The Jeeva app integrates Ayurvedic principles into a digital platform, targeting health-conscious individuals aged 25-45 for personalized wellness solutions. Key features include expert consultations, tailored health insights, and convenient shopping for Ayurvedic products, addressing market gaps in knowledge, communication, and user experience. With a strong market strategy focusing on community engagement and a phased promotional campaign, Jeeva aims to leverage technology to enhance user experience in holistic health management.

1. Jeeva
An App for Wholesome You

2. 18 - 24
77%
25 - 34
23%
18 - 24
25 - 34
35 - 44
44+
Age 1. Have you used any health or wellness apps before?
Observation:
Around 65% respondents are users of wellness apps
21%
44%
35%
Yes, regularly
Yes,
occasionally
No, never
Understanding Patient
Needs

3. Understanding Patient Needs
2. If yes, which features do you find most useful in
those apps?
3. Which aspect of your wellness journey do you feel is
most neglected in current apps?
Personalized health recommendations
Education content
Doctor's consultation
Ecommerce for health products
Community engagement
28%
25%
21%
15%
11%
Diet & lifestyle recommendations
Tracking health conditions
Access to holistic practitioners
(Ayurveda,etc)
Community support & engegment
Product recommendations or discounts
0% 10% 20% 30%
25%
25%
20%
20%
9%

4. What things you do, to feel happy and rejuvenating?
Exercise Meditation Yoga Cycling Eating
something
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
39%
23%
21%
16%
10%
Quality checks
40%
Product
ambiguity
39%
Shipp
ing &
Deliv
ery
issues
21%
What challenges do you face when searching for
Ayurvedic products or services online?
Observation:
Activities must be plan on these Top 3 activities
Observation:
Leverage quality checks & product ambiguity
issues to make the experience better
Understanding Patient
Needs

5. Would you love to have the app for all these things
and make wholesome living for you?
Would you be interested in using an app that combines
Ayurveda with modern technology for holistic health?
Observation:
74% respondents have shown willingness for such app
94%
6%
Yes
No
75%
20%
6%
Yes, definitely
May be
Not sure
Observation:
94% respondents wants a solution to their daily tasks
and its traction
Understanding Patient Needs

6. Engaging contents like reels,blogs, contests
Community activities & rewards
Ecommerce for Probiotics & Nutraceuticals
Quiz for knowing Body type and Recommendations
Access to Ayurveda & otherhealth experts
Health condition tracking & insights
0% 5% 10% 15% 20% 25%
11%
11%
16%
20%
21%
22%
Understanding Patient Needs
Which of these features would appeal the most to you?

7. Trends in Ayurvedic Products
People become more
health conscious; they
are willing to pay
more for nutritious
food
Price, flavor,
advertisements,
doctor
recommendations,
prior experience, and
brand name are some
of the factors that
influence consumer
decisions to purchase
ayurvedic products.
TV commercials, and
physicians are the
finest sources of
knowledge regarding
ayurvedic products
The majority of
consumers who
purchase ayurvedic
products do it once
every month.

8. Competitor Features Rating on
Playstore
Downloads
Joyscore Motivation and Joy with Self-care and
Mindfulness routines.
4.5 100K+
Ayuvya Dosha Test, Roga Parikshan, Dietary And
Lifestyle Choice According to Prakriti
2.8 50K+
Sanjivani Doctors Consultation 3 500K+
Market Analysis
Competitor Analysis

9. Market Analysis
Technology Integration
• AI-driven diagnostics & recommendations
• Chatbots & assistance
• Analytics
Comprehensive Features
• Dietary plans
• Assessment tools
Marketing & Outreach
• Social media presence
• Content Marketing
Consultation with experts
Best
Industry
Practices

10. Market
Analysis
Trends in Customer Expectations:
• Demand for personalized health solutions.
• Growing interest in alternative medicine and
holistic living.
• Preference for apps integrating education,
consultation, and commerce.
• Faster deliveries
• Seamless interaction across all touchpoints
• Wellbeing integration after global pandemic

11. Service Blueprint
Stage
Customer Actions (Consumer
Journey)
Frontstage Actions (Visible to
Customer)
Backstage Actions (Internal
Operations)
Support Processes
1. Awareness
• Discover the app through
ads, referrals, or app stores.
• Decide to download the app.
• Run targeted ads and app
store promotions.
• Display clear app benefits
and features.
• Design marketing
campaigns targeting
health-conscious users.
• Monitor ad performance
and conversion rates.
• Integrate with marketing
platforms like Google
Ads and social media.
• Use analytics to refine
targeting.
2. Sign-Up &
Onboarding
• Sign up via email, phone, or
social media.
• Complete onboarding tutorial
explaining app features.
• Provide seamless sign-up
options.
• Offer a guided onboarding
process (e.g., Ayurveda
basics and app walkthrough).
• Store user data securely in
the database.
• Personalize onboarding
flow based on sign-up
method.
• Maintain secure data
storage systems.
• Use AI to suggest
personalized onboarding
sequences.
3. Dosha
Test/Quiz
• Complete a Dosha quiz by
answering questions about
health, diet, lifestyle, and
preferences.
• View Dosha analysis.
• Display an engaging and
intuitive quiz interface
• Present detailed Dosha
analysis with visuals and
easy-to-understand text.
• Process responses using
AI/ML algorithms
• Map results to Ayurvedic
dosha guidelines.
• Validate results with
experts.
• Regularly update quiz
logic with Ayurvedic
insights.
• Validate quiz results
against user feedback.
4. Personalized
Insights
• View recommendations
based on Dosha analysis:
- Foods to eat/avoid.
- Lifestyle tips.
- Yoga/meditation.
• Display results with
interactive visuals.
• Allow bookmarking, sharing,
and saving
recommendations.
• Retrieve recommendations
from Ayurvedic databases.
• Cross-reference with
validated research and
guidelines.
• Maintain a robust
Ayurvedic database.
• Continuously refine
personalization
algorithms.

