This document discusses JetBlue's business strategy and key factors for its success. It focuses on how JetBlue aims to be a low-cost airline provider through initiatives like removing seats to reduce costs, offering the first free checked baggage, never cancelling flights, providing pillows and blankets, and conducting marketing and promotions to attract customers. JetBlue's strategy is to compete through a service-oriented approach and efficient route system while managing costs and adapting to changes in technology, regulations, and customer lifestyles.

1. JetBlue
Parbati Sanjel
Melissa Skadon
Nicholas Roth
Kristen Kole

2. Driving Force
shape for future

3. Technological change

4. cost and efficiency

5. regulations and policies

6. Concerns and lifestyles

7. Entry and exit

8. Key Success Factors

9. Competing successfully

10. service-oriented

11. attract customers

12. Route system

13. Financial Management

14. Porter’s Strategy
Best-cost provider strategy

15. “New York’s new low-fare, hometown airline”

17. Removed a row of seats

18. • First Baggage free

19. • Never cancelling flight

20. • Happy Jetting

21. • Pillow and Blanket

22. • Marketing and Promotion