ITC's largest business segment is FMCG, contributing 42% of total revenue. Within FMCG, cigarettes contribute the majority at 42% while other FMCG products contribute 21%. ITC has diversified into related businesses like food, personal care, and education as well as unrelated businesses like hotels, packaging, information technology, and agri-business. ITC has a domestic scope in pioneering tobacco cultivation varieties and a need for 50,000 more hotel rooms in India. Internationally, ITC has an exclusive tie-up with Starwood's Luxury Collection for 10 hotels and estimates the personal care products market in India at over Rs. 40,000 crores. ITC leverages cross-business synergies through

1. Submitted by-
Rohit Mahind
Megha Malviy
Saurabh Mhase
Ronak Modi
Mohmmad Munir

2. Portion of ITC’s business from each
segment
Revenue( in Crore Rs)
FMCG(Cigarettes)
FMCG(Others)
Hotels
Agri-business
Paper industry
42%
21%3%
22%
13%

3. Related Diversification: (in FMCG)
• Food
• Lifestyle retailing
• Personal care
• Education and stationary
• Safety matches
Unrelated diversification:
• Hotel industries
• Packaging
• Information technology
• Agri business
• Social sector investments(Natural resource management)
Diversification:

4. Scope
• Domestic Scope:
• Pioneering cultivation of Flue-cured, superior Burley and Oriental
tobaccos in India
• India needs additional 50,000 rooms in next 2/3 years to service
projected tourist arrivals
• Multinational:
• Exclusive tie up with Starwood’s Luxury Collection for 10 hotels
• Personal care products market size estimated over Rs.40,000
Crores

5. ITC’s Cross Business Value Chain
• TOBACCO
INDUSTRY
• E-
CHOUPAL
• FMCG
GOODS
• CIGARETTE
MAKING
AND
PACKAGING
PAPER
INDUSTRY
HOTELS
AGRI
BUSINESS
INFOTECH
LTD.