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Orion Labs - From Bits to Atoms

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Jesse Robbins (CEO) & Sylvia Wu (Designer) of Orion Labs explain the challenges of going from going from making bits to atoms.

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Orion Labs - From Bits to Atoms

  1. 1. www.onbeep.com From Bits to Atoms Jesse Robbins CEO da649ebf4a72cd30c9583a5895a6ccfe OnBeep Confidential ©2013 - NOT© F2O0R1 D4 IOSTnRBIeBeUp,T IInOc.N - A- Sll hRairgehdts w Ritehs:e Trovmed Kitt, Erin McFall, Liam Casey @ PCH Sylvia Wu Design Engineer @jesserobbins @sylvia3u
  2. 2. is building beautiful wearable communication. ©2014 OnBeep, Inc. - All Rights Reserved
  3. 3. [Coming Soon!] ©2014 OnBeep, Inc. - All Rights Reserved
  4. 4. ©2014 OnBeep, Inc. - All Rights Reserved Jesse Robbins CEO • Founding CEO of Chef • Startup Advisor/Investor • Amazon’s “Master of Disaster” • Firefighter/EMT & Emergency Manager Sylvia Wu Design Engineer • iPhone 4 at Apple • Design at Amazon / Lab126 • 3 Medical Devices
  5. 5. Step 1 Step 2 Step 3 ©2014 OnBeep, Inc. - All Rights Reserved Great Idea + Crowdfunding Profit!
  6. 6. Proof Prototype Production ©2014 OnBeep, Inc. - All Rights Reserved $1-10k 1-3 People 1-2 Months $10-150k 1-5 People 2-6 Months $100k-1m+ 5-20 People 6-24 Months
  7. 7. Prototype: 3 months, 4 people, & $20,000 ©2014 OnBeep, Inc. - All Rights Reserved $5,000 $4,500 $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $0 May 13 Jun 13 Jul 13
  8. 8. ©2014 OnBeep, Inc. - All Rights Reserved Proof of Concept
  9. 9. First full board prototype 1 year ago today ©2014 OnBeep, Inc. - All Rights Reserved
  10. 10. Copyright © 20©12001 4O OpnBseecp, oIncd. -e Al,l RIignhtcs R e-s eArveldl Rights Reserved 10 OnBeep Prototype
  11. 11. Prototype to Production-ready: 12 months, 14 people, & $1,000,000 ©2014 OnBeep, Inc. - All Rights Reserved $200,000 $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
  12. 12. [Coming Soon!] ©2014 OnBeep, Inc. - All Rights Reserved
  13. 13. Prototype to Production-ready: 12 months, 14 people, & $1,000,000 ©2014 OnBeep, Inc. - All Rights Reserved $200,000 $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Easy May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
  14. 14. Prototype to Production-ready: 12 months, 14 people, & $1,000,000 ©2014 OnBeep, Inc. - All Rights Reserved $200,000 $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Hard May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
  15. 15. Prototype to Production-ready: 12 months, 14 people, & $1,000,000 ©2014 OnBeep, Inc. - All Rights Reserved $200,000 $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14
  16. 16. Proof Prototype Production ©2014 OnBeep, Inc. - All Rights Reserved $1-10k 1-3 People 1-2 Months $10-150k 1-5 People 2-6 Months $100k-1m+ 5-20 People 6-24 Months Credit Cards & Foolishness Crowdfunding (maybe) Angels, Syndicates, Seed Funds Big Syndicates & Early Stage VC
  17. 17. OnBeep Raised $1m on AngelList from 85 investors Led by Gil Penchina’s angel.co Syndicate Matt Mullenweg Chris Howard Jeremy LaTrasse Twitter / Square / MessageBus James Lindenbaum Heroku & Heavybit Founder OnBeep Confidenti©al 2©021041 O4 n- BNeOeTp, FInOcR. - D AIlSl RTiRgIhBtUs RTeIOseNrv -e Jdoyce Kim - Freestyle Audry Capital Alistair Croll Canadian David Recordon Facebook Kyle York Dyn Ruben Ortega Nordstrom / Google Fuel Capital
  18. 18. Proof Prototype Production ©2014 OnBeep, Inc. - All Rights Reserved $1-10k 1-3 People 1-2 Months $10-150k 1-5 People 3 Months $100k-1m+ 5-20 People 6-24 Months Crowdfunding Angels, Syndicates, Seed Funds Big Syndicates & Early Stage VC
