012,	
  it	
  
is	
  expected	
  to	
  remain	
  flat	
  in	
  2014.	
  Outside	
  the	
  U.S.	
  and	
  Canada,	
  DE	
  net	
  sales	
  increased	
  two	
  percent	
  
for	
  the	
  first	
  quarter,	
  including	
  an	
  unfavorable	
  currency-­‐translation	
  effect	
  of	
  three	
  percent.	
  	
  
	
  
Figure	
  16:	
  ISM	
  since	
  2007	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  Figure	
  17:	
  DE’s	
  foreign	
  sales	
  compared	
  to	
  GDP	
  
Source:	
  Bloomberg Source:	
  Bloomberg
30	
  
35	
  
40	
  
45	
  
50	
  
55	
  
60	
  
65	
  
Mar-­‐07	
  
Nov-­‐07	
  
Jul-­‐08	
  
Mar-­‐09	
  
Nov-­‐09	
  
Jul-­‐10	
  
Mar-­‐11	
  
Nov-­‐11	
  
Jul-­‐12	
  
Mar-­‐13	
  
Nov-­‐13	
  
Global	
  
ISM	
  
Americas	
  
PMI	
  
Europes	
  
PMI	
  
-­‐20.0%	
  
-­‐15.0%	
  
-­‐10.0%	
  
-­‐5.0%	
  
0.0%	
  
5.0%	
  
10.0%	
  
15.0%	
  
0	
  
2000	
  
4000	
  
6000	
  
8000	
  
10000	
  
12000	
  
14000	
  
16000	
  
Mar-­‐04	
  
Jan-­‐05	
  
Nov-­‐05	
  
Sep-­‐06	
  
Jul-­‐07	
  
May-­‐08	
  
Mar-­‐09	
  
Jan-­‐10	
  
Nov-­‐10	
  
Sep-­‐11	
  
Jul-­‐12	
  
May-­‐13	
  
Outside	
  
U.S.	
  and	
  
Canada	
  
Japan	
  
GDP	
  
Eurozone	
  
GDP	
  
Brazil	
  
GDP	
  
Source:	
  FactSet Source:	
  FactSet
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
8	
  
	
  
Technological	
  design	
  
	
  
The	
  industry	
  is	
  under	
  strict	
  government	
  regulation.	
  Emission	
  regulations	
  for	
  Interim	
  Tier	
  IV	
  require	
  
a	
  90%	
  reduction	
  in	
  particulate	
  matter	
  along	
  with	
  a	
  50%	
  by	
  2015	
  for	
  all	
  diesel,	
  gasoline,	
  propane,	
  
and	
  natural	
  gas	
  engines.	
  	
  
	
  
In	
  Europe,	
  purchasing	
  trends	
  are	
  towards	
  smaller	
  machinery.	
  As	
  shown	
  below,	
  sales	
  of	
  40HP	
  &	
  
under	
  tractors	
  in	
  Russia	
  outpace	
  100	
  HP	
  &	
  over	
  sales	
  since	
  2011.	
  In	
  the	
  U.S.,	
  sales	
  of	
  the	
  under	
  
40hp	
  exceed	
  the	
  larger	
  tractors.	
  However,	
  consumer	
  trends	
  are	
  towards	
  larger	
  machinery.	
  All	
  these	
  
sales	
  are	
  cyclical	
  with	
  the	
  crop	
  growing	
  seasons.	
  
	
  
Figure	
  18:	
  Change	
  in	
  U.S.	
  cash	
  &	
  livestock	
  receipts	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Figure	
  19:	
  Tractors	
  sales	
  	
  
	
  
	
  
	
  
Complying	
  with	
  government	
  regulation	
  will	
  cause	
  the	
  cost	
  of	
  sales	
  to	
  increase.	
  In	
  addition,	
  an	
  
increasing	
  trend	
  in	
  raw	
  materials	
  will	
  also	
  affect	
  Deere’s	
  cost	
  of	
  sales.	
  	
  
	
  
With	
  declining	
  sales	
  in	
  foreign	
  demand	
  in	
  machinery,	
  margins	
  will	
  decrease.	
  Figure	
  20	
  shows	
  a	
  
decreasing	
  trend	
  in	
  foreign	
  sales.	
  In	
  these	
  markets,	
  Deere	
  competes	
  on	
  cost,	
  which	
  will	
  affect	
  its	
  
margins.	
  	
  	
  	
  	
  	
  
	
   	
  
Figure	
  19:	
  3	
  Month	
  rolling	
  YoY	
  price	
  of	
  raw	
  materials	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Figure	
  20:	
  3	
  month	
  rolling	
  YoY	
  retail	
  sales	
  
	
  
	
  
	
  
	
  -­‐	
  	
  	
  	
  
	
  50	
  	
  
	
  100	
  	
  
	
  150	
  	
  
	
  200	
  	
  
	
  250	
  	
  
2000	
  
2001	
  
2002	
  
2003	
  
2004	
  
2005	
  
2006	
  
2007	
  
2008	
  
2009	
  
2010	
  
2011	
  
2012	
  
2013	
  
Crop	
  
Receipts	
  
Livestock	
  
Receipts	
  
0	
  
2000	
  
4000	
  
6000	
  
8000	
  
10000	
  
12000	
  
14000	
  
16000	
  
Jan-­‐09	
  
Jul-­‐09	
  
Jan-­‐10	
  
Jul-­‐10	
  
Jan-­‐11	
  
Jul-­‐11	
  
Jan-­‐12	
  
Jul-­‐12	
  
Jan-­‐13	
  
Jul-­‐13	
  
Russia	
  -­‐	
  2	
  WD	
  
Tractors	
  
Under	
  40	
  HP	
  
U.S.	
  -­‐	
  
Tractors	
  
Under	
  40	
  HP	
  
Russia	
  -­‐	
  2	
  WD	
  
Tractors	
  100	
  
HP	
  &	
  Over	
  
U.S.	
  -­‐	
  2	
  WD	
  
Tractors	
  100	
  
HP	
  &	
  Over	
  
-­‐30%	
  
-­‐20%	
  
-­‐10%	
  
0%	
  
10%	
  
20%	
  
30%	
  
6/2009	
  
12/2009	
  
6/2010	
  
12/2010	
  
6/2011	
  
12/2011	
  
6/2012	
  
12/2012	
  
6/2013	
  
12/2013	
  
Steel	
  Plate	
  
Hot	
  Rolled	
  
Steel	
  
Rebar	
  
Rubber	
  	
  
Electricity	
  -­‐	
  
Industrial	
  	
  
-­‐80	
  
-­‐60	
  
-­‐40	
  
-­‐20	
  
0	
  
20	
  
40	
  
60	
  
80	
  
100	
  
4/2009	
  
9/2009	
  
3/2010	
  
9/2010	
  
3/2011	
  
9/2011	
  
3/2012	
  
9/2012	
  
3/2013	
  
9/2013	
  
3/2014	
  
	
  	
  	
  	
  North	
  
America	
  
	
  	
  	
  	
  Asia/
Pacific	
  
	
  	
  	
  	
  EAME	
  
	
  	
  	
  	
  Lafn	
  
America	
  
Final	
  Tier	
  IV	
  will	
  
take	
  particulate	
  
matter	
  and	
  
nitrogen	
  oxides	
  to	
  
near-­‐zero	
  levels.	
  
	
  Source:	
  Bloomberg 	
  Source:	
  Bloomberg
	
  Source:	
  Bloomberg 	
  Source:	
  Bloomberg
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
9	
  
	
  
Financial	
  Analysis	
  
	
  
I	
  project	
  segment	
  sales	
  to	
  slow	
  in	
  the	
  U.S.	
  and	
  Canada	
  whereas	
  international	
  sales	
  are	
  to	
  decrease	
  
due	
  to	
  expected	
  declines	
  in	
  crop	
  receipts,	
  which	
  are	
  likely	
  to	
  pressure	
  agricultural	
  equipment	
  
demand.	
  Margins	
  are	
  projected	
  to	
  decrease	
  as	
  Tier	
  4	
  final	
  standards	
  take	
  effect	
  in	
  2014	
  causing	
  
cost	
  of	
  sales	
  to	
  raise.	
  	
  
	
  
Figure	
  21:	
  Quantification	
  of	
  2014E	
  EPS	
  drivers	
   	
  
	
  
	
  
	
  
Basic	
  diluted	
  earnings	
  per	
  share	
  for	
  2014	
  and	
  2015	
  are	
  forecasted	
  to	
  be	
  $8.56	
  and	
  $7.96,	
  while	
  
consensus	
  estimates	
  are	
  at	
  $8.40	
  and	
  $7.66,	
  respectively.	
  I	
  expect	
  EPS	
  to	
  decrease	
  from	
  $9.09	
  in	
  
2013	
  to	
  $8.56	
  in	
  2014.	
  DE	
  should	
  add	
  $0.31	
  in	
  EPS	
  through	
  modest	
  growth	
  (3.0%)	
  in	
  equipment	
  
sales	
  in	
  U.S.	
  &	
  Canada.	
  Declining	
  international	
  sales	
  causes	
  EPS	
  to	
  fall	
  $0.06.	
  With	
  the	
  decline	
  in	
  
international	
  sales,	
  financial	
  and	
  other	
  revenues	
  will	
  drive	
  EPS	
  down	
  of	
  $0.15	
  more.	
  Furthermore,	
  I	
  
see	
  a	
  1%	
  decrease	
  in	
  gross	
  margins;	
  EPS	
  decreases	
  $0.62	
  causing	
  the	
  largest	
  decrease	
  of	
  EPS.	
  
Adding	
  to	
  the	
  decline	
  in	
  EPS	
  is	
  the	
  increase	
  of	
  SGA	
  of	
  0.5%	
  from	
  the	
  previous	
  year.	
  The	
  SGA	
  is	
  
estimated	
  to	
  be	
  10%	
  of	
  sales	
  and	
  causes	
  EPS	
  to	
  fall	
  $0.31.	
  I	
  see	
  SGA	
  increasing	
  from	
  wage	
  inflation	
  
and	
  further	
  expansion	
  to	
  foreign	
  markets.	
  Offsetting	
  these	
  decreases	
  is	
  R&D	
  and	
  other,	
  which	
  
include	
  taxes,	
  R&D	
  interest,	
  and	
  other.	
  This	
  adds	
  $0.25	
  to	
  earnings	
  primarily	
  driven	
  by	
  a	
  20	
  million	
  
share	
  reduction.	
  	
  	
  
	
  
In	
  2015,	
  I	
  project	
  U.S.	
  and	
  Canada	
  sales	
  to	
  remain	
  at	
  the	
  same	
  growth	
  of	
  3%.	
  I	
  project	
  a	
  decrease	
  of	
  
4.0%	
  in	
  of	
  international	
  sales	
  to	
  due	
  to	
  slow	
  economic	
  growth.	
  Weaker	
  crop	
  receipts	
  in	
  foreign	
  
countries	
  and	
  lower	
  farm	
  commodity	
  prices	
  will	
  adversely	
  affect	
  equipment	
  demand.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
$0.31	
  	
   ($0.15)	
   ($0.62)	
  ($0.31)	
   $0.25	
  	
  
$8.56	
  	
  
$0.06	
  	
  
$9.09	
  	
  
$0.00	
  	
  
$2.00	
  	
  
$4.00	
  	
  
$6.00	
  	
  
$8.00	
  	
  
$10.00	
  	
  
$12.00	
  	
  
Oct-­‐13	
  
Equipment	
  
US	
  &	
  Canada	
  
Equipment	
  
o/s	
  US	
  &	
  
Canada	
  
Financial	
  &	
  
Other	
  
Gross	
  
Margin	
  
SG&A	
  
RD	
  &	
  Other	
  
Oct-­‐14	
  
2013	
  vs	
  2014	
  EPS	
  
	
  Source:	
  IMCP
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
10	
  
	
  
	
  
Figure	
  22:	
  Quantification	
  of	
  2015E	
  EPS	
  drivers	
   	
  
	
  
	
  
	
  
In	
  2015,	
  I	
  expect	
  EPS	
  to	
  decrease	
  from	
  $8.56	
  in	
  2014	
  to	
  $	
  7.96	
  in	
  2015.	
  Deere	
  should	
  add	
  $0.32	
  in	
  
EPS	
  through	
  a	
  3.0%	
  increase	
  in	
  U.S.	
  and	
  Canada	
  sales.	
  I	
  expect	
  a	
  4.0%	
  decrease	
  in	
  sales	
  outside	
  the	
  
U.S.	
  and	
  Canada.	
  Moreover,	
  I	
  expect	
  the	
  financial	
  and	
  other	
  segments	
  to	
  decrease	
  5.0%	
  with	
  the	
  
decrease	
  in	
  international	
  sales.	
  I	
  project	
  a	
  1%	
  overall	
  decrease	
  in	
  margins	
  in	
  2015	
  due	
  to	
  expansion	
  
in	
  lower-­‐cost	
  countries.	
  The	
  increase	
  in	
  gross	
  margin	
  causes	
  a	
  $0.62	
  fall	
  in	
  EPS.	
  I	
  expect	
  SG&A	
  and	
  
operating	
  expenses	
  to	
  go	
  to	
  10.5%	
  of	
  sales.	
  Once	
  again,	
  R&D	
  and	
  other	
  adds	
  $0.13	
  to	
  EPS,	
  primarily	
  
driven	
  by	
  share	
  repurchases	
  (15.9	
  million).	
  
	
  
Figure	
  23:	
  Estimated	
  EPS	
  versus	
  consensus	
  
	
   FY	
  2013A	
   FY	
  2014E	
   FY	
  2015E	
  
My	
  estimates	
   9.09	
   8.56	
   7.96	
  
Consensus	
   9.09	
   8.40	
   7.66	
  
	
  
Figure	
  23	
  shows	
  my	
  EPS	
  estimates	
  for	
  2014	
  and	
  2015.	
  My	
  estimates	
  are	
  more	
  bullish	
  than	
  the	
  
consensus	
  estimates.	
  The	
  difference	
  is	
  mainly	
  due	
  to	
  my	
  higher	
  operating	
  profit	
  estimate	
  for	
  
domestic	
  sales	
  versus	
  international	
  sales.	
  In	
  year	
  one,	
  I	
  modeled	
  a	
  5%	
  decline	
  in	
  non-­‐U.S.	
  and	
  
Canada	
  sales	
  with	
  a	
  3%	
  increase	
  in	
  U.S.	
  and	
  Canada	
  sales.	
  Even	
  with	
  declining	
  margins	
  and	
  
increasing	
  expenses,	
  the	
  operating	
  profit	
  made	
  from	
  the	
  increase	
  of	
  U.S.	
  and	
  Canada	
  sales	
  offsets	
  
some	
  of	
  the	
  decrease	
  in	
  EPS.	
  	
  	
  
	
  
Revenues	
  
	
  
Deere	
  experienced	
  steady	
  growth	
  in	
  its	
  total	
  revenue	
  from	
  2009-­‐2011	
  due	
  to	
  growth	
  in	
  the	
  U.S.	
  and	
  
Canada.	
  DE	
  experienced	
  a	
  slowdown	
  in	
  revenue	
  growth	
  in	
  2012	
  and	
  2013	
  due	
  to	
  flat	
  sales	
  
internationally	
  and	
  to	
  volatility	
  in	
  the	
  emerging	
  markets.	
  I	
  expect	
  DE	
  YoY	
  revenue	
  growth	
  rate	
  to	
  
modestly	
  decline	
  through	
  FY2014	
  and	
  increase	
  in	
  FY2015.	
  The	
  majority	
  of	
  future	
  growth	
  
internationally	
  will	
  come	
  from	
  expansion	
  projects	
  taking	
  place	
  in	
  India.	
  These	
  projects	
  should	
  add	
  
to	
  production	
  next	
  year.	
  Although,	
  I	
  anticipate	
  minimal	
  revenue	
  growth	
  next	
  year	
  in	
  the	
  U.S.	
  and	
  
Canada,	
  the	
  upswing	
  in	
  the	
  cyclical	
  cycle	
  will	
  have	
  a	
  greater	
  effect	
  on	
  Deere’s	
  revenue	
  in	
  the	
  
following	
  years.	
  Figure	
  24	
  illustrates	
  Deere’s	
  revenue	
  and	
  YoY	
  revenue	
  growth.	
  	
  	
  
	
  
	
  
	
  
	
  
$0.32	
  	
   ($0.15)	
   ($0.62)	
   ($0.31)	
   $0.25	
  	
  
$7.96	
  	
  
$0.04	
  	
  
$8.56	
  	
  
$0.00	
  	
  
$2.00	
  	
  
$4.00	
  	
  
$6.00	
  	
  
$8.00	
  	
  
$10.00	
  	
  
$12.00	
  	
  
Oct-­‐14	
  
Equipment	
  
US	
  &	
  Canada	
  
Equipment	
  
o/s	
  US	
  &	
  
Canada	
  
Financial	
  &	
  
Other	
  
Gross	
  
Margin	
  
SG&A	
  
RD	
  &	
  Other	
  
Oct-­‐15	
  
2014	
  vs	
  2015	
  EPS	
  
My	
  estimates	
  are	
  
2%	
  higher	
  in	
  
2014E	
  and	
  4%	
  
higher	
  in	
  2015E	
  
than	
  consensus.	
  	
  
	
  Source:	
  IMCP
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
11	
  
	
  
	
  
Figure	
  24:	
  Sales	
  and	
  YoY	
  sales	
  growth	
  
	
  
Figure	
  25	
  shows	
  my	
  expectations	
  for	
  growth	
  rates	
  for	
  2014	
  and	
  2015.	
  Total	
  revenues	
  from	
  
operations	
  are	
  expected	
  to	
  remain	
  stagnant	
  even	
  though	
  revenues	
  are	
  expected	
  to	
  increase	
  in	
  the	
  
U.S.	
  and	
  Canada.	
  Overall,	
  I	
  expect	
  revenues	
  not	
  to	
  change	
  drastically	
  unless	
  there	
  is	
  another	
  record	
  
growing	
  season	
  as	
  in	
  2013.	
  	
  	
  
	
  
Figure	
  25:	
  FY	
  2014E	
  –	
  FY	
  2015E	
  Deere’s	
  revenue	
  segment	
  estimates	
  (includes	
  intersegment	
  sales)	
  
Items	
   2011	
   2012	
   2013	
   2014E	
   2015E	
  
Sales	
  	
   	
  	
  	
  	
  	
  	
  32,012	
  	
   	
  	
  	
  	
  	
  	
  36,157	
  	
   	
  	
  	
  	
  	
  	
  37,796	
  	
   	
  	
  	
  	
  	
  	
  37,700	
  	
   	
  	
  	
  	
  	
  	
  37,813	
  	
  
	
  	
  	
  	
  Growth	
   23.1%	
   12.9%	
   4.5%	
   -­‐0.3%	
   0.3%	
  
Equipment	
  (Total)	
   	
  	
  	
  	
  	
  	
  29,466	
  	
   	
  	
  	
  	
  	
  	
  33,501	
  	
   	
  	
  	
  	
  	
  	
  34,998	
  	
   	
  	
  	
  	
  	
  	
  34,994	
  	
   	
  	
  	
  	
  	
  	
  35,167	
  	
  
	
  	
  	
  	
  Growth	
   25.0%	
   13.7%	
   4.5%	
   0.0%	
   0.5%	
  
	
  	
  	
  	
  	
  %	
  of	
  sales	
   92.0%	
   92.7%	
   92.6%	
   92.8%	
   93.0%	
  
Equipment	
  US	
  &	
  Canada	
   	
  	
  	
  	
  	
  	
  17,357	
  	
   	
  	
  	
  	
  	
  	
  20,807	
  	
   	
  	
  	
  	
  	
  	
  21,821	
  	
   	
  	
  	
  	
  	
  	
  22,476	
  	
   	
  	
  	
  	
  	
  	
  23,150	
  	
  
	
  	
  	
  	
  Growth	
   17.3%	
   19.9%	
   4.9%	
   3.0%	
   3.0%	
  
	
  	
  	
  %	
  of	
  Equip	
  sales	
   58.9%	
   62.1%	
   62.3%	
   62.3%	
   62.3%	
  
Equipment	
  o/s	
  US	
  &	
  Canada	
   	
  	
  	
  	
  	
  	
  12,109	
  	
   	
  	
  	
  	
  	
  	
  12,694	
  	
   	
  	
  	
  	
  	
  	
  13,177	
  	
   	
  	
  	
  	
  	
  	
  12,518	
  	
   	
  	
  	
  	
  	
  	
  12,017	
  	
  
	
  	
  	
  	
  Growth	
   37.9%	
   4.8%	
   3.8%	
   -­‐5.0%	
   -­‐4.0%	
  
	
  	
  	
  %	
  of	
  Equip	
  sales	
   41.1%	
   37.9%	
   37.7%	
   37.7%	
   37.7%	
  
Financial	
   	
  	
  	
  	
  	
  	
  	
  	
  1,923	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  1,981	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  2,115	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  2,030	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  1,990	
  	
  
	
  	
  	
  	
  	
  Growth	
   5.3%	
   3.1%	
   6.8%	
   -­‐4.0%	
   -­‐2.0%	
  
	
  	
  	
  	
  	
  %	
  of	
  sales	
   6.0%	
   5.5%	
   5.6%	
   5.4%	
   5.3%	
  
Other	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  624	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  675	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  682	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  676	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  655	
  	
  
	
  	
  	
  	
  	
  Growth	
   2.9%	
   8.2%	
   1.1%	
   -­‐1.0%	
   -­‐3.0%	
  
	
  	
  	
  	
  	
  %	
  of	
  sales	
   1.9%	
   1.9%	
   1.8%	
   1.8%	
   1.7%	
  
	
  
	
  
Operating	
  Income	
  and	
  Margins	
  
	
  
Operating	
  income	
  outside	
  the	
  U.S.	
  and	
  Canada	
  grew	
  34.2%	
  YoY	
  in	
  2011,	
  but	
  fell	
  51.8%	
  in	
  2012	
  
while	
  the	
  overall	
  operating	
  income	
  increased.	
  This	
  decrease	
  was	
  caused	
  by	
  the	
  global	
  drought	
  
conditions	
  in	
  2012.	
  The	
  U.S.	
  and	
  Canada	
  operating	
  margins	
  grew	
  from	
  2011-­‐	
  2013,	
  but	
  are	
  expected	
  
to	
  decline	
  in	
  2014	
  and	
  2015.	
  The	
  figure	
  below	
  illustrates	
  the	
  operating	
  income	
  and	
  operating	
  
margins	
  for	
  Deere.	
  	
