Jennifer Foster has extensive experience in healthcare marketing and regulatory compliance. She has over 3 years of experience acting as a liaison to CMS and developing regulatory standards. Her expertise includes branding, messaging, project management, quality assurance, and cross-functional collaboration. JF Marketing provides services across various areas of healthcare including prescription drug plans, patient education, and regulatory communication.

1. Jennifer Foster
Marketing
Expertise and Experience
Overview

2. JF Marketing Healthcare Expertise
JF Marketing brings extensive industry and functional experience
• Regulatory Experience
– Knowing what CMS and other regulatory agencies expect when communicating
with their members
• Branding and Messaging
– Incorporating corporate messages appropriately in all collateral and touch points
• Project Management and Implementation
– Working efficiently and effectively across department lines
• Quality Assurance and Process Improvement
– Reviewing and improving upon the day-to-day operational processes which can
impact the patient/member experience and/or regulatory compliance

3. JFM Experience Across the Spectrum of Care
Regulatory Experience
• 3 years acting as CMS-liaison for marketing and communication
• Developed industry-leading white paper for online document delivery which later
became was adopted as the CMS standard
Branding and Messaging
• Lead all marketing and communication efforts forTop Prescription Drug Plan
• Managed brand integrity for all consumer-facing collateral including clinically and
operationally-driven communication
Patient and Consumer-Focused Marketing
• Mapped end-to-end customer experience from pre-enrollment through renewal
• Managed in-office patient education product line focused on behavior change and
risk-factor reduction

4. Process Improvement and Quality Assurance Experience
Project Management
• Implemented highly cross-functional annual project for plan communication
documents
• Juggled and managed many high-priority projects in preparation for annual enrollment
QualityAssurance
• Built quality assurance check points into data-driven process
• Measure and report error findings for the purpose of upstream resolution and
automation
Cross-Functional Collaboration
• Advocated for patients and regulatory compliance on various SWAT teams
• Managed issues to resolution, regardless of ownership