SlideShare a Scribd company logo
OF WORK I LED
A leader.
Marketer.
Communicator.
Strategist.
& former Top Gun Naval Aviator.
Hi. I’m Jeff Miller.
1 Annual Reports
2 Corporate Branding
3 Corporate Social Responsibility
Annual Reports
2008 - 2013
2008 ALL IN ONE HOUR’S WORK
2009 STRENGTH IN THESE TIMES
2010 HOW WE WILL
BUILD VALUE
2011 STRATEGY
IN ACTION
2012 FOOD + FLIGHT
2013 THE NEXT LEVEL
Corporate Branding
12
THE JBT NAMING PROCESS
• Established team of internal managers, assisted by outside agency
• Directed name generation based on
– Input via questionnaires, meetings and interviews
– Existing FMC names and logotypes
– New names that were generated
• A name that conveys
– Our History
– Our Culture
– Our Market Leadership
• Generated list of 43 names, distilled to 5 finalists
• Final name selection
John Bean Technologies (JBT)
13
DEFINING THE LOGOTYPE
• Global company
– Simplified globe
• Partership and committment
– Classic symbolism: The rings
• Black for authority and power
• Blue for loyalty and committment
• Competence and innovation
– Rings designed in 3 dimensions
• Innovation = innovative shapes
• Competence = multi-dimensional
• Final logotype
14
LEVELS OF COMMUNICATION
Why should a customer
choose FMC FoodTech for
portioning, freezing and
almost every process step
in between. Our strategic
communications answer this
question.
“Why” our offering is the
customer’s best alter-native.
May speak to a particular
market segment.
Preferred image choice:
PEOPLE
“What” our specific products
have to offer that is uniquely
benefi cial to the customer.
Help them to choose
a product.
Preferred image choice:
CUSTOMER APPLICATIONS
“How” each product will
answer specifi c customer
needs. Help them to specify
the product they have
chosen.
Preferred image choice:
EQUIPMENT/SOLUTIONS
CORPORATE
BUSINESS AREA
PRODUCT LINE
PRODUCT CATEGORY
PRODUCT MODEL
BRAND LEVEL DESIGNATION
JBT Corporation
(Legal: John Bean Technologies Corp.)
JBT FoodTech
JBT AeroTech
JBT XxxxTech
TRADEMARK
LEVELS
PRODUCTDESIGNATIONS
LEVELS
Strong (aquired) brands used
as designations only.
Product categories in generic
(descriptive) nomenclature only.
Product models in an easily
recognizable structure, e.g.
alpha-numeric.
Frigoscandia Jetway
spiral freezer boarding bridge
M7 AD-BB
BRAND HIERARCHY
CORPORATE BROCHURE
Corporate Social
Responsibility
CSR
BROCHURE
2010- 2013
ANNUAL REPORT
FEATURES

More Related Content

Viewers also liked

Las preposiciones in nach zu
Las preposiciones in nach zuLas preposiciones in nach zu
Las preposiciones in nach zu
aac1971
 
Classification of antibiotics
Classification of antibioticsClassification of antibiotics
Classification of antibiotics
Luis George Lopez Cadenaz
 
LexIndex - Statistiche Esame Avvocato
LexIndex - Statistiche Esame AvvocatoLexIndex - Statistiche Esame Avvocato
LexIndex - Statistiche Esame Avvocato
G P
 
Pielonefritis
PielonefritisPielonefritis
Tiếng anh chuyên ngành cntt
Tiếng anh chuyên ngành cnttTiếng anh chuyên ngành cntt
Tiếng anh chuyên ngành cntt
thientinh199
 
Mémoire de recherche - Community management et stratégie média social en B2B
Mémoire de recherche - Community management et stratégie média social en B2BMémoire de recherche - Community management et stratégie média social en B2B
Mémoire de recherche - Community management et stratégie média social en B2B
Nicolas Durand
 

Viewers also liked (6)

Las preposiciones in nach zu
Las preposiciones in nach zuLas preposiciones in nach zu
Las preposiciones in nach zu
 
Classification of antibiotics
Classification of antibioticsClassification of antibiotics
Classification of antibiotics
 
LexIndex - Statistiche Esame Avvocato
LexIndex - Statistiche Esame AvvocatoLexIndex - Statistiche Esame Avvocato
LexIndex - Statistiche Esame Avvocato
 
Pielonefritis
PielonefritisPielonefritis
Pielonefritis
 
Tiếng anh chuyên ngành cntt
Tiếng anh chuyên ngành cnttTiếng anh chuyên ngành cntt
Tiếng anh chuyên ngành cntt
 
