Max's Group brings American smoothie chain Jamba Juice to the Philippines, opening its first location in Manila on November 11, 2011. Several newspapers and online publications cover the opening, discussing Jamba Juice's menu and Max's plans to expand the brand across the country. Media monitoring reports show millions of pesos in estimated ad value from coverage of Jamba Juice's launch in the Philippine market.

1. JAMBA JUICE
Media Values Report
Media Monitoring as of Jan 3, 2012
PRINT
AVE Php
Size per col. (L x
Date Publication Author Title Page Ad Rates Rate Color (80% Surcharge) (Inclusive of Credibility multiplier Total Media Value
W)
VAT and
16-Sep Business World Cliff Harvey C. Venzon Max's chain to franchise Jamba Juice S1-9 2 col x 27 cm 330 17,820 b/w 19,958.40 x3 59,875.20
16-Sep Malaya N/A Max's expand business portfolio A8 6.5 col x 8 cm 185 9,620 b/w 10,774.40 x3 32,323.20
16-Sep Manila Standard Jennifer B. Austria Max's eye expansion B1 1.5 col x 11.5 cm 209 3,605 b/w 4,037.88 x3 12,113.64
16-Sep Philippine Star Zinnia B. Dela Pena Max diversifies into beverages B-7 3.5 col x 12.5 cm 360 15,750 b/w 17,640.00 x3 52,920.00
Max's to expand North Amerixa
16-Sep Manila Times Darwin G. Amolejar B2 5 col x 7.5 cm 215 8,063 b/w 9,030.00 x3 27,090.00
business in 1Q
Max's Group brings in juicy health treat
16-Sep Inquirer Doris C. Dumlao B5 4 col x 19 cm 353 26,828 b/w 30,047.36 x3 90,142.08
from California
Max's sets aggressive overseas
16-Sep Daily Tribune Danessa O. Rivera 8 3 col x 8 cm 200 4,800 b/w 5,376.00 x3 16,128.00
expansion bid
14-Oct Inquirer Vanessa B. Hidalgo Jamba Juice comes to Manila B2-2 8.5 col x 17 cm 353 51,009 b/w 57,129.52 x3 171,388.56
Philippine Daily
6-Nov Tessa Prieto-Valdes It's a Great time to be pinoy E2 8.5 col x 52 cm 407 179,894 colored 362,666.30 x3 1,087,998.91
Inquirer
11-Nov Manila Bulletin Isabel C. de Leon Jamba gives Manila the Wow! D-3 8 col x 55 cm 315 138,600 colored 279,417.60 x3 838,252.80
2 col x 8 cm + 5 col x
11-Nov Manila Bulletin Isabel C. de Leon Jamba Juice now in Manila 1&6 315 24,728 b/w 27695.36 x7 193,867.52
12.5 cm
Philippine Daily 1.5 col x 7 cm + 3 col x
13-Nov Tessa Prieto-Valdes Jamba Juice E2 407 22,589 b/w 25,299.12 x3 75,897.36
Inquirer 14 cm
8 col x 11 cm + 3.5 col
Smoothie operator: Jamba Juice now in
13-Nov Philippine Star Raya Mananquil K-2 x 12 cm + 8 col x 51 415 223,270 colored 450,112.32 x3 3,600,898.56
Manila
cm
Max`s expanding juice, doughnut
13-Nov Business Mirror Dennis Estopace D3 10 col x 29 cm 280 81,200 colored 163699.2 x3 1,309,593.60
business
Manila Standard
30-Nov Ed Biado Business of juicing C1 5 col x 10.5 cm 209 10,973 b/w 12,289.20 x3 36,867.60
Today
Have a Jamba Holiday with Strawberry
Nov, 2011 Metro Society N/A 22 1/4 35,200 35,200 colored 39,424.00 x3 118,272.00
Swirl
Dec, 2011 Smart Parenting N/A Jamba Juice 92 1/4 17,500 17,500 colored 19,600.00 x3 58,800.00
