Comscore media metrix ranks top 50 u.s. web properties for june 2012中文互联网数据研究资讯中心--199it
1) According to a June 2012 report by comScore, travel and retail websites saw increased traffic as summer began, with Americans booking travel and purchasing items for summer activities.
2) Top gaining categories included travel sites like hotels and cruises, as well as retail sites for sports/outdoor, toys, and tickets.
3) The top 50 overall websites included Google, Yahoo, Microsoft, Facebook and Amazon, while fast growing sites included Zynga and The Mozilla Organization.
Automobiles are a top driver of internet advertising. Cars increased their internet advertising spending by 80.2% in the period from January to April 2012, making them the fourth largest advertising product group online. Audi increased its advertising spending the most of any automaker, nearly doubling its expenditures and focusing on promoting the A1 and A4 models. Mobile display advertising for cars has also grown significantly.
This document discusses how the economics of online advertising are affected by the supply and demand of digital ad impressions. It argues that treating all delivered ad impressions as equal creates an oversupply that depresses prices. By focusing on viewable impressions, the supply becomes limited like other media, and scarcity is reestablished. This benefits publishers by allowing them to charge prices more reflective of the true value provided to advertisers, increasing revenue potential for publishers. Overall, shifting to viewable impressions as the currency improves ad effectiveness measurement and creates a win-win scenario for advertisers, consumers, and publishers.
The document summarizes key developments in the 4-year history of the Apple App Store:
- The number of available apps has grown from 500 at launch to over 650k currently, though 334k apps have also been removed.
- The US initially dominated downloads but has lost some share to growing Asian markets like China and Japan in recent years.
- While total downloads increased, average downloads per app among the top 200 has declined from 15.4 to 8.4 as the store has become more fragmented.
- Revenues have grown due to the rise of in-app purchases, now generating 68% of revenue among top grossing apps compared to 7% four years ago.
The document summarizes a study that analyzed how demographic-based TV media plans perform for key consumer packaged goods (CPG) brands. The study found that demo-based plans are inefficient, as they reach all buyer groups equally regardless of their value to brands. On average, brands wasted 30% of exposures on households that did not participate in their categories. Only 15% of exposures reached households that accounted for 80% of sales. Demographics are a poor surrogate for purchasing behavior, as over half of sales fell outside the largest demographic groups used for targeting. The findings suggest media plans should transition from demographic targeting to purchase-based audience buying to improve efficiency.
Back to-school spending grows as parents restock, replenish children’s needs中文互联网数据研究资讯中心--199it
The document is a survey of 8,509 adults in the United States conducted in July 2012 about back-to-school shopping. Some key findings include:
- 31% of respondents have children aged 6-17 living in their household.
- Respondents plan to spend an average of $258 on clothing, $139 on shoes, and $100 on school supplies.
- Most shopping (67%) will be done at discount stores, with department stores, clothing stores, and online also being popular options.
- Nearly half of respondents (48%) will begin shopping 3 weeks to 1 month before school starts.
Comscore media metrix ranks top 50 u.s. web properties for june 2012中文互联网数据研究资讯中心--199it
1) According to a June 2012 report by comScore, travel and retail websites saw increased traffic as summer began, with Americans booking travel and purchasing items for summer activities.
2) Top gaining categories included travel sites like hotels and cruises, as well as retail sites for sports/outdoor, toys, and tickets.
3) The top 50 overall websites included Google, Yahoo, Microsoft, Facebook and Amazon, while fast growing sites included Zynga and The Mozilla Organization.
Automobiles are a top driver of internet advertising. Cars increased their internet advertising spending by 80.2% in the period from January to April 2012, making them the fourth largest advertising product group online. Audi increased its advertising spending the most of any automaker, nearly doubling its expenditures and focusing on promoting the A1 and A4 models. Mobile display advertising for cars has also grown significantly.
This document discusses how the economics of online advertising are affected by the supply and demand of digital ad impressions. It argues that treating all delivered ad impressions as equal creates an oversupply that depresses prices. By focusing on viewable impressions, the supply becomes limited like other media, and scarcity is reestablished. This benefits publishers by allowing them to charge prices more reflective of the true value provided to advertisers, increasing revenue potential for publishers. Overall, shifting to viewable impressions as the currency improves ad effectiveness measurement and creates a win-win scenario for advertisers, consumers, and publishers.
The document summarizes key developments in the 4-year history of the Apple App Store:
- The number of available apps has grown from 500 at launch to over 650k currently, though 334k apps have also been removed.
- The US initially dominated downloads but has lost some share to growing Asian markets like China and Japan in recent years.
- While total downloads increased, average downloads per app among the top 200 has declined from 15.4 to 8.4 as the store has become more fragmented.
- Revenues have grown due to the rise of in-app purchases, now generating 68% of revenue among top grossing apps compared to 7% four years ago.
