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8 Years experience Color Material Designer
Oversea work experiences in 3 countries
Served 3 Global Mobile Companies
14 Mature products in the market
4 Design awards achieved
Jenny Cui
Brief
Career
path
Career
Experience
-Beijing- -London- -Helsinki-
4 years / 2007-2011 2 years / 2011-2013 2 years / 2014-now
Working
method &
Process in
Sony Ericsson
-Individual concepts- -Color material proposals- -Sample trials- -Mass production-
-TPU 1 piece key pad
-Uncoated plastic with molded
texture
-Brushed anodized aluminum
-NCVM+ laser etching graphics
-PET sheet deco with 3D texture
-Brushed anodized aluminum
-NCVM+ laser etching graphics keypad
-PET sheet deco with printed graphics
- Graphic design
Sony Ericsson J132 Sony Ericsson C510 Sony Ericsson T715
Projects
Execution
Sony Ericsson K330 Sony Ericsson K530 Cancelled Cyber-shot Project
-Rubber keypad
-Uncoated plastic with
in-mold texture
-NCVM frame
-NCVM body
-Plastic hard keys
-Soft touch coated back covers
-Painted plastic covers
-NCVM+ laser etching graphics on keys
-PET sheet deco with printed graphics
-Graphic design
Projects
Execution
Working method
&Process in
NOKIA /
Microsoft Mobile
-Design Strategy--Portfolio plan & mapping- -Material & color technology- -Program execution--Story telling-
NOKIA
Color Material
Design Strategy
-Nokia CMD design team won the Year 2013 IDSA design strategy gold prize-
Strategy Build up
4,MATERIAL TECHNOLOGIES ADDRESS TO TIERS
1,CORE CONSUMER STUDY
2,CATEGORIES & PRICE TIER ANALYSIS
3,COLOR CADENCE
5,CROSS PORTFOLIO ALIGNMENT
Material
technologies
study
2,PROGRAM LEVEL MATERIAL TECHNOLOGY EXPLORATION
1,PORTFOLIO LEVEL MATERIAL TECHNOLOGY DEFINITION
3,SUPPLIERS INVESTMENT& COOPERATION
4,EXECUTIVE POSSIBILITIES TRIALS & TESTS
Color
material
Palette
definition
1,INSPIRATION& INSIGHTS
2,CREATING CONTEXT
3,PALETTE CREATION
4,WEIGHING
5,PALETTE FINALIZATION
6,PALETTE TRANSLATION
Microsoft Lumia 640XL Microsoft Display Dock
Projects
Execution
-Inherent Plastic cover
-2015 MWC top pick award
-Extrude Aluminum body
-Molded inherent plastic top cap
-TPU base pad
-1K depth effect
-Semi transparent Plastic cover
-2014 iF design Award 2nd prize
-2014 IDEA design Award entry prize
-Inherent Plastic cover
-2014 IDEA design Award Bronze prize
Nokia Lumia 625 Nokia Lumia 1320
Projects
Execution
-Hard Plastic +coated key pad
-NCVM Front Cover
-Metallic painted battery cover
-Rubber 1 piece key pad
-Soft touch painted
battery cover
-NCVM Front cover
-IML Camera deco
-Hard Plastic Qwerty key pad
-Back Printed PC sheet Function Keys
-Metallic painted plastic battery cover
Nokia Asha 300 Nokia X2-01 Nokia C2-01
Projects
Execution
Projects
Execution
Nokia T7 Nokia Meltimi Concept
-Hairline textured Aluminum
battery cover
-Metal keys
-Painted plastic end cap
-Polished SUS battery cover
-Painted plastic keys
-Painted plastic end cap
Nokia Meltimi Concept
-2K TPU+Plastic unibody,
layering effect
-3D shape PMMA Window
Self-
Description
-Professional- -Easy going- -Creative- -Keen to learn-
Keep eyes &minds open with happening around, wish
to learn new knowledge to engage more fresh ideas,
keep myself growing from both professional and
personal sides
Facing the 9th year of working in the
mobile industry, rich knowledge of
manufacture process and material
technologies; Good at pushing
programs move forward;
As a part of the design team, also
understand how to work with
strategic thinking to keep one design
voice.
With outgoing personality,
really easy to work with,
always know how to show
necessary respect and keep
important principle.
Skills
•Material technology
development and exploration
•Design strategy set up
•Trends collect& analysis
•Creative ideas
•Visual communications
•Story telling& presentation
•Supplier connection
•Program delivery
•Onsite color matching and
technical support
•Prototyping and modeling
-Creative conception- -Analysis & Strategy- -Practical execution -
•Email:
Chongyang_cui@163.com
•Mobile:
China:+86 13911983146
Finland: +358 504802493
•Personal information:
Name:
Date of birth:1982-10-25
• Education:
2001-2005 B.A. degree
Product design
Department of Industrial Design
Academy of Art & Design, TsingHua
University
2005-2007 M.A. degree
Design strategy & design management
Department of Industrial Design
Academy of Art & Design, TsingHua
University
Scholarship & academic awards
• 2001~2002 Second prize of excellent
student
• 2002~2003 Second prize of excellent
student
• 2003~2004 Second prize of excellent
student
• 2005 Best final paper & graduation
award of Tsinghua University
Information
Product
design works
Illustration
works
-Part of the works has been published by one of
the Chinese most famous & best press company-

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JennyCui‘sPortfolio2015

  • 1.