  	
  
Source:	
  Company	
  reports
-­‐25%	
  
-­‐20%	
  
-­‐15%	
  
-­‐10%	
  
-­‐5%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
0	
  
5,000	
  
10,000	
  
15,000	
  
20,000	
  
25,000	
  
30,000	
  
35,000	
  
40,000	
  
2008	
   2009	
   2010	
   2011	
   2012	
   2013	
   2014	
   2015	
  
Sales/Revenue	
   YOY	
  Sales/Revenue	
  Growth	
  
Source:	
  Company	
  reports
Sales	
  forecasts	
  
are	
  heavily	
  
dependent	
  on	
  
weather	
  
conditions	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
12	
  
	
  
	
  
Figure	
  26:	
  DE’s	
  operating	
  margins	
  and	
  YoY	
  operating	
  income	
  growth	
  estimates,	
  FY	
  2014-­‐FY	
  2015E	
  
	
  	
   2011	
   2012	
   2013	
   2014E	
   2015E	
  
Operating	
  Income	
   	
  	
  	
  	
  	
  	
  4,564	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  5,109	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  5,928	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  5,961	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  5,520	
  	
  
	
  	
  Outside	
  U.S.	
  and	
  Canada	
   	
  	
  	
  	
  	
  	
  1,073	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  707	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  1,160	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  1,011	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  1,020	
  	
  
	
  	
  YoY	
  growth	
   34.2%	
   -­‐51.8%	
   39.1%	
   -­‐14.7%	
   0.9%	
  
	
  	
  Gross	
  margins	
   8.6%	
   5.4%	
   8.6%	
   7.2%	
   7.0%	
  
	
  	
  U.S.	
  and	
  Canada	
   	
  	
  	
  	
  	
  	
  3,491	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  4,402	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  4,768	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  4,950	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  4,500	
  	
  
	
  	
  YoY	
  growth	
   22.6%	
   20.7%	
   7.7%	
   3.7%	
   -­‐10.0%	
  
	
  	
  Gross	
  margins	
   18.2%	
   19.4%	
   20.0%	
   19.9%	
   17.6%	
  
	
  
	
  
Gross	
  margins	
  are	
  expected	
  to	
  fall	
  to	
  7.2%	
  in	
  2014	
  and	
  7.0%	
  in	
  2014	
  due	
  increasing	
  costs	
  of	
  raw	
  
materials	
  to	
  produce	
  the	
  machinery.	
  Gross	
  margins	
  are	
  expected	
  to	
  be	
  lower	
  due	
  to	
  increasing	
  
expansion	
  and	
  production	
  costs	
  in	
  2013	
  from	
  investments	
  in	
  Germany,	
  Brazil,	
  and	
  India.	
  	
  
	
  
Other	
  Income	
  
	
  
Deere	
  derives	
  some	
  of	
  its	
  income	
  from	
  its	
  financial	
  services.	
  This	
  equates	
  to	
  7.0%	
  percent	
  of	
  sales.	
  
This	
  division	
  is	
  extremely	
  profitable	
  compared	
  to	
  the	
  equipment	
  division.	
  Financial	
  services	
  have	
  a	
  
64%	
  profit	
  margin.	
  However,	
  the	
  growth	
  of	
  this	
  division	
  is	
  dependent	
  on	
  new	
  sales	
  of	
  the	
  
equipment	
  division.	
  I	
  expect	
  growth	
  of	
  this	
  division	
  to	
  decline	
  with	
  the	
  fall	
  in	
  sales	
  outside	
  the	
  U.S.	
  
and	
  Canada.	
  	
  
	
  
Capital	
  Spending,	
  Sources,	
  and	
  Uses	
  of	
  Cash	
  
	
  
The	
  capital	
  spending	
  for	
  2014	
  is	
  estimated	
  to	
  $2.4B.	
  This	
  is	
  up	
  from	
  2013	
  spending	
  of	
  $2.3B.	
  I	
  
assume	
  spending	
  will	
  increase	
  again	
  in	
  2014	
  and	
  2015	
  to	
  around	
  $2.4-­‐2.7B	
  with	
  its	
  development	
  of	
  
John	
  Deere	
  FarmSight	
  technology	
  and	
  expansion	
  of	
  plants	
  and	
  factories.	
  As	
  shown	
  below,	
  DE	
  is	
  
spending	
  its	
  cash	
  from	
  operations	
  to	
  fund	
  operating	
  and	
  growth	
  needs,	
  pay	
  common	
  stock	
  dividend	
  
and	
  buy	
  back	
  shares.	
  	
  
	
  
Figure	
  27:	
  Sources	
  and	
  uses	
  of	
  cash	
  
	
  
	
  
	
  
	
  
	
  
	
  
48%	
  
1%	
  
15%	
  2%	
  
4%	
  
9%	
  
18%	
  
3%	
   Cash	
  From	
  Operafons	
  
Divesftures	
  net	
  of	
  
Acquisfons	
  
Capital	
  Expenditures	
  
Investmetn	
  in	
  Financial	
  
Services	
  
net	
  Change	
  in	
  Debt	
  and	
  
Intercompany	
  Balances	
  
Dividends	
  
Share	
  Repurchases	
  
Source:	
  Company	
  reports
Source:	
  Company	
  reports
Financial	
  services	
  
generates	
  a	
  64%	
  
profit	
  margin	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
13	
  
	
  
Return	
  on	
  Equity	
  
	
  
Figure	
  28:	
  ROE	
  from	
  2010	
  –	
  2015E	
  
3	
  Stage	
  DuPont	
   2010	
   2011	
   2012	
   2013	
   2014E	
   2015E	
  
Net	
  income	
  (cont.)	
  /	
  sales	
   7.2%	
   8.7%	
   8.5%	
   9.4%	
   8.4%	
   7.4%	
  
Sales	
  /	
  avg	
  assets	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.62	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.70	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.69	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.65	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.63	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.62	
  	
  
ROA	
   4.4%	
   6.1%	
   5.9%	
   6.1%	
   5.3%	
   4.6%	
  
Avg	
  assets	
  /	
  avg	
  equity	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  7.60	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6.99	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  7.66	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6.77	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  5.58	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  5.28	
  	
  
ROE	
   33.6%	
   42.8%	
   45.1%	
   41.4%	
   29.4%	
   24.5%	
  
	
  
Since	
  2010,	
  Deere	
  has	
  a	
  record	
  of	
  consistent	
  performance	
  on	
  both	
  ROA	
  and	
  ROE.	
  This	
  is	
  in	
  
reflection	
  of	
  its	
  strong	
  sales	
  and	
  investments	
  in	
  factories.	
  Although,	
  ROE	
  will	
  fall	
  by	
  2015	
  as	
  margins	
  
contract	
  and	
  leverage	
  declines.	
  	
  
	
  
Free	
  cash	
  flow	
  per	
  share	
  
	
  
Figure	
  28:	
  Free	
  cash	
  flow	
  per	
  share	
  
	
  
	
  
Deere	
  will	
  see	
  improvement	
  in	
  its	
  free	
  cash	
  flow	
  per	
  share,	
  as	
  net	
  fix	
  assets	
  are	
  not	
  expected	
  to	
  
rise.	
  However,	
  fixed	
  assets	
  will	
  rise	
  after	
  2015E	
  after	
  recent	
  investments	
  in	
  factories	
  become	
  
operational.	
  Operating	
  liabilities	
  will	
  not	
  increase	
  from	
  2013	
  to	
  2015E	
  due	
  to	
  the	
  small	
  increase	
  in	
  
overall	
  sales	
  and	
  much	
  of	
  the	
  operating	
  asset	
  increase	
  is	
  from	
  the	
  build	
  up	
  in	
  cash	
  (over	
  $3	
  billion).	
  
Total	
  capital	
  spending	
  for	
  2013	
  was	
  $913M	
  and	
  acquisitions	
  amounted	
  to	
  $44M.	
  Since	
  net	
  fixed	
  
assets	
  are	
  not	
  rising,	
  the	
  firm	
  has	
  plenty	
  of	
  FCFE	
  to	
  buy	
  back	
  shares.	
  FCFE	
  IS	
  ABOUT	
  $1.8	
  billion	
  in	
  
2014	
  and	
  2015.	
  Last	
  year,	
  management	
  put	
  in	
  place	
  a	
  share	
  repurchase	
  plan	
  of	
  $1.4B,	
  which	
  will	
  
continue	
  for	
  the	
  next	
  five	
  years.	
  	
  
	
  
	
  	
   Oct-­‐09	
   Oct-­‐10	
   Oct-­‐11	
   Oct-­‐12	
   Oct-­‐13	
   Oct-­‐14	
   Oct-­‐15	
  
NOPAT	
   $1,564	
   $2,363	
   $3,303	
   $3,583	
   $4,016	
   $3,655	
   $3,308	
  
	
  	
  	
  	
  Growth	
  
	
  
51.2%	
   39.7%	
   8.5%	
   12.1%	
   -­‐9.0%	
   -­‐9.5%	
  
NOWC	
   	
  25,127	
  	
   	
  26,513	
  	
   	
  29,696	
  	
   	
  34,488	
  	
   	
  37,389	
  	
   	
  39,281	
  	
   	
  40,716	
  	
  
Net	
  Fixed	
  Assets	
   	
  10,275	
  	
   	
  9,900	
  	
   	
  9,751	
  	
   	
  11,019	
  	
   	
  11,266	
  	
   	
  11,238	
  	
   	
  11,271	
  	
  
Total	
  Net	
  Inv	
  in	
  Op	
  Capital	
   $35,402	
  	
   $36,413	
  	
   $39,447	
  	
   $45,507	
  	
   $48,656	
  	
   $50,519	
  	
   $51,987	
  	
  
	
  	
  	
  	
  Growth	
  
	
  
2.9%	
   8.3%	
   15.4%	
   6.9%	
   3.8%	
   2.9%	
  
-­‐	
  Change	
  in	
  NOWC	
   	
  	
   	
  1,386	
  	
   	
  3,184	
  	
   	
  4,792	
  	
   	
  2,901	
  	
   	
  1,892	
  	
   	
  1,435	
  	
  
-­‐	
  Change	
  in	
  NFA	
  
	
  
	
  (375)	
   	
  (149)	
   	
  1,268	
  	
   	
  247	
  	
   	
  (29)	
   	
  34	
  	
  
FCFF	
   	
  	
   $1,353	
   $268	
   -­‐$2,476	
   $867	
   $1,792	
   $1,840	
  
	
  	
  	
  	
  Growth	
  
	
   	
  
-­‐80.2%	
   -­‐1023.1%	
   -­‐135.0%	
   106.7%	
   2.7%	
  
-­‐	
  After-­‐tax	
  interest	
  expense	
   	
  	
   	
  500	
  	
   	
  503	
  	
   	
  508	
  	
   	
  478	
  	
   	
  501	
  	
   	
  517	
  	
  
+	
  Net	
  new	
  debt	
  
	
  
	
  (40)	
   	
  2,156	
  	
   	
  5,718	
  	
   	
  2,037	
  	
   	
  1,098	
  	
   	
  1,100	
  	
  
FCFE	
   	
  	
   $812	
   $1,921	
   $2,734	
   $2,426	
   $2,389	
   $2,423	
  
	
  	
  	
  	
  Growth	
   	
  	
   	
  	
   136.5%	
   42.3%	
   -­‐11.2%	
   -­‐1.5%	
   1.4%	
  
($8.00)	
  
($6.00)	
  
($4.00)	
  
($2.00)	
  
$0.00	
  	
  
$2.00	
  	
  
$4.00	
  	
  
$6.00	
  	
  
2010	
   2011	
   2012	
   2013	
   2014E	
   2015E	
  
$3.19	
  	
   $0.64	
  	
   ($6.24)	
   $2.25	
  	
   $4.85	
  	
   $5.21	
  	
  FCFF	
  per	
  share	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
14	
  
	
  
Valuation	
  
	
  
Deere	
  was	
  valued	
  using	
  multiples	
  and	
  a	
  3-­‐stage	
  discounting	
  cash	
  flow	
  model.	
  Based	
  on	
  multiples,	
  
the	
  stock	
  is	
  slightly	
  overpriced	
  versus	
  other	
  firms.	
  On	
  a	
  DCF	
  basis,	
  the	
  stock	
  is	
  worth	
  $84.59,	
  which	
  
is	
  below	
  its	
  current	
  price	
  of	
  $93.14.	
  Peer	
  multiple	
  comparisons	
  and	
  historical	
  comparisons	
  are	
  less	
  
reliable.	
  There	
  are	
  few	
  similar	
  companies	
  in	
  the	
  industry	
  that	
  have	
  the	
  unique	
  business	
  model	
  of	
  a	
  
joint	
  agricultural	
  and	
  construction	
  machinery	
  business,	
  and	
  the	
  firm’s	
  history	
  is	
  skewed	
  because	
  of	
  
fluctuations	
  in	
  weather	
  patterns.	
  As	
  a	
  result,	
  I	
  place	
  the	
  most	
  weight	
  on	
  the	
  DCF	
  framework	
  and	
  
value	
  the	
  stock	
  at	
  $84.59.	
  	
  
	
  
Trading	
  History	
  
	
  
Figure	
  30	
  shows	
  that	
  the	
  shares	
  have	
  traded	
  in	
  the	
  last	
  10	
  years	
  at	
  an	
  average	
  of	
  12.4X	
  NTM.	
  
Leading	
  up	
  to	
  the	
  financial	
  crisis,	
  the	
  shares	
  traded	
  above	
  of	
  the	
  average.	
  Since	
  2008,	
  the	
  NTM	
  P/E	
  
has	
  risen	
  above	
  its	
  lows,	
  and	
  peaked	
  in	
  2009	
  on	
  cyclically	
  depressed	
  earnings.	
  Since	
  2011,	
  the	
  P/E	
  
as	
  trended	
  upwards	
  to	
  its	
  10-­‐year	
  average	
  as	
  earnings	
  have	
  climbed.	
  
	
  
Figure	
  30:	
  P/E	
  (NTM)	
  trading	
  history,	
  04/2004	
  -­‐	
  04/2012	
  	
  
	
  
	
  
	
  
Assuming	
  the	
  firm	
  maintains	
  a	
  10.0	
  NTM	
  P/E	
  at	
  the	
  end	
  of	
  2014,	
  it	
  should	
  trade	
  at	
  $85.40	
  by	
  the	
  
end	
  of	
  the	
  year.	
  	
  
	
  	
  
• 10.0	
  X	
  2014	
  EPS	
  of	
  $8.54	
  =	
  $85.40	
  	
  
	
  	
  
Discounting	
  $85.40	
  back	
  to	
  today	
  at	
  a	
  10.0%	
  cost	
  of	
  equity	
  yields	
  a	
  price	
  of	
  $77.64.	
  
	
  	
  
Relative	
  Valuation	
  	
  
	
  	
  
Deere	
  is	
  currently	
  trading	
  at	
  a	
  price	
  to	
  earnings	
  multiple	
  significantly	
  lower	
  than	
  its	
  peers	
  (TTM	
  P/E	
  
of	
  11.4	
  vs.	
  15.4).	
  Compared	
  to	
  CAT,	
  its	
  closest	
  competitor,	
  is	
  at	
  16.3.	
  This	
  implies	
  that	
  Deere	
  has	
  
lower	
  expected	
  growth;	
  however,	
  as	
  shown	
  in	
  figure	
  31,	
  Deere	
  currently	
  has	
  a	
  higher	
  EV/EBITDA	
  
multiple	
  (11.8	
  vs.	
  8.8	
  for	
  industry).	
  Since	
  Deere	
  has	
  a	
  large	
  market	
  share	
  in	
  the	
  U.S.	
  and	
  Canada,	
  the	
  
market	
  appears	
  to	
  be	
  pricing	
  in	
  that	
  it	
  will	
  be	
  able	
  to	
  maintain	
  and	
  entice	
  a	
  good	
  portion	
  of	
  the	
  
customers	
  through	
  its	
  brand	
  name	
  and	
  reputation.	
  	
  
	
  
	
  
	
  
0	
  
2	
  
4	
  
6	
  
8	
  
10	
  
12	
  
14	
  
16	
  
18	
  
20	
  
22	
  
PE	
  NTM	
  
Average	
  PE	
  NTM	
  
Source:	
  FactSet
Deere	
  is	
  trading	
  
below	
  its	
  average	
  
forward	
  P/E	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
15	
  
	
  
Figure	
  31:	
  EV/EBITDA	
  (NTM)	
  
	
  
	
  
	
  
Figure	
  31	
  shows	
  that	
  DE	
  is	
  currently	
  trading	
  at	
  about	
  a	
  mid-­‐cycle	
  multiple	
  and	
  is	
  trading	
  2.0x	
  below	
  
its	
  10-­‐year	
  average.	
  	
