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스테디셀러와 라이징브랜드로 알아보는 중국의 뷰티 트렌드
Forecast 2020's Beauty Trend in China_林萍在日本
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Changes in the Environment of Social Media in China
An influencer with over 5 million followers on Weibo reveals
the changing preferences of Chinese consumers and discusses key
shifts on social media platforms
林萍在日本 (リンピンザイリーベン)
KOL
- 中国最大のSNSであるWeiboで「Lin Ping in Japan」という
ユーザーネームで活発な活動を行なっている在日中国人KOL、Lin Sang。
- 彼女のWeiboアカウントは500万人以上のフォロワーを保有しており、
ライブ放送時は平均２百万回を超えるのアクセスを記録している。
彼女の放送は訪日中国観光客へ多大な影響を与えている。
Forecast 2020's Beauty Trend in China_Chisako Hirose
AGENDA
What should the Japanese cosmetic companies need to be focus to be successful in the China market?
Chisako Hirose, a cosmetic product development consultant, and well-known columnist of
Syukan Syogyo will explain details on how Japanese cosmetic companies from small and
medium-sized businesses to large companies need to focus when targeting China market
Chisako Hirose 廣瀬知砂子
CEO, KikakuBrain
- 株式会社コーセーに入社後、コスメデコルテなどのブランド戦略や商品企画に携わる。
- 独立後は雑誌25ansにて美容エディターとして記事や広告の制作に携わりながら、
化粧品企画コンサルタントとしての活動を開始。
- 2006年、株式会社ビューティブレーン、およびトレンド観測ラボ「女性潮流研究所」を設立。
- アパレル・食品・生活雑貨など幅広い企業のオファーが増えたため、2019年にキカクブレーンに社名変更。
著者 売れる企画はマイクロヒット戦略で考えなさい！
連載 週刊l粧業、繊研新聞
講演 マーケティング研究協会 他多数
Forecast 2020's Beauty Trend in China_MeasureChina_Holly Kim
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Forecast 2020's Beauty Trends in China
A deep dive into market trends and an analysis of 73 million beauty products
that generated a total transaction of 1.5 billion items
Holly Kim
Head of Data Business, MeasureChina
- 350万個コスメ商品の13兆ウォンの売り上げデータで構成されている メジャーチャイナのビッグデータサービスのリーダー
- Unilever, AmorePacific, Kimberly Clark 等、グローバルブランドの データプロジェクト担当リーダー
- グローバルビューティーセミナーでの講演実績多数
Forecast 2020's Beauty Trend in China_Taking_Luo Wenqin
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How and why product development needs to be optimized for various
Chinese distribution networks. And which products are gaining
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CEO, Taking Brand Consulting
- 中国初のビューティー専門コンサルティング会社創業者
- 中国ブランドトップ１０の中、５件のメイクアップコンサルティング。１００件以上のブランド社のコンサルティング
- 中国の国民飲み物と呼ばれる「王老吉 Wang Lao Ji」のブランド開発者
Forecast 2020's Beauty Trend in China_Ko Jeong seok
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Successful Story of K-Beauty
How did K-Beauty succeed in China? We look at a successful
concept development story for the Chinese market, highlighting
what to avoid and where to concentrate your resources
Ko Jeongseok
Former Head of Brand Activity, LG Household &Health Care
- KビューティーのNo.1ブランドであるThe history of Whooを始め、OHUI、 SU:M37 等、
多数のブランドの中国マーケティングを総括
- 最近、中国現地の「广沫科技(上海)有限公司」のCo-founderに参入、新規ブランドを開発中
Forecast 2020's Beauty Trend in China_Jumeili_Xia Tian
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China Beauty Trends and Features of Growing Global Brands
Co-Founder and CCO of Jumeili (a well-known beauty media company)
analyze the beauty market in China looking at a range of
cases from Asian and Western brands
Xia Tian 夏天
Co-Founder & CCO, Jumeili
- 中国最大のビューティーメディアプラットフォームの１つであるJUMEILIのCofounderおよびChief Content Officer
- 中国化粧品業界のオピニオンリーダーであり、中国初のビューティーブランドインキュベーションプログラムを導入
- 主要グローバルブランドの中国進出におけるコンサルティング
Forecast 2020's Beauty Trend in China_JD.COM_Terry Wang
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Lead Change in Retail: Detonating Smart Marketing
Interpretation of China’s beauty consumption trends and in-depth look at SK-II’s successful marketing in Jingdong. Introducing JD.com.
