The document discusses various aspects of marketing including planning and scoping art and architecture projects, developing test procedures and strategies, and producing commercial plans, sales forecasts, and cross-functional plans to support brand promotion and measurement. It also involves leading communication and market access strategies.

1. Art: Planning and Scoping
Art Education: Business and IT Risks
Architecture: Test Procedures
Architecture Education: Reporting
Art: Purpose
Art Education: Story
Architecture: Strategy
Architecture Education: Pricing
Managing all aspects of the marketing mix including design and implementation of marketing
strategy
Producing a comprehensive commercial plan for 1,3 and 5 years
Ownership of sales forecast
Leading the planning and development of communication, market access strategies to
support the promotion of brands including measurement and definition
Cross-functional plans and progress