Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Itc
1. Indian Tobacco company(ITC)
About ITC
1. Incorporate on august 24,1910
2. India’s premier private sector companies with a
turnover of US 3 Billion dollar .
3. Market capitalization of nearly US 10 Billion dollar
in 2004.
4. In june ,2003 entered into convenience food market
with the launch of Ready to Eat Meals (RTEM)
5. Positioning of ITC “Touching your life everyday’
2. Major player
Market share in %
• ITC=78.53
• GPIL=9.41
• VST=7.27
• BAT=30% on VAT
Value of cigarette sales in Billion
ITC=80.14
GPIL=4.74
VST=6.5