Job1: Discission:300 words Discussion 5 Gladwell and Rogers (20 points) In your own words compare and contrast the adopters and diffusion of innovation model in Rogers’ DI with the ideas presented by Gladwell in the TP. Present your synthesis to the class in this discussion. Evaluate other class members and explain how your conclusions are different.  (Modified from Straquadine, 2004) Respond with your first post by the second day the discussion is open to be eligible for full points. Make your first remark to another students comments by the third day to be eligible for full points.  Respond to at least two other students remarks. Read all posts. Points will be deducted from all papers and discussions for poor grammar, improper capitalization, and misspelled words. Proofread your work. To receive full points you must use critical thinking and address all items. To receive full credit you must provide references from the text to support your remarks on the initial post and response to other students. Use this simple method for references in our discussions. Examples: For the Diffusion of Innovations text (DI p. 45) for The Tipping Point (TP p. 73). For other references use APA format. (20 points) Text: Rogers, E. M. (2003). Diffusion of Innovation, New York, NY, Free Press (DI) Gladwell, M. (2000). The Tipping Point – How little things can make a big difference. Boston, MA, Little, Brown and Company (TP) Job2: give response in 150 words for discussion next to this heading In the Tipping Point, Gladwell presents an idea called the “broken windows theory” (TP p. 146). This is essentially an idea that with a little change, such as as fixing a broken window, it can change people’s attitudes.  That being said, what was done in New York in the 1990s was a brilliant implementation of the “broken windows theory.”  New York City decided to fix the subway system and clean the cars. This brought a new attitude towards the city and started to decrease the crime rate.  The forced adoption of a clean city improved the morale in the city.  The cleaning of the subway system also forced the city to look at the streets and implement a similar project.  In addition, the city decided to start arresting people for petty crimes, such as graffiti, that were previously glanced over by law enforcement.  As a result of addressing the petty crimes, a ripple effect ended up creating a reduction in more violent crimes.  An example of the diffusion of the “broken windows theory” took place in Missoula, Montana. The town of Missoula adopted the theory that was originally implemented in New York and integrated it into the town’s law enforcement strategy.  This strategy was meant to maintain the current high standard of living the city enjoyed (DI p. 304).  As these programs are implemented, an implication to consider is the possibility of overstepping law enforcement boundaries.   In essence, the public taking matters into their own hands could present a backl.

1. Job1:
Discission:300 words
Discussion 5 Gladwell and Rogers (20 points)
In your own words compare and contrast the adopters and
diffusion of innovation model in Rogers’ DI with the ideas
presented by Gladwell in the TP. Present your synthesis to the
class in this discussion. Evaluate other class members and
explain how your conclusions are different. (Modified from
Straquadine, 2004)
Respond with your first post by the second day the discussion is
open to be eligible for full points. Make your first remark to
another students comments by the third day to be eligible for
full points.
Respond to at least two other students remarks. Read all posts.
Points will be deducted from all papers and discussions for poor
grammar, improper capitalization, and misspelled words.
Proofread your work.
To receive full points you must use critical thinking and address
all items. To receive full credit you must provide references
from the text to support your remarks on the initial post and
response to other students. Use this simple method for
references in our discussions. Examples: For the Diffusion of
Innovations text (DI p. 45) for The Tipping Point (TP p. 73).
For other references use APA format.
(20 points)
Text: Rogers, E. M. (2003). Diffusion of Innovation, New
York, NY, Free Press (DI)
Gladwell, M. (2000). The Tipping Point – How little things can
make a big difference. Boston, MA, Little, Brown and Company
(TP)