Terry Wang
General Manager, JD beauty JD.com
- Terry Wang is the general manager of JD Beauty. In this role, he oversees strategy,
planning,sales and client relationship management for JD Retail’s beauty business at JD.com.
- Wang joined JD.com in March 2018. Under his leadership, JD Beauty has established partnerships
with many international beauty brands including L'Occitane en Provence, Sulwhasoo, SKII, andKOSE.
- Since Mr. Wang joined JD.com, JD Beauty has consistently set new sales records.
Wang is a beauty industry veteran of over 20 years, having held several key management
positions at companies including Parfums Christian Dior, La Prairie Group, LOreal Luxe China,and Sulwhasoo.
Forecast 2020's Beauty Trend in China_Creative Capital
The Rise of China’s Fashion and Beauty Pride
— what can we learn from past mistakes in branding
How can foreign brands better address the growing cultural pride of Chinese consumers through visual branding? Valuable lessons from jewelry, fashion, and skincare industries as global and Chinese brands revamp their appeal to millennial’s cultural prid
Louis Houdart
CEO, CREATIVE CAPITAL / Chief Strategy Officer, Altavia Group
- Founder of CREATIVE CAPITAL (Shanghai, Paris, Hong Kong, Jakarta, New York)
- Executive Board Member of the French Chamber of Commerce in China
MeasureChina_K-뷰티가 알아야 할 중국 소비자 관심 키워드 TOP10
2019 넥스트 차이나 뷰티 세미나 (www.measurechina.ai)
두번째 연사 김지현 매니저 (Head of Data Service, MeasureChina)
ZOYI_명동/강남 화장품 매장 데이터로 알아보는 소비자 심리
2019 넥스트 차이나 뷰티 세미나
세번째 연사 김한성 이사 (Walkinsight)
(전체화면으로 전환시 모든 텍스트가 보입니다)
Jumeili_중국 뷰티시장 현황과 성장하는 해외 브랜드의 특징은?
2019 넥스트 차이나 뷰티 세미나 (www.measurechina.ai)
첫번째 연사 XIA TIAN (Jumeili, CCO)
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ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for Entrepreneurs
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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스테디셀러와 라이징브랜드로 알아보는 중국의 뷰티 트렌드
스테디셀러와 라이징브랜드로 알아보는 중국의 뷰티 트렌드
Forecast 2020's Beauty Trend in China_林萍在日本
AGENDA
Changes in the Environment of Social Media in China
An influencer with over 5 million followers on Weibo reveals
the changing preferences of Chinese consumers and discusses key
shifts on social media platforms
林萍在日本 (リンピンザイリーベン)
KOL
- 中国最大のSNSであるWeiboで「Lin Ping in Japan」という
ユーザーネームで活発な活動を行なっている在日中国人KOL、Lin Sang。
- 彼女のWeiboアカウントは500万人以上のフォロワーを保有しており、
ライブ放送時は平均２百万回を超えるのアクセスを記録している。
彼女の放送は訪日中国観光客へ多大な影響を与えている。
Forecast 2020's Beauty Trend in China_Chisako Hirose
AGENDA
What should the Japanese cosmetic companies need to be focus to be successful in the China market?