  
	
  
Figure	
  32:	
  Comp	
  sheet	
  	
  
	
  
	
  
	
  
11.2	
   11.2	
  
13.8	
  
15.3	
  
12.0	
  
15.6	
  
13.5	
  
11.7	
  
10.4	
   10.8	
  
11.75	
  
13.7	
  
7.6	
   8.1	
   8.3	
  
8.7	
  
7.1	
  
9.3	
  
8.7	
   7.4	
  
6.4	
  
7.7	
   8.32	
  
8.8	
  
0.0	
  
2.0	
  
4.0	
  
6.0	
  
8.0	
  
10.0	
  
12.0	
  
14.0	
  
16.0	
  
18.0	
  
DE	
  
AVG	
  
Current Market Price	
  Change Earnings	
  Growth LT	
  Debt/S&P 	
  	
  LTM	
  Dividend
Ticker Name Price Value 1	
  day 1	
  Mo 3	
  Mo 6	
  Mo 52	
  Wk YTD LTG NTM 2013 2014 2015 Pst	
  5yr Beta Equity Rating Yield Payout
CAT CATERPILLAR	
  INC $104.69 $66,774 (0.6) 6.2 21.5 23.5 23.9 15.3 10.0 7.0% 14.9% -­‐30.3% 19.9% 0.4% 1.64 132.0% A+ 2.33% 41.7%
DE DEERE	
  &	
  CO $93.14 $34,434 (0.8) 4.5 8.9 11.5 8.3 2.0 8.0 -­‐13.2% 14.7% 10.4% -­‐9.0% 14.1% 1.28 217.1% A 2.25% 22.1%
CMI CUMMINS	
  INC $147.18 $27,063 (1.3) 2.0 16.5 8.5 31.2 4.4 14.3 19.5% -­‐9.4% 1.8% 22.9% 15.5% 1.87 22.3% A-­‐ 1.51% 30.0%
PCAR PACCAR	
  INC $65.66 $23,286 (1.0) (2.9) 16.7 12.1 31.8 11.0 10.3 15.0% 9.1% 17.1% 12.4% 3.5% 1.89 64.5% B+ 2.52% 51.5%
AGCO AGCO	
  CORP $56.94 $5,347 (0.6) 5.4 7.3 (10.1) 11.3 (3.8) 9.7 -­‐10.1% -­‐11.1% 3.3% -­‐3.8% 8.0% 1.98 23.4% B 0.73% 6.8%
OSK OSHKOSH	
  CORP $56.07 $4,745 (1.6) (2.8) 10.0 4.7 40.5 11.3 7.7 11.6% 13.8% 38.3% 21.5% 68.6% 2.30 43.0% B 0.25% 8.2%
JOY JOY	
  GLOBAL	
  INC $60.39 $6,047 (1.1) 3.1 14.6 4.0 5.4 3.2 -­‐5.6 -­‐16.0% 24.7% -­‐54.5% 14.8% 7.6% 2.12 45.6% B+ 1.21% 16.9%
TRN TRINITY	
  INDUSTRIES $73.11 $5,665 (2.6) (0.2) 26.8 54.7 75.9 34.1 10.0 47.2% 32.1% 21.9% -­‐8.8% 5.4% 1.94 79.3% B+ 0.75% 12.7%
WAB WABTEC	
  CORP $73.83 $7,087 (2.2) (7.9) 1.1 11.7 42.1 (0.6) 15.0 16.8% 48.3% 34.2% 14.7% 17.7% 1.50 28.0% A 0.19% 4.8%
TWI TITAN	
  INTERNATIONAL	
  INC $16.48 $883 1.2 (10.4) (7.3) 11.4 (24.0) (8.3) 5.4 49.2% 71.3% -­‐79.4% 151.3% 7.9% 2.85 71.7% B 0.11% 5.3%
TTC TORO	
  CO $63.34 $3,573 (0.5) (1.5) 3.5 8.2 40.8 (0.4) 10.4 23.9% 15.1% 39.1% 12.1% 11.0% 0.71 65.6% A-­‐ 0.98% 26.9%
ASTE ASTEC	
  INDUSTRIES	
  INC $40.95 $936 (1.7) (6.9) 9.1 20.1 24.5 6.0 8.9 35.6% 32.1% 21.9% 21.4% -­‐9.6% 1.41 0.0% B 0.68% 23.6%
Average (1.1) (1.0) 10.7 13.4 26.0 6.2 8.7 15.5% 21.3% 2.0% 22.4% 12.5% 1.79 66.0% 1.13% 20.9%
Median (1.0) (0.8) 9.6 11.4 27.8 3.8 9.8 15.9% 15.0% 13.8% 14.7% 8.0% 1.88 55.1% 0.87% 19.5%
spx S&P	
  500	
  INDEX $1,863 (0.8) (0.1) 4.1 5.9 17.6 0.8 6.7% 6.9% 11.2%
NTM 	
  	
  	
  	
  	
  	
  P/E NTM TTM EV/ 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  P/CF 	
  	
  	
  	
  	
  	
  	
  	
  Sales	
  Growth Book	
  
Ticker Website ROE P/B #### 2013 2014 TTM NTM 2015 NPM P/S OM ROIC EBIT Current5-­‐yr NTM STM Pst	
  5yr Equity
CAT http://www.cat.com 19.3% 3.21 13.9 9.2 17.7 17.8 16.6 14.7 7.0% 1.20 8.2% 15.1 9.4 8.4 2.8% 5.3% 1.6% $32.63
DE http://www.deere.com 28.9% 3.36 12.7 11.5 11.1 10.1 11.6 12.2 8.9% 0.98 15.9% 11.6% 10.6 7.2 9.1 -­‐5.4% -­‐3.7% 5.9% $27.74
CMI http://www.cummins.com 23.5% 3.66 10.3 11.3 16.7 18.6 15.6 13.6 9.3% 1.56 10.1% 18.0% 15.4 14.2 11.7 7.6% 13.9% 3.8% $40.22
PCAR http://www.paccar.com 20.3% 3.51 15.5 13.7 18.0 19.9 17.3 16.0 7.9% 1.46 10.9% 11.3% 15.4 11.1 10.6 6.7% 9.9% 2.7% $18.73
AGCO http://www.agcocorp.com 13.1% 1.38 11.0 6.9 10.4 9.5 10.5 10.8 4.9% 0.50 8.4% 12.6% 6.5 6.3 7.7 -­‐3.1% -­‐3.2% 5.1% $41.19
OSK http://www.oshkoshtruck.com 17.0% 2.32 7.2 11.6 15.4 15.3 13.7 12.6 5.1% 0.64 7.2% 10.8% 10.1 10.8 7.7 -­‐9.3% 0.2% 1.4% $24.13
JOY http://www.joyglobal.com 12.9% 2.24 13.7 9.4 18.6 14.6 17.4 16.2 9.2% 1.29 17.3% 13.3% 7.7 11.7 12.1 -­‐19.2% 3.7% 8.0% $26.93
TRN http://www.trin.net 21.7% 2.36 22.9 11.9 10.5 16.0 10.8 11.6 10.1% 1.30 17.2% 8.6% 11.1 8.2 10.6 18.7% 3.6% 2.4% $31.03
WAB http://www.wabtec.com 22.1% 4.47 21.9 18.2 21.2 23.7 20.3 18.5 11.6% 2.68 17.0% 16.0% 16.7 18.9 15.4 14.0% 8.0% 10.3% $16.53
TWI http://www.titan-­‐intl.com 4.4% 1.27 36.7 10.0 42.9 43.4 29.1 17.1 1.5% 0.42 3.3% 3.2% 12.5 8.3 9.6 -­‐5.4% 10.4% 15.9% $12.98
TTC http://www.toro.com 51.8% 10.47 16.8 19.5 21.4 25.0 20.2 19.1 8.1% 1.75 11.0% 27.7% 16.4 17.8 14.5 6.8% 6.7% 1.7% $6.05
ASTE http://www.astecindustries.com 8.2% 1.62 19.5 20.5 21.0 26.7 19.7 17.3 4.7% 1.01 5.9% 7.0% 16.4 13.0 10.6 9.6% 6.8% -­‐0.9% $25.24
Average 20.3% 3.32 16.8 12.8 18.7 20.0 16.9 15.0 7.4% 1.23 11.3% 12.4% 12.8 11.4 10.7 2.0% 5.1% 4.8%
Median 19.8% 2.78 14.7 11.6 17.8 18.2 17.0 15.4 8.0% 1.24 10.9% 11.4% 13.8 11.0 10.6 4.8% 6.0% 3.3%
spx S&P	
  500	
  INDEX 13.0 13.8 16.9 15.2
Source:	
  FactSet
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
16	
  
	
  
A	
  more	
  thorough	
  analysis	
  of	
  P/B	
  and	
  ROE	
  is	
  shown	
  in	
  figure	
  33.	
  The	
  calculated	
  R-­‐squared	
  indicates	
  
that	
  64%	
  of	
  the	
  change	
  in	
  P/B	
  is	
  explained	
  through	
  NTM	
  ROE.	
  In	
  comparison	
  to	
  its	
  peers,	
  Deere	
  has	
  
the	
  highest	
  ROE	
  and	
  is	
  in	
  the	
  middle	
  of	
  the	
  group	
  in	
  P/B,	
  so	
  it	
  appears	
  to	
  be	
  undervalued	
  versus	
  the	
  
broad	
  spectrum	
  of	
  peers.	
  Assuming	
  the	
  relationship	
  holds	
  going	
  forward,	
  the	
  fair	
  value	
  for	
  Deere	
  is	
  
$83.07	
  at	
  the	
  beginning	
  of	
  2013.	
  	
  
	
  	
  
• Estimated	
  P/B	
  =	
  Estimated	
  2013	
  ROE	
  (0.289)	
  *	
  11.639	
  +	
  .6264	
  =	
  3.9900	
  
• Target	
  Price	
  =	
  Estimated	
  P/B	
  *	
  2013	
  BVPS	
  ($30.35)	
  =	
  $121.10	
  
	
  
Figure	
  33:	
  P/B	
  versus	
  NTM	
  ROE	
  for	
  DE	
  and	
  peers	
  
	
  
	
  
	
  
As	
  a	
  final	
  comparison,	
  I	
  also	
  created	
  a	
  composite	
  percentile	
  ranking	
  of	
  several	
  valuation	
  and	
  
fundamental	
  metrics	
  (Figure	
  34).	
  Higher	
  ranks	
  imply	
  higher	
  valuation	
  and	
  better	
  fundamentals.	
  If	
  a	
  
firm	
  falls	
  directly	
  on	
  the	
  trend	
  line,	
  it	
  is	
  considered	
  to	
  be	
  fairly	
  valued	
  relative	
  to	
  the	
  valuation	
  and	
  
fundamental	
  metrics	
  used.	
  The	
  analysis	
  is	
  shown	
  below.	
  A	
  composite	
  of	
  2013	
  earnings	
  growth,	
  
1/beta,	
  NTM	
  ROE	
  and	
  TTM	
  NPM	
  was	
  compared	
  to	
  an	
  equal	
  weighted	
  composite	
  of	
  2013	
  EPS,	
  P/B	
  
and	
  P/S.	
  Figure	
  35	
  illustrates	
  DE	
  appears	
  to	
  be	
  slightly	
  undervalued	
  according	
  to	
  the	
  composite	
  
ranking.	
  
	
  
Figure	
  34:	
  Composite	
  relative	
  valuation	
  
	
  
	
  
	
  
	
  
y	
  =	
  11.639x	
  +	
  0.6264	
  
R²	
  =	
  0.64315	
  
0	
  
1	
  
2	
  
3	
  
4	
  
5	
  
0%	
   5%	
   10%	
   15%	
   20%	
   25%	
   30%	
   35%	
  
P/B	
  
ROE	
  
Weight 20% 10% 25% 25% 20% 20% 40% 40%
Earnings	
   1/ NTM TTM Sales	
  Growth 	
  	
  	
  	
  	
  	
  P/E P/B P/S
Ticker Name Grow	
  2013 Beta ROE NPM NTM 2013 Fund Value
DE DEERE	
  &	
  CO 31% 41% 52% 73% 36% 34% 23% 25% 49% 26%
Cat CATERPILLAR	
  INC 32% 25% 31% 55% 58% 17% 21% 35% 42% 26%
CMI CUMMINS	
  INC 2% 17% 40% 78% 71% 33% 26% 50% 46% 37%
PCAR PACCAR	
  INC 25% 17% 33% 63% 68% 50% 25% 47% 44% 38%
AGCO AGCO	
  CORP 0% 15% 18% 33% 42% 0% 1% 4% 23% 2%
OSK OSHKOSH	
  CORP 30% 8% 27% 36% 26% 35% 12% 10% 28% 16%
JOY JOY	
  GLOBAL	
  INC 43% 11% 18% 76% 0% 19% 11% 38% 33% 23%
TRN TRINITY	
  INDUSTRIES 52% 16% 36% 85% 100% 37% 11% 38% 62% 27%
WAB WABTEC	
  CORP 72% 30% 37% 100% 88% 83% 35% 100% 69% 71%
TWI TITAN	
  INTERNATIONAL	
  INC 100% 0% 0% 0% 36% 23% 0% 0% 27% 5%
TTC TORO	
  CO 32% 100% 100% 65% 68% 93% 100% 59% 71% 82%
ASTE ASTEC	
  INDUSTRIES	
  INC 52% 34% 8% 31% 76% 100% 4% 26% 39% 32%
Weighted
Fundamental	
  Range Valuation	
  Range
DE	
  
Source:	
  FactSet
Deere	
  is	
  slightly	
  
undervalued	
  
using	
  relative	
  
valuation	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
17	
  
	
  
Figure	
  35:	
  Composite	
  relative	
  valuation	
  
	
  
	
  
	
  
Discounted	
  Cash	
  Flow	
  Analysis	
  	
  
	
  	
  
A	
  three	
  stage	
  discounted	
  cash	
  flow	
  model	
  was	
  also	
  used	
  to	
  value	
  Deere.	
  	
  
	
  	
  
For	
  the	
  purpose	
  of	
  this	
  analysis,	
  the	
  company’s	
  cost	
  of	
  equity	
  was	
  calculated	
  to	
  be	
  10.0%	
  using	
  the	
  
Capital	
  Asset	
  Pricing	
  Model.	
  The	
  underlying	
  assumptions	
  used	
  in	
  calculating	
  this	
  rate	
  are	
  as	
  follows.	
  	
  
	
  	
  
• The	
  risk	
  free	
  rate,	
  as	
  represented	
  by	
  the	
  ten-­‐year	
  Treasury	
  bond	
  yield,	
  is	
  2.70%.	
  	
  
• A	
  five-­‐year	
  adjusted	
  Beta	
  of	
  1.1	
  was	
  utilized	
  since	
  the	
  company	
  has	
  more	
  cyclical	
  risk	
  than	
  the	
  
market.	
  	
  
• A	
  long-­‐term	
  market	
  rate	
  of	
  return	
  of	
  10%	
  was	
  assumed,	
  since	
  historically,	
  the	
  market	
  has	
  
generated	
  an	
  annual	
  return	
  of	
  about	
  10%.	
  	
  
	
  	
  
Given	
  the	
  above	
  assumptions,	
  the	
  cost	
  of	
  equity	
  is	
  10.7%	
  (2.70	
  +	
  1.2	
  (10.0	
  –	
  2.7)).	
  	
  
	
  
Stage	
  One	
  -­‐	
  The	
  model’s	
  first	
  stage	
  simply	
  discounts	
  fiscal	
  years	
  2014	
  and	
  2015	
  free	
  cash	
  flow	
  to	
  
equity	
  (FCFE).	
  These	
  per	
  share	
  cash	
  flows	
  are	
  forecasted	
  to	
  be	
  $8.85	
  and	
  $7.52,	
  respectively.	
  
Discounting	
  these	
  cash	
  flows,	
  using	
  the	
  cost	
  of	
  equity	
  calculated	
  above,	
  results	
  in	
  a	
  value	
  of	
  $14.13	
  
per	
  share.	
  Thus,	
  stage	
  one	
  of	
  this	
  discounted	
  cash	
  flow	
  analysis	
  contributes	
  $14.13	
  to	
  the	
  value.	
  	
  
	
  	
  
Stage	
  Two	
  -­‐	
  Stage	
  two	
  of	
  the	
  model	
  focuses	
  on	
  fiscal	
  years	
  2015	
  to	
  2020.	
  During	
  this	
  period,	
  FCFE	
  is	
  
assumed	
  to	
  grow	
  at	
  an	
  annual	
  rate	
  of	
  7.1%	
  in	
  2017	
  -­‐2020.	
  Net	
  fix	
  assets	
  is	
  growing	
  again	
  in	
  2016	
  
due	
  to	
  new	
  factory	
  buildings	
  scheduled	
  to	
  be	
  constructed.	
  The	
  resulting	
  cash	
  flows	
  are	
  then	
  
discounted	
  using	
  the	
  company’s	
  10.7%	
  cost	
  of	
  equity	
  
	
  
Figure	
  36:	
  FCFE	
  and	
  discounted	
  FCFE	
  for	
  Deere	
  
	
  	
   2014	
   2015	
   2016	
   2017	
   2018	
   2019	
   2020	
  
FCFE	
   $8.85	
  	
   $7.52	
  	
   $1.94	
  	
   $2.08	
  	
   $2.23	
  	
   $2.39	
  	
   $2.56	
  	
  
Discounted	
  FCFE	
   $7.99	
  	
   $6.13	
  	
   $1.43	
  	
   $1.38	
  	
   $1.34	
  	
   $1.30	
  	
   $1.25	
  	
  
	
  
When	
  added	
  together,	
  these	
  discounted	
  cash	
  flows	
  total	
  $6.70	
  	
  
	
  	
  
Stage	
  Three	
  –	
  For	
  the	
  terminal	
  value	
  of	
  the	
  company,	
  fiscal	
  year	
  2014	
  and	
  2015	
  earnings	
  per	
  share	
  
are	
  forecasted	
  to	
  be	
  $8.54	
  and	
  $7.90,	
  respectively.	
  It	
  was	
  then	
  assumed	
  that	
  earnings	
  per	
  share	
  
would	
  grow,	
  from	
  these	
  forecasted	
  numbers,	
  at	
  an	
  annual	
  rate	
  of	
  7.1%	
  for	
  the	
  next	
  five	
  years	
  
(figure	
  35).	
  	
  
	
  
R²	
  =	
  0.77299	
  y	
  =	
  1.284x	
  -­‐	
  0.2506	
  
0.0	
  
0.2	
  
0.4	
  
0.6	
  
0.8	
  
1.0	
  
0.0	
   0.2	
   0.4	
   0.6	
   0.8	
  
Valuagon	
  
(P/E,	
  P/B,	
  P/S)	
  
Fundamental	
  
13'	
  Earnings,	
  Beta,	
  ROE,	
  NPM)	
  
Source:	
  FactSet
DE	
  
Lack	
  of	
  quality	
  
comparables	
  
makes	
  it	
  difficult	
  
to	
  use	
  relative	
  
valuation	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
18	
  
	
  
Figure	
  37:	
  EPS	
  estimates	
  for	
  2014-­‐2020	
  
	
  	
   2014	
   2015	
   2016	
   2017	
   2018	
   2019	
   2020	
  
EPS	
   $8.54	
  	
   $7.90	
  	
   $8.47	
  	
   $9.07	
  	
   $9.72	
  	
   $10.41	
  	
   $11.16	
  	
  
	
  
Stage	
  three	
  of	
  the	
  model	
  also	
  requires	
  an	
  assumption	
  regarding	
  the	
  company’s	
  terminal	
  price	
  to-­‐
earnings	
  ratio.	
  For	
  the	
  purpose	
  of	
  this	
  analysis,	
  it	
  is	
  assumed	
  that	
  as	
  the	
  rate	
  of	
  U.S.	
  and	
  Canada	
  
sales	
  matures,	
  its	
  price-­‐to-­‐earnings	
  ratio	
  will	
  converge	
  to	
  slightly	
  less	
  than	
  the	
  historical	
  average.	
  
Therefore,	
  a	
  price-­‐to-­‐earnings	
  ratio	
  of	
  11.8	
  is	
  assumed	
  at	
  the	
  end	
  of	
  DE’s	
  terminal	
  year,	
  lower	
  than	
  
DE’s	
  12-­‐year	
  average	
  of	
  12.39.	
  	
  	
  
	
  
Given	
  the	
  assumed	
  terminal	
  earnings	
  per	
  share	
  of	
  $11.16	
  and	
  a	
  price	
  to	
  earnings	
  ratio	
  of	
  11.8,	
  a	
  
terminal	
  value	
  of	
  $131.65	
  per	
  share	
  is	
  calculated.	
  Using	
  the	
  10.7%	
  cost	
  of	
  equity,	
  this	
  number	
  can	
  
be	
  discounted	
  to	
  a	
  present	
  value	
  of	
  $64.50	
  
	
  
Total	
  Present	
  Value	
  –	
  Given	
  the	
  above	
  assumptions	
  and	
  utilizing	
  a	
  three	
  stage	
  discounted	
  cash	
  flow	
  
model	
  (Figure	
  36),	
  an	
  intrinsic	
  value	
  of	
  $85.33	
  per	
  share	
  is	
  calculated	
  ($14.13+	
  $6.70+	
  $64.50).	
  	
  
Given	
  DE’s	
  current	
  price	
  of	
  $93.17,	
  this	
  model	
  indicates	
  that	
  the	
  stock	
  is	
  overvalued.	
  	
