Jesse Robbins @ MWC 2015 - Building Orion Onyx - Real-time wearable push to talk
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Jesse Robbins, Founder & CEO of next generation Push to Talk company Orion will draw on his own experience, and that of fellow entrepreneurs, to discuss lessons learned from the recent movement toward crowd-funded entrepreneurship. In doing so, Robbins will touch on common development, talent and investor missteps that many founders of disruptive technology companies make in moving from proof to prototype to production in today’s start-up ecosystem. While focusing on the digital infrastructure supporting cutting-edge technology like Orion’s voice communication hardware, Robbins will aim to deliver industry-transcendent perspectives and inspire makers with long-term success top-of-mind to take the necessary steps to build a profitable company. Drawing from a unique blend of enterprise executive, technical DevOps and disaster relief experience as a volunteer firefighter and EMT, Robbins will present a fresh look at trends making and breaking the future of today’s start-ups.
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Jesse Robbins @ MWC 2015 - Building Orion Onyx - Real-time wearable push to talk
- 1. Jesse Robbinsorionlabs.io Founder & CEO @jesserobbins
- 2. orionlabs.io
- 3. CO N FID EN TI cues%and/or%device%indicators%will%provide%additional%confirmation%to%both%parties%that%the% communication%is%private.% 4.7. Map&View& When%the%user%is%active%in%a%group,%the%main%app%screen%shows%a%map% along%with%the%location%of%the%other%group%members,%and%the%location% of%the%user.% Using%‘pinch%gesture’%navigation,%the%user%can%focus%on%a%specific% geography%and%see%other%members%of%talk%and%listen%groups%to%which% they%belong%who%are%located%in%that%area.% If%there%are%members%in%the%group%who%are%not%visible%in%the%map%area% displayed%on%the%screen,%they%are%indicated%by%a%circle%on%the%edge%of% the%screen%with%an%arrow%pointing%in%the%direction%where%they%are% located.% 4.8. Babery&Level&Display& The%app%will%show%the%remaining%battery%life%of%the%hardware%device.% 4.8.1. Low%baqery%alerts% The%app%will%display%notifications%to%the%user%when%the%battery%level%of%the%hardware%device% reaches%20%%and%10%.% OnBeep Team Star Benjamin Greg Jesse Roger Neil Speaking: Neil AT&T LTEAT&T LTE 5:23 PM OTT Communication Any Network Any Device $99 orionlabs.io
- 4. Onyx connects to smartphone app via bluetooth… …and the app communicates with the Orion network via mobile IP network or wifi. 3G O N FID EN TI %private.% ew& active%in%a%group,%the%main%app%screen%shows%a%map% ation%of%the%other%group%members,%and%the%location% ure’%navigation,%the%user%can%focus%on%a%specific% e%other%members%of%talk%and%listen%groups%to%which% are%located%in%that%area.% ers%in%the%group%who%are%not%visible%in%the%map%area% screen,%they%are%indicated%by%a%circle%on%the%edge%of% n%arrow%pointing%in%the%direction%where%they%are% y&Level&Display& w%the%remaining%battery%life%of%the%hardware%device.% qery%alerts% ay%notifications%to%the%user%when%the%battery%level%of%the%hardware%device% 10%.% OnBeep Team Star Benjamin Greg Jesse Roger Neil Speaking: Neil AT&T LTEAT&T LTE 5:23 PM orionlabs.io
- 5. When you press the bu>on and speak to your group… …Orion instantly transmits your message to everyone in real @me. Hi! Hi! CO N FID EN TIA L p PRD 8/26/14 the%user%wishes%to%remove%a%person%from%their%current%talk%group,%they%can%do%so%from%the% member%list%on%the%map%screen.%After%they%choose%the%option%to%remove%a%person%from%the% the%circle%representing%that%person%will%be%removed%from%the%group%member%list%and%the% Private%conversaZon% p%will%provide%an%easy%way%for%a%user%to%quickly%establish%a%temporary%private%conversation% n%with%one%other%person.%When%communicating%within%a%private%conversation,%the%audio% nd/or%device%indicators%will%provide%additional%confirmation%to%both%parties%that%the% unication%is%private.% Map&View& the%user%is%active%in%a%group,%the%main%app%screen%shows%a%map% with%the%location%of%the%other%group%members,%and%the%location% user.% pinch%gesture’%navigation,%the%user%can%focus%on%a%specific% phy%and%see%other%members%of%talk%and%listen%groups%to%which% elong%who%are%located%in%that%area.% e%are%members%in%the%group%who%are%not%visible%in%the%map%area% ed%on%the%screen,%they%are%indicated%by%a%circle%on%the%edge%of% een%with%an%arrow%pointing%in%the%direction%where%they%are% d.