Dec, 2011 Yummy N/A do the jamba 22 1/8 9,212 9,212 colored 10,317.44 x3 30,952.32
Total Print Media Values 7,813,381.35
ONLINE NEWS

2. Date URL Entry Title No of words Media Value
http://www.entrepreneur.com.ph/franchising/article/filipino-franchise-company-to-open-jamba- Filipino franchise company to open
15-Sep 241 385600
juice-in-november Jamba Juice in November
16-Sep http://www.malaya.com.ph/sep16/busi8.html Max's expand business portfolio 334 534,400.00
16-Sep http://208.184.76.175/Article.aspx?articleId=727541&publicationSubCategoryId=66 Max diversifies into beverages 430 688000
http://www.manilatimes.net/index.php/business/top-business-news/7405-maxs-to-expand- Max's to expand North Amerixa business
16-Sep 314 502400
north-american-business-in-1q in 1Q
Max's sets aggressive overseas
16-Sep http://www.tribuneonline.org/business/20110916bus4.html 190 304000
expansion bid
Max's to bring smoothie chain Jamba
16-Sep http://www.abs-cbnnews.com/business/09/15/11/maxs-bring-smoothie-chain-jamba-juice-ph 436 697,600.00
Juice to PH
13-Oct http://business.inquirer.net/24597/jamba-juice-comes-to-manila Jamba Juice comes to Manila 836 1,337,600.00
It's a great time to be Pinoy (Renowned
6-Nov http://lifestyle.inquirer.net/21115/it%E2%80%99s-a-great-time-to-be-pinoy 251 401,600.00
Smoothie)
Jamba Juice and Max's Group of
7-Nov http://www.reuters.com/article/2011/11/07/idUS120744+07-Nov-2011+BW20111107 Companies Celebrate First Store 766 1225600
Opening in the Philippines
Jamba Juice and Max's Group of
http://www.cnbc.com/id/45189282/Jamba_Juice_and_Max_s_Group_of_Companies_Celebr companies celebrate First store opening
7-Nov ate_First_Store_Opening_in_the_Philippines_Amid_much_media_buzz_and_fanfare_Jamb in the Philippines Amid much media buzz 617 987200
a_is_set_to_wow_Filipino_fans_with_first_store_in_Manila and fanfare, Jamba is set to wow Filipino
fans with first store in Manila
Jamba Juice and Max's Group of
http://www.istockanalyst.com/business/news/5524601/jamba-juice-and-max-s-group-of-
7-Nov Companies Celebrate First Store 383 612800
companies-celebrate-first-store-opening-in-the-philippines
Opening in the Philippines
Jamba Juice and Max’s Group of
http://www.streetinsider.com/Press+Releases/Jamba+Juice+and+Max%E2%80%99s+Group
7-Nov Companies Celebrate First Store 603 964800
+of+Companies+Celebrate+First+Store+Opening+in+the+Philippines/6918998.html
Opening in the Philippines
Jamba Juice and Max’s Group of
http://www.businesswire.com/news/home/20111107005791/en/Jamba-Juice-
7-Nov Companies Celebrate First Store 631 1009600
Max%E2%80%99s-Group-Companies-Celebrate-Store
Opening in the Philippines
10-Nov http://www.mb.com.ph/articles/340818/jamba-juice-now-manila Jamba Juice now in Manila 439 702400
Jamba Juice to open in Manila on
10-Nov http://www.appetite.ph/peopleandevent/jamba-juice-to-open-in-manila-on-111111 375 600000
11/11/11!