  • 2. 8 Years experience Color Material Designer Oversea work experiences in 3 countries Served 3 Global Mobile Companies 14 Mature products in the market 4 Design awards achieved Jenny Cui Brief
  • 4. Career Experience -Beijing- -London- -Helsinki- 4 years / 2007-2011 2 years / 2011-2013 2 years / 2014-now
  • 5.
  • 6. Working method & Process in Sony Ericsson -Individual concepts- -Color material proposals- -Sample trials- -Mass production-
  • 7. -TPU 1 piece key pad -Uncoated plastic with molded texture -Brushed anodized aluminum -NCVM+ laser etching graphics -PET sheet deco with 3D texture -Brushed anodized aluminum -NCVM+ laser etching graphics keypad -PET sheet deco with printed graphics - Graphic design Sony Ericsson J132 Sony Ericsson C510 Sony Ericsson T715 Projects Execution
  • 8. Sony Ericsson K330 Sony Ericsson K530 Cancelled Cyber-shot Project -Rubber keypad -Uncoated plastic with in-mold texture -NCVM frame -NCVM body -Plastic hard keys -Soft touch coated back covers -Painted plastic covers -NCVM+ laser etching graphics on keys -PET sheet deco with printed graphics -Graphic design Projects Execution
  • 9.
  • 10. Working method &Process in NOKIA / Microsoft Mobile -Design Strategy--Portfolio plan & mapping- -Material & color technology- -Program execution--Story telling-
  • 11. NOKIA Color Material Design Strategy -Nokia CMD design team won the Year 2013 IDSA design strategy gold prize-
  • 12. Strategy Build up 4,MATERIAL TECHNOLOGIES ADDRESS TO TIERS 1,CORE CONSUMER STUDY 2,CATEGORIES & PRICE TIER ANALYSIS 3,COLOR CADENCE 5,CROSS PORTFOLIO ALIGNMENT
  • 13. Material technologies study 2,PROGRAM LEVEL MATERIAL TECHNOLOGY EXPLORATION 1,PORTFOLIO LEVEL MATERIAL TECHNOLOGY DEFINITION 3,SUPPLIERS INVESTMENT& COOPERATION 4,EXECUTIVE POSSIBILITIES TRIALS & TESTS
  • 14. Color material Palette definition 1,INSPIRATION& INSIGHTS 2,CREATING CONTEXT 3,PALETTE CREATION 4,WEIGHING 5,PALETTE FINALIZATION 6,PALETTE TRANSLATION
  • 15. Microsoft Lumia 640XL Microsoft Display Dock Projects Execution -Inherent Plastic cover -2015 MWC top pick award -Extrude Aluminum body -Molded inherent plastic top cap -TPU base pad
  • 16. -1K depth effect -Semi transparent Plastic cover -2014 iF design Award 2nd prize -2014 IDEA design Award entry prize -Inherent Plastic cover -2014 IDEA design Award Bronze prize Nokia Lumia 625 Nokia Lumia 1320 Projects Execution
  • 17. -Hard Plastic +coated key pad -NCVM Front Cover -Metallic painted battery cover -Rubber 1 piece key pad -Soft touch painted battery cover -NCVM Front cover -IML Camera deco -Hard Plastic Qwerty key pad -Back Printed PC sheet Function Keys -Metallic painted plastic battery cover Nokia Asha 300 Nokia X2-01 Nokia C2-01 Projects Execution
  • 18. Projects Execution Nokia T7 Nokia Meltimi Concept -Hairline textured Aluminum battery cover -Metal keys -Painted plastic end cap -Polished SUS battery cover -Painted plastic keys -Painted plastic end cap Nokia Meltimi Concept -2K TPU+Plastic unibody, layering effect -3D shape PMMA Window
  • 19. Self- Description -Professional- -Easy going- -Creative- -Keen to learn- Keep eyes &minds open with happening around, wish to learn new knowledge to engage more fresh ideas, keep myself growing from both professional and personal sides Facing the 9th year of working in the mobile industry, rich knowledge of manufacture process and material technologies; Good at pushing programs move forward; As a part of the design team, also understand how to work with strategic thinking to keep one design voice. With outgoing personality, really easy to work with, always know how to show necessary respect and keep important principle.
  • 20. Skills •Material technology development and exploration •Design strategy set up •Trends collect& analysis •Creative ideas •Visual communications •Story telling& presentation •Supplier connection •Program delivery •Onsite color matching and technical support •Prototyping and modeling -Creative conception- -Analysis & Strategy- -Practical execution -
  • 21. •Email: Chongyang_cui@163.com •Mobile: China:+86 13911983146 Finland: +358 504802493 •Personal information: Name: Date of birth:1982-10-25 • Education: 2001-2005 B.A. degree Product design Department of Industrial Design Academy of Art & Design, TsingHua University 2005-2007 M.A. degree Design strategy & design management Department of Industrial Design Academy of Art & Design, TsingHua University Scholarship & academic awards • 2001~2002 Second prize of excellent student • 2002~2003 Second prize of excellent student • 2003~2004 Second prize of excellent student • 2005 Best final paper & graduation award of Tsinghua University Information
  • 22.
  • 24. Illustration works -Part of the works has been published by one of the Chinese most famous & best press company-