  
	
  
Figure	
  38:	
  3-­‐stage	
  DCF	
  model	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Year
1 2 3 4 5 6 7
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  First	
  Stage 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Second	
  Stage
Cash	
  flows 2014 2015 2016 2017 2018 2019 2020
Sales $37,700 $37,812 $39,703 $41,688 $43,773 $45,961 $48,259
	
  	
  	
  	
  Growth 0.3% 5.0% 5.0% 5.0% 5.0% 5.0%
NOPAT $3,655	
   $3,308	
   $3,474	
   $3,647	
   $3,830	
   $4,021	
   $4,222	
  
	
  	
  	
  	
  %	
  of	
  sales 9.7% 8.7% 8.7% 8.7% 8.7% 8.7% 8.7%
-­‐	
  Change	
  in	
  NWC -­‐86 101 1695 1780 1869 1962 2060
	
  	
  	
  	
  	
  	
  NWC	
  EOY 33800 33901 35596 37375 39244 41206 43267
	
  	
  	
  	
  	
  	
  Growth	
  NWC 0.3% 5.0% 5.0% 5.0% 5.0% 5.0%
	
  	
  	
  	
  	
  	
  NWC	
  /	
  S	
  (EOY) 89.7% 89.7% 89.7% 89.7% 89.7% 89.7% 89.7%
-­‐	
  Chg	
  NFA -­‐29 34 564 592 621 652 685
	
  	
  	
  	
  	
  	
  NFA	
  EOY 	
  	
  	
  11,238	
   	
  	
  	
  11,271	
   	
  	
  	
  11,835	
   	
  	
  	
  12,427	
   	
  	
  	
  13,048	
   	
  	
  	
  13,701	
   	
  	
  	
  	
  14,386	
  
	
  	
  	
  	
  	
  	
  Growth	
  NFA 0.3% 5.0% 5.0% 5.0% 5.0% 5.0%
	
  	
  	
  	
  	
  	
  S	
  /	
  NFA	
  (EOY) 	
  	
  	
  	
  	
  	
  	
  3.35	
   	
  	
  	
  	
  	
  	
  	
  3.35	
   	
  	
  	
  	
  	
  	
  	
  3.35	
   	
  	
  	
  	
  	
  	
  	
  3.35	
   	
  	
  	
  	
  	
  	
  	
  3.35	
   	
  	
  	
  	
  	
  	
  	
  3.35	
   	
  	
  	
  	
  	
  	
  	
  	
  3.35	
  
	
  	
  Total	
  growth	
  inv	
  	
  cap -­‐114 135 2259 2372 2490 2615 2745
	
  	
  Total	
  inv	
  cap 45037 45172 47431 49802 52292 54907 57652
	
  	
  	
  	
  S	
  /	
  IC	
  (EOY) 	
  	
  	
  	
  	
  	
  	
  0.84	
   	
  	
  	
  	
  	
  	
  	
  0.84	
   	
  	
  	
  	
  	
  	
  	
  0.84	
   	
  	
  	
  	
  	
  	
  	
  0.84	
   	
  	
  	
  	
  	
  	
  	
  0.84	
   	
  	
  	
  	
  	
  	
  	
  0.84	
   	
  	
  	
  	
  	
  	
  	
  	
  0.84	
  
	
  	
  	
  	
  ROIC	
  (EOY) 8.1% 7.3% 7.3% 7.3% 7.3% 7.3% 7.3%
FCFF $3,769	
   $3,174	
   $1,215	
   $1,276	
   $1,339	
   $1,406	
   $1,477	
  
	
  	
  	
  	
  %	
  of	
  sales 10.0% 8.4% 3.1% 3.1% 3.1% 3.1% 3.1%
	
  	
  	
  	
  Growth -­‐15.8% -­‐61.7% 5.0% 5.0% 5.0% 5.0%
-­‐	
  Interest	
  (1-­‐tax	
  rate) 501 517 542 569 598 628 659
	
  	
  	
  	
  	
  	
  Growth 3.1% 5.0% 5.0% 5.0% 5.0% 5.0%
FCFE $3,269	
   $2,657	
   $673	
   $706	
   $742	
   $779	
   $818	
  
	
  	
  	
  	
  %	
  of	
  sales 8.7% 7.0% 1.7% 1.7% 1.7% 1.7% 1.7%
	
  	
  	
  	
  Growth -­‐18.7% -­‐74.7% 5.0% 5.0% 5.0% 5.0%
/	
  No	
  Shares 369.2 353.3 346.2	
  	
  	
   339.3	
  	
  	
   332.5	
  	
  	
   325.9	
  	
  	
   319.4	
  	
  	
  	
  
	
  	
  	
  	
  Growth -­‐4.3% -­‐2.0% -­‐2.0% -­‐2.0% -­‐2.0% -­‐2.0%
FCFE $8.85 $7.52 $1.94 $2.08 $2.23 $2.39 $2.56
	
  	
  	
  	
  Growth -­‐15.0% -­‐74.2% 7.1% 7.1% 7.1% 7.1%
*	
  Discount	
  factor 0.90	
  	
  	
  	
  	
  	
   0.82	
  	
  	
  	
  	
  	
   0.74	
  	
  	
  	
  	
  	
   0.67	
  	
  	
  	
  	
  	
   0.60	
  	
  	
  	
  	
  	
   0.54	
  	
  	
  	
  	
  	
   0.49	
  	
  	
  	
  	
  	
  	
  
Discounted	
  FCFE $7.99 $6.13 $1.43 $1.38 $1.34 $1.30 $1.25
Deere	
  is	
  fairly	
  
valued	
  with	
  DCF	
  
analysis,	
  with	
  
an	
  intrinsic	
  
value	
  of	
  $85.33	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
19	
  
	
  
	
  
	
  
Business	
  Risks	
  
	
  
Deere	
  is	
  currently	
  trading	
  above	
  its	
  intrinsic	
  value;	
  however,	
  there	
  are	
  several	
  risks	
  to	
  the	
  firm	
  
which	
  could	
  affect	
  my	
  thesis.	
  The	
  most	
  significant	
  of	
  these	
  risk	
  are	
  described	
  below:	
  
	
  
• Cyclical	
  Demand,	
  
• Government	
  Regulation,	
  
• Foreign	
  Currency,	
  
• Building	
  Construction,	
  and	
  
• Weather.	
  
	
  
Cyclical	
  Demand	
  
	
  
The	
  average	
  price	
  realization	
  is	
  highly	
  correlated	
  with	
  production	
  volume	
  in	
  both	
  up	
  and	
  down	
  
cycles.	
  The	
  cycle	
  demand	
  effects	
  inventory	
  buildups,	
  production,	
  and	
  plant	
  expansions.	
  
	
  
Government	
  Regulation	
  
	
  
Political	
  and/or	
  monetary	
  instability	
  and	
  adverse	
  changes	
  in	
  government	
  regulations	
  may	
  impact	
  
operations.	
  	
  
	
  
Foreign	
  Currency	
  
	
  
Operating	
  results	
  are	
  sensitive	
  to	
  changes	
  in	
  the	
  foreign	
  exchange	
  value	
  of	
  the	
  U.S.	
  dollar	
  
particularly	
  versus	
  the	
  Euro,	
  British	
  pound	
  sterling,	
  Canadian	
  dollar,	
  Australian	
  dollar,	
  and	
  Brazilian	
  
real.	
  The	
  expanding	
  international	
  manufacturing	
  footprint	
  helps	
  mitigate	
  risks	
  to	
  margins.	
  
	
  
Building	
  Construction	
  
	
  
Demand	
  for	
  certain	
  Deere	
  products	
  (e.g.,	
  earthmoving	
  machinery)	
  is	
  influenced	
  by	
  changes	
  in	
  the	
  
absolute	
  and	
  relative	
  levels	
  of	
  residential	
  and	
  non-­‐residential	
  building	
  construction	
  activity,	
  
primarily	
  in	
  the	
  U.S.	
  
	
  
	
  
	
  
	
  
Third	
  Stage
Terminal	
  value	
  P/E
Net	
  income $3,154 $2,792 $2,931 $3,078 $3,232 $3,393 $3,563
	
  	
  	
  	
  %	
  of	
  sales 8.4% 7.4% 7.4% 7.4% 7.4% 7.4% 7.4%
EPS $8.54 $7.90 $8.47 $9.07 $9.72 $10.41 $11.16
	
  	
  Growth -­‐7.5% 7.1% 7.1% 7.1% 7.1% 7.1%
Terminal	
  P/E 11.80	
  	
  	
  	
  
*	
  Terminal	
  EPS $11.16
Terminal	
  value $131.65
*	
  Discount	
  factor 0.49	
  	
  	
  	
  	
  	
  	
  
Discounted	
  terminal	
  value $64.50
Summary
First	
  stage $14.13 Present	
  value	
  of	
  first	
  2	
  year	
  cash	
  flow
Second	
  stage $6.70 Present	
  value	
  of	
  year	
  3-­‐7	
  cash	
  flow
Third	
  stage $64.50 Present	
  value	
  of	
  terminal	
  value	
  P/E
Value	
  (P/E) $85.33 =	
  value	
  at	
  beg	
  of	
  fiscal	
  yr 2014
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
20	
  
	
  
Weather	
  
	
  
Adverse	
  weather	
  can	
  depress	
  sales	
  of	
  farm	
  machinery	
  and	
  lawn	
  and	
  grounds	
  care	
  equipment	
  and	
  
landscaping	
  supplies.	
  
	
  
Agricultural	
  Commodity	
  Prices	
  
	
  
Lower	
  farm	
  commodity	
  prices	
  imply	
  weaker	
  crop	
  receipts	
  and	
  can	
  adversely	
  affect	
  equipment	
  
demand.	
  Stock	
  prices	
  for	
  farm	
  machinery	
  manufacturers	
  are	
  typically	
  correlated	
  with	
  agricultural	
  
commodity	
  prices,	
  and	
  highly	
  correlated	
  with	
  major	
  changes	
  in	
  the	
  average	
  price	
  level	
  for	
  major	
  
field	
  crops.	
  DE	
  has	
  historically	
  been	
  correlated	
  with	
  prices	
  for	
  corn	
  (the	
  largest	
  U.S.	
  cash	
  crop).	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
21	
  
	
  
Appendix	
  1:	
  Income	
  statement	
  model	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Income	
  Statement	
  Data	
  (in	
  millions,	
  source:	
  10K)	
   Oct-­‐09 Oct-­‐10 Oct-­‐11 Oct-­‐12 Oct-­‐13 Oct-­‐14 Oct-­‐15
Revenue	
  Sales	
   23,112	
   26,005	
  	
   32,013	
  	
   36,157	
  	
   37,795	
  	
   37,700	
  	
   37,812	
  	
  
YoY	
  Growth -­‐23.0% 11.1% 18.8% 11.5% 4.3% -­‐0.3% 0.3%
	
  	
  	
  	
  Equipment 20,756	
   23,573	
  	
   29,466	
  	
   33,501	
  	
   34,998	
  	
   34,994	
  	
   35,167	
  	
  
YoY	
  Growth -­‐24.3% 12.0% 20.0% 12.0% 4.3% 0.0% 0.5%
	
  	
  	
  	
  Finance	
  and	
  Interest	
  Income 1,842	
  	
  	
   1,825	
  	
  	
  	
  	
   1,923	
  	
  	
  	
  	
   1,981	
  	
  	
  	
  	
   2,115	
  	
  	
  	
  	
   2,030	
  	
  	
  	
  	
   1,990	
  	
  	
  	
  	
  
YoY	
  Growth -­‐12.3% -­‐0.9% 5.1% 3.0% 6.3% -­‐4.2% -­‐2.0%
	
  	
  	
  	
  Other	
  Income 514	
  	
  	
  	
  	
  	
  	
   606	
  	
  	
  	
  	
  	
  	
  	
   624	
  	
  	
  	
  	
  	
  	
  	
   675	
  	
  	
  	
  	
  	
  	
  	
   682	
  	
  	
  	
  	
  	
  	
  	
   676	
  	
  	
  	
  	
  	
  	
  	
   655	
  	
  	
  	
  	
  	
  	
  	
  
YoY	
  Growth -­‐10.0% 15.2% 2.8% 7.6% 1.1% -­‐1.0% -­‐3.1%
	
  	
  	
  Sales	
  Inside	
  US	
  &	
  Canada 14,823	
   16,611	
  	
   19,214	
  	
   22,737	
  	
   23,852	
  	
   23,792	
  	
   23,863	
  	
  
	
  	
  	
  Sales	
  Outside	
  US	
  &	
  Canada 7,961	
  	
  	
   9,036	
  	
  	
  	
  	
   12,415	
  	
   12,999	
  	
   13,495	
  	
   13,461	
  	
   13,501	
  	
  
	
  	
  	
  	
  Other	
  revenues 328	
  	
  	
  	
  	
  	
  	
   358	
  	
  	
  	
  	
  	
  	
  	
   384	
  	
  	
  	
  	
  	
  	
  	
   421	
  	
  	
  	
  	
  	
  	
  	
   448	
  	
  	
  	
  	
  	
  	
  	
   -­‐	
  	
  	
  	
  	
  	
  	
  	
  	
   -­‐	
  	
  	
  	
  	
  	
  	
  	
  	
  
Cost	
  of	
  sales	
  (Equipment) 16,255	
   17,399	
  	
   21,919	
  	
   25,008	
  	
   25,667	
  	
   25,859	
  	
   26,214	
  	
  
Gross	
  Margin 6,857	
  	
  	
   $8,606 $10,093 $11,149 $12,128 $11,840 $11,598
Expenses	
  
SG&A 2,781	
  	
  	
   2,969	
  	
  	
  	
  	
   3,169	
  	
  	
  	
  	
   3,417	
  	
  	
  	
  	
   3,606	
  	
  	
  	
  	
   3,785	
  	
  	
  	
  	
   3,985	
  	
  	
  	
  	
  
R&D 977	
  	
  	
  	
  	
  	
  	
   1,052	
  	
  	
  	
  	
   1,226	
  	
  	
  	
  	
   1,434	
  	
  	
  	
  	
   1,477	
  	
  	
  	
  	
   1,536	
  	
  	
  	
  	
   1,598	
  	
  	
  	
  	
  
Other	
  expense 718	
  	
  	
  	
  	
  	
  	
   748	
  	
  	
  	
  	
  	
  	
  	
   716	
  	
  	
  	
  	
  	
  	
  	
   782	
  	
  	
  	
  	
  	
  	
  	
   821	
  	
  	
  	
  	
  	
  	
  	
   853	
  	
  	
  	
  	
  	
  	
  	
   888	
  	
  	
  	
  	
  	
  	
  	
  
Earnings	
  before	
  interest,	
  tax,	
  and	
  other $2,382 $3,837 $4,982 $5,517 $6,225 $5,666 $5,128
Interest	
  expense 1,042	
  	
  	
   811	
  	
  	
  	
  	
  	
  	
  	
   759	
  	
  	
  	
  	
  	
  	
  	
   783	
  	
  	
  	
  	
  	
  	
  	
   741	
  	
  	
  	
  	
  	
  	
  	
   776	
  	
  	
  	
  	
  	
  	
  	
   801	
  	
  	
  	
  	
  	
  	
  	
  
Income	
  from	
  cont.	
  op	
  before	
  tax $1,339 $3,025 $4,223 $4,734 $5,483 $4,889 $4,327
Income	
  taxes 460	
  	
  	
  	
  	
  	
  	
   1,162	
  	
  	
  	
  	
   1,424	
  	
  	
  	
  	
   1,659	
  	
  	
  	
  	
   1,946	
  	
  	
  	
  	
   1,735	
  	
  	
  	
  	
   1,536	
  	
  	
  	
  	
  
Income	
  from	
  continuing	
  operations 879	
  	
  	
  	
  	
  	
  	
   1,864	
  	
  	
  	
  	
   2,799	
  	
  	
  	
  	
   3,075	
  	
  	
  	
  	
   3,538	
  	
  	
  	
  	
   3,154	
  	
  	
  	
  	
   2,792	
  	
  	
  	
  	
  
Equity	
  in	
  income	
  (loss)	
  of	
  unconsolidated	
  affiliates,	
  net	
  of	
  tax	
   (6)	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   11	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   9	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   (3)	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   0	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   0	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   0	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Net	
  income $873 $1,874 $2,808 $3,072 $3,538 $3,154 $2,792
	
  
Dividends 473	
  	
  	
  	
  	
  	
  	
   484	
  	
  	
  	
  	
  	
  	
  	
   593	
  	
  	
  	
  	
  	
  	
  	
   698	
  	
  	
  	
  	
  	
  	
  	
   753	
  	
  	
  	
  	
  	
  	
  	
   800	
  	
  	
  	
  	
  	
  	
  	
   850	
  	
  	
  	
  	
  	
  	
  	
  
EBIT $2,382 $3,837 $4,982 $5,517 $6,225 $5,666 $5,128
Basic	
  earnings	
  per	
  share	
  (cont.	
  op.) $2.08 $4.40 $6.71 $7.74 $9.18 $8.54 $7.90
Diluted	
  earnings	
  per	
  share	
  (cont.	
  op.) $2.07 $4.35 $6.63 $7.66 $9.09 $8.45 $7.81
Basic	
  earnings	
  per	
  share	
   $2.06 $4.42 $6.73 $7.74 $9.18 $8.54 $7.90
Diluted	
  earnings	
  per	
  share	
   $2.06 $4.37 $6.65 $7.65 $9.09 $8.45 $7.81
Shares
	
  	
  	
  	
  Basic 422.8	
  	
  	
   424.0	
  	
  	
  	
  	
   417.4	
  	
  	
  	
  	
   397.1	
  	
  	
  	
  	
   385.3	
  	
  	
  	
  	
   369.2	
  	
  	
  	
  	
   353.3	
  	
  	
  	
  	
  
	
  	
  	
  	
  Diluted 424.4	
  	
  	
   428.6	
  	
  	
  	
  	
   422.4	
  	
  	
  	
  	
   401.5	
  	
  	
  	
  	
   389.2	
  	
  	
  	
  	
   373.2	
  	
  	
  	
  	
   357.3	
  	
  	
  	
  	
  
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
22	
  
	
  
Appendix	
  2:	
  Balance	
  sheet	
  
	
  
	
  
	
  
	
  
Balance	
  Sheet	
  Data	
  (in	
  millions,	
  source:	
  10K) Oct-­‐09 Oct-­‐10 Oct-­‐11 Oct-­‐12 Oct-­‐13 Oct-­‐14 Oct-­‐15
ASSETS
Current	
  assets
	
  	
  	
  	
  Cash	
   $4,652 $3,791 $3,647 $4,652 $3,504 $5,481 $6,815
	
  	
  	
  	
  Marketable	
  securities 192	
  	
  	
  	
  	
  	
   228	
  	
  	
  	
  	
  	
  	
  	
   787	
  	
  	
  	
  	
  	
  	
  	
   1,470	
  	
  	
  	
  	
  	
  	
   1,625	
  	
  	
  	
  	
   1,818	
  	
  	
  	
  	
  	
   2,059	
  	
  	
  	
  	
  
	
  	
  	
  	
  Receivables 21,883	
   24,349	
  	
   27,502	
  	
  	
   31,426	
  	
  	
  	
   35,039	
  	
  	
   34,951	
  	
  	
  	
   35,055	
  	
  	
  
	
  	
  	
  	
  Equipment	
  on	
  operating	
  leases 1,733	
  	
  	
   1,936	
  	
  	
  	
  	
   2,150	
  	
  	
  	
  	
   2,528	
  	
  	
  	
  	
  	
  	
   3,152	
  	
  	
  	
  	
   3,144	
  	
  	
  	
  	
  	
   3,154	
  	
  	
  	
  	
  
	
  	
  	
  	
  Inventories 2,397	
  	
  	
   3,063 4,371	
  	
  	
  	
  	
   5,170	
  	
  	
  	
  	
  	
  	
   4,935	
  	
  	
  	
  	
   4,922	
  	
  	
  	
  	
  	
   4,937	
  	
  	
  	
  	
  
Operating	
  assets	
  ex	
  cash 26,014	
   29,348	
  	
   34,022	
  	
  	
   39,124	
  	
  	
  	
   43,126	
  	
  	
   43,017	
  	
  	
  	
   43,146	
  	
  	
  
Total	
  current	
  assets $30,857 $33,367 $38,457 $45,247 $48,255 $50,316 $52,020
Property	
  and	
  intangibles,	
  gross 5,618	
  	
  	
   8,808	
  	
  	
  	
  	
   9,636	
  	
  	
  	
  	
   10,416	
  	
  	
  	
   11,203	
  	
  	
   11,175	
  	
  	
  	
   11,208	
  	
  	
  
	
  	
  	
  	
  Accumulated	
  depreciation	
  &	
  amortization (873)	
  	
  	
  	
  	
   (4,900)	
  	
  	
   (5,156)	
  	
  	
  	
   (5,299)	
  	
  	
  	
  	
   (5,659)	
  	
  	
  	
   (5,645)	
  	
  	
  	
  	
   (5,662)	
  	
  	
  	
  
Property	
  and	
  intangibles,	
  net 4,745	
  	
  	
   3,908	
  	
  	
  	
  	
   4,480	
  	
  	
  	
  	
   5,117	
  	
  	
  	
  	
  	
  	
   5,544	
  	
  	
  	
  	
   5,530	
  	
  	
  	
  	
  	
   5,546	
  	
  	
  	
  	
  
Goodwill 1,037	
  	
  	
   999	
  	
  	
  	
  	
  	
  	
  	
   1,000	
  	
  	
  	
  	
   921	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   845	
  	
  	
  	
  	
  	
  	
  	
   843	
  	
  	
  	
  	
  	
  	
  	
  	
   845	
  	
  	
  	
  	
  	
  	
  	
  
Deferred	
  income	
  taxes 2,805	
  	
  	
   2,477	
  	
  	
  	
  	
   2,859	
  	
  	
  	
  	
   3,280	
  	
  	
  	
  	
  	
  	
   2,325	
  	
  	
  	
  	
   2,320	
  	
  	
  	
  	
  	
   2,326	
  	
  	
  	
  	
  
Other	
  assets,	
  Retirment	
  benefits,	
  Assets	
  held	
  for	
  sale,	
  Investments	
  in	
  unconsolidated	
  affiliates1,689	
  	
  	
   2,517	
  	
  	
  	
  	
   1,413	
  	
  	
  	
  	
   1,701	
  	
  	
  	
  	
  	
  	
   2,552	
  	
  	
  	
  	
   2,546	
  	
  	
  	
  	
  	
   2,553	
  	
  	
  	
  	
  
Total	
  gross	
  fixed	
  assets 11,149	
   14,800	
  	
   14,907	
  	
  	
   16,318	
  	
  	
  	
   16,925	
  	
  	
   16,883	
  	
  	
  	
   16,933	
  	
  	
  
Net	
  fixed	
  assets 10,275	
   9,900	
  	
  	
  	
  	
   9,751	
  	
  	
  	
  	
   11,019	
  	
  	
  	
   11,266	
  	
  	
   11,238	
  	
  	
  	
   11,271	
  	
  	
  
Total	
  assets $41,133 $43,267 $48,207 $56,266 $59,521 $61,554 $63,291
LIABILITIES	
  AND	
  SHAREHOLDERS'	
  EQUITY
Current	
  liabilities
	
  	
  	
  	
  Short-­‐term	
  debt $7,214 $7,738 $9,747 $9,967 $12,898 $12,998 $13,098
	
  	
  	
  	
  Accounts	
  payable 5,371 6,482	
  	
  	
  	
  	
   7,805	
  	
  	
  	
  	
   9,124	
  	
  	
  	