% Babery&Level&Display& p%will%show%the%remaining%battery%life%of%the%hardware%device.% Low%baqery%alerts% p%will%display%notifications%to%the%user%when%the%battery%level%of%the%hardware%device% s%20%%and%10%.% etary and Confidential Page 26 OnBeep Team Star Benjamin Greg Jesse Roger Neil Speaking: Neil AT&T LTEAT&T LTE 5:23 PM CO N FID EN TIA L OnBeep PRD 8/26/14 When%the%user%wishes%to%remove%a%person%from%their%current%talk%group,%they%can%do%so%from%the% group%member%list%on%the%map%screen.%After%they%choose%the%option%to%remove%a%person%from%the% group,%the%circle%representing%that%person%will%be%removed%from%the%group%member%list%and%the% map.% 4.6.8. Private%conversaZon% The%app%will%provide%an%easy%way%for%a%user%to%quickly%establish%a%temporary%private%conversation% session%with%one%other%person.%When%communicating%within%a%private%conversation,%the%audio% cues%and/or%device%indicators%will%provide%additional%confirmation%to%both%parties%that%the% communication%is%private.% 4.7. Map&View& When%the%user%is%active%in%a%group,%the%main%app%screen%shows%a%map% along%with%the%location%of%the%other%group%members,%and%the%location% of%the%user.% Using%‘pinch%gesture’%navigation,%the%user%can%focus%on%a%specific% geography%and%see%other%members%of%talk%and%listen%groups%to%which% they%belong%who%are%located%in%that%area.% If%there%are%members%in%the%group%who%are%not%visible%in%the%map%area% displayed%on%the%screen,%they%are%indicated%by%a%circle%on%the%edge%of% the%screen%with%an%arrow%pointing%in%the%direction%where%they%are% located.% 4.8. Babery&Level&Display& The%app%will%show%the%remaining%battery%life%of%the%hardware%device.% 4.8.1. Low%baqery%alerts% The%app%will%display%notifications%to%the%user%when%the%battery%level%of%the%hardware%device% reaches%20%%and%10%.% Proprietary and Confidential Page 26 OnBeep Team Star Benjamin Greg Jesse Roger Neil Speaking: Neil AT&T LTEAT&T LTE 5:23 PM orionlabs.io
- 6. You don’t need to have the app open or your phone out to talk… …Orion instantly transmits your message to everyone in your group in real @me. Hi! Hi! orionlabs.io
- 7. orionlabs.io
- 9. At NY Fashion Week, Orion unveiled our new product…
- 11. The opportunity for startups here is massive… but you have to think about more than just the plastic
- 12. OnBeep Confiden@al ©2014 - NOT FOR DISTRIBUTION Device Transport App Pla2orm Big Data World-changing Experiences require Specialized Interfaces TIA L 2. Smartphone & Tablet Application Design 2.1. Application Definition The product will initially be offered in a single smartphone app with an accompanying hardware device. 2.1.1. Launch Stages The first stage of the product launch will be for productivity usage. At a later stage, functionality will be added to accommodate large scale enterprise applications, and will include an administrative control panel. OnBeep PRD v4.4 December 6, 2013 Exhibit B CO N FID EN TIA L OnBeep PRD 8/26/14 When%the%user%wishes%to%remove%a%person%from%their%current%talk%group,%they%can%do%so%from%the% group%member%list%on%the%map%screen.%After%they%choose%the%option%to%remove%a%person%from%the% group,%the%circle%representing%that%person%will%be%removed%from%the%group%member%list%and%the% map.% 4.6.8. Private%conversaZon% The%app%will%provide%an%easy%way%for%a%user%to%quickly%establish%a%temporary%private%conversation% session%with%one%other%person.%When%communicating%within%a%private%conversation,%the%audio% cues%and/or%device%indicators%will%provide%additional%confirmation%to%both%parties%that%the% communication%is%private.% 4.7. Map&View& When%the%user%is%active%in%a%group,%the%main%app%screen%shows%a%map% along%with%the%location%of%the%other%group%members,%and%the%location% of%the%user.% Using%‘pinch%gesture’%navigation,%the%user%can%focus%on%a%specific% geography%and%see%other%members%of%talk%and%listen%groups%to%which% they%belong%who%are%located%in%that%area.% If%there%are%members%in%the%group%who%are%not%visible%in%the%map%area% displayed%on%the%screen,%they%are%indicated%by%a%circle%on%the%edge%of% the%screen%with%an%arrow%pointing%in%the%direction%where%they%are% located.% 4.8. Babery&Level&Display& The%app%will%show%the%remaining%battery%life%of%the%hardware%device.% 4.8.1. Low%baqery%alerts% The%app%will%display%notifications%to%the%user%when%the%battery%level%of%the%hardware%device% reaches%20%%and%10%.% Proprietary and Confidential Page 26 OnBeep Team Star Benjamin Greg Jesse Roger Neil Speaking: Neil AT&T LTEAT&T LTE 5:23 PM
- 14. Great Idea + Crowdfunding Step 1 Step 2 Step 3 Profit!