Mémoire de recherche - Community management et stratégie média social en B2B
Mémoire de recherche - Community management et stratégie média social en B2BMémoire de recherche - Community management et stratégie média social en B2B
Mémoire de recherche - Community management et stratégie média social en B2B
 

Similar to JDM: portfolio of work I led

BUS110 Chapter 7 - Management and Leadership
BUS110 Chapter 7 - Management and LeadershipBUS110 Chapter 7 - Management and Leadership
BUS110 Chapter 7 - Management and Leadership
Deborah Oronzio
 
Ch10
Ch10Ch10
Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...
Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...
Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...
Lviv Startup Club
 
Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)
Nancy Arnold
 
The Public Relations Show - Stream One - Organisational Strategy and Culture
The Public Relations Show - Stream One - Organisational Strategy and CultureThe Public Relations Show - Stream One - Organisational Strategy and Culture
The Public Relations Show - Stream One - Organisational Strategy and Culture
Chartered Institute of Public Relations (CIPR)
 
Competency Modeling
Competency ModelingCompetency Modeling
Competency Modeling
Profiles Asia
 
Nissan - A miracle story about 5 level leader
Nissan - A miracle story about 5 level leaderNissan - A miracle story about 5 level leader
Nissan - A miracle story about 5 level leader
reddevils22292
 
Strategic PR as an integral part of successful business practice
Strategic PR as an integral part of successful business practiceStrategic PR as an integral part of successful business practice
Strategic PR as an integral part of successful business practice
Valentin Boinitski
 
High performance culture
High performance cultureHigh performance culture
High performance culture
Adi Azam Abdul Wahab
 
company profile
company profilecompany profile
company profile
jstroker
 
Malcolm Baldrige Awareness (PLN)
Malcolm Baldrige Awareness (PLN)Malcolm Baldrige Awareness (PLN)
Malcolm Baldrige Awareness (PLN)
Galih Honggo Baskoro
 
Manage Your Professional Brand
Manage Your Professional BrandManage Your Professional Brand
Manage Your Professional Brand
VanessaTay12
 
Manage Your Professional Brand
Manage Your Professional BrandManage Your Professional Brand
Manage Your Professional Brand
Ella Choi
 
The Employee Engagement Event September 9
The Employee Engagement Event September 9The Employee Engagement Event September 9
The Employee Engagement Event September 9
Manners and Murphy
 
Wk7 assgnapanewiczg organization profile
Wk7 assgnapanewiczg organization profileWk7 assgnapanewiczg organization profile
Wk7 assgnapanewiczg organization profile
Gary Apanewicz PMP
 
Strategic intent
Strategic intent Strategic intent
Strategic intent
Neha Monga
 
The Up Group - NOAH13 London
The Up Group - NOAH13 LondonThe Up Group - NOAH13 London
The Up Group - NOAH13 London
NOAH Advisors
 
Short Presentation Linking Strategy And Execution For Future Success
Short Presentation   Linking Strategy And Execution For Future SuccessShort Presentation   Linking Strategy And Execution For Future Success
Short Presentation Linking Strategy And Execution For Future Success
lkesters
 
Name 479 5 sm
Name 479 5 smName 479 5 sm
Career Reboot
Career RebootCareer Reboot
Career Reboot
Robert Ford
 

Similar to JDM: portfolio of work I led (20)

BUS110 Chapter 7 - Management and Leadership
BUS110 Chapter 7 - Management and LeadershipBUS110 Chapter 7 - Management and Leadership
BUS110 Chapter 7 - Management and Leadership
 
Ch10
Ch10Ch10
Ch10
 
Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...
Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...
Олексій Скрипник "Стратегія компанії - як необхідний елемент розвитку ІТ комп...
 
Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)
 
The Public Relations Show - Stream One - Organisational Strategy and Culture
The Public Relations Show - Stream One - Organisational Strategy and CultureThe Public Relations Show - Stream One - Organisational Strategy and Culture
The Public Relations Show - Stream One - Organisational Strategy and Culture
 
Competency Modeling
Competency ModelingCompetency Modeling
Competency Modeling
 
Nissan - A miracle story about 5 level leader
Nissan - A miracle story about 5 level leaderNissan - A miracle story about 5 level leader
Nissan - A miracle story about 5 level leader
 
Strategic PR as an integral part of successful business practice
Strategic PR as an integral part of successful business practiceStrategic PR as an integral part of successful business practice
Strategic PR as an integral part of successful business practice
 