  	
  	
  	
   9,081	
  	
  	
  	
  	
   9,058	
  	
  	
  	
  	
  	
   9,085	
  	
  	
  	
  	
  
	
  	
  	
  	
  Deferred	
  income	
  taxes 167 144	
  	
  	
  	
  	
  	
  	
  	
   168	
  	
  	
  	
  	
  	
  	
  	
   164	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   160	
  	
  	
  	
  	
  	
  	
  	
   160	
  	
  	
  	
  	
  	
  	
  	
  	
   160	
  	
  	
  	
  	
  	
  	
  	
  
Operating	
  liabilities 5,539	
  	
  	
   6,626	
  	
  	
  	
  	
   7,973	
  	
  	
  	
  	
   9,289	
  	
  	
  	
  	
  	
  	
   9,241	
  	
  	
  	
  	
   9,217	
  	
  	
  	
  	
  	
   9,245	
  	
  	
  	
  	
  
Total	
  current	
  liabilities $12,753 $14,364 $17,721 $19,256 $22,139 $22,215 $22,343
Long-­‐term	
  debt 17,392 16,815	
  	
   16,960	
  	
  	
   22,453	
  	
  	
  	
   21,578	
  	
  	
   22,578	
  	
  	
  	
   23,578	
  	
  	
  
Retirement	
  benefits	
  and	
  other	
  liabilities	
   6,170	
  	
  	
   5,785	
  	
  	
  	
  	
   6,712	
  	
  	
  	
  	
   7,695	
  	
  	
  	
  	
  	
  	
   5,537	
  	
  	
  	
  	
   5,556	
  	
  	
  	
  	
  	
   5,624	
  	
  	
  	
  	
  
Total	
  liabilities $36,314 $36,963 $41,393 $49,404 $49,254 $50,349 $51,545
Noncontrolling	
  interests -­‐	
  	
  	
  	
  	
  	
  	
   13	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   15	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   20	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   2	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   -­‐	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   -­‐	
  	
  	
  	
  	
  	
  	
  	
  	
  
Common	
  shareholders'	
  equity
	
  	
  	
  	
  Common	
  stock 2,996	
  	
  	
   3,106	
  	
  	
  	
  	
   3,252	
  	
  	
  	
  	
   3,352	
  	
  	
  	
  	
  	
  	
   3,524	
  	
  	
  	
  	
   3,524	
  	
  	
  	
  	
  	
   3,524	
  	
  	
  	
  	
  
	
  	
  	
  	
  Retained	
  earnings 10,981	
   12,353	
  	
   14,519	
  	
  	
   16,875	
  	
  	
  	
   19,646	
  	
  	
   22,000	
  	
  	
  	
   23,942	
  	
  	
  
	
  	
  	
  	
  Accumulated	
  other	
  comprehensive	
  loss (3,593)	
  	
   (3,380)	
  	
  	
   (3,678)	
  	
  	
  	
   (4,572)	
  	
  	
  	
  	
   (2,693)	
  	
  	
  	
   (2,693)	
  	
  	
  	
  	
   (2,693)	
  	
  	
  	
  
Subtotal $10,383 $12,080 $14,093 $15,656 $20,477 $22,831 $24,773
Treasury	
  stock 5,565	
  	
  	
   5,790	
  	
  	
  	
  	
   7,293	
  	
  	
  	
  	
   8,814	
  	
  	
  	
  	
  	
  	
   10,211	
  	
  	
   11,626	
  	
  	
  	
   13,026	
  	
  	
  
Common	
  shareholders'	
  equity $4,819 $6,290 $6,800 $6,842 $10,266 $11,205 $11,747
Total	
  liabilities	
  and	
  shareholders'	
  equity $41,133 $43,267 $48,207 $56,266 $59,521 $61,554 $63,291
INVESTMENT	
  MANAGEMENT	
  CERTIFICATE	
  PROGRAM	
   May	
  2,	
  2014	
  
	
  
23	
  
	
  
Appendix	
  3:	
  Ratios	
  
	
  
	
  
	
  
Ratios Oct-­‐09 Oct-­‐10 Oct-­‐11 Oct-­‐12 Oct-­‐13 Oct-­‐14 Oct-­‐15
Profitability
	
  	
  	
  	
  Gross	
  margin 29.7% 33.1% 31.5% 30.8% 32.1% 31.4% 30.7%
	
  	
  	
  	
  Operating	
  (EBIT)	
  margin 10.3% 14.8% 15.6% 15.3% 16.5% 15.0% 13.6%
	
  	
  	
  	
  Net	
  profit	
  margin 3.8% 7.2% 8.8% 8.5% 9.4% 8.4% 7.4%
Activity
	
  	
  	
  	
  FA	
  (gross)	
  turnover 2.00 2.16 2.32 2.27 2.23 2.24
	
  	
  	
  	
  Total	
  asset	
  turnover 0.62 0.70 0.69 0.65 0.62 0.61
	
  	
  	
  	
  Inventory	
  Turnover 6.37 5.90 5.24 5.08 5.25 5.32
	
  	
  	
  	
  	
  	
  	
  	
  Inventory	
  processing	
  period 57 62 70 72 70 69
	
  	
  	
  	
  Accounts	
  Receivables	
  Turnover 1.12 1.23 1.23 1.14 1.08 1.08
	
  	
  	
  	
  	
  	
  	
  	
  Receivables	
  collection	
  period 324 296 297 321 339 338
	
  	
  	
  	
  Operating	
  Cycle 382 357 367 393 408 407
	
  	
  	
  	
  Accounts	
  Payables	
  Turnover 2.94 3.07 2.95 2.82 2.85 2.89
	
  	
  	
  	
  	
  	
  	
  	
  Payable	
  payment	
  period 124 119 124 129 128 126
	
  	
  	
  	
  Cash	
  Conversion	
  Cycle 257 239 244 263 280 280
Liquidity
	
  	
  	
  	
  Op	
  asset	
  /	
  op	
  liab 5.54	
  	
  	
  	
  	
  	
  	
   5.00	
  	
  	
  	
  	
  	
  	
   4.72	
  	
  	
  	
  	
  	
  	
  	
   4.71	
  	
  	
  	
  	
  	
  	
  	
  	
   5.05	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   5.26	
  	
  	
  	
  	
  	
  	
  	
  	
   5.40	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  NOWC	
  Percent	
  of	
  sales 99.3% 87.8% 88.8% 95.1% 101.7% 105.8%
Solvency
	
  	
  	
  	
  Debt	
  to	
  assets 59.8% 56.7% 55.4% 57.6% 57.9% 57.8% 57.9%
	
  	
  	
  	
  Other	
  liab	
  to	
  assets 15.0% 13.4% 13.9% 13.7% 9.3% 9.0% 8.9%
	
  	
  	
  	
  Toal	
  debt	
  to	
  assets 74.8% 70.1% 69.3% 71.3% 67.2% 66.8% 66.8%
	
  	
  	
  	
  Toal	
  debt	
  to	
  assets 78.3% 72.8% 71.4% 76.6% 67.8% 66.8% 66.7%
	
  	
  	
  	
  Debt	
  to	
  EBIT 10.33	
  	
  	
  	
  	
   6.40	
  	
  	
  	
  	
  	
  	
   5.36	
  	
  	
  	
  	
  	
  	
  	
   5.88	
  	
  	
  	
  	
  	
  	
  	
  	
   5.54	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   6.28	
  	
  	
  	
  	
  	
  	
  	
  	
   7.15	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  EBIT/interest 2.28	
  	
  	
  	
  	
  	
  	
   4.73	
  	
  	
  	
  	
  	
  	
   6.56	
  	
  	
  	
  	
  	
  	
  	
   7.05	
  	
  	
  	
  	
  	
  	
  	
  	
   8.40	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   7.30	
  	
  	
  	
  	
  	
  	
  	
  	
   6.40	
  	
  	
  	
  	
  	
  	
  
ROIC
	
  	
  	
  	
  NOPAT	
  to	
  sales 9.1% 10.3% 9.9% 10.6% 9.7% 8.7%
	
  	
  	
  	
  Sales	
  to	
  IC 0.72	
  	
  	
  	
  	
  	
  	
   0.84	
  	
  	
  	
  	
  	
  	
  	
   0.85	
  	
  	
  	
  	
  	
  	
  	
  	
   0.80	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   0.76	
  	
  	
  	
  	
  	
  	
  	
  	
   0.74	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  Total 6.6% 8.7% 8.4% 8.5% 7.4% 6.5%
ROE
	
  	
  	
  	
  5-­‐stage
	
  	
  	
  	
  EBIT	
  /	
  sales 14.8% 15.6% 15.3% 16.5% 15.0% 13.6%
	
  	
  	
  	
  Sales	
  /	
  avg	
  assets 0.62	
  	
  	
  	
  	
  	
  	
   0.70	
  	
  	
  	
  	
  	
  	
  	
   0.69	
  	
  	
  	
  	
  	
  	
  	
  	
   0.65	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   0.62	
  	
  	
  	
  	
  	
  	
  	
  	
   0.61	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  EBT/EBIT 78.9% 84.8% 85.8% 88.1% 86.3% 84.4%
	
  	
  	
  	
  Net	
  income	
  (cont)	
  /EBT 61.6% 66.3% 65.0% 64.5% 64.5% 64.5%
	
  	
  	
  	
  ROA 4.4% 6.1% 5.9% 6.1% 5.2% 4.5%
	
  	
  	
  	
  Avg	
  assets	
  /	
  avg	
  equity 7.60	
  	
  	
  	
  	
  	
  	
   6.99	
  	
  	
  	
  	
  	
  	
  	
   7.66	
  	
  	
  	
  	
  	
  	
  	
  	
   6.77	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   5.64	
  	
  	
  	
  	
  	
  	
  	
  	
   5.44	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  ROE 33.6% 42.8% 45.1% 41.4% 29.4% 24.3%
	
  	
  	
  	
  3-­‐stage
	
  	
  	
  	
  Net	
  income	
  (cont)	
  /	
  sales 7.2% 8.7% 8.5% 9.4% 8.4% 7.4%
	
  	
  	
  	
  Sales	
  /	
  avg	
  assets 0.62	
  	
  	
  	
  	
  	
  	
   0.70	
  	
  	
  	
  	
  	
  	
  	
   0.69	
  	
  	
  	
  	
  	
  	
  	
  	
   0.65	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   0.62	
  	
  	
  	
  	
  	
  	
  	
  	
   0.61	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  ROA 4.4% 6.1% 5.9% 6.1% 5.2% 4.5%
	
  	
  	
  	
  Avg	
  assets	
  /	
  avg	
  equity 7.60	
  	
  	
  	
  	
  	
  	
   6.99	
  	
  	
  	
  	
  	
  	
  	
   7.66	
  	
  	
  	
  	
  	
  	
  	
  	
   6.77	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   5.64	
  	
  	
  	
  	
  	
  	
  	
  	
   5.44	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  ROE 33.6% 42.8% 45.1% 41.4% 29.4% 24.3%
Payout	
  Ratio 25.8% 21.1% 22.7% 21.3% 25.4% 30.4%
Retention	
  Ratio 74.2% 78.9% 77.3% 78.7% 74.6% 69.6%
Sustainable	
  Growth	
  Rate 24.9% 33.7% 34.8% 32.6% 21.9% 16.9%
John Deere
John Deere

