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January 2018 content guide 1 3
- 1. Blogs PodcastsPublishedcontent • Empathy: the vital foundations for workplace success by the MPN team published 12/29 • Deep dive into channel enablement by Margie Gradwohl published 12/27 • Giving back is better with great partners by Jennifer S. Tomlinson published 12/21 • Putting culture first by the MPN team published 12/20 • IoT in Action: Next stop, San Francisco by Tom O’Reilly published 12/19 • The insider guide to working smarter, not harder by the MPN team published 12/18 • How IoT-enable predictive maintenance can transform your business by Tom O’Reilly published 12/15 • Making our lives better with AI by Melissa Mulholland published 12/13 • Why you should be a Microsoft Inspire Sponsor or Exhibitor by Julie Golding published 12/11 Additional blogs (choose for yourself which to promote) can be found on MPN • Include: Women in Tech with Colleen O’Brien and Sonia Dara, published 12/26 • Include: The Anatomy of a Multicultural Business with Ray Meiring, published 12/18 • Include: Turning Passion into Success with Melissa Mulholland, published 12/11 • Include: Entrepreneurship and Mentorship with Steve Hall, published 12/04 • Include: Financial Inclusion with Kate Woska, published 11/27 • Include: Creating inclusive cultures with Toby Richards, published 11/20 • Include: Taking charge of your career with Dona Sarkar, published 11/13 Additional podcasts are available for download on Spotify, iTunes, SoundCloud, iHeartRadio, Google Play Music, and YouTube Upcomingcontent(Content subjecttochange) • Your resolution: prepare for GDPR, to be published 01/04 • ISV application builder and webinar, to be published on 01/05 • Innovators: born or made? to be published on 01/08 • 2018 Partner predictions, to be published on 01/08 • Learn how Azure is changing retail, to be published on 01/09 • Achieving digital business ambition, to be published on 01/10 Catch up on all episodes of Include and stay tuned for our next podcast series, coming early 2018! Hot Topics • Microsoft’s soul – Satya Nadella discusses th role of empathy • Modern workplace – 2018 trends to follow • Diversity and Inclusion – Four ways to build inclusive workplace • Big Data – Looking forward for cloud migration • AI for Earth – Microsoft launches environme initiative • Digital divide – New coalition to increase rur broadband internet access • GDPR – What the May deadline means for partners and customers • Cybersecurity – The role of tech companies i security • Virtual Reality – A Year in review • CES 2018 – What to expect • AI – Where we are, where we’re going • Azure – Bot Services available for all developers
- 2. Regularly engage with partners on microsoftpartnercommunity.com. It is recommended that Influencers complete the tasks below at a MINIMUM 1x/month • Start a thread, post a reply or give kudos • Create a post around a “Hot Topic” (see topics on previous slide) • Cross-promote an MPC post via your own social channels OR share an MPC post via the social feature within MPC Make sure your LinkedIn profile is 100% complete. You want to ensure partners and customers reading your online content can then visit your complete profile page! • Clearly define your role & expertise • Include a professional picture • Build a solid base of connections (ideally 1,000) Follow the 80/20 rule of posting • 80% should be engaging (questions, photos, articles, articles from 3rd parties) • 20% should be about your company, products or services Check your Social Selling Index for free on LinkedIn. Follow the guidance for improving your presence Put URLs to your social profiles anywhere you can!