Continuous deployment allows code to be deployed to production in very short cycles from 1-15 minutes. This approach reduces risks and inefficiencies compared to waiting long periods for QA or other features. Outbrain employs continuous deployment with over 30 microservices that are deployed over 5-50 times per day with automated testing occurring in under 5 minutes. While risks can be higher with more frequent releases, Outbrain mitigates this with monitoring, automated testing and a fast deployment system to quickly fix any issues that arise.