Jess Steele has held several roles related to preserving Hastings Pier including Treasurer of Friends of Hastings Pier from 2006-2008 and Treasurer of Hastings Pier & White Rock Trust from 2008-2013. She has also been a Trustee of Hastings Pier Charity from 2011-2014 and has been a Director of White Rock Trust since 2013. The document discusses the history of efforts to preserve Hastings Pier led by local independent trustees and presents strategies for gaining public and political support for heritage projects.

1. Jess Steele
Treasurer, Friends of Hastings Pier (2006-2008)
Treasurer, Hastings Pier & White Rock Trust (2008-13)
Trustee, Hastings Pier Charity (2011-14)
Director, White Rock Trust (2013+)

5. DON’T LET THIS HAPPEN TO US…

7. Map showing the location of the pier, the White Rock area and the three other
‘zones’ of Hastings – Old Town, Town Centre & St Leonards.
The black line indicates the boundaries of Central St Leonards and Castle wards,
both of which are in the 10% most deprived wards in the UK.

8. INDEPENDENT LOCAL TRUSTEES

10. The moral high ground…
is never enough
Everything we
were saying made
sense and fitted
with government
and council policy
© JonHailsham (Flickr.com)

11. But they were looking for…
a fairy godmother
who was just
never going to
show up

17. • …informing the public

26. 12th July 2010

30. Tragedy strikes

31. But the pier survives

35. “Southeastern Railways
welcome the Heritage
Lottery Fund to Hastings”
“Priory Meadow Shopping
Centre & local businesses
welcome the Heritage
Lottery Fund to Hastings”

38. One copy of our Round 2 bid to HLF

41. Pier Vision

45. It is possible…
if you work together and
believe in the future

47. “Great works are performed not by
strength but by perseverance; yonder
palace was raised by single stones, yet
you see its height and spaciousness.”
Samuel Johnson, Rasselas, Prince of
Abyssinia (1759)

48. The quick version of Alinksy’s Rules:
1. Power is what they think you have
2. Never go outside your people’s experience
3. Go outside the enemy’s experience
4. Make them stick to their own rules
5. Ridicule is the most powerful weapon
6. Enjoy the action, have fun
7. Drag is a drag
8. Keep the pressure on
9. Threat worse than the action
10. Don’t be afraid of the negative
11. The price of a successful attack is a constructive
alternative
12. Pick the target, freeze it, personalise it, polarise it.

49. CONCLUSIONS
It takes ages!
Build your numbers
Take politicians to the brink
The psychology of ‘risk’
Keep retelling the story
Enterprising from the off

50. Help and info
www.locality.org.uk
www.mycommunityrights.org.uk
www.meanwhile.org.uk
www.whiterocktrust.org.uk
www.jerichoroad.co.uk
www.hpcharity.co.uk