2. Overview Established in 1914 in Sayre, PA Operated by BCRAC Bradford County Regional Arts Council Mission: “to promote arts and culture in our region” Maintained by 15 employees Manager: Marge Ross Live Shows/Movies
3. Branding Strategy Brand Position Small theatre Offers great service Low prices Brand Promise Values customers Family
18. Why the Sayre Theatre? Holds a lot of history Gives back to local community Fundraisers Place for families
19. Core Problem Non-Profit Organization Not enough advertising for the Sayre Theatre Relies heavily on marquee and website People aren’t aware of shows/events Results in poor ticket sales
22. Core Message Message Comfortable atmosphere Small-town feel Family Oriented Target Customer Families Parents Children Extended families
23. Radio Ad Single Voice, :30 radio ad featuring on 102.1 FM- The Choice Joel Clawson (The Choice radio personality, sounding excited/happy): Bring your family! Bring your friends! The Sayre Theatre offers the Valley great movies and shows at an affordable price with always-reliable service. Come take a look at local culture and art through the Sayre Theatre. There’s always something to see at the Sayre! Located on South Elmer Ave in Sayre. 570-882-9000, that’s 570-882-9000. The Sayre Theatre, your family’s theatre!
24. Newspaper Ad Sayre Theatre “The home for local arts and culture” South Elmer Ave Sayre, PA (570) 882-9000 Thank you for keeping the Sayre Theatre the Valley’s number one theatre! Enjoy great movies and great service with your friends and family.
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26. Evaluation Ticket Sales Increase in sales over a year? Survey How did the customer hear about Sayre?