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John Deere

  • 1. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     1     Construction  &  Farm  Machinery                       Deere & Company (DE)       7/11 10/11 1/12 4/12 7/12 10/12 1/13 4/13 7/13 10/13 1/14 4/14 $55 $60 $65 $70 $75 $80 $85 $90 $95 $100 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Source: FactSet Prices                   Key  Drivers:     • Brand  name:  63%  of  net  sales  originate  from  the  U.S.  and  Canada  with  sales   expected  to  increase  5%  in  2014  due  to  improved  economic  conditions  and  brand   name  recognition.     • Agricultural  commodity  prices:  Corn  and  wheat  prices  are  expected  to  remain   flat  with  an  increase  in  demand  driving  up  price.  DE’s  stock  price  is  heavily   influenced  by  drought  conditions.     • Global  expansion:  An  improved  global  economic  recovery  and  rise  in  housing   starts  have  increase  sales  in  the  construction  and  forestry  division.  Moreover,  DE   has  favorable  currency  exchange  rates  in  Brazil  in  China.     • New  construction:  The  global  manufacturing  PMI  is  51.3,  which  signals   expansion  for  the  17th  successive  month.  However,  it  has  been  falling  recently.     • Technological  design:  R&D  costs  are  6%  of  cost  of  sales  and  will  keep  DE  in  its   market  position  and  comply  with  Tier  IV  standards.     Valuation:     Deere  was  valued  using  multiples  and  a  3-­‐stage  discounting  cash  flow  model.   Based  on  multiples,  the  stock  is  slightly  overpriced  versus  other  firms.  On  a  DCF   basis,  the  stock  is  worth  $84.59,  which  is  below  its  current  price  of  $93.14.     Risks:     Threats  to  the  business  include  government  regulation,  a  global  economic   slowdown,  and  foreign  currency  fluctuations.             Recommendation   HOLD  -­‐  UNDERWEIGHT   Target  (today’s  value)   $84.59   Current  Price   $93.14   52-­‐Week  Price  Range   $74.90  -­‐  $96.34       Share  Data       Ticker:   DE-­‐US   Market  Cap.  (Billion):   $24,508   Inside  Ownership    0.1%   Inst.  Ownership   74.7%   Beta   1.2   Dividend  Yield   2.2%   Payout  Ratio   21.9%   Cons.  Long-­‐Term  Growth  Rate   8.0%         ‘11   ‘12   ‘13   ‘14E   ‘15E   Sales  (billions)   Year   32,013   36,157   37,795   37,700   37,812   Gr  %   23.1%   12.9%   4.5%   -­‐0.3%   0.3%   Cons   -­‐   -­‐   -­‐   $X.X   $X.X   EPS   Year   $6.73   $7.74   $9.18   $8.54   $7.90   Gr  %   52.2%   15%   18.7%   -­‐6.9%   -­‐7.5%   Cons   -­‐   -­‐   -­‐   $8.40   $7.64       Ratio   ‘11   ‘12   ‘13                   ‘14E   ‘15E   ROE  (%)   45.1   41.4   41.4   29.4   24.3      Rel  Industry   2.8   4.3   4.4   2.6   2.8   NPM  (%)   8.8   8.5   9.4   8.4   7.4    Rel  Industry   1.4   1.5   1.6   1.8   1.6   A.  T/O   0.70   0.69   0.65   0.62   0.61   ROA  (%)   6.1   5.9   6.1   5.2   4.5      Rel  Industry   8.7   8.6   9.4   9.1   9.2   A/E   6.99   7.66   6.77   5.64   5.44       Valuation   ‘10   ‘11   ‘12   ‘13   P/E   17.6   11.5   11.2   9.0          Rel  Industry   1.6   1.1   0.9   0.69   P/S   1.3   1.0   0.9   0.8   P/B   5.2   4.5   4.8   2.9   P/CF   33.9   49.7   40.1   36.3   EV/EBITDA   10.8   8.8   9.0   8.2       Performance   Stock   Industry   1  Month   2.1%   0.6%   3  Month   8.5%   9.3%   YTD   2.1%   6.8%   52-­‐week         6.21%   18.1%   3-­‐year   4.6%   -­‐0.7%     Contact:  David  Cheske   Email:  dmcheske@uwm.edu     Phone:  414  491-­‐3581       Analyst:    David  Cheske     Summary:  I  recommend  a  hold  rating  with  a  price  target  of  $84.59.  The  DE  brand  name   in  U.S.  and  Canada  will  allow  for  gains  in  market  share  and  added  value  for  customers  to   its  product  lines.  However,  DE  is  facing  downward  industry  trends  in  foreign  markets   and  declining  margins.  The  stock  is  slightly  overvalued  based  on  DCF  analysis.      
  • 2. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     2     Agriculture   and  truf,   77%   Construcf on  and   forestry,   16%   Financial   services,   6%   Other   revenues,   1%   Company  Overview     Deere  &  Company  (DE)  is  a  global  manufacturer  of  agricultural  and  construction  machinery  and   equipment.  The  firm  has  three  operating  segments:  agriculture  and  turf,  construction  and  forestry,   and  financial  services.  Though  Deere  operates  worldwide,  the  majority  of  its  revenue  is  comprised   from  U.S.  and  Canada.  John  Deere  provides  the  most  complete  line  of  forestry  machines  and   attachments  available  in  the  world.     As  shown  in  figure  1,  the  agricultural  and  turf  segment  has  generated  77%  of  sales.  $29.1  billion  in   sales  was  derived  from  agriculture  and  turf  and  construction  and  forestry  generated  $5.9  billion  in   2013.  These  segments  consist  of  the  equipment  manufacturing  platforms  –  crop  harvesting,  turf   and  utility,  hay  and  forage,  crop  care,  tractors,  construction,  earthmoving,  material  handling  and   forestry  equipment.  The  U.S.  and  Canada  make  up  the  majority  of  the  equipment  segments  and   generated  $21.8  billion  in  sales  and  80%  of  DE’s  operating  profit  ($2,083  billion).  Figure  2  shows  the   growth  rates  by  division.  Construction  and  forestry  is  the  most  cyclical  division  while  agriculture   and  turf  is  less  cyclical.       The  financial  services  segment  primarily  finances  sales  and  leases  by  John  Deere  dealers  of  new  and   used  equipment.  This  financial  services  operation  is  comprised  of  6%  of  sales  and  is  offered  outside   the  U.S.  and  Canada.  Net  income  of  this  segment  totaled  $565  million  in  2013.         Outside  the  U.S.  and  Canada,  DE  had  an  operating  profit  of  $996  million  in  2013  with  sales  of  $13.2   billion.  It  currently  owns  and  leases  20.8  million  square  feet  of  factory  floor  space  outside  the  U.S.   and  Canada  and  has  plants  in  Argentina,  Brazil,  China,  the  European  Union,  India  and  Russia.       DE  sells  its  agriculture  and  turf  equipment  primarily  through  independent  retail  dealer  networks,   and  builds  products  for  sale  by  mass  retailers,  including  The  Home  Depot  and  Lowe’s.  Outside  the   U.S.  and  Canada,  John  Deere  agriculture  and  turf  equipment  is  sold  to  distributors  and  dealers  for   resale  in  approximately  100  countries.  Deere  was  founded  by  John  Deere  in  1837  and  is   headquartered  in  Moline,  IL.     Figure  1:  Revenue  sources  of  DE  for  year-­‐end  2013        Figure  2:  Operating  segments  sales  YOY  since  2008                                         11  consecutive   quarters  of   record  earnings.   -­‐50%   -­‐40%   -­‐30%   -­‐20%   -­‐10%   0%   10%   20%   30%   40%   50%   2008   2009   2010   2011   2012   2013   2014   2015   Agriculture  &   Turf   Construcfon   &  Forestry   Financial   Services   Other   Source:  Company  reports Source:  Company  reports
  • 3. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     3     Industry  Analysis     The  construction  and  farm  machinery  and  heavy  trucks  industry  encompasses  a  wide  range  of   industrial  firms  that  manufacture  machinery  equipment,  parts  and  services.  As  shown  in  figures  3   and  4,  top  firms  in  the  industry  include  Deere  &  Co,  Caterpillar,  Cummins,  and  Paccar.  These  firms   comprise  of  about  76%  of  industry  sales.  This  industry  is  heavily  influenced  by  global  economic   conditions,  weather  conditions  and  crop  growing  seasons.       Figure  3  &  4:  Sales  by  industry  (left)  and  market  capitalization  by  industry  (right)   These  firms  compete  globally  in  the  homebuilding,  agricultural  products,  and  Industrial  machinery   sub-­‐industries.  Caterpillar  has  a  15%  share  in  the  heavy  industrial  machinery  sub-­‐industry  and  DE   has  6%  share.  In  the  agricultural  product  machinery  sub-­‐industry,  DE  has  66%  control  and  AGCO  has   25%  market  share.         Figure  5:  John  Deere’s  sales  by  industry  and  sub-­‐industry  relative  to  its  comparable  firms  for  the  past  five  years                                             Source:  FactSet Source:  FactSet CAT   34%   DE   18%   CMI   14%   PCAR   11%   AGCO   3%   OSK   2%   TEX   3%   JOY   3%   TRN   2%   WAB   4%   TWI   1%   TTC   2%   ASTE   1%   FSS   1%   LNN   1%   CAT   33%   DE   22%   CMI   10%   PCAR   10%   AGCO   6%   OSK   4%   TEX   4%   JOY   3%   TRN   2%   WAB   1%   TWI   1%   TTC   1%   ASTE   1%   FSS   1%   LNN   1%   Agricultural  Products       2013   2012   2011   2010   2009   Sales  (millions)   6,486   6,141   5,938   5,666   5,796   DE  %  of  sales   36.2%   36.4%   36.4%   34.9%   33.3%     Homebuilding,  Industrial  Machinery       2013   2012   2011   2010   2009   Sales  (millions)   96,442   110,277   98,630   68,138   54,123   DE  %  of  sales   6.1%   5.8%   5.4%   5.4%   4.9%     Financial  Services       2013   2012   2011   2010   2009   Sales  (millions)   6,486   6,141   5,938   5,666   5,796   DE  %  of  sales   36.2%   36.4%   36.4%   34.9%   33.3%     Total  Revenues  of  DE’s  Comparable  Firms       2013   2012   2011   2010   2009   Sales  (billions)   115.8   162.5   146.4   111.7   91.2   DE  %  of  sales   32.6%   22.2%   21.9%   23.3%   25.3%     Source:  Bloomberg    
  • 4. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     4     Business  &  Industry  Drivers     John  Deere’s  business  and  success  can  be  attributed  to  several  factors,  but  the  following  are  the   most  important  business  drivers:   • Brand  name   • Agricultural  commodity  prices     • New  construction   • Global  expansion   • Technological  design     Brand  name     Over  the  past  five  years  (except  in  2011),  John  Deere  generated  about  64%  of  its  sales  through  the   U.S.  and  Canada.  Geographical  sales  have  remained  fairly  consistent  and  the  U.S.  and  Canadian   markets  have  been  the  main  sources  of  revenue.  The  driver  for  these  sales  is  based  on  John  Deere’s   brand  name  and  recognition  in  the  market.  DE  is  ranked  79th  amongst  best  global  brands  in  2013.   As  shown  below,  DE  has  a  higher  margin  of  operating  income  inside  the  U.S.  &  Canada  relative  to   its  peers.  Outside  the  U.S.  &  Canada,  its  margins  are  lower.       Figure  6:  DE’s  operating  income  inside  U.S  &  Canada                                           Figure  7:  DE’s  operating  income  outside  U.S.  &  Canada   Domestically,  DE  is  a  well-­‐known  firm  and  consumers  are  willing  to  pay  a  premium  for  the  quality  of   the  product.  DE  has  an  operating  profit  of  20%  of  sales  inside  and  9%  operating  profit  of  sales   outside  U.S  and  Canada.  As  shown  below,  sales  have  increased  year-­‐over-­‐year.  For  the  past  five   years  DE  has  continually  increase  its  sales  year-­‐over-­‐year.       Figure  8:  John  Deere’s  year-­‐over-­‐year  sales                         Deere  is  listed   among  the  50   most  admired   companies  by   Fortune  magazine.   0%   2%   4%   6%   8%   10%   12%   14%   16%   18%   20%   22%   24%   04   05   06   07   08   09   10   11   12   13   14   15   DE  Inside  U.S.  &  Canada   Industry  Average   0%   2%   4%   6%   8%   10%   12%   14%   16%   18%   20%   04   05   06   07   08   09   10   11   12   13   14   15   DE  Outside  U.S.  &  Canada   Industry  Average   Source:  Bloomberg Source:  Bloomberg -­‐40.0%   -­‐30.0%   -­‐20.0%   -­‐10.0%   0.0%   10.0%   20.0%   30.0%   2009   2010   2011   2012   2013   2014   2015   Inside  U.S.  &   Canada  sales   Outside  U.S.  &   Canada  sales   Source:  Company  reports
  • 5. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     5     Agricultural  commodity  prices     2013  was  a  record-­‐growing  year  for  farmers;  however,  prices  have  decreased  from  2013  due  to  the   surplus  in  stock  inventories  of  commodities.  As  shown  in  figure  9,  market  conditions  in  the  U.S.  and   Canada  have  improved  year-­‐over  and  the  price  of  DE  is  correlated  0.88  to  the  S&P  Commodity   Index.  Also,  improved  market  conditions  and  agricultural  production  growth  in  the  emerging   markets  are  expected  to  drive  up  sales.  77%  of  DE  business  originates  from  the  agricultural  and  turf   division.  Sales  from  this  division  increased  7%  in  2013.       Figure  9:  QYQ  change  in  price  vs.  S&P  Commodity  Index                          Figure  10:  YOY  change  in  demand  commodities     The  agricultural  industry  is  cyclical  in  nature  and  influenced  by  weather  patterns,  production  levels   and  government  regulation.  The  drought  in  2012  seriously  affected  the  demand  for  agricultural   commodities  causing  prices  to  increase  dramatically.  Since  2012,  the  one-­‐year  return  average  of   corn  prices  fell  -­‐28%,  but  the  demand  for  the  top  three  produced  commodities  has  increased.  Corn   production  in  the  U.S.  accounts  for  32%  of  harvested  crops.       Farm  subsidies  help  to  hedge  against  uncertainties  in  growing  seasons.  Farm  subsidies  in  2012   totaled  $14  billion  and  paid  landowners  fixed  amounts  per  acre  based  on  poor  crop  harvests.  In   2014,  Congress  passed  the  farm  bill  that  will  cost  $956  billion  over  the  next  ten  years.  The  $95   billion  a  year  bill  is  seven  times  the  amount  of  subsidies  paid  out  in  2012.       Subsidies  provided  by  the  bill  create  a  fixed  floor  in  the  market  to  protect  farmers  from  financial   losses.  If  crops  fall  below  their  specified  price  floor,  a  crop  insurance  program  will  cover  85%  of   total  planted  acres.  This  also  helps  to  protect  John  Deere  by  allowing  its  customers  to  have  income   to  purchase  smaller  ticket  items  and  parts.       Figure  11:  USDA  subsidies  to  United  States  by  year  show  in  millions                         $292.5  billion  in   farm  subsidies  paid   out  1995-­‐2012.   -­‐20%   -­‐15%   -­‐10%   -­‐5%   0%   5%   10%   15%   20%   2010   2011   2012   2013   2014   DE   S&P  Commodity   Source:  FactSet Source:  Bloomberg -­‐4%   -­‐2%   0%   2%   4%   6%   8%   10%   12%   2009   2010   2011   2012   2013   Corn   Wheat   SoyBean   0   5,000   10,000   15,000   20,000   25,000   1999   2001   2003   2005   2007   2009   2011   Conservafon   Subsidies   Disaster   Subsidies   Commodity   Subsidies   Crop   Insurance   Source:  http://farm.ewg.org/
  • 6. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     6     The  stock  price  of  DE  is  heavily  influenced  by  the  price  of  commodities  and  drought  conditions.   Figure  12  shows  a  0.87  correlation  between  the  price  of  DE  and  the  Drought  Severity  Index.  This   index  is  an  aggregated  total  of  drought  conditions  across  different  regions  in  the  U.S.  with  one   being  not  severe  and  100  being  the  most  severe.  The  prices  of  commodities  also  follow  the  pattern   of  this  index.  Also  shown  below  is  the  before  and  after  price  floor  created  by  the  farm  bill.       Figure  12:  Drought  index     New  construction     An  improved  global  economic  recovery  and  rise  in  housing  starts  have  increase  sales  in  the   construction  and  forestry  division.  In  the  U.S.,  lower  interest  rates  have  led  to  an  increase  in  new   housing.  In  2013,  there  was  an  18.3%  increase  in  residential  housing  starts.  As  shown  below,  the   trend  in  housing  permits  in  the  U.S.  have  steadily  increased  since  2009.         The  global  manufacturing  PMI  is  51.3,  which  signals  expansion  for  the  seventeenth  successive   month.  Construction  and  forestry  segment  constitutes  16%  of  DE  sales.         Figure  13:  Housing  permits  in  the  U.S.  (shown  in  thousands)   0   250   500   750   1,000   1,250   1,500   1,750   2,000   2,250   2,500   2004   2005   2006   2007   2008   2009   2010   2011   2012   2013   Building  Permits  -­‐  U.S.   Source:  Bloomberg Source:  Bloomberg  
  • 7. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     7     As  shown  in  the  graph  to  the  left  below,  as  ISM  decreases,  DE  rises.  However,  an  increase  in  the   ISM  index  has  a  greater  positive  impact  on  the  machinery  industry  than  DE  (right  graph  below).  As  a   result,  when  the  ISM  rises,  DE  often  underperforms  the  industry.         Figure  14:  DE  versus  ISM                                        Figure  15:  DE  versus  composite  index       Global  expansion     The  global  economy  is  improving  since  the  recession  of  2008-­‐2009.  The  world  population  is   expected  to  grow  by  1.1%  and  the  global  real  GDP  is  projected  to  grow  2.5%.  As  shown  in  figure  16,   manufacturing  indicators  show  year-­‐over-­‐year  improvements.  The  global  ISM  is  currently  above  50   and  is  expected  to  increase  in  the  summer  months.         Brazil,  the  biggest  exporter  of  soybeans  and  sugar,  is  a  $10  billion  market.  In  2014,  the  government   subsidized  interest  rate  on  farming  loans  increased  from  3.5%  to  6%.  The  increase  in  the  cost  of   borrowing  is  expected  to  lower  industry  sales.  European  Union  population  grew  0.03%  and   experienced  a  negative  GDP  growth  in  2013.  Though  the  2013  crop  harvest  was  up  8%  from  2012,  it   is  expected  to  remain  flat  in  2014.  Outside  the  U.S.  and  Canada,  DE  net  sales  increased  two  percent   for  the  first  quarter,  including  an  unfavorable  currency-­‐translation  effect  of  three  percent.       Figure  16:  ISM  since  2007                                Figure  17:  DE’s  foreign  sales  compared  to  GDP   Source:  Bloomberg Source:  Bloomberg 30   35   40   45   50   55   60   65   Mar-­‐07   Nov-­‐07   Jul-­‐08   Mar-­‐09   Nov-­‐09   Jul-­‐10   Mar-­‐11   Nov-­‐11   Jul-­‐12   Mar-­‐13   Nov-­‐13   Global   ISM   Americas   PMI   Europes   PMI   -­‐20.0%   -­‐15.0%   -­‐10.0%   -­‐5.0%   0.0%   5.0%   10.0%   15.0%   0   2000   4000   6000   8000   10000   12000   14000   16000   Mar-­‐04   Jan-­‐05   Nov-­‐05   Sep-­‐06   Jul-­‐07   May-­‐08   Mar-­‐09   Jan-­‐10   Nov-­‐10   Sep-­‐11   Jul-­‐12   May-­‐13   Outside   U.S.  and   Canada   Japan   GDP   Eurozone   GDP   Brazil   GDP   Source:  FactSet Source:  FactSet
  • 8. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     8     Technological  design     The  industry  is  under  strict  government  regulation.  Emission  regulations  for  Interim  Tier  IV  require   a  90%  reduction  in  particulate  matter  along  with  a  50%  by  2015  for  all  diesel,  gasoline,  propane,   and  natural  gas  engines.       In  Europe,  purchasing  trends  are  towards  smaller  machinery.  As  shown  below,  sales  of  40HP  &   under  tractors  in  Russia  outpace  100  HP  &  over  sales  since  2011.  In  the  U.S.,  sales  of  the  under   40hp  exceed  the  larger  tractors.  However,  consumer  trends  are  towards  larger  machinery.  All  these   sales  are  cyclical  with  the  crop  growing  seasons.     Figure  18:  Change  in  U.S.  cash  &  livestock  receipts                                            Figure  19:  Tractors  sales           Complying  with  government  regulation  will  cause  the  cost  of  sales  to  increase.  In  addition,  an   increasing  trend  in  raw  materials  will  also  affect  Deere’s  cost  of  sales.       With  declining  sales  in  foreign  demand  in  machinery,  margins  will  decrease.  Figure  20  shows  a   decreasing  trend  in  foreign  sales.  In  these  markets,  Deere  competes  on  cost,  which  will  affect  its   margins.                 Figure  19:  3  Month  rolling  YoY  price  of  raw  materials                        Figure  20:  3  month  rolling  YoY  retail  sales          -­‐          50      100      150      200      250     2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011   2012   2013   Crop   Receipts   Livestock   Receipts   0   2000   4000   6000   8000   10000   12000   14000   16000   Jan-­‐09   Jul-­‐09   Jan-­‐10   Jul-­‐10   Jan-­‐11   Jul-­‐11   Jan-­‐12   Jul-­‐12   Jan-­‐13   Jul-­‐13   Russia  -­‐  2  WD   Tractors   Under  40  HP   U.S.  -­‐   Tractors   Under  40  HP   Russia  -­‐  2  WD   Tractors  100   HP  &  Over   U.S.  -­‐  2  WD   Tractors  100   HP  &  Over   -­‐30%   -­‐20%   -­‐10%   0%   10%   20%   30%   6/2009   12/2009   6/2010   12/2010   6/2011   12/2011   6/2012   12/2012   6/2013   12/2013   Steel  Plate   Hot  Rolled   Steel   Rebar   Rubber     Electricity  -­‐   Industrial     -­‐80   -­‐60   -­‐40   -­‐20   0   20   40   60   80   100   4/2009   9/2009   3/2010   9/2010   3/2011   9/2011   3/2012   9/2012   3/2013   9/2013   3/2014          North   America          Asia/ Pacific          EAME          Lafn   America   Final  Tier  IV  will   take  particulate   matter  and   nitrogen  oxides  to   near-­‐zero  levels.    Source:  Bloomberg  Source:  Bloomberg  Source:  Bloomberg  Source:  Bloomberg