3. 13-Nov http://lifestyle.inquirer.net/22101/girly-and-gay-in-cebu Girly and gay in Cebu 74 118,400.00
Smoothie Operator: Jamba Juice now in
13-Nov http://www.philstar.com/Article.aspx?articleId=747507&publicationSubCategoryId=86 841 1,345,600.00
Manila
http://www.spot.ph/eatdrink/49784/check-it-out-jamba-juice-opens-in-bonifacio-high-street- CHECK IT OUT: Jamba Juice opens in
16-Nov 201 321600
central-the-fort Bonifacio High Street Central, The Fort
http://www.manilastandardtoday.com/insideLifestyle.htm?f=/2011/november/30/lifestyle2.isx
30-Nov Business of juicing 336 537600
&d=2011/november/30
Total 13,276,800.00
BLOGS
Date URL Entry Title Media Value
Max's group bring Jamba Juice to
16-Sep http://www.franchise-plus.com/Fullstory.asp?news_id=7916&cat_id=2 10000
Philippines
http://www.silobreaker.com/maxs-group-brings-jamba-juice-to-philippines- Max's group bring Jamba Juice to
16-Sep 10000
5_2264851714639134823 Philippines
Philippines: Jamba Juice coming to
28-Oct http://foodamn.blogspot.com/2011/10/philippines-jamba-juice-coming-to.html 10000
Manila this November 11, 2011
Jamba Juice Whirling in the Philippines
28-Oct http://blog.orangemagazinetv.com/2011/jamba-juice-opens-11-11-11-at-bonifacio-global-city/ 10000
this November!
Guess what’s going to excite the
29-Oct http://thoughtsandtheact.blogspot.com/2011/10/guess-whats-going-to-excite-philippines.html 10000
Philippines this 11.11.11?
30-Oct http://www.glamourmoments.net/2011/10/30/california-is-coming-to-manila/ California is coming to Manila 10000
http://en.paperblog.com/from-california-to-manila-jamba-juice-to-invade-the-philippines- From California to Manila: Jamba Juice to
31-Oct 10000
86375/ Invade the Philippines
Jamba Juice is coming to Bonifacio High
1-Nov http://chubbytiffsays.blogspot.com/2011/11/jamba-juice-is-coming-to-bonifacio-high.html 10000
Street!
Guess what’s going to excite the
4-Nov http://amonthestreets.com/ 10000
Philippines this 11.11.11
6-Nov http://telwanders.com/2011/11/jamba-juice-is-coming-to-manila/ JAMBA JUICE IS COMING TO MANILA 10000
10 Interesting Things I Learned About
7-Nov http://www.ourawesomeplanet.com/awesome/2011/11/inside-jamba-juice.html 100000
Jamba Juice:
Jamba Juice and Max's Group of
7-Nov http://www.kaiteki-kadenlife.com/international/international-english/408018.html Companies Celebrate First Store 10000
Opening in the Philippines
Jamba Juice to open first store in the
8-Nov http://www.foodbev.com/news/jamba-juice-to-open-first-store-in-the-p 10000
Philippines
Jamba Juice and Max's Group of
8-Nov http://www.freshplaza.com/news_detail.asp?id=88772 Companies celebrate first store opening 10000
in the Philippines

4. 10-Nov http://angsawariko.com/2011/11/the-jamba-juice-fever-is-now-in-manila/ The Jamba Juice fever is now in Manila 10000
10-Nov http://theflyingboar.blogspot.com/2011/11/jamba-juice-now-in-manila.html Jamba Juice now in Manila 10000
10-Nov http://manila-life.blogspot.com/2011/11/jamba-juice-is-now-in-manila.html Jamba Juice is now in Manila 10000
Jamba Juice in Manila: "Squeeze the
10-Nov http://www.annalyn.net/2011/11/10/jamba-juice-in-manila-squeeze-the-day/ 10000
Day!"
Jamba Juice in Manila: "Squeeze the
10-Nov http://thefatkidinside.com/2011/11/10/jamba-juice-in-manila/ 10000
Day!"
