This document outlines a plan for launching International Exchange Programs (IXPs) in Poland. It discusses attracting members through newsletters and social media from March to May, delivering value through customized projects from April to June, and advocating the brand from July onward. Key aspects of the plan include developing an IXP logo, story templates, and hashtag. Coordinators will be responsible for an IXP day, recruiting and training IXP representatives and ambassadors, and setting front office IXP targets. The goal is to help members connect deeply with products and develop personally and as leaders through participating in IXPs.