  19. 19. “Why do you need a microscope? Can’t you just simulate everything in software?” -VC ©2014 OnBeep, Inc. - All Rights Reserved
  20. 20. Prototyping is easy… (and getting easier) Manufacturing is hard. ©2014 OnBeep, Inc. - All Rights Reserved
  21. 21. “Why are you going to China when you can just 3D print the plastic pieces?” -all my friends in San Francisco ©2014 OnBeep, Inc. - All Rights Reserved (i.e. iOS devs)
  22. 22. 3D Printing is Prototyping ‣Cheap in very small runs ‣Proof of concept overnight ‣cosmetic appearance often ©2014 OnBeep, Inc. - All Rights Reserved “good enough” ‣Cannot Scale Effectively ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t produce good tolerance
  23. 23. 3D Printing is Prototyping ‣Cheap in small runs ‣Proof of concept overnight ‣cosmetic appearance often ©2014 OnBeep, Inc. - All Rights Reserved “good enough” ‣Cannot Scale Effectively ‣Big parts are really expensive ‣Limited materials & finishes ‣Affordable printers don’t produce good tolerance
  24. 24. ©2014 OnBeep, Inc. - All Rights Reserved
  25. 25. Injection Molding is Scalable & Efficient ‣multiplexing ‣lowest per-part cost ©2014 OnBeep, Inc. - All Rights Reserved (in high quantities) ‣fast output rate (when tool is done) ‣high quality finishes (once process is tuned) ‣wide range of materials
  26. 26. Injection Molding is Scalable & Efficient ‣$5k+ initial investment ‣4-6 weeks lead time ‣Collaboration between specialist from multiple disciplines ©2014 OnBeep, Inc. - All Rights Reserved Incorrect Correct
  27. 27. 3D Printing is testing on your laptop & Injection Molding is deploying to Production ©2014 OnBeep, Inc. - All Rights Reserved
  28. 28. Hardware manufacturing is entrusting the most important pieces of your business to people you've never met. ©2014 OnBeep, Inc. - All Rights Reserved
  29. 29. Assembly fixtures reduce operator fatigue and error
  30. 30. Process design is an essential part of product design ©2014 OnBeep, Inc. - All Rights Reserved
  31. 31. ©2014 OnBeep, Inc. - All Rights Reserved Sourcing electrical components Making PCBs Tooling Packaging PCBA Assembly Sourcing off-the- shelf hardware Molding plastics Product Assembly
  32. 32. Time spent on quality control: superior ROI
  33. 33. [Here vs. There] ©2014 OnBeep, Inc. - All Rights Reserved
  34. 34. OnBeep Travel Deployment Kit ©2014 OnBeep, Inc. - All Rights Reserved
  35. 35. SFO HK: 12 hours, in economy ©2014 OnBeep, Inc. - All Rights Reserved
  36. 36. East meets West: Expressing opinion (Illustrator: Yang Liu)
  37. 37. East meets West: Expressing feelings (Illustrator: Yang Liu)
  38. 38. Hardware manufacturing is entrusting the most important pieces of your business to people you've never met. ©2014 OnBeep, Inc. - All Rights Reserved
  39. 39. Turn these strangers into friends… ©2014 OnBeep, Inc. - All Rights Reserved
  40. 40. … so they won’t ignore you when Beats is also ramping for the holidays. ©2014 OnBeep, Inc. - All Rights Reserved
  41. 41. Small vs. Big suppliers ©2014 OnBeep, Inc. - All Rights Reserved
  42. 42. Small suppliers might not be able to scale with you. ©2014 OnBeep, Inc. - All Rights Reserved
  43. 43. Suppliers of quality components will only work with you on the promise of greatness. ©2014 OnBeep, Inc. - All Rights Reserved
  44. 44. www.onbeep.com Jesse Robbins CEO da649ebf4a72cd30c9583a5895a6ccfe OnBeep Confidential ©2013 - NOT© F2O0R1 D4 IOSTnRBIeBeUp,T IInOc.N - A- Sll hRairgehdts w Ritehs:e Trovmed Kitt, Erin McFall, Liam Casey @ PCH Sylvia Wu Design Engineer Office hours from 4-5pm today @jesserobbins @sylvia3u Sign up at OnBeep.com

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