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INFORMATION SYSTEMS 
SOLUTIONS: 
WEB-BASED CRM 
Erich Yanushka, Eli Lennox, Michael Fetick, Stephen 
Hastings
Roles & Responsibilities 
 Erich Yanushka – Project Manager 
Back-End Development 
Business Rule & Systems Logic Development 