Find out about Jewelultra, A UK manufacturer of Chemicals for the Automotive, Marine, Leisure, Motorcycle and Janitorial markets.

1. Jewelultra Limited
Company & Product Profile

2. Jewelultra Ltd was formed by Mr John Boseley in 1992. Our
company manufactures and distributes a comprehensive range
of specialised coating and sealant chemicals, principally to the
motor, industrial and janitorial industries.
For over 20 years our products have been used and approved by
leading motor manufacturers and dealer groups, in the UK,
Europe, Middle East, Asia, India and the USA.
Our global customers include Ford, Kia Motors, JLR MENA &
Asia Pacific and major dealer groups such as RAA, Ford Retail,
Jardine, Bristol Street and Cambria in the UK and Al-Futtaim
Automotive in the UAE.
Our products are sold by dealers representing all the major
vehicle manufacturers.
Over the years we have provided thousands of customers with
an unrivalled product and service. Please visit our website
www.jewelultra.com
Introduction to Jewelultra Ltd

3.  Manufacturing Factory, laboratories and Bottle filling plants in
Loughborough, UK.
 Jewelultra Manufacture, Market, Sell & Distribute cleaning and
protective chemicals to the Automotive & Janitorial industries.
 Jewelultra are Manufacturers and are NOT a “Middle” Trading
Company.
 Specialist Research & Development Department for New Products.
 Employed International Sales & Marketing Managers who manage
Jewelultra’s Direct Supply Channels into Europe, the Middle East,
India, Asia Pacific, USA, Australia and China.
Core Business Activities

4. Ltd- Accreditations
 ISO 14001:2004 Environmental Management Systems
 ISO 9001:2008 Quality Management Systems
 OHSAS 18001: 2007 Occupational Health & Safety
 ISO 22301:2012 International Business Continuity Standard
 Members of the SMMT
 Members- Institute of the Motor Industry-IMI
 ITM “Award of Excellence 2005 & 2009
 Members of The Institute Of The Motor Industry
 Car Dealer Power Award 2011- Highly Commended
Our Accreditations

5. Head Office-
Maidstone, Kent. UK
Production, Warehousing
& Factory- Loughborough,
UK
Our Business Locations

6. Jewelultra Internal Departments
John Boseley FIMI- Managing Director
Export Division
Neil Simmonds
Matthew Boseley
UK Sales Division
Ian Rigby
Gordon Egan
Tony Roberts
Steve Gretton
David Beney
Bob Slater
Paul Moore
Neil James
David Bryne
UK Head Office
&
Accounts
Robert Williams
Matthew Westcott
Lee Parker
Eleanor Peake
Ben Keenan
Natalie Weeks
UK Manufacturing,
R&D & Packing
Peter Harper
Karen Barney
Matthew Benton
Chris Crane
David Dutton
Louise Haynes
Simon Jarram
James Robinson
Robert Sondej
Scott Summerfield
Kyle Taylor
Luke Webster
Jen Wesley
Benny Wileman
Global Management
in:
Europe
Middle East
USA
Asia Pacific
Australia
India
China

7.  Retail Automotive Alliance (23 Dealer Groups controlling
approx. 200 dealers)
 Bristol Street Group (90 Mixed Brand Dealerships)
 Jardine Motors Group(84 Prestige Mixed Dealers)
 Cambria Automotive Group (38 Mixed Dealers)
 The GM/Vauxhall Buying Group (50 Dealerships)
 Trust Ford Group (65 Ford Dealers)
 The Ford Motor Company
 Kia Motors
Jewelultra’s UK Partners

