Uploaded byRoss Sanford
JDS/Cityspace Project Case Studies
The document describes the redevelopment of an abandoned 100,000 square foot industrial building in Columbus' Italian Village neighborhood into luxury apartments called The Jeffrey. The building was originally constructed in 1924 as the world's largest manufacturer of mining equipment. It has been faithfully restored with many original materials remaining or reconditioned. The $34 million project will include 93 units through adaptive reuse of the historic building and 65 new construction units.
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JDS/Cityspace Project Case Studies
- 1. 9 Opportunity Originallyconstructedin1927,thebuildingat60EastSpringStreetwasengineeredbytheL.L.LeVequeCompanyforthe UnitedStatesParcelPost.ThestructurallysoundbuildingwascertifiedbytheUnitedStatesGovernmentforuseasacivil airraidshelterduringtheColdWar.Withtheincreaseddemandforurbanhousingdowntown,Cityspaceobtainedthebuilding at60EastSpringin2003withthevisionoftransformingthedowntownwarehousefacilityintoindustrialloftsaimedat25-35 yearoldurbandwellers.Afterconsideringtheavailabledowntownhousingchoices,Cityspacedecidedtodevelopboth condominiums and apartments. CaseStudy Sixty Spring A Product in the Urban Core Total Project Value: $24,000,000 Original Site According to a study done by The Danter Company,thedowntownmarketiscapableof sustainingtheadditionofnearly1,000units annually.Demandhasbeenquantifiedforawide varietyofhousingtypes,includinghigh-and low-riserentalhousing,for-saletownhomesand condominiums and student housing. — The Daily Reporter, January 22, 2003 “ ” Current Site
- 2. 10 6thfloorpenthousesoldfor$1.3million. Case Study Sixty Spring AProduct in the Urban Core Project Facts • Construction Management: JDS Construction Services, LLC • Managed by Cityspace Residential • Approximately 150,000 SF • 105 Condominium Units featuring 6 residential distinct neighborhoods and 26 unique floorplans • 37 units available for immediate sale • 68 units available for lease • Secure 155 space bi-level subsurface parking garage • Pushed limits of traditional construction – a synergy of new constructiononeasternbuildingandadaptivereuseoforiginal western structure • EngineeredaninnovativeStructuralSystemconsistingofconcreteand steel members • Parking level reinforced to allow for surface level garden Architectural Facts & Renderings UrbangardendesignedbyDougHoerr,landscape architectofChicago’sMiracleMile,MichiganAvenue. Allhomesareequippedwithgranite,designerhardware and fixtures as well as stainless steel appliances. SixtySpringisanauthenticindustriallofttargetedtothe 25-35 year old urban dweller. Schmidt’s project is the largest among a half-dozeninafour-blockareaboundedby Spring,4th,GayandHighstreets.Itisestimated thattheareacurrentlyhasfewerthanadozen residentsbutcouldhaveapopulationof350 to 400 within 18 months. — The Columbus Dispatch, July 17, 2003 “ ” apartment units urban garden condominiumunits
- 3. 11 Case Study Sixty Spring AProduct in the Urban Core Marketing Grid Audience Trends Project Brand Marketing Delivery Results Young Professional Alternative lifestyle Creative class Cutting Edge 25-35 years old Sales to Date: Over50%incontractthrough December, 2004. Construction to conclude Second Quarter, 2005. identity looks to the outer fringe for inspiration attracted to irreverent brands willing to push the edge on interiors construction signage brochure direct mail billboard web site
- 4. 12 Opportunity GrandviewboastsoneofcentralOhio’sfewlocalesthatcontainliterallyeverypossibleamenitywithinwalkingdistance. Fromrestaurantstoshops–grocerystorestodrycleaners,Grandviewisanenviableself-sustainingcommunity. SittingintheheartofGrandviewAvenuewasaperfectlylocatedparceloflandthathadnothingtoshowforitselfotherthan severalfaileddevelopmentplans–plansthatmettheirdemisebecausetheyhadfailedtounderstandtheareaanddidnot address the community’sneeds. Case Study The Heights Defining a Niche Market Theproximityofagrocerystore,postoffice, restaurants,barbershop,coffeeshopsand movietheaterwithinwalkingdistancemakes thecorneridealforthe20-condodevelopment. It’sthemoststrictlyurbanlivingexperiencein Columbus,”saidJDanielSchmidt,aresident of nearby Marble Cliff. — Business First, June 11, 2004 “ ” Total Project Value: $12,000,000 Capturing and aligning our project to Grandview’s current flavor is critical to our success.