- 15. “Crowdfunding is great for crea2ng projects, not for building companies” -Dale Dougherty
- 16. $1-10k 1-3 People 1-2 Months Proof Prototype Produc4on $10-150k 1-5 People 2-6 Months $100k-1m+ 5-20 People 6-24 Months
- 17. Our Story
- 18. ©2014 OnBeep, Inc. - All Rights Reserved Prototype: 3 months, 4 people, & $20,000 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 $5,000 May 13 Jun 13 Jul 13
- 19. Proof of Concept
- 20. First full board prototype
- 21. ©2014 OnBeep, Inc. - All Rights Reserved Prototype to Produc4on-ready: 12 months, 14 people, & $1,000,000 $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 $180,000 $200,000 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
- 22. ©2014 OnBeep, Inc. - All Rights Reserved $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 $180,000 $200,000 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Crowdfunding Prototype to Produc4on-ready: 12 months, 14 people, & $1,000,000
- 23. ©2014 OnBeep, Inc. - All Rights Reserved $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 $180,000 $200,000 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Prototype to Produc4on-ready: 12 months, 14 people, & $1,000,000 Hard
- 25. Prototyping is easy… Manufacturing is hard.
- 26. “Why are you going to China when you can just 3D print the plas2c pieces?”
- 27. ©2014 OnBeep, Inc. - All Rights Reserved
- 29. ©2014 OnBeep, Inc. - All Rights Reserved 3D Prin4ng is Prototyping ‣Cheap in very small runs ‣Proof of concept overnight ‣cosmeGc appearance oHen “good enough” ‣Cannot Scale EffecGvely ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t produce good tolerance
- 30. Hardware manufacturing is entrus2ng the most important pieces of your business to people you've never met.
- 31. Process design is an essenGal part of product design
- 32. Hardware manufacturing is entrus2ng the most important pieces of your business to people you've never met.
- 33. Assembly fixtures reduce operator faGgue and error
- 34. Turn these strangers into friends…
- 35. … so they won’t ignore you when Beats is also ramping for the holidays.
- 36. Small vs. Big suppliers
- 37. Small suppliers might not be able to scale with you.
- 38. Suppliers of quality components will only work with you on the promise of greatness.
- 39. “Why do you need a microscope? Can’t you just simulate everything in so=ware?” -VC
- 40. $1-10k 1-3 People 1-2 Months Proof Prototype Produc4on $10-150k 1-5 People 2-6 Months $100k-1m+ 5-20 People 6-24 Months Credit Cards & Op4mism Angels, Syndicates, Seed Funds Big Syndicates & Early Stage VC Crowdfunding (maybe)
- 41. $1-10k 1-3 People 1-2 Months Proof Prototype Produc4on $10-150k 1-5 People 3 Months $100k-1m+ 5-20 People 6-24 Months Angels, Syndicates, Seed Funds Big Syndicates & Early Stage VC Crowdfunding
- 42. ?
- 43. Jesse Robbins www.orionlabs.io Founder & CEO @jesserobbins