The organisation said they wanted me to share something about my personal journey from idea to hardware product. I decided to select and address 10 challenges of that journey. The presentation was followed by a discussion panel on the subject and for that reason I had to make it really short. The look like a kid part was optional. And since it's the year of Episode VII, I decided to add a little touch of Star Wars.

1. 10 challenges of creating a
hardware product and how
to overcome them (or not).
ABOUT.ME/JOAOCARREIRO

2. João Carreiro
Product innovator & Business developer
“A JEDI KNIGHT? JEEZ, I’M OUT OF IT FOR A LITTLE WHILE,
EVERYONE GETS DELUSIONS OF GRANDEUR!”
HAN SOLO
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3. THE SMALLEST AND EASIEST TO USE 4G HD VIDEO SERVER IN THE
WORLD, WITH NO BUTTONS AND NO SPECIFIC SOFTWARE NEEDED
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4. “GADGETS FOR THE JAMES BONDS OF THE REAL WORLD”
ANDRÉ BORGES
0 – What do you mean
by criminal
investigation?
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5. “YOUR EYES CAN DECEIVE YOU, DON'T TRUST THEM”
OBI-WAN KENOBI
1 – I need to buy so many
different components to
test the design…
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6. “DO. OR DO NOT. THERE IS NO TRY”
YODA
2 – 3D printing was great
for prototyping but I need
a proper factory for the
final product.
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7. “I FIND YOUR LACK OF FAITH DISTURBING”
DARTH VADER
3 – What about the screws,
wire holders, o-rings … ?
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8. “BEN! I CAN BE A JEDI. BEN, TELL HIM I’M READY!
(THUMPS HEAD ON CEILING) OW!”
LUKE SKYWALKER
4 – I’m a programmer and
he’s a mechanical genius,
we can do this alone!
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9. “NEVER TELL ME THE ODDS”
HAN SOLO
5 – How do I get access
to a chip only sold in
thousands?
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10. “…IT’S NOT FAIR! THEY PROMISED ME THEY FIXED IT! IT’S NOT MY FAULT!”
HAN SOLO
6 – I did it! But now they
only give me access to
their own crappy SDK.
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11. “GREAT, KID. DON’T GET COCKY”
HAN SOLO
7 – Done! How do I start
producing thousands of
units?
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12. “MIND TRICKS WON'T WORK ON ME, ONLY MONEY”
WATTO
8 – My BOM was 1/3
the retail price. Why are
we losing money?
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13. “BOUNTY HUNTERS! WE DON’T NEED THEIR SCUM”
FIRMUS PIETT
9 – If my COGS are X,
why are my first 10.000
units costing a lot more?
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14. “PATIENCE YOU MUST HAVE MY YOUNG PADAWAN”
YODA
10 – I signed a factory
over 12 months ago,
where are my products?
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15. Thank you!
“PASS ON WHAT YOU HAVE LEARNED”
YODA
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