  • 9. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     9     Financial  Analysis     I  project  segment  sales  to  slow  in  the  U.S.  and  Canada  whereas  international  sales  are  to  decrease   due  to  expected  declines  in  crop  receipts,  which  are  likely  to  pressure  agricultural  equipment   demand.  Margins  are  projected  to  decrease  as  Tier  4  final  standards  take  effect  in  2014  causing   cost  of  sales  to  raise.       Figure  21:  Quantification  of  2014E  EPS  drivers           Basic  diluted  earnings  per  share  for  2014  and  2015  are  forecasted  to  be  $8.56  and  $7.96,  while   consensus  estimates  are  at  $8.40  and  $7.66,  respectively.  I  expect  EPS  to  decrease  from  $9.09  in   2013  to  $8.56  in  2014.  DE  should  add  $0.31  in  EPS  through  modest  growth  (3.0%)  in  equipment   sales  in  U.S.  &  Canada.  Declining  international  sales  causes  EPS  to  fall  $0.06.  With  the  decline  in   international  sales,  financial  and  other  revenues  will  drive  EPS  down  of  $0.15  more.  Furthermore,  I   see  a  1%  decrease  in  gross  margins;  EPS  decreases  $0.62  causing  the  largest  decrease  of  EPS.   Adding  to  the  decline  in  EPS  is  the  increase  of  SGA  of  0.5%  from  the  previous  year.  The  SGA  is   estimated  to  be  10%  of  sales  and  causes  EPS  to  fall  $0.31.  I  see  SGA  increasing  from  wage  inflation   and  further  expansion  to  foreign  markets.  Offsetting  these  decreases  is  R&D  and  other,  which   include  taxes,  R&D  interest,  and  other.  This  adds  $0.25  to  earnings  primarily  driven  by  a  20  million   share  reduction.         In  2015,  I  project  U.S.  and  Canada  sales  to  remain  at  the  same  growth  of  3%.  I  project  a  decrease  of   4.0%  in  of  international  sales  to  due  to  slow  economic  growth.  Weaker  crop  receipts  in  foreign   countries  and  lower  farm  commodity  prices  will  adversely  affect  equipment  demand.                               $0.31     ($0.15)   ($0.62)  ($0.31)   $0.25     $8.56     $0.06     $9.09     $0.00     $2.00     $4.00     $6.00     $8.00     $10.00     $12.00     Oct-­‐13   Equipment   US  &  Canada   Equipment   o/s  US  &   Canada   Financial  &   Other   Gross   Margin   SG&A   RD  &  Other   Oct-­‐14   2013  vs  2014  EPS    Source:  IMCP
  • 10. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     10       Figure  22:  Quantification  of  2015E  EPS  drivers           In  2015,  I  expect  EPS  to  decrease  from  $8.56  in  2014  to  $  7.96  in  2015.  Deere  should  add  $0.32  in   EPS  through  a  3.0%  increase  in  U.S.  and  Canada  sales.  I  expect  a  4.0%  decrease  in  sales  outside  the   U.S.  and  Canada.  Moreover,  I  expect  the  financial  and  other  segments  to  decrease  5.0%  with  the   decrease  in  international  sales.  I  project  a  1%  overall  decrease  in  margins  in  2015  due  to  expansion   in  lower-­‐cost  countries.  The  increase  in  gross  margin  causes  a  $0.62  fall  in  EPS.  I  expect  SG&A  and   operating  expenses  to  go  to  10.5%  of  sales.  Once  again,  R&D  and  other  adds  $0.13  to  EPS,  primarily   driven  by  share  repurchases  (15.9  million).     Figure  23:  Estimated  EPS  versus  consensus     FY  2013A   FY  2014E   FY  2015E   My  estimates   9.09   8.56   7.96   Consensus   9.09   8.40   7.66     Figure  23  shows  my  EPS  estimates  for  2014  and  2015.  My  estimates  are  more  bullish  than  the   consensus  estimates.  The  difference  is  mainly  due  to  my  higher  operating  profit  estimate  for   domestic  sales  versus  international  sales.  In  year  one,  I  modeled  a  5%  decline  in  non-­‐U.S.  and   Canada  sales  with  a  3%  increase  in  U.S.  and  Canada  sales.  Even  with  declining  margins  and   increasing  expenses,  the  operating  profit  made  from  the  increase  of  U.S.  and  Canada  sales  offsets   some  of  the  decrease  in  EPS.         Revenues     Deere  experienced  steady  growth  in  its  total  revenue  from  2009-­‐2011  due  to  growth  in  the  U.S.  and   Canada.  DE  experienced  a  slowdown  in  revenue  growth  in  2012  and  2013  due  to  flat  sales   internationally  and  to  volatility  in  the  emerging  markets.  I  expect  DE  YoY  revenue  growth  rate  to   modestly  decline  through  FY2014  and  increase  in  FY2015.  The  majority  of  future  growth   internationally  will  come  from  expansion  projects  taking  place  in  India.  These  projects  should  add   to  production  next  year.  Although,  I  anticipate  minimal  revenue  growth  next  year  in  the  U.S.  and   Canada,  the  upswing  in  the  cyclical  cycle  will  have  a  greater  effect  on  Deere’s  revenue  in  the   following  years.  Figure  24  illustrates  Deere’s  revenue  and  YoY  revenue  growth.               $0.32     ($0.15)   ($0.62)   ($0.31)   $0.25     $7.96     $0.04     $8.56     $0.00     $2.00     $4.00     $6.00     $8.00     $10.00     $12.00     Oct-­‐14   Equipment   US  &  Canada   Equipment   o/s  US  &   Canada   Financial  &   Other   Gross   Margin   SG&A   RD  &  Other   Oct-­‐15   2014  vs  2015  EPS   My  estimates  are   2%  higher  in   2014E  and  4%   higher  in  2015E   than  consensus.      Source:  IMCP
  • 11. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     11       Figure  24:  Sales  and  YoY  sales  growth     Figure  25  shows  my  expectations  for  growth  rates  for  2014  and  2015.  Total  revenues  from   operations  are  expected  to  remain  stagnant  even  though  revenues  are  expected  to  increase  in  the   U.S.  and  Canada.  Overall,  I  expect  revenues  not  to  change  drastically  unless  there  is  another  record   growing  season  as  in  2013.         Figure  25:  FY  2014E  –  FY  2015E  Deere’s  revenue  segment  estimates  (includes  intersegment  sales)   Items   2011   2012   2013   2014E   2015E   Sales                32,012                36,157                37,796                37,700                37,813            Growth   23.1%   12.9%   4.5%   -­‐0.3%   0.3%   Equipment  (Total)              29,466                33,501                34,998                34,994                35,167            Growth   25.0%   13.7%   4.5%   0.0%   0.5%            %  of  sales   92.0%   92.7%   92.6%   92.8%   93.0%   Equipment  US  &  Canada              17,357                20,807                21,821                22,476                23,150            Growth   17.3%   19.9%   4.9%   3.0%   3.0%        %  of  Equip  sales   58.9%   62.1%   62.3%   62.3%   62.3%   Equipment  o/s  US  &  Canada              12,109                12,694                13,177                12,518                12,017            Growth   37.9%   4.8%   3.8%   -­‐5.0%   -­‐4.0%        %  of  Equip  sales   41.1%   37.9%   37.7%   37.7%   37.7%   Financial                  1,923                    1,981                    2,115                    2,030                    1,990              Growth   5.3%   3.1%   6.8%   -­‐4.0%   -­‐2.0%            %  of  sales   6.0%   5.5%   5.6%   5.4%   5.3%   Other                        624                          675                          682                          676                          655              Growth   2.9%   8.2%   1.1%   -­‐1.0%   -­‐3.0%            %  of  sales   1.9%   1.9%   1.8%   1.8%   1.7%       Operating  Income  and  Margins     Operating  income  outside  the  U.S.  and  Canada  grew  34.2%  YoY  in  2011,  but  fell  51.8%  in  2012   while  the  overall  operating  income  increased.  This  decrease  was  caused  by  the  global  drought   conditions  in  2012.  The  U.S.  and  Canada  operating  margins  grew  from  2011-­‐  2013,  but  are  expected   to  decline  in  2014  and  2015.  The  figure  below  illustrates  the  operating  income  and  operating   margins  for  Deere.       Source:  Company  reports -­‐25%   -­‐20%   -­‐15%   -­‐10%   -­‐5%   0%   5%   10%   15%   20%   25%   30%   0   5,000   10,000   15,000   20,000   25,000   30,000   35,000   40,000   2008   2009   2010   2011   2012   2013   2014   2015   Sales/Revenue   YOY  Sales/Revenue  Growth   Source:  Company  reports Sales  forecasts   are  heavily   dependent  on   weather   conditions  
  • 12. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     12       Figure  26:  DE’s  operating  margins  and  YoY  operating  income  growth  estimates,  FY  2014-­‐FY  2015E       2011   2012   2013   2014E   2015E   Operating  Income              4,564                    5,109                    5,928                    5,961                    5,520        Outside  U.S.  and  Canada              1,073                          707                    1,160                    1,011                    1,020        YoY  growth   34.2%   -­‐51.8%   39.1%   -­‐14.7%   0.9%      Gross  margins   8.6%   5.4%   8.6%   7.2%   7.0%      U.S.  and  Canada              3,491                    4,402                    4,768                    4,950                    4,500        YoY  growth   22.6%   20.7%   7.7%   3.7%   -­‐10.0%      Gross  margins   18.2%   19.4%   20.0%   19.9%   17.6%       Gross  margins  are  expected  to  fall  to  7.2%  in  2014  and  7.0%  in  2014  due  increasing  costs  of  raw   materials  to  produce  the  machinery.  Gross  margins  are  expected  to  be  lower  due  to  increasing   expansion  and  production  costs  in  2013  from  investments  in  Germany,  Brazil,  and  India.       Other  Income     Deere  derives  some  of  its  income  from  its  financial  services.  This  equates  to  7.0%  percent  of  sales.   This  division  is  extremely  profitable  compared  to  the  equipment  division.  Financial  services  have  a   64%  profit  margin.  However,  the  growth  of  this  division  is  dependent  on  new  sales  of  the   equipment  division.  I  expect  growth  of  this  division  to  decline  with  the  fall  in  sales  outside  the  U.S.   and  Canada.       Capital  Spending,  Sources,  and  Uses  of  Cash     The  capital  spending  for  2014  is  estimated  to  $2.4B.  This  is  up  from  2013  spending  of  $2.3B.  I   assume  spending  will  increase  again  in  2014  and  2015  to  around  $2.4-­‐2.7B  with  its  development  of   John  Deere  FarmSight  technology  and  expansion  of  plants  and  factories.  As  shown  below,  DE  is   spending  its  cash  from  operations  to  fund  operating  and  growth  needs,  pay  common  stock  dividend   and  buy  back  shares.       Figure  27:  Sources  and  uses  of  cash               48%   1%   15%  2%   4%   9%   18%   3%   Cash  From  Operafons   Divesftures  net  of   Acquisfons   Capital  Expenditures   Investmetn  in  Financial   Services   net  Change  in  Debt  and   Intercompany  Balances   Dividends   Share  Repurchases   Source:  Company  reports Source:  Company  reports Financial  services   generates  a  64%   profit  margin  
  • 13. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     13     Return  on  Equity     Figure  28:  ROE  from  2010  –  2015E   3  Stage  DuPont   2010   2011   2012   2013   2014E   2015E   Net  income  (cont.)  /  sales   7.2%   8.7%   8.5%   9.4%   8.4%   7.4%   Sales  /  avg  assets                      0.62                        0.70                        0.69                        0.65                        0.63                        0.62     ROA   4.4%   6.1%   5.9%   6.1%   5.3%   4.6%   Avg  assets  /  avg  equity                      7.60                        6.99                        7.66                        6.77                        5.58                        5.28     ROE   33.6%   42.8%   45.1%   41.4%   29.4%   24.5%     Since  2010,  Deere  has  a  record  of  consistent  performance  on  both  ROA  and  ROE.  This  is  in   reflection  of  its  strong  sales  and  investments  in  factories.  Although,  ROE  will  fall  by  2015  as  margins   contract  and  leverage  declines.       Free  cash  flow  per  share     Figure  28:  Free  cash  flow  per  share       Deere  will  see  improvement  in  its  free  cash  flow  per  share,  as  net  fix  assets  are  not  expected  to   rise.  However,  fixed  assets  will  rise  after  2015E  after  recent  investments  in  factories  become   operational.  Operating  liabilities  will  not  increase  from  2013  to  2015E  due  to  the  small  increase  in   overall  sales  and  much  of  the  operating  asset  increase  is  from  the  build  up  in  cash  (over  $3  billion).   Total  capital  spending  for  2013  was  $913M  and  acquisitions  amounted  to  $44M.  Since  net  fixed   assets  are  not  rising,  the  firm  has  plenty  of  FCFE  to  buy  back  shares.  FCFE  IS  ABOUT  $1.8  billion  in   2014  and  2015.  Last  year,  management  put  in  place  a  share  repurchase  plan  of  $1.4B,  which  will   continue  for  the  next  five  years.           Oct-­‐09   Oct-­‐10   Oct-­‐11   Oct-­‐12   Oct-­‐13   Oct-­‐14   Oct-­‐15   NOPAT   $1,564   $2,363   $3,303   $3,583   $4,016   $3,655   $3,308          Growth     51.2%   39.7%   8.5%   12.1%   -­‐9.0%   -­‐9.5%   NOWC    25,127      26,513      29,696      34,488      37,389      39,281      40,716     Net  Fixed  Assets    10,275      9,900      9,751      11,019      11,266      11,238      11,271     Total  Net  Inv  in  Op  Capital   $35,402     $36,413     $39,447     $45,507     $48,656     $50,519     $51,987            Growth     2.9%   8.3%   15.4%   6.9%   3.8%   2.9%   -­‐  Change  in  NOWC        1,386      3,184      4,792      2,901      1,892      1,435     -­‐  Change  in  NFA      (375)    (149)    1,268      247      (29)    34     FCFF       $1,353   $268   -­‐$2,476   $867   $1,792   $1,840          Growth       -­‐80.2%   -­‐1023.1%   -­‐135.0%   106.7%   2.7%   -­‐  After-­‐tax  interest  expense        500      503      508      478      501      517     +  Net  new  debt      (40)    2,156      5,718      2,037      1,098      1,100     FCFE       $812   $1,921   $2,734   $2,426   $2,389   $2,423          Growth           136.5%   42.3%   -­‐11.2%   -­‐1.5%   1.4%   ($8.00)   ($6.00)   ($4.00)   ($2.00)   $0.00     $2.00     $4.00     $6.00     2010   2011   2012   2013   2014E   2015E   $3.19     $0.64     ($6.24)   $2.25     $4.85     $5.21    FCFF  per  share  
  • 14. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     14     Valuation     Deere  was  valued  using  multiples  and  a  3-­‐stage  discounting  cash  flow  model.  Based  on  multiples,   the  stock  is  slightly  overpriced  versus  other  firms.  On  a  DCF  basis,  the  stock  is  worth  $84.59,  which   is  below  its  current  price  of  $93.14.  Peer  multiple  comparisons  and  historical  comparisons  are  less   reliable.  There  are  few  similar  companies  in  the  industry  that  have  the  unique  business  model  of  a   joint  agricultural  and  construction  machinery  business,  and  the  firm’s  history  is  skewed  because  of   fluctuations  in  weather  patterns.  As  a  result,  I  place  the  most  weight  on  the  DCF  framework  and   value  the  stock  at  $84.59.       Trading  History     Figure  30  shows  that  the  shares  have  traded  in  the  last  10  years  at  an  average  of  12.4X  NTM.   Leading  up  to  the  financial  crisis,  the  shares  traded  above  of  the  average.  Since  2008,  the  NTM  P/E   has  risen  above  its  lows,  and  peaked  in  2009  on  cyclically  depressed  earnings.  Since  2011,  the  P/E   as  trended  upwards  to  its  10-­‐year  average  as  earnings  have  climbed.     Figure  30:  P/E  (NTM)  trading  history,  04/2004  -­‐  04/2012           Assuming  the  firm  maintains  a  10.0  NTM  P/E  at  the  end  of  2014,  it  should  trade  at  $85.40  by  the   end  of  the  year.         • 10.0  X  2014  EPS  of  $8.54  =  $85.40         Discounting  $85.40  back  to  today  at  a  10.0%  cost  of  equity  yields  a  price  of  $77.64.       Relative  Valuation         Deere  is  currently  trading  at  a  price  to  earnings  multiple  significantly  lower  than  its  peers  (TTM  P/E   of  11.4  vs.  15.4).  Compared  to  CAT,  its  closest  competitor,  is  at  16.3.  This  implies  that  Deere  has   lower  expected  growth;  however,  as  shown  in  figure  31,  Deere  currently  has  a  higher  EV/EBITDA   multiple  (11.8  vs.  8.8  for  industry).  Since  Deere  has  a  large  market  share  in  the  U.S.  and  Canada,  the   market  appears  to  be  pricing  in  that  it  will  be  able  to  maintain  and  entice  a  good  portion  of  the   customers  through  its  brand  name  and  reputation.           0   2   4   6   8   10   12   14   16   18   20   22   PE  NTM   Average  PE  NTM   Source:  FactSet Deere  is  trading   below  its  average   forward  P/E  
  • 15. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     15     Figure  31:  EV/EBITDA  (NTM)         Figure  31  shows  that  DE  is  currently  trading  at  about  a  mid-­‐cycle  multiple  and  is  trading  2.0x  below   its  10-­‐year  average.       Figure  32:  Comp  sheet           11.2   11.2   13.8   15.3   12.0   15.6   13.5   11.7   10.4   10.8   11.75   13.7   7.6   8.1   8.3   8.7   7.1   9.3   8.7   7.4   6.4   7.7   8.32   8.8   0.0   2.0   4.0   6.0   8.0   10.0   12.0   14.0   16.0   18.0   DE   AVG   Current Market Price  Change Earnings  Growth LT  Debt/S&P    LTM  Dividend Ticker Name Price Value 1  day 1  Mo 3  Mo 6  Mo 52  Wk YTD LTG NTM 2013 2014 2015 Pst  5yr Beta Equity Rating Yield Payout CAT CATERPILLAR  INC $104.69 $66,774 (0.6) 6.2 21.5 23.5 23.9 15.3 10.0 7.0% 14.9% -­‐30.3% 19.9% 0.4% 1.64 132.0% A+ 2.33% 41.7% DE DEERE  &  CO $93.14 $34,434 (0.8) 4.5 8.9 11.5 8.3 2.0 8.0 -­‐13.2% 14.7% 10.4% -­‐9.0% 14.1% 1.28 217.1% A 2.25% 22.1% CMI CUMMINS  INC $147.18 $27,063 (1.3) 2.0 16.5 8.5 31.2 4.4 14.3 19.5% -­‐9.4% 1.8% 22.9% 15.5% 1.87 22.3% A-­‐ 1.51% 30.0% PCAR PACCAR  INC $65.66 $23,286 (1.0) (2.9) 16.7 12.1 31.8 11.0 10.3 15.0% 9.1% 17.1% 12.4% 3.5% 1.89 64.5% B+ 2.52% 51.5% AGCO AGCO  CORP $56.94 $5,347 (0.6) 5.4 7.3 (10.1) 11.3 (3.8) 9.7 -­‐10.1% -­‐11.1% 3.3% -­‐3.8% 8.0% 1.98 23.4% B 0.73% 6.8% OSK OSHKOSH  CORP $56.07 $4,745 (1.6) (2.8) 10.0 4.7 40.5 11.3 7.7 11.6% 13.8% 38.3% 21.5% 68.6% 2.30 43.0% B 0.25% 8.2% JOY JOY  GLOBAL  INC $60.39 $6,047 (1.1) 3.1 14.6 4.0 5.4 3.2 -­‐5.6 -­‐16.0% 24.7% -­‐54.5% 14.8% 7.6% 2.12 45.6% B+ 1.21% 16.9% TRN TRINITY  INDUSTRIES $73.11 $5,665 (2.6) (0.2) 26.8 54.7 75.9 34.1 10.0 47.2% 32.1% 21.9% -­‐8.8% 5.4% 1.94 79.3% B+ 0.75% 12.7% WAB WABTEC  CORP $73.83 $7,087 (2.2) (7.9) 1.1 11.7 42.1 (0.6) 15.0 16.8% 48.3% 34.2% 14.7% 17.7% 1.50 28.0% A 0.19% 4.8% TWI TITAN  INTERNATIONAL  INC $16.48 $883 1.2 (10.4) (7.3) 11.4 (24.0) (8.3) 5.4 49.2% 71.3% -­‐79.4% 151.3% 7.9% 2.85 71.7% B 0.11% 5.3% TTC TORO  CO $63.34 $3,573 (0.5) (1.5) 3.5 8.2 40.8 (0.4) 10.4 23.9% 15.1% 39.1% 12.1% 11.0% 0.71 65.6% A-­‐ 0.98% 26.9% ASTE ASTEC  INDUSTRIES  INC $40.95 $936 (1.7) (6.9) 9.1 20.1 24.5 6.0 8.9 35.6% 32.1% 21.9% 21.4% -­‐9.6% 1.41 0.0% B 0.68% 23.6% Average (1.1) (1.0) 10.7 13.4 26.0 6.2 8.7 15.5% 21.3% 2.0% 22.4% 12.5% 1.79 66.0% 1.13% 20.9% Median (1.0) (0.8) 9.6 11.4 27.8 3.8 9.8 15.9% 15.0% 13.8% 14.7% 8.0% 1.88 55.1% 0.87% 19.5% spx S&P  500  INDEX $1,863 (0.8) (0.1) 4.1 5.9 17.6 0.8 6.7% 6.9% 11.2% NTM            P/E NTM TTM EV/                      P/CF                Sales  Growth Book   Ticker Website ROE P/B #### 2013 2014 TTM NTM 2015 NPM P/S OM ROIC EBIT Current5-­‐yr NTM STM Pst  5yr Equity CAT http://www.cat.com 19.3% 3.21 13.9 9.2 17.7 17.8 16.6 14.7 7.0% 1.20 8.2% 15.1 9.4 8.4 2.8% 5.3% 1.6% $32.63 DE http://www.deere.com 28.9% 3.36 12.7 11.5 11.1 10.1 11.6 12.2 8.9% 0.98 15.9% 11.6% 10.6 7.2 9.1 -­‐5.4% -­‐3.7% 5.9% $27.74 CMI http://www.cummins.com 23.5% 3.66 10.3 11.3 16.7 18.6 15.6 13.6 9.3% 1.56 10.1% 18.0% 15.4 14.2 11.7 7.6% 13.9% 3.8% $40.22 PCAR http://www.paccar.com 20.3% 3.51 15.5 13.7 18.0 19.9 17.3 16.0 7.9% 1.46 10.9% 11.3% 15.4 11.1 10.6 6.7% 9.9% 2.7% $18.73 AGCO http://www.agcocorp.com 13.1% 1.38 11.0 6.9 10.4 9.5 10.5 10.8 4.9% 0.50 8.4% 12.6% 6.5 6.3 7.7 -­‐3.1% -­‐3.2% 5.1% $41.19 OSK http://www.oshkoshtruck.com 17.0% 2.32 7.2 11.6 15.4 15.3 13.7 12.6 5.1% 0.64 7.2% 10.8% 10.1 10.8 7.7 -­‐9.3% 0.2% 1.4% $24.13 JOY http://www.joyglobal.com 12.9% 2.24 13.7 9.4 18.6 14.6 17.4 16.2 9.2% 1.29 17.3% 13.3% 7.7 11.7 12.1 -­‐19.2% 3.7% 8.0% $26.93 TRN http://www.trin.net 21.7% 2.36 22.9 11.9 10.5 16.0 10.8 11.6 10.1% 1.30 17.2% 8.6% 11.1 8.2 10.6 18.7% 3.6% 2.4% $31.03 WAB http://www.wabtec.com 22.1% 4.47 21.9 18.2 21.2 23.7 20.3 18.5 11.6% 2.68 17.0% 16.0% 16.7 18.9 15.4 14.0% 8.0% 10.3% $16.53 TWI http://www.titan-­‐intl.com 4.4% 1.27 36.7 10.0 42.9 43.4 29.1 17.1 1.5% 0.42 3.3% 3.2% 12.5 8.3 9.6 -­‐5.4% 10.4% 15.9% $12.98 TTC http://www.toro.com 51.8% 10.47 16.8 19.5 21.4 25.0 20.2 19.1 8.1% 1.75 11.0% 27.7% 16.4 17.8 14.5 6.8% 6.7% 1.7% $6.05 ASTE http://www.astecindustries.com 8.2% 1.62 19.5 20.5 21.0 26.7 19.7 17.3 4.7% 1.01 5.9% 7.0% 16.4 13.0 10.6 9.6% 6.8% -­‐0.9% $25.24 Average 20.3% 3.32 16.8 12.8 18.7 20.0 16.9 15.0 7.4% 1.23 11.3% 12.4% 12.8 11.4 10.7 2.0% 5.1% 4.8% Median 19.8% 2.78 14.7 11.6 17.8 18.2 17.0 15.4 8.0% 1.24 10.9% 11.4% 13.8 11.0 10.6 4.8% 6.0% 3.3% spx S&P  500  INDEX 13.0 13.8 16.9 15.2 Source:  FactSet
  • 16. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     16     A  more  thorough  analysis  of  P/B  and  ROE  is  shown  in  figure  33.  The  calculated  R-­‐squared  indicates   that  64%  of  the  change  in  P/B  is  explained  through  NTM  ROE.  In  comparison  to  its  peers,  Deere  has   the  highest  ROE  and  is  in  the  middle  of  the  group  in  P/B,  so  it  appears  to  be  undervalued  versus  the   broad  spectrum  of  peers.  Assuming  the  relationship  holds  going  forward,  the  fair  value  for  Deere  is   $83.07  at  the  beginning  of  2013.         • Estimated  P/B  =  Estimated  2013  ROE  (0.289)  *  11.639  +  .6264  =  3.9900   • Target  Price  =  Estimated  P/B  *  2013  BVPS  ($30.35)  =  $121.10     Figure  33:  P/B  versus  NTM  ROE  for  DE  and  peers         As  a  final  comparison,  I  also  created  a  composite  percentile  ranking  of  several  valuation  and   fundamental  metrics  (Figure  34).  Higher  ranks  imply  higher  valuation  and  better  fundamentals.  If  a   firm  falls  directly  on  the  trend  line,  it  is  considered  to  be  fairly  valued  relative  to  the  valuation  and   fundamental  metrics  used.  The  analysis  is  shown  below.  A  composite  of  2013  earnings  growth,   1/beta,  NTM  ROE  and  TTM  NPM  was  compared  to  an  equal  weighted  composite  of  2013  EPS,  P/B   and  P/S.  Figure  35  illustrates  DE  appears  to  be  slightly  undervalued  according  to  the  composite   ranking.     Figure  34:  Composite  relative  valuation           y  =  11.639x  +  0.6264   R²  =  0.64315   0   1   2   3   4   5   0%   5%   10%   15%   20%   25%   30%   35%   P/B   ROE   Weight 20% 10% 25% 25% 20% 20% 40% 40% Earnings   1/ NTM TTM Sales  Growth            P/E P/B P/S Ticker Name Grow  2013 Beta ROE NPM NTM 2013 Fund Value DE DEERE  &  CO 31% 41% 52% 73% 36% 34% 23% 25% 49% 26% Cat CATERPILLAR  INC 32% 25% 31% 55% 58% 17% 21% 35% 42% 26% CMI CUMMINS  INC 2% 17% 40% 78% 71% 33% 26% 50% 46% 37% PCAR PACCAR  INC 25% 17% 33% 63% 68% 50% 25% 47% 44% 38% AGCO AGCO  CORP 0% 15% 18% 33% 42% 0% 1% 4% 23% 2% OSK OSHKOSH  CORP 30% 8% 27% 36% 26% 35% 12% 10% 28% 16% JOY JOY  GLOBAL  INC 43% 11% 18% 76% 0% 19% 11% 38% 33% 23% TRN TRINITY  INDUSTRIES 52% 16% 36% 85% 100% 37% 11% 38% 62% 27% WAB WABTEC  CORP 72% 30% 37% 100% 88% 83% 35% 100% 69% 71% TWI TITAN  INTERNATIONAL  INC 100% 0% 0% 0% 36% 23% 0% 0% 27% 5% TTC TORO  CO 32% 100% 100% 65% 68% 93% 100% 59% 71% 82% ASTE ASTEC  INDUSTRIES  INC 52% 34% 8% 31% 76% 100% 4% 26% 39% 32% Weighted Fundamental  Range Valuation  Range DE   Source:  FactSet Deere  is  slightly   undervalued   using  relative   valuation  