Chisako Hirose, a cosmetic product development consultant, and well-known columnist of
Syukan Syogyo will explain details on how Japanese cosmetic companies from small and
medium-sized businesses to large companies need to focus when targeting China market
Chisako Hirose 廣瀬知砂子
CEO, KikakuBrain
- 株式会社コーセーに入社後、コスメデコルテなどのブランド戦略や商品企画に携わる。
- 独立後は雑誌25ansにて美容エディターとして記事や広告の制作に携わりながら、
化粧品企画コンサルタントとしての活動を開始。
- 2006年、株式会社ビューティブレーン、およびトレンド観測ラボ「女性潮流研究所」を設立。
- アパレル・食品・生活雑貨など幅広い企業のオファーが増えたため、2019年にキカクブレーンに社名変更。
著者 売れる企画はマイクロヒット戦略で考えなさい！
連載 週刊l粧業、繊研新聞
講演 マーケティング研究協会 他多数
Forecast 2020's Beauty Trend in China_MeasureChina_Holly Kim
AGENDA
Forecast 2020's Beauty Trends in China
A deep dive into market trends and an analysis of 73 million beauty products
that generated a total transaction of 1.5 billion items
Holly Kim
Head of Data Business, MeasureChina
- 350万個コスメ商品の13兆ウォンの売り上げデータで構成されている メジャーチャイナのビッグデータサービスのリーダー
- Unilever, AmorePacific, Kimberly Clark 等、グローバルブランドの データプロジェクト担当リーダー
- グローバルビューティーセミナーでの講演実績多数
Forecast 2020's Beauty Trend in China_Taking_Luo Wenqin
AGENDA
Tailoring Product Development Strategies to
Different Distribution Channels for J-Beauty Brands
How and why product development needs to be optimized for various
Chinese distribution networks. And which products are gaining
popularity on different distribution networks?
Luo Wenqin 罗文琴
CEO, Taking Brand Consulting
- 中国初のビューティー専門コンサルティング会社創業者
- 中国ブランドトップ１０の中、５件のメイクアップコンサルティング。１００件以上のブランド社のコンサルティング
- 中国の国民飲み物と呼ばれる「王老吉 Wang Lao Ji」のブランド開発者
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AGENDA
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How did K-Beauty succeed in China? We look at a successful
concept development story for the Chinese market, highlighting
what to avoid and where to concentrate your resources
Ko Jeongseok
Former Head of Brand Activity, LG Household &Health Care
- KビューティーのNo.1ブランドであるThe history of Whooを始め、OHUI、 SU:M37 等、
多数のブランドの中国マーケティングを総括
- 最近、中国現地の「广沫科技(上海)有限公司」のCo-founderに参入、新規ブランドを開発中
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AGENDA
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Co-Founder and CCO of Jumeili (a well-known beauty media company)
analyze the beauty market in China looking at a range of
cases from Asian and Western brands
Xia Tian 夏天
Co-Founder & CCO, Jumeili
- 中国最大のビューティーメディアプラットフォームの１つであるJUMEILIのCofounderおよびChief Content Officer
- 中国化粧品業界のオピニオンリーダーであり、中国初のビューティーブランドインキュベーションプログラムを導入
- 主要グローバルブランドの中国進出におけるコンサルティング
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AGENDA
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Interpretation of China’s beauty consumption trends and in-depth look at SK-II’s successful marketing in Jingdong. Introducing JD.com.
Terry Wang
General Manager, JD beauty JD.com
- Terry Wang is the general manager of JD Beauty. In this role, he oversees strategy,
planning,sales and client relationship management for JD Retail’s beauty business at JD.com.
- Wang joined JD.com in March 2018. Under his leadership, JD Beauty has established partnerships
with many international beauty brands including L'Occitane en Provence, Sulwhasoo, SKII, andKOSE.
- Since Mr. Wang joined JD.com, JD Beauty has consistently set new sales records.
Wang is a beauty industry veteran of over 20 years, having held several key management
positions at companies including Parfums Christian Dior, La Prairie Group, LOreal Luxe China,and Sulwhasoo.
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The Rise of China’s Fashion and Beauty Pride
— what can we learn from past mistakes in branding
How can foreign brands better address the growing cultural pride of Chinese consumers through visual branding? Valuable lessons from jewelry, fashion, and skincare industries as global and Chinese brands revamp their appeal to millennial’s cultural prid
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CEO, CREATIVE CAPITAL / Chief Strategy Officer, Altavia Group
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- Executive Board Member of the French Chamber of Commerce in China
MeasureChina_K-뷰티가 알아야 할 중국 소비자 관심 키워드 TOP10
2019 넥스트 차이나 뷰티 세미나 (www.measurechina.ai)
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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