Jane Madden Speech, 28 Oct 2016

1. Workshop on Corporate Responsibility
Speaker’s Bio
Jane Madden has 25 years of experience on ESG (environmental,
social and governance) strategy, performance and
communications. She worked in more than 20 countries,
including Afghanistan, China, Russia, and Saudi Arabia, and has
advised Fortune 500 companies across a variety of industries
including the extractives, transportation, energy, CPG and
healthcare on sustainability strategy, executive positioning and
stakeholder engagement.
Previously, Jane worked at Environmental Resources
Management (ERM), the leading global sustainability
consultancy, Edelman Chicago, and at the World Bank for 12
years advising governments on ESG policies, stakeholder
engagement and public-private partnerships. Early in her
career, Jane held positions at CARE, UNICEF, and the European
Union.
Speaker
Jane Madden
US Managing Director of
Corporate Responsibility,
Burson-Marsteller
Dear Members,
The Business Council of Mongolia (BCM) in partnership with the Embassy of the United States
of America in Mongolia is organizing a workshop on Corporate Responsibility with a
distinguished guest speaker Jane Madden, US Managing Director of Corporate Responsibility at
Burson-Marsteller, a leading global public relations and communication firm.
Agenda
3:00 – 3:15 Registration, welcoming tea/coffee
3:15 – 3:20 Opening remarks by John McDaniel, Economic Chief, US Embassy
3:20 – 4:10 Presentation by Jane Madden on “Trends in Corporate Responsibility”
4:10 – 4:20 Q&A
4:20 – 4:40 “Materiality Analysis: Prioritizing Environment, Society and Governance
When: Wednesday, 28 September 2016 at 3:00PM
Where: Open Society Forum, 2nd
floor, conference room
Admission: FREE

2. Issues”
4:40 – 4:50 Q&A
4:50 – 5:10 Open discussion facilitated by BCM’s Executive Director Ch. Mergen on “Social
Responsibility and Return on Investment - Best Practices and Application to
Frontier Markets” covering the following topics:
- How to effectively communicate CSR for brand marketing?
- How to implement CSR during crisis management?
- Best practices of Corporate Financial Communications
5:10 – 5:20 Wrap up & closing by Ch. Mergen, Executive Director, BCM
5:20 – 6:00 Networking