  • 17. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     17     Figure  35:  Composite  relative  valuation         Discounted  Cash  Flow  Analysis         A  three  stage  discounted  cash  flow  model  was  also  used  to  value  Deere.         For  the  purpose  of  this  analysis,  the  company’s  cost  of  equity  was  calculated  to  be  10.0%  using  the   Capital  Asset  Pricing  Model.  The  underlying  assumptions  used  in  calculating  this  rate  are  as  follows.         • The  risk  free  rate,  as  represented  by  the  ten-­‐year  Treasury  bond  yield,  is  2.70%.     • A  five-­‐year  adjusted  Beta  of  1.1  was  utilized  since  the  company  has  more  cyclical  risk  than  the   market.     • A  long-­‐term  market  rate  of  return  of  10%  was  assumed,  since  historically,  the  market  has   generated  an  annual  return  of  about  10%.         Given  the  above  assumptions,  the  cost  of  equity  is  10.7%  (2.70  +  1.2  (10.0  –  2.7)).       Stage  One  -­‐  The  model’s  first  stage  simply  discounts  fiscal  years  2014  and  2015  free  cash  flow  to   equity  (FCFE).  These  per  share  cash  flows  are  forecasted  to  be  $8.85  and  $7.52,  respectively.   Discounting  these  cash  flows,  using  the  cost  of  equity  calculated  above,  results  in  a  value  of  $14.13   per  share.  Thus,  stage  one  of  this  discounted  cash  flow  analysis  contributes  $14.13  to  the  value.         Stage  Two  -­‐  Stage  two  of  the  model  focuses  on  fiscal  years  2015  to  2020.  During  this  period,  FCFE  is   assumed  to  grow  at  an  annual  rate  of  7.1%  in  2017  -­‐2020.  Net  fix  assets  is  growing  again  in  2016   due  to  new  factory  buildings  scheduled  to  be  constructed.  The  resulting  cash  flows  are  then   discounted  using  the  company’s  10.7%  cost  of  equity     Figure  36:  FCFE  and  discounted  FCFE  for  Deere       2014   2015   2016   2017   2018   2019   2020   FCFE   $8.85     $7.52     $1.94     $2.08     $2.23     $2.39     $2.56     Discounted  FCFE   $7.99     $6.13     $1.43     $1.38     $1.34     $1.30     $1.25       When  added  together,  these  discounted  cash  flows  total  $6.70         Stage  Three  –  For  the  terminal  value  of  the  company,  fiscal  year  2014  and  2015  earnings  per  share   are  forecasted  to  be  $8.54  and  $7.90,  respectively.  It  was  then  assumed  that  earnings  per  share   would  grow,  from  these  forecasted  numbers,  at  an  annual  rate  of  7.1%  for  the  next  five  years   (figure  35).       R²  =  0.77299  y  =  1.284x  -­‐  0.2506   0.0   0.2   0.4   0.6   0.8   1.0   0.0   0.2   0.4   0.6   0.8   Valuagon   (P/E,  P/B,  P/S)   Fundamental   13'  Earnings,  Beta,  ROE,  NPM)   Source:  FactSet DE   Lack  of  quality   comparables   makes  it  difficult   to  use  relative   valuation  
  • 18. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     18     Figure  37:  EPS  estimates  for  2014-­‐2020       2014   2015   2016   2017   2018   2019   2020   EPS   $8.54     $7.90     $8.47     $9.07     $9.72     $10.41     $11.16       Stage  three  of  the  model  also  requires  an  assumption  regarding  the  company’s  terminal  price  to-­‐ earnings  ratio.  For  the  purpose  of  this  analysis,  it  is  assumed  that  as  the  rate  of  U.S.  and  Canada   sales  matures,  its  price-­‐to-­‐earnings  ratio  will  converge  to  slightly  less  than  the  historical  average.   Therefore,  a  price-­‐to-­‐earnings  ratio  of  11.8  is  assumed  at  the  end  of  DE’s  terminal  year,  lower  than   DE’s  12-­‐year  average  of  12.39.         Given  the  assumed  terminal  earnings  per  share  of  $11.16  and  a  price  to  earnings  ratio  of  11.8,  a   terminal  value  of  $131.65  per  share  is  calculated.  Using  the  10.7%  cost  of  equity,  this  number  can   be  discounted  to  a  present  value  of  $64.50     Total  Present  Value  –  Given  the  above  assumptions  and  utilizing  a  three  stage  discounted  cash  flow   model  (Figure  36),  an  intrinsic  value  of  $85.33  per  share  is  calculated  ($14.13+  $6.70+  $64.50).     Given  DE’s  current  price  of  $93.17,  this  model  indicates  that  the  stock  is  overvalued.       Figure  38:  3-­‐stage  DCF  model                                                                                                                Year 1 2 3 4 5 6 7                                                                        First  Stage                                                                    Second  Stage Cash  flows 2014 2015 2016 2017 2018 2019 2020 Sales $37,700 $37,812 $39,703 $41,688 $43,773 $45,961 $48,259        Growth 0.3% 5.0% 5.0% 5.0% 5.0% 5.0% NOPAT $3,655   $3,308   $3,474   $3,647   $3,830   $4,021   $4,222          %  of  sales 9.7% 8.7% 8.7% 8.7% 8.7% 8.7% 8.7% -­‐  Change  in  NWC -­‐86 101 1695 1780 1869 1962 2060            NWC  EOY 33800 33901 35596 37375 39244 41206 43267            Growth  NWC 0.3% 5.0% 5.0% 5.0% 5.0% 5.0%            NWC  /  S  (EOY) 89.7% 89.7% 89.7% 89.7% 89.7% 89.7% 89.7% -­‐  Chg  NFA -­‐29 34 564 592 621 652 685            NFA  EOY      11,238        11,271        11,835        12,427        13,048        13,701          14,386              Growth  NFA 0.3% 5.0% 5.0% 5.0% 5.0% 5.0%            S  /  NFA  (EOY)              3.35                3.35                3.35                3.35                3.35                3.35                  3.35      Total  growth  inv    cap -­‐114 135 2259 2372 2490 2615 2745    Total  inv  cap 45037 45172 47431 49802 52292 54907 57652        S  /  IC  (EOY)              0.84                0.84                0.84                0.84                0.84                0.84                  0.84          ROIC  (EOY) 8.1% 7.3% 7.3% 7.3% 7.3% 7.3% 7.3% FCFF $3,769   $3,174   $1,215   $1,276   $1,339   $1,406   $1,477          %  of  sales 10.0% 8.4% 3.1% 3.1% 3.1% 3.1% 3.1%        Growth -­‐15.8% -­‐61.7% 5.0% 5.0% 5.0% 5.0% -­‐  Interest  (1-­‐tax  rate) 501 517 542 569 598 628 659            Growth 3.1% 5.0% 5.0% 5.0% 5.0% 5.0% FCFE $3,269   $2,657   $673   $706   $742   $779   $818          %  of  sales 8.7% 7.0% 1.7% 1.7% 1.7% 1.7% 1.7%        Growth -­‐18.7% -­‐74.7% 5.0% 5.0% 5.0% 5.0% /  No  Shares 369.2 353.3 346.2       339.3       332.5       325.9       319.4                Growth -­‐4.3% -­‐2.0% -­‐2.0% -­‐2.0% -­‐2.0% -­‐2.0% FCFE $8.85 $7.52 $1.94 $2.08 $2.23 $2.39 $2.56        Growth -­‐15.0% -­‐74.2% 7.1% 7.1% 7.1% 7.1% *  Discount  factor 0.90             0.82             0.74             0.67             0.60             0.54             0.49               Discounted  FCFE $7.99 $6.13 $1.43 $1.38 $1.34 $1.30 $1.25 Deere  is  fairly   valued  with  DCF   analysis,  with   an  intrinsic   value  of  $85.33  
  • 19. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     19         Business  Risks     Deere  is  currently  trading  above  its  intrinsic  value;  however,  there  are  several  risks  to  the  firm   which  could  affect  my  thesis.  The  most  significant  of  these  risk  are  described  below:     • Cyclical  Demand,   • Government  Regulation,   • Foreign  Currency,   • Building  Construction,  and   • Weather.     Cyclical  Demand     The  average  price  realization  is  highly  correlated  with  production  volume  in  both  up  and  down   cycles.  The  cycle  demand  effects  inventory  buildups,  production,  and  plant  expansions.     Government  Regulation     Political  and/or  monetary  instability  and  adverse  changes  in  government  regulations  may  impact   operations.       Foreign  Currency     Operating  results  are  sensitive  to  changes  in  the  foreign  exchange  value  of  the  U.S.  dollar   particularly  versus  the  Euro,  British  pound  sterling,  Canadian  dollar,  Australian  dollar,  and  Brazilian   real.  The  expanding  international  manufacturing  footprint  helps  mitigate  risks  to  margins.     Building  Construction     Demand  for  certain  Deere  products  (e.g.,  earthmoving  machinery)  is  influenced  by  changes  in  the   absolute  and  relative  levels  of  residential  and  non-­‐residential  building  construction  activity,   primarily  in  the  U.S.           Third  Stage Terminal  value  P/E Net  income $3,154 $2,792 $2,931 $3,078 $3,232 $3,393 $3,563        %  of  sales 8.4% 7.4% 7.4% 7.4% 7.4% 7.4% 7.4% EPS $8.54 $7.90 $8.47 $9.07 $9.72 $10.41 $11.16    Growth -­‐7.5% 7.1% 7.1% 7.1% 7.1% 7.1% Terminal  P/E 11.80         *  Terminal  EPS $11.16 Terminal  value $131.65 *  Discount  factor 0.49               Discounted  terminal  value $64.50 Summary First  stage $14.13 Present  value  of  first  2  year  cash  flow Second  stage $6.70 Present  value  of  year  3-­‐7  cash  flow Third  stage $64.50 Present  value  of  terminal  value  P/E Value  (P/E) $85.33 =  value  at  beg  of  fiscal  yr 2014
  • 20. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     20     Weather     Adverse  weather  can  depress  sales  of  farm  machinery  and  lawn  and  grounds  care  equipment  and   landscaping  supplies.     Agricultural  Commodity  Prices     Lower  farm  commodity  prices  imply  weaker  crop  receipts  and  can  adversely  affect  equipment   demand.  Stock  prices  for  farm  machinery  manufacturers  are  typically  correlated  with  agricultural   commodity  prices,  and  highly  correlated  with  major  changes  in  the  average  price  level  for  major   field  crops.  DE  has  historically  been  correlated  with  prices  for  corn  (the  largest  U.S.  cash  crop).                                                                                        
  • 21. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     21     Appendix  1:  Income  statement  model                         Income  Statement  Data  (in  millions,  source:  10K)   Oct-­‐09 Oct-­‐10 Oct-­‐11 Oct-­‐12 Oct-­‐13 Oct-­‐14 Oct-­‐15 Revenue  Sales   23,112   26,005     32,013     36,157     37,795     37,700     37,812     YoY  Growth -­‐23.0% 11.1% 18.8% 11.5% 4.3% -­‐0.3% 0.3%        Equipment 20,756   23,573     29,466     33,501     34,998     34,994     35,167     YoY  Growth -­‐24.3% 12.0% 20.0% 12.0% 4.3% 0.0% 0.5%        Finance  and  Interest  Income 1,842       1,825           1,923           1,981           2,115           2,030           1,990           YoY  Growth -­‐12.3% -­‐0.9% 5.1% 3.0% 6.3% -­‐4.2% -­‐2.0%        Other  Income 514               606                 624                 675                 682                 676                 655                 YoY  Growth -­‐10.0% 15.2% 2.8% 7.6% 1.1% -­‐1.0% -­‐3.1%      Sales  Inside  US  &  Canada 14,823   16,611     19,214     22,737     23,852     23,792     23,863          Sales  Outside  US  &  Canada 7,961       9,036           12,415     12,999     13,495     13,461     13,501            Other  revenues 328               358                 384                 421                 448                 -­‐                   -­‐                   Cost  of  sales  (Equipment) 16,255   17,399     21,919     25,008     25,667     25,859     26,214     Gross  Margin 6,857       $8,606 $10,093 $11,149 $12,128 $11,840 $11,598 Expenses   SG&A 2,781       2,969           3,169           3,417           3,606           3,785           3,985           R&D 977               1,052           1,226           1,434           1,477           1,536           1,598           Other  expense 718               748                 716                 782                 821                 853                 888                 Earnings  before  interest,  tax,  and  other $2,382 $3,837 $4,982 $5,517 $6,225 $5,666 $5,128 Interest  expense 1,042       811                 759                 783                 741                 776                 801                 Income  from  cont.  op  before  tax $1,339 $3,025 $4,223 $4,734 $5,483 $4,889 $4,327 Income  taxes 460               1,162           1,424           1,659           1,946           1,735           1,536           Income  from  continuing  operations 879               1,864           2,799           3,075           3,538           3,154           2,792           Equity  in  income  (loss)  of  unconsolidated  affiliates,  net  of  tax   (6)                     11                     9                           (3)                       0                           0                           0                           Net  income $873 $1,874 $2,808 $3,072 $3,538 $3,154 $2,792   Dividends 473               484                 593                 698                 753                 800                 850                 EBIT $2,382 $3,837 $4,982 $5,517 $6,225 $5,666 $5,128 Basic  earnings  per  share  (cont.  op.) $2.08 $4.40 $6.71 $7.74 $9.18 $8.54 $7.90 Diluted  earnings  per  share  (cont.  op.) $2.07 $4.35 $6.63 $7.66 $9.09 $8.45 $7.81 Basic  earnings  per  share   $2.06 $4.42 $6.73 $7.74 $9.18 $8.54 $7.90 Diluted  earnings  per  share   $2.06 $4.37 $6.65 $7.65 $9.09 $8.45 $7.81 Shares        Basic 422.8       424.0           417.4           397.1           385.3           369.2           353.3                  Diluted 424.4       428.6           422.4           401.5           389.2           373.2           357.3          
  • 22. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     22     Appendix  2:  Balance  sheet           Balance  Sheet  Data  (in  millions,  source:  10K) Oct-­‐09 Oct-­‐10 Oct-­‐11 Oct-­‐12 Oct-­‐13 Oct-­‐14 Oct-­‐15 ASSETS Current  assets        Cash   $4,652 $3,791 $3,647 $4,652 $3,504 $5,481 $6,815        Marketable  securities 192             228                 787                 1,470               1,625           1,818             2,059                  Receivables 21,883   24,349     27,502       31,426         35,039       34,951         35,055              Equipment  on  operating  leases 1,733       1,936           2,150           2,528               3,152           3,144             3,154                  Inventories 2,397       3,063 4,371           5,170               4,935           4,922             4,937           Operating  assets  ex  cash 26,014   29,348     34,022       39,124         43,126       43,017         43,146       Total  current  assets $30,857 $33,367 $38,457 $45,247 $48,255 $50,316 $52,020 Property  and  intangibles,  gross 5,618       8,808           9,636           10,416         11,203       11,175         11,208              Accumulated  depreciation  &  amortization (873)           (4,900)       (5,156)         (5,299)           (5,659)         (5,645)           (5,662)         Property  and  intangibles,  net 4,745       3,908           4,480           5,117               5,544           5,530             5,546           Goodwill 1,037       999                 1,000           921                     845                 843                   845                 Deferred  income  taxes 2,805       2,477           2,859           3,280               2,325           2,320             2,326           Other  assets,  Retirment  benefits,  Assets  held  for  sale,  Investments  in  unconsolidated  affiliates1,689       2,517           1,413           1,701               2,552           2,546             2,553           Total  gross  fixed  assets 11,149   14,800     14,907       16,318         16,925       16,883         16,933       Net  fixed  assets 10,275   9,900           9,751           11,019         11,266       11,238         11,271       Total  assets $41,133 $43,267 $48,207 $56,266 $59,521 $61,554 $63,291 LIABILITIES  AND  SHAREHOLDERS'  EQUITY Current  liabilities        Short-­‐term  debt $7,214 $7,738 $9,747 $9,967 $12,898 $12,998 $13,098        Accounts  payable 5,371 6,482           7,805           9,124               9,081           9,058             9,085                  Deferred  income  taxes 167 144                 168                 164                     160                 160                   160                 Operating  liabilities 5,539       6,626           7,973           9,289               9,241           9,217             9,245           Total  current  liabilities $12,753 $14,364 $17,721 $19,256 $22,139 $22,215 $22,343 Long-­‐term  debt 17,392 16,815     16,960       22,453         21,578       22,578         23,578       Retirement  benefits  and  other  liabilities   6,170       5,785           6,712           7,695               5,537           5,556             5,624           Total  liabilities $36,314 $36,963 $41,393 $49,404 $49,254 $50,349 $51,545 Noncontrolling  interests -­‐               13                     15                       20                         2                           -­‐                     -­‐                   Common  shareholders'  equity        Common  stock 2,996       3,106           3,252           3,352               3,524           3,524             3,524                  Retained  earnings 10,981   12,353     14,519       16,875         19,646       22,000         23,942              Accumulated  other  comprehensive  loss (3,593)     (3,380)       (3,678)         (4,572)           (2,693)         (2,693)           (2,693)         Subtotal $10,383 $12,080 $14,093 $15,656 $20,477 $22,831 $24,773 Treasury  stock 5,565       5,790           7,293           8,814               10,211       11,626         13,026       Common  shareholders'  equity $4,819 $6,290 $6,800 $6,842 $10,266 $11,205 $11,747 Total  liabilities  and  shareholders'  equity $41,133 $43,267 $48,207 $56,266 $59,521 $61,554 $63,291
  • 23. INVESTMENT  MANAGEMENT  CERTIFICATE  PROGRAM   May  2,  2014     23     Appendix  3:  Ratios         Ratios Oct-­‐09 Oct-­‐10 Oct-­‐11 Oct-­‐12 Oct-­‐13 Oct-­‐14 Oct-­‐15 Profitability        Gross  margin 29.7% 33.1% 31.5% 30.8% 32.1% 31.4% 30.7%        Operating  (EBIT)  margin 10.3% 14.8% 15.6% 15.3% 16.5% 15.0% 13.6%        Net  profit  margin 3.8% 7.2% 8.8% 8.5% 9.4% 8.4% 7.4% Activity        FA  (gross)  turnover 2.00 2.16 2.32 2.27 2.23 2.24        Total  asset  turnover 0.62 0.70 0.69 0.65 0.62 0.61        Inventory  Turnover 6.37 5.90 5.24 5.08 5.25 5.32                Inventory  processing  period 57 62 70 72 70 69        Accounts  Receivables  Turnover 1.12 1.23 1.23 1.14 1.08 1.08                Receivables  collection  period 324 296 297 321 339 338        Operating  Cycle 382 357 367 393 408 407        Accounts  Payables  Turnover 2.94 3.07 2.95 2.82 2.85 2.89                Payable  payment  period 124 119 124 129 128 126        Cash  Conversion  Cycle 257 239 244 263 280 280 Liquidity        Op  asset  /  op  liab 5.54               5.00               4.72                 4.71                   5.05                         5.26                   5.40                      NOWC  Percent  of  sales 99.3% 87.8% 88.8% 95.1% 101.7% 105.8% Solvency        Debt  to  assets 59.8% 56.7% 55.4% 57.6% 57.9% 57.8% 57.9%        Other  liab  to  assets 15.0% 13.4% 13.9% 13.7% 9.3% 9.0% 8.9%        Toal  debt  to  assets 74.8% 70.1% 69.3% 71.3% 67.2% 66.8% 66.8%        Toal  debt  to  assets 78.3% 72.8% 71.4% 76.6% 67.8% 66.8% 66.7%        Debt  to  EBIT 10.33           6.40               5.36                 5.88                   5.54                         6.28                   7.15                      EBIT/interest 2.28               4.73               6.56                 7.05                   8.40                         7.30                   6.40               ROIC        NOPAT  to  sales 9.1% 10.3% 9.9% 10.6% 9.7% 8.7%        Sales  to  IC 0.72               0.84                 0.85                   0.80                         0.76                   0.74                      Total 6.6% 8.7% 8.4% 8.5% 7.4% 6.5% ROE        5-­‐stage        EBIT  /  sales 14.8% 15.6% 15.3% 16.5% 15.0% 13.6%        Sales  /  avg  assets 0.62               0.70                 0.69                   0.65                         0.62                   0.61                      EBT/EBIT 78.9% 84.8% 85.8% 88.1% 86.3% 84.4%        Net  income  (cont)  /EBT 61.6% 66.3% 65.0% 64.5% 64.5% 64.5%        ROA 4.4% 6.1% 5.9% 6.1% 5.2% 4.5%        Avg  assets  /  avg  equity 7.60               6.99                 7.66                   6.77                         5.64                   5.44                      ROE 33.6% 42.8% 45.1% 41.4% 29.4% 24.3%        3-­‐stage        Net  income  (cont)  /  sales 7.2% 8.7% 8.5% 9.4% 8.4% 7.4%        Sales  /  avg  assets 0.62               0.70                 0.69                   0.65                         0.62                   0.61                      ROA 4.4% 6.1% 5.9% 6.1% 5.2% 4.5%        Avg  assets  /  avg  equity 7.60               6.99                 7.66                   6.77                         5.64                   5.44                      ROE 33.6% 42.8% 45.1% 41.4% 29.4% 24.3% Payout  Ratio 25.8% 21.1% 22.7% 21.3% 25.4% 30.4% Retention  Ratio 74.2% 78.9% 77.3% 78.7% 74.6% 69.6% Sustainable  Growth  Rate 24.9% 33.7% 34.8% 32.6% 21.9% 16.9%