- 5. 13 Thoughtfullydesignedtoseamlesslyintegrateintothe existing streetscape. Case Study TheHeights Defining a Niche Market Project Facts •ConstructionManagement:JDSConstructionServices,LLC • Managed by Cityspace Residential • 5 story 60,000 SF building • 20 luxury condominium homes • 1500 SF retail office condo on Grandview Avenue •Securestreetlevelparkinggaragewithaccessfrom3rdAvenue • All new concrete and steel construction • Outdoor living spaces Architectural Facts & Renderings It’s designed with Grandview in mind, not Columbus,”J Daniel Schmidt said, notingtheuseofbrick,stoneandmetaltoadd to the architectural appeal.“It’ll look like something you might find in a European city, maybe London. — The Columbus Dispatch, July 12, 2004 “ ” WorkedwithcitiesofColumbusandGrandviewtocreate a parking TIF. Allunitshaveninetotenfootceilingsandoversizedwindowswith panoramic views of Grandview and Third Avenue.
- 6. 14 Case Study The Heights Defininga Niche Market Marketing Grid Audience Trends Project Brand Marketing Delivery Results Empty Nesters Relocations Double income, no kids Current surrounding community dwellers Urban dweller who places avalueonsmallcommunity amenities 25% sold 222 total lead calls from constructionsignagetodate 1124 total website visits 247totalrequestsformore information alignswithbrandsthatareauthentic but supports local community establishments first places value on upscale casual image marketing cards direct mail construction signage web site Ourviewisdifferent,theperfectnight outisrightdownthestreetandyou cangetitalldonewithtimetospare. Grandview is full of restaurants, greatshopping,moviesandcoffee- houses.Itistheperfectcommunity. Andnowsomethingnewiscomingto theGrandviewsceneweallknowand love…condominiumsatthecorner of everything.
- 7. 15 Opportunity Oncetheworld’slargestmanufacturerofminingequipment,theJeffreyManufacturingCompanyheadquartersnowlies abandoned.However,thismagnificent100,000SFstructure,restingintheheartofColumbus’eclecticItalianVillage, willsoonhouseoneofthecity’spremierapartmentneighborhoods.TheuniqueindustrialinspireddesignsofTheJeffrey reflectbothitshistoriclocationanditsownstoriedpast.Withinwalkingdistance,residentswillfindtheNationwideArena District,thehistoricNorthMarket,GoodalePark,theColumbusConventionCenter,andalargevarietyofrestaurantsand retail.Thisinnovativeprojecthasalltheingredientstomakeitanintriguing,excitingandsuccessfultransformation and renovation forCityspace. Case Study The Jeffrey Managing a Historical Renovation Total Project Value: $34,000,000 Original Site That area’s absolutely ripe to continue development.Thiswillprobablygivealittle boosttothearea.”NewVictorianspresident Joe Armeni said. Theproposedtaxbreaks,infact,couldbump thesalesoftheowner-occupiedpropertiesby eight units a year to around 25 to 30 units. — Business First, May 23, 2003 “ ”
- 8. 16 Themainbuildingwillbefaithfullyrestoredandmuchofthe original materials willremain or be reconditioned. Case Study The Jeffrey Managing a Historical Renovation Project Facts • Construction Management: JDS Construction Services, LLC • Managed by Cityspace Residential • 3.6 acres • 93 units adaptive reuse • 65 units new construction • Building on National Register of Historic Buildings • Restoring existing hardwood floors and crown moulding • Transformation and repositioning of facility into garden and industrial lofts • Construction start date: March 2005 Architectural Facts & Renderings Theheadquartersofficebuildingwasbuiltin 1924andreflectedClassicalRevivaldesign featuresthatconveyedtheimportanceofthe industrytothecommunityandreflectedthemost stylish expression of that era. M arch 2005 Outdoor living environment designed by Doug Hoerr. Classicpre-wararchitecturethatincludescrownmoulding, coffered ceilings, hardwood floors and marble tile.
- 9. 17 Case Study The Jeffrey Managinga Historical Renovation Marketing Grid Audience Trends Project Brand Marketing Delivery 25-45 year olds Mature professionals Alternative lifestyle Single or married couples without children Empty nesters who are relocating or looking for a second home they read to keep current focus on self-improvement cars act as a reflection of their status also values local establishments Results Marketing will launch in March 2005 TheJeffreyManufacturingCompany wastheworld’sleadingproducerof mining,conveyingandheavyindus- trialequipmentfornearly100years. Thecompanywasfoundedonthis siteduringtheheartoftheIndustrial Revolutionin1888.TheHeadquarters OfficeBuildingwasbuiltin1924and reflected Classical Revival design featuresthatconveyedtheimportance of the industry to the community andincorporatedthemoststylish expressionofthatera.Interiorspaces suchasthemainlobbyanddirector’s boardroomreflectsclassicpre-war architecture that includes crown moulding,cofferedceilings,hardwood floorsandmarbletile,andgivesthe buildingadditionalhistoricalcharac- ter.Thebuildingwasamonumentto thecompany’ssuccessandhasnow found new life as THE JEFFREY. marketing card