10-Nov http://newslinktv.blogspot.com/2011/11/jamba-juice-now-in-manila.html Jamba Juice now in Manila 10000
Jamba Juice Philippines Opens in BGC
10-Nov http://nomnomclub.com/restaurants/2011/jamba-juice-philippines/ 10000
Tomorrow
10-Nov http://www.ourawesomeplanet.com/awesome/2011/11/jamba-juice-opens-in-manila.html Jamba Juice opens in Manila 100000
From California to Manila: Jamba Juice to
11-Nov http://www.thelostboylloyd.com/2011/10/from-california-to-manila-jamba-juice.html 10000
Invade the Philippines
Jamba Juice Philippines starts Blending
11-Nov http://www.talesfromthetummy.com/2011/11/jamba-juice-philippines-starts-blending.html 10000
Today
11-Nov http://damicaye.blogspot.com/2011/11/jamba-juice-is-now-in-manila.html Jamba Juice is Now in Manila 10000
11-Nov http://www.frannywanny.com/2011/11/jamba-juice-now-opens-in-philippines.html Jamba Juice now opens in Manila! 10000
11-Nov http://www.manilafashionobserver.com/ Jamba Juice now in Manila 10000
11-Nov http://www.vitaminsabc.info/jamba-juice-comes-to-manila.html Jamba Juice comes to Manila 10000
11-Nov http://thebullrunner.com/2011/11/12/running-for-jamba-juice/ RUNNING FOR JAMBA JUICE 10000
Jamba Juice in Manila- A new craze for
11-Nov http://bubblyfluffy.blogspot.com/2011/11/jamba-juice-in-manila-new-craze-for.html 10000
refreshment!
Jamba Juice Philippines Starts Blending
11-Nov http://innit.nuffnang.com/view/2280441/jamba-juice-philippines-starts-blending-today 10000
today
http://www.firstpost.com/topic/organization/jamba-juice-jamba-juice-arrives-in-manila-video-
11-Nov Jamba Juice arrives in Manila 10000
q8n7IA9Fixg-91546-1.html
11-Nov http://azraelsmerryland.blogspot.com/2011/11/jamba-juice-now-blending-in-manila.html Jamba Juice now blending in Manila 30000
11-Nov http://www.manilafashionobserver.com/2011/11/jamba-juice-now-in-manila.html Jamba Juice now in Manila 10000
12-Nov http://thebullrunner.com/2011/11/12/running-for-jamba-juice/ Running for Jamba Juice 10000

5. I feel like getting a smoothie from Jamba
12-Nov http://petalverjuliaxx.wordpress.com/ 10000
Juice
12-Nov http://foodtriptayo.com/ Jamba Juice now in the Philippines 10000
Jamba Juice Now Blending in the
12-Nov http://www.littlerunningteacher.com/jamba-juice-now-blending-in-the-philippines/ 10000
Philippines!
13-Nov http://www.juanmanilaexpress.com/2011/11/go-out-and-get-a-jamba-juice/ Go out and get a Jamba Juice 10000
13-Nov http://www.foodreviewsmanila.com/2011/11/jamba-juice-now-blending.html Jamba Juice --- Now Blending! 10000
13-Nov http://heart-2-heart-online.com/2011/11/13/jamba-juice-now-blending-in-manila/#comments Jamba Juice Now Blending in Manila 10000
14-Nov http://mommypages.com.ph/2011/11/14/jamba-juice-now-in-manila/ Jamba Juice now in Manila 10000
Jamba Juice now blending with the
17-Nov http://www.wnot.com.ph/moreinfo.php?id=89 10000
country's dynamic lifestyle
22-Nov http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1320989282518 Now you can Jamba in Manila 10000
Total 640000
Total Online Media Values PHP 13,916,800.00
TV
MEDIA VALUE (Inclusive
Date Show Station Duration Rate/30 secs Value Credibility multiplier Total Media Value
of 12% VAT)
19-Nov Startalk GMA 7 0:07 320,000 74,667 83,626.66 x3 250,879.98
Total TV Media Values 250,879.98
TOTAL MEDIA VALUES PHP 21,981,061.33