2. Job2:
give response in 150 words for discussion next to this heading
In the Tipping Point, Gladwell presents an idea called the
“broken windows theory” (TP p. 146). This is essentially an
idea that with a little change, such as as fixing a broken
window, it can change people’s attitudes. That being said, what
was done in New York in the 1990s was a brilliant
implementation of the “broken windows theory.” New York
City decided to fix the subway system and clean the cars. This
brought a new attitude towards the city and started to decrease
the crime rate. The forced adoption of a clean city improved
the morale in the city. The cleaning of the subway system also
forced the city to look at the streets and implement a similar
project. In addition, the city decided to start arresting people
for petty crimes, such as graffiti, that were previously glanced
over by law enforcement. As a result of addressing the petty
crimes, a ripple effect ended up creating a reduction in more
violent crimes.
An example of the diffusion of the “broken windows theory”
took place in Missoula, Montana. The town of Missoula adopted
the theory that was originally implemented in New York and
integrated it into the town’s law enforcement strategy. This
strategy was meant to maintain the current high standard of
living the city enjoyed (DI p. 304). As these programs are
implemented, an implication to consider is the possibility of
overstepping law enforcement boundaries. In essence, the
public taking matters into their own hands could present a
backlash and bite the city in the hand. This could possibly send
the city into a decline rather than when the program originally
began. To ensure proper effectiveness, the city must adopt the
change as a whole to have the theory be implemented
appropriately. With the “broken windows theory,” Rogers and

3. Gladwell both have ways of looking at what is going on in the
theory and decide what and how it has been implemented for a
more beneficial result.
Citations
Missoula, MT. (2017). Broken Window Theory.
http://www.ci.missoula.mt.us/881/Broken-Window-Theory
Gladwell, M. (2002). The Tipping Point.
Rogers, E. (2003). Diffusion of Innovations.
Job3:
give response in 150 words for discussion next to this heading
The main and important diffusion examines were directed nearly
sixty years prior by country sociologists who explored the
appropriation of cross breed seed corn among Iowa ranchers. In
the following decades, dispersion contemplate has spread to
general wellbeing, correspondence, advertising, political
science, and most other behavioral and sociology disciplines.
Till now, more than 5,200 diffusion studies have been
distributed. Dispersion researchers have likewise examined why
a few developments spread moderately quickly while different
advancements do as such generally gradually.
The tipping point is the time when a pattern discovers fire
spreading exponentially through the populace. The thought
recommends that for good or terrible, change can be advanced
rather effectively in a social framework through a domino
impact. The tipping point thought discovers its birthplaces in
dissemination hypothesis, which is an arrangement of
speculations in regards to the run of the mill spread of
advancements inside a social framework.
Rogers Diffusion of Innovations and Gladwell ‘s The Tipping
Point , in light of their take of how changes happen in a general
public . It investigates the procedures that these progressions

4. experience and looks at the key individuals required in rolling
out these improvements happen. It introduces the key purposes
of the creators as they concur or differ on these thoughts.
Complex versatile frameworks may comprise of human
specialists or nonhuman elements and even inorganic hubs in a
receptive system.
Reference: https://blog.percolate.com/2014/11/malcolm-
gladwell-everett-rogers-can-teach-content-marketing/
https://en.wikipedia.org/wiki/Diffusion_of_innovations
Thankyou.
Job4:
Discussion 6 Innovation Consequences (20 points)
Identify a technology innovation consequence NOT found in the
text(s). Outline the expected impacted and unexpected
consequences. Apply hindsight in review of the consequences
and suggested alternatives in the design and initiation of the
technology innovation. Summarize your efforts in an eight slide
PowerPoint and share as an attachment to this discussion.
Appraise the other student’s presentations. Modified from
Straquadine, 2004)
To be eligible for full credit you must post your PowerPoint by
the second day the discussion opens and you need to appraise at
least three other students PowerPoints.
Learning Activity #1
"A mind-set of "sustainability = innovation" is essential to
making a real transition to this new economy." - Ram

5. Nidumolu, The Bottom Line on Corporate Sustainability
Interview in The New York Times blog, "Green", September 2,
2009
Theories of corporate responsibility would suggest that
sustainability in the 21st Century can only be satisfied by
business. Government is too localized to successfully garner the
world’s resources. Assuming that to be true all business leaders
must integrate sustainability into the companies they lead no
matter the size or leadership position they hold.
Based on your reading explain the meaning of the quote.
Include in your explanation the role of the sustainable leader
and whether you agree with Nidumolu’s assessment that it is the
way to transition to the new economy of the 21st century. Be
specific in your explanation by using examples of successful
sustainability leadership from your reading.
Learning Activity #2
Research on the Internet, after using your reading for
background material, a small business that has successfully used
sustainable leadership to build the organization. In your
example, be sure to illustrate the ways in which the leaders have
incorporated principles of sustainable leadership.