High performance culture
High performance cultureHigh performance culture
High performance culture
 
company profile
company profilecompany profile
company profile
 
Malcolm Baldrige Awareness (PLN)
Malcolm Baldrige Awareness (PLN)Malcolm Baldrige Awareness (PLN)
Malcolm Baldrige Awareness (PLN)
 
Manage Your Professional Brand
Manage Your Professional BrandManage Your Professional Brand
Manage Your Professional Brand
 
Manage Your Professional Brand
Manage Your Professional BrandManage Your Professional Brand
Manage Your Professional Brand
 
The Employee Engagement Event September 9
The Employee Engagement Event September 9The Employee Engagement Event September 9
The Employee Engagement Event September 9
 
Wk7 assgnapanewiczg organization profile
Wk7 assgnapanewiczg organization profileWk7 assgnapanewiczg organization profile
Wk7 assgnapanewiczg organization profile
 
Strategic intent
Strategic intent Strategic intent
Strategic intent
 
The Up Group - NOAH13 London
The Up Group - NOAH13 LondonThe Up Group - NOAH13 London
The Up Group - NOAH13 London
 
Short Presentation Linking Strategy And Execution For Future Success
Short Presentation   Linking Strategy And Execution For Future SuccessShort Presentation   Linking Strategy And Execution For Future Success
Short Presentation Linking Strategy And Execution For Future Success
 
Name 479 5 sm
Name 479 5 smName 479 5 sm
Name 479 5 sm
 
Career Reboot
Career RebootCareer Reboot
Career Reboot
 

Recently uploaded

Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
Hector Del Castillo, CPM, CPMM
 
Leadership Ambassador club Adventist module
Leadership Ambassador club Adventist moduleLeadership Ambassador club Adventist module
Leadership Ambassador club Adventist module
kakomaeric00
 
thyroid case presentation.pptx Kamala's Lakshaman palatial
thyroid case presentation.pptx Kamala's Lakshaman palatialthyroid case presentation.pptx Kamala's Lakshaman palatial
thyroid case presentation.pptx Kamala's Lakshaman palatial
Aditya Raghav
 
Connect to Grow: The power of building networks
Connect to Grow: The power of building networksConnect to Grow: The power of building networks
Connect to Grow: The power of building networks
Eirini SYKA-LERIOTI
 
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
GabrielleSinaga
 
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
yhkox
 
A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024
Bruce Bennett
 
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
evnum
 
How to overcome obstacles in the way of success.pdf
How to overcome obstacles in the way of success.pdfHow to overcome obstacles in the way of success.pdf
How to overcome obstacles in the way of success.pdf
Million-$-Knowledge {Million Dollar Knowledge}
 
一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理
一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理
一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理
taqyea
 
All Of My Java Codes With A Sample Output.docx
All Of My Java Codes With A Sample Output.docxAll Of My Java Codes With A Sample Output.docx
All Of My Java Codes With A Sample Output.docx
adhitya5119
 
体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】
体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】
体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】
waldorfnorma258
 
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
2zjra9bn
 
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
1wful2fm
 
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
kkkkr4pg
 
Lbs last rank 2023 9988kr47h4744j445.pdf
Lbs last rank 2023 9988kr47h4744j445.pdfLbs last rank 2023 9988kr47h4744j445.pdf
Lbs last rank 2023 9988kr47h4744j445.pdf
ashiquepa3
 
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdfSwitching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
SocMediaFin - Joyce Sullivan
 
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
2zjra9bn
 
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAANBUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
cahgading001
 
Leave-rules.ppt CCS leave rules 1972 for central govt employees
Leave-rules.ppt CCS leave rules 1972 for central govt employeesLeave-rules.ppt CCS leave rules 1972 for central govt employees
Leave-rules.ppt CCS leave rules 1972 for central govt employees
Sreenivas702647
 

Recently uploaded (20)

Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024Community Skills Building Workshop | PMI Silver Spring Chapter  | June 12, 2024
Community Skills Building Workshop | PMI Silver Spring Chapter | June 12, 2024
 
Leadership Ambassador club Adventist module
Leadership Ambassador club Adventist moduleLeadership Ambassador club Adventist module
Leadership Ambassador club Adventist module
 
thyroid case presentation.pptx Kamala's Lakshaman palatial
thyroid case presentation.pptx Kamala's Lakshaman palatialthyroid case presentation.pptx Kamala's Lakshaman palatial
thyroid case presentation.pptx Kamala's Lakshaman palatial
 