The document summarizes a study that analyzed how demographic-based TV media plans perform for key consumer packaged goods (CPG) brands. The study found that demo-based plans are inefficient, as they reach all buyer groups equally regardless of their value to brands. On average, brands wasted 30% of exposures on households that did not participate in their categories. Only 15% of exposures reached households that accounted for 80% of sales. Demographics are a poor surrogate for purchasing behavior, as over half of sales fell outside the largest demographic groups used for targeting. The findings suggest media plans should transition from demographic targeting to purchase-based audience buying to improve efficiency.
Back to-school spending grows as parents restock, replenish children’s needs中文互联网数据研究资讯中心--199it
The document is a survey of 8,509 adults in the United States conducted in July 2012 about back-to-school shopping. Some key findings include:
- 31% of respondents have children aged 6-17 living in their household.
- Respondents plan to spend an average of $258 on clothing, $139 on shoes, and $100 on school supplies.
- Most shopping (67%) will be done at discount stores, with department stores, clothing stores, and online also being popular options.
- Nearly half of respondents (48%) will begin shopping 3 weeks to 1 month before school starts.
This document discusses the process of redesigning the Alipay app for iOS. It involves understanding user needs through secondary research, primary research like interviews, and card sorting. Key areas of focus identified include notifications, payments, and task flows. Different design concepts and solutions are analyzed. The implementation process includes high-fidelity prototyping, UI guidelines, and evaluation of controls, text and other elements. Lessons learned include the need for user research, simplifying task flows, and scenario-based design.
This document discusses the process of redesigning the Alipay app for iOS. It involves understanding user needs through secondary research, primary research like interviews, and card sorting. Key areas of focus identified include notifications, payments, and task flows. Different design concepts and solutions are analyzed. The implementation process includes high-fidelity prototyping, UI guidelines, and evaluation of controls, text and other elements. Lessons learned include the need for user research, simplifying task flows, and scenario-based design.
This document discusses concepts and techniques for mobile interaction design including storytelling, personas, scenarios, site path diagramming, and storyboards. It provides examples of using these techniques to design a movie ticketing app. Key points covered include defining personas like Jack and Rose, creating scenarios of how they would use the app, diagramming the site path, developing storyboards to illustrate user flows through the app, and iterating on prototypes based on testing. The document emphasizes that storytelling is important for generating ideas and designing products to solve user problems.
近几年关于用户体验（UX）的全球话题： 前期战略产品规划
* UX的专业人士总是感受不到被足够重视，感觉自己在前期产品战略策划、帮助产品的成功实现的过程中发挥不大 。有时感觉是"没有被邀请"。
* 用户体验这一词，在实际应用中没有被很好的理解。
* 那些被动接受设计产品体验的人们，很难明白该产品背后的真正的用户体验价值。
* 缺乏足够的时间去调研和制定用户体验产品的发展前景，会导致产品进入市场时没有了价值。
这里的介绍将：
* 通过引导人们自我评价、理解和发现价值，来为世界制造有价值、有意义的东西。
* 快速"分析"产品发展的"前景"，例如，在产品策划的战略阶段。
* 专注在部分产品策划时怎么落实"价值问题"，将讲解一些实际的技巧。
For a number of years key global themes have emerged in UX:
* UX Professionals are not feeling valued enough to be included in the upfront strategic product planning to help drive product success. A feeling sometimes described as 'not invited'.
* The term UX is not always well understood organizationally or in the
market place.
* It's hard to sell the 'value of what we do' with some people feeling
forced to use reactionary methods to sell UX.
* Limited time and opportunities, or a perceived lack of time to plan
for UX 'up front in product development' can result in products that
have no value when they reach the market place.
Why are product teams still jumping too quickly into development
without allocating the necessary resources to question value?
2010年首届中国交互设计体验日，是以“赢在互动”为主题的大型交互设计会议盛宴。大会包括交互设计演讲、论坛、展览及工作坊。通过互动、交流体验的方式，将“交互设计”的理念在中国设计产业中进行高层次、深度、广泛的推广与传播。 我们希望通过这次大会，聚集国内外交互设计先驱者；展示中国交互设计优秀成果；为交互设计教育与企业搭建一个交流的平台; 促进中国交互设计产业与国际设计前沿的同步发展。
14. 控制行为体验
通过按压物理按键或触摸
操作设备
鼠标
遥控器
键盘
Touch屏 手写板
笔
HITACHI Gesture Control TV
Kinect
NTT DoCoMo – eye control headphones
Make call & request
music
不受设备和操控方式限制的
操作方式
Motion Gesture
Eye movement
Body Voice
Stylus
41. 一体化服务 _ Panasonic 智能家居
LED lighting + lighting space design Air conditioning + Wind Passage Tower S
Air conditioning + floor heating
未来家居环境
节能环保 风水光热 Service system