12. Service Blueprint
Stage
Customer Actions (Consumer
Journey)
Frontstage Actions (Visible
to Customer)
Backstage Actions (Internal
Operations)
Support Processes
5. Daily
Engagement
• Access daily tips, reminders,
and guided activities.
• Log food and track progress.
• Provide a dashboard with
daily insights.
• Offer reminders for
routines and activities.
• Display progress reports.
• Fetch user data for
personalized daily tips.
• Analyze food logs and
offer alternative
suggestions.
• Update daily tips based
on seasonality.
• Use analytics for
progress-tracking
algorithms.
6. Community
Engagement
• Join community forums or
discussions.
• Attend live webinars or Q&A
sessions with Ayurvedic
experts.
• Facilitate access to forums.
• Host live sessions and
provide push notifications
for events.
• Schedule and moderate
forums and webinars.
• Provide expert resources
for Q&A sessions.
• Partner with Ayurvedic
practitioners.
• Use analytics to identify
popular community
topics.
7. Support and
Feedback
• Reach out for help via chat,
email, or forums.
• Provide feedback on app
features or accuracy of
recommendations.
• Offer chatbot and human
support.
• Display feedback forms
and surveys.
• Escalate complex issues to
Ayurvedic or technical
experts.
• Monitor user feedback
trends.
• Train support teams in
Ayurveda and tech
support.
• Use feedback analytics
for app improvement.
8. Loyalty and
Retention
• Earn rewards for app usage or
milestones.
• Participate in challenges (e.g.,
"Dosha Balance Streaks").
• Display rewards and
milestones.
• Notify users of loyalty
benefits and challenges.
• Track user engagement
and reward milestones.
• Design engaging gamified
content.
• Maintain reward logic
and inventory.
• Use AI to suggest re-
engagement strategies.

13. Introducing Jeeva
Jeeva App: Your Personalized Ayurvedic Wellness Partner
• We proudly introduce Jeeva App, a comprehensive digital platform that brings the ancient
wisdom of Ayurveda to modern lifestyles.
Jeeva App is designed to provide
• Personalized Ayurvedic Recommendations based on health conditions.
• Expert Consultations with certified Ayurvedic practitioners.
• Convenient Shopping for authentic Ayurvedic products.

14. Prototype develope

15. Gap in Service
Gap 1. Knowledge
Gap
• The app may fail
to fully understand
user needs or
expectations
regarding
Ayurveda and its
integration with
technology.
• E.g.
Misinterpreting
customer
expectations for
personalization
Gap 2.
Communication
Gap
• The app
overpromises or
communicates
misleading claims
about its
capabilities.
• E.g.
Misrepresenting
the level of AI
personalization.
Gap 3. Perception
Gap
• Users perceive the
service quality as
lower than
expected, even if
the app performs
adequately.
Gap 4. Delivery Gap
• The app fails to
deliver on its
promises due to
technical,
operational, or
staffing issues.
• E.g. Inaccurate
diagnostics due to
poorly calibrated
AI algorithms

16. Market Strategy
Target Audience:
• Age: 25-45 years.
• Health-conscious individuals.
• Tech-savvy users seeking alternative medicine.
Strength to Leverage:
Combining Ayurveda with modern tech for personalization.
USP:
• User-centric approach to Ayurveda and holistic wellness
• Comprehensive Personalization with body type quiz and tailored health insights
• Weekly storytelling contests and gamified daily activities
• Community driven engagement like Top stories featuring
• Customized health insights

17. Marketing Strategy - Promotional campaign
1. Pre-
Launch
(Phase 1):
• Teasers on social media.
• Influencer collaborations
for demo videos.
• Early sign-up bonuses.
2. Launch
(Phase 2):
• Interactive webinars with
Ayurvedic experts.
• Live app demonstrations.
• Launch contest: Free consultations
for first 500 users.
• Referral Campaign: “Refer a
Friend and Earn Wellness Points”
redeemable for discounts.
3. Post-
Launch
(Phase 3):
• Partner with wellness
retreats and gyms for
promotions.
• Targeted ads focusing on
pain points (stress,
immunity).
• Encourage user reviews
and testimonials.

18. Revenue model
Subscription
Plans:
• Free tier with
basic
features.
• Paid tiers
with
advanced
recommendat
ions,
exclusive
content, and
discounts.
Platform Fee:
• Charge
merchants a
listing fee or
commission
for product
sales.
Consultation
Fees:
• Platform
earns a share
of fees from
consultations
booked via
the app.
Sponsored
Content &
Ads:
• Partner with
brands for
educational
content and
in-app ads.
Affiliate
Marketing:
• Earn revenue
through
partnerships
with related
services
(fitness apps,
retreats, etc.)