Connect to Grow: The power of building networks
Connect to Grow: The power of building networksConnect to Grow: The power of building networks
Connect to Grow: The power of building networks
 
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
 
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
在线办理(UOIT毕业证书)安大略省理工大学毕业证在读证明一模一样
 
A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024A Guide to a Winning Interview June 2024
A Guide to a Winning Interview June 2024
 
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
按照学校原版(UofT文凭证书)多伦多大学毕业证快速办理
 
How to overcome obstacles in the way of success.pdf
How to overcome obstacles in the way of success.pdfHow to overcome obstacles in the way of success.pdf
How to overcome obstacles in the way of success.pdf
 
一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理
一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理
一比一原版布拉德福德大学毕业证(bradford毕业证)如何办理
 
All Of My Java Codes With A Sample Output.docx
All Of My Java Codes With A Sample Output.docxAll Of My Java Codes With A Sample Output.docx
All Of My Java Codes With A Sample Output.docx
 
体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】
体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】
体育博彩论坛-十大体育博彩论坛-体育博彩论坛|【​网址​🎉ac55.net🎉​】
 
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
 
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
一比一原版美国西北大学毕业证(NWU毕业证书)学历如何办理
 
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
办理阿卡迪亚大学毕业证(uvic毕业证)本科文凭证书原版一模一样
 
Lbs last rank 2023 9988kr47h4744j445.pdf
Lbs last rank 2023 9988kr47h4744j445.pdfLbs last rank 2023 9988kr47h4744j445.pdf
Lbs last rank 2023 9988kr47h4744j445.pdf
 
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdfSwitching Careers Slides - JoyceMSullivan SocMediaFin -  2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
 
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
 
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAANBUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
BUKU PENJAGAAN BUKU PENJAGAAN BUKU PENJAGAAN
 
Leave-rules.ppt CCS leave rules 1972 for central govt employees
Leave-rules.ppt CCS leave rules 1972 for central govt employeesLeave-rules.ppt CCS leave rules 1972 for central govt employees
Leave-rules.ppt CCS leave rules 1972 for central govt employees
 

JDM: portfolio of work I led

  • 1. OF WORK I LED
  • 2. A leader. Marketer. Communicator. Strategist. & former Top Gun Naval Aviator. Hi. I’m Jeff Miller.
  • 3. 1 Annual Reports 2 Corporate Branding 3 Corporate Social Responsibility
  • 5. 2008 ALL IN ONE HOUR’S WORK
  • 6. 2009 STRENGTH IN THESE TIMES
  • 7. 2010 HOW WE WILL BUILD VALUE
  • 9. 2012 FOOD + FLIGHT
  • 10. 2013 THE NEXT LEVEL
  • 12. 12 THE JBT NAMING PROCESS • Established team of internal managers, assisted by outside agency • Directed name generation based on – Input via questionnaires, meetings and interviews – Existing FMC names and logotypes – New names that were generated • A name that conveys – Our History – Our Culture – Our Market Leadership • Generated list of 43 names, distilled to 5 finalists • Final name selection John Bean Technologies (JBT)
  • 13. 13 DEFINING THE LOGOTYPE • Global company – Simplified globe • Partership and committment – Classic symbolism: The rings • Black for authority and power • Blue for loyalty and committment • Competence and innovation – Rings designed in 3 dimensions • Innovation = innovative shapes • Competence = multi-dimensional • Final logotype
  • 14. 14 LEVELS OF COMMUNICATION Why should a customer choose FMC FoodTech for portioning, freezing and almost every process step in between. Our strategic communications answer this question. “Why” our offering is the customer’s best alter-native. May speak to a particular market segment. Preferred image choice: PEOPLE “What” our specific products have to offer that is uniquely benefi cial to the customer. Help them to choose a product. Preferred image choice: CUSTOMER APPLICATIONS “How” each product will answer specifi c customer needs. Help them to specify the product they have chosen. Preferred image choice: EQUIPMENT/SOLUTIONS
  • 15. CORPORATE BUSINESS AREA PRODUCT LINE PRODUCT CATEGORY PRODUCT MODEL BRAND LEVEL DESIGNATION JBT Corporation (Legal: John Bean Technologies Corp.) JBT FoodTech JBT AeroTech JBT XxxxTech TRADEMARK LEVELS PRODUCTDESIGNATIONS LEVELS Strong (aquired) brands used as designations only. Product categories in generic (descriptive) nomenclature only. Product models in an easily recognizable structure, e.g. alpha-numeric. Frigoscandia Jetway spiral freezer boarding bridge M7 AD-BB BRAND HIERARCHY