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The document proposes an eAuction system to sell meat from JBS to customers, which could potentially reduce the profits of meat redistributors and reprocessors by 5-10% by allowing all customers to bid. It outlines the current distribution channels and stakeholders involved, risks like lack of experience and potential cartelization, and provides an action plan and examples of successful eAuctions. The conclusion states that a properly implemented eAuction could increase profit margins for JBS and reduce profits for redistributors.
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9
Assignment: Activities 1-3
Barbara Tatum
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Principles of Digital
March 10, 2019
Activity 1
The target brand
I will be targeting the independent film studio digital market plan in my activities for this assignment. M choice is based on the fact that I am interested in the digital marketing and various operations that are undertaken by such businesses. Hence, I believe that I can explore various issues such as opportunities, threats, and strengths upon evaluating the independent film studio.
The target audience for my brand comprise of both male and female with all scope of ages. However, basically, young people between 18 and 35 years of age shall take over 70% of the total market. I intend to establish a great vision and mission that will possibly guide how the business will be operated. Hence, my vision will be, ‘to provide a customer-service oriented’ film studio platform serving customers across various divides. On the other hand, the independent film studio’s mission will be, ‘striving to offer, positive, professional, and efficient film services across targeting customers from all corners of the country. ’ The following table will guide the clients’ marketing personal values and the brand value:
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Activity 2
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Both microeconomic and macroeconomic factors need to be evaluated to understand the possible forces that are likely to have an impact on the independent film studio brand. The former analyses the forces that the studio will be in a position to address while the latter comprise of forces that are beyond the control of the studio.
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Force
What is happening pertaining the force
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Assignment: Activities 1-3
Barbara Tatum
Full Sail University
Principles of Digital
March 10, 2019
Activity 1
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I will be targeting the independent film studio digital market plan in my activities for this assignment. M choice is based on the fact that I am interested in the digital marketing and various operations that are undertaken by such businesses. Hence, I believe that I can explore various issues such as opportunities, threats, and strengths upon evaluating the independent film studio.
The target audience for my brand comprise of both male and female with all scope of ages. However, basically, young people between 18 and 35 years of age shall take over 70% of the total market. I intend to establish a great vision and mission that will possibly guide how the business will be operated. Hence, my vision will be, ‘to provide a customer-service oriented’ film studio platform serving customers across various divides. On the other hand, the independent film studio’s mission will be, ‘striving to offer, positive, professional, and efficient film services across targeting customers from all corners of the country. ’ The following table will guide the clients’ marketing personal values and the brand value:
People – (marketing personnel values)
Brand – (Family Friendly, Value)
Positivity
Professionalism
Efficiency
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Trustworthiness
Reliability
Value
Quality
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Activity 2
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Both microeconomic and macroeconomic factors need to be evaluated to understand the possible forces that are likely to have an impact on the independent film studio brand. The former analyses the forces that the studio will be in a position to address while the latter comprise of forces that are beyond the control of the studio.
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low
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Next is the Nihon Language Academy in East Delhi, renowned for its comprehensive curriculum and interactive teaching methods. They boast a faculty of experienced educators with a blend of both Indian and Japanese nationals. The academy provides extensive support for JLPT exam preparation along with personalized tutoring sessions if needed. Nihon Language Academy also arranges exchange programs with partner institutes in Japan, which provides students an opportunity to experience Japanese culture and language first-hand.
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- 1. 1,2,3, …Sold! Ebele Dijemeni Francois Bioul Madeleine Oster Shavi Sharma Thomas Herber August 5th, 2011
- 3. Taking out of JBS profits
- 5. All customer have access to bid
- 7. 1,2,3,… Sold! Make the Concept Real Distribution Channel - Assumptions JBS $90/100 lbs Sell @$100/100lbs Redistributors/Reprocessors $98/100 lbs $98/100 lbs Retailers (Costo, Walmart…) Food Services Suppliers(Sysco)
- 8. 1,2,3,… Sold! Make the Concept Real The Problem Price ? Redistributors/Peprocessors(Speculator) ) Price
- 9. 1,2,3,… Sold! Make the Concept Real JBS Proposal Auction Market Example 1million pounds @ $90/100 pounds due Monday 3pm (PT) COSTCO bids $90 at 10 am Redistributor A bids $91 at 11 am Redistributor B bids $93 at 1 pm Redistributor C bids $94 at 2 pm Auction closes at 3 pm and Redistributor C wins the contract for $94 Retailers (Costco, Walmart…) Redistributors/Reprocessors Food Service (Suppliers)
- 10. 1,2,3,… Sold! Define the Market Overview http://www.wikinvest.com
- 12. They buy meat from JBS and resell it to potential JBS customers at a higher price, but below JBS price
- 13. eAuction places that amount of meat on the market to a bidding system
- 14. Distributors, Redistributors, Reprocessors, Food Service Suppliers, etc. can bid and purchase by auction
- 16. Reprocessors
- 19. Sales People
- 20. End customer
- 25. 1,2,3,…Sold! Action Plan eAuction in figures Price: between $5 million and $50 million¹ Lowering overhead costs up to 15-25% Decreasing the spread by 3%-8% ¹ source Forrester company: providing pragmatic advice to global leaders in business and technology
- 27. Yahoo,
Editor's Notes
- - Phase I: Design- Phase II: Implementation- Phase III: Testing
- What does JBS use as Enterprise Software?What is the breakdown of SGA? -> human capital in the sales departmentIs JBS ready to integrate IT solutions as part of its strategy?