John Dinsmore is an Assistant Professor of Marketing at Wright State University with over 15 years of experience in corporate and agency marketing environments. He holds a Ph.D. in Marketing from the University of Cincinnati and has expertise in various marketing areas including strategy, research, public relations, and web development. His portfolio highlights client work, publications, and experience across multiple industries.

1. John Dinsmore, Ph.D.: Portfolio

2. John Dinsmore Portfolio: Overview
• Assistant Professor of Marketing at Wright State University
• 15+ Years Experience in both Corporate & Agency Environments
• Award-winning Marketing Research
• Ph.D. Marketing, University of Cincinnati
• MBA from University of Georgia
• Concentrations in Marketing, Finance & Decision Support Systems
• Awarded full assistantship
• GMAT: 710 (92nd
Percentile)
• Capabilities/Experience
• Marketing Strategy
• Brand Management
• Market Research & Data Analytics
• Public Relations
• Copy Writing
• Product Management & Design
• Web Development & Interactive Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

3. John Dinsmore Portfolio: Clients Served
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
University of Georgia

4. John Dinsmore Portfolio: Advertising
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

5. John Dinsmore Portfolio: Advertising
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

6. John Dinsmore Portfolio: Advertising
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

7. John Dinsmore Portfolio: Advertising
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

8. John Dinsmore Portfolio: Technical Writing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
Mentor Technologies White Paper on Training to Obtain Cisco Certifications

9. John Dinsmore Portfolio: Web Development & Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
In a client engagement with MusicToday, John Dinsmore
successfully launched its fan club business, including clubs for
Shania Twain, John Mayer, Madonna and Marc Anthony.
Engagement included content generation, web marketing,
HTML email marketing and partnering with complementary
organizations for cross promotions (concert promoters,
corporate sponsors, media companies, etc.) In the example of
Shania Twain, her fan club acquired 30,000 members in the
first four months.

10. John Dinsmore Portfolio: Web Development & Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
www.thetetracompanies.com

11. John Dinsmore Portfolio: Web Development & Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
www.vespaatlanta.com

12. John Dinsmore Portfolio: Web Development & Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
www.arlingtoncap.com

13. John Dinsmore Portfolio: Web Development & Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
www.carret.com

14. John Dinsmore Portfolio: Web Development & Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
www.cottonmouthhuntinglodge.com

15. John Dinsmore Portfolio: Corporate ID & Branding
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
Corporate Newsletters Pocket Folders

16. John Dinsmore Portfolio: Public Relations
In addition to placements in numerous trade and local publications, John Dinsmore has
secured news coverage in many national news outlets, including:
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

17. John Dinsmore Portfolio: Public & Investor Relations Case Studies
In the midst of the Enron & WorldCom accounting scandals, John
Dinsmore secured a one hour special on CNBC for U.Ga. Accounting
Professor Dennis Beresford where he discussed and explained the
nature of the scandals.
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
University of Georgia
Over the course of several months, John Dinsmore established
relationships between national, regional and industry media to use
analysts from the firm as experts on technology business stories.
Placements included The Wall Street Journal, The New York Times, USA
Today and many others and peaked at just over 100 articles per month.
Work on behalf of CLEC Talk America (now part of Cavalier Telephone)
involved public and investor relations that included multiple
appearances by CEO Gabe Battista on CNBC & Bloomberg TV, articles in
The Wall Street Journal, earnings releases, conference calls and more.

18. John Dinsmore Portfolio: Direct Mail
Name
Address
City, State, Zip
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
The Villas at Wyndhurst Ridge

19. John Dinsmore Portfolio: HTML e-Mail Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
HTML email Press Releases, Promotions and More. . .

20. John Dinsmore Portfolio: HTML e-Mail Marketing
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
HTML eMail Campaigns on Behalf of MusicToday Fan Clubs

21. John Dinsmore Portfolio: Direct Mail--Catalogs
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
National Geographic Educational Catalog

22. John Dinsmore Portfolio: Marketing Collateral
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
Carret and Company Asset Management Corporate Brochure

23. John Dinsmore Portfolio: Marketing Collateral
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
TMI Group Corporate Brochure

24. John Dinsmore Portfolio: Tradeshows, Booth Design & Event Planning
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

25. John Dinsmore Portfolio: Tradeshows, Booth Design & Event Planning
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

26. John Dinsmore Portfolio: Tradeshows, Booth Design & Event Planning
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu

27. John Dinsmore Portfolio: Make Contact
John Dinsmore Portfolio ∙ 804.237.9574 ∙ john.dinsmore@wright.edu
Mobile: 804-237-9574
E-mail: john.dinsmore@wright.edu
Twitter: jdinsmore