8.  Everbright Enterprises- India
 Toyota Kirlosker Motors - India
 Honda Cars-India
 General Motors-India
 Nissan – India
 Honda Motors Scooter - India
 Associated Motorways (Private) Ltd- Sri Lanka
 Al-Futtaim Motors Lexus, Toyota, Honda, Automall & Trading Enterprises –UAE
 Wearnes- Singapore
 Sardar Group JLR-Iraq
 Tewtel Group of Companies Jaguar, Aston Martin, Honda & Ford- The Lebanon
 Al-Tayer/Premier Motors JLR & Ford-UAE
 Jaguar/Land Rover Group–MENA Region
 Mohamed Yousuf Naghi Motors JLR, BMW & Rolls Royce-Saudi Arabia
 DMAA- Algeria
 NDL- Australia
 Ali Alghanim & Sons Land Rover, BMW, Rolls Royce & McLaren-Kuwait
 Ally Financial Services-USA
 Moshin Haider Darwish Jaguar & Land Rover-Oman
 Behbehani Brothers-Bahrain & Kuwait
 SATA Porsche Centre-Oman
 Porsche Centre-Belgium
 Proton Car Manufacturing- Malaysia
International Partners

9. Where?
Diamondbrite is primarily sold by dealers at the time a customer orders there
New or Used Vehicle within the Sales Department.
Instead of polishing a vehicle, we also actively promote and encourage the
application of Diamondbrite as part of the PDI.
More pro-active dealers also promote and sell Diamondbrite in there
Aftersales Service Departments and within the Bodyshop
Why?
Quality of vehicle presentation at handover, enhanced CSI
Protects the customers vehicle as defined in many handbooks reducing the
incidence of potential warranty claims
Improved Profitability for the ALL Dealership Departments
Where & Why Sell Diamondbrite?

10. Guaranteed Protection

11. Where and Why Sell Diamondbrite?
Where?
Diamondbrite is primarily sold by dealers at the time a customer orders their
New or Used Vehicle within the Sales Department
More pro-active dealers also sell Diamondbrite in their After sales and
Bodyshop Departments
Why?
Protects the customer’s vehicle as defined in many handbooks reducing the
incidence of potential warranty claims
Improved Profitability for the Sales Department
Quality of vehicle presentation at handover

12. Stage 1: Pre Glaze
Stage 2: Glaze
Fabric Protector-
Aerosol or Pump
Spray
Leather Feed/
Cleaner & Protector
Application time
approx. 1 hour for
average size
vehicle
The Diamondbrite Application
Process

13. Standard Kit with
Fabric DB05/ DB09
with Leather
Premium Kit
Base Bag Kit
Premium Plus
Bag Kit
Superior Kit
Pictures For
Illustration Only
Diamondbrite Range of Take Away
Aftercare Packs

14.  3 Guarantee Protection on paintwork. To include protection against tree
sap, insect fluid, bird guano and atmospheric pollutants.
 3 Guarantee Protection against staining on fabric and carpets.
 Conserver is strongly recommended.
 Leather Feed, Protector & Cleaner is also available.
 No mileage or age limit. Guarantee is from date of application.
 No curing time. Paint Protection is instant
 After Diamondbrite has been applied, it is ok to use a Carwash centre or
Mechanical Car wash, it does not void guarantee.
Product Guarantee

15. 3 Year’s Online
Registration
Guarantee Certificate

16. * Additional Profit Opportunity
* Promotes Customer Retention
Diamondbrite Aftercare Products

17. Complete Range of Trade Products available-
For Example:
 Waterless Wash & Wax
 Traffic Film Removers-TFR
 Tyre Dressing
 Wash & Wax
 Glass Cleaner
 Graded Polishing Compounds
Chemical & Bodyshop Products

18. Intertek Independent
Product Testing

19. On Site Application Training On Site Product & Sales Techniques Training
Global Training

20. Vehicle & Showroom Display Aids:
 High Gloss DL Leaflet
 A1 Poster
 High Gloss Mirror Hangers
 Display Totems
 Bonnet Decals
 Header Cards
 Window Flashes
 Door Decals
 Fabric Tester Cards
 New Customer DVD
Point of Sale

21. UK Head Office:
Jewelultra Ltd
Diamondbrite House
Ewell Lane
West Farleigh
Maidstone
Kent
ME15 0NG
United Kingdom
Tel: +44 (0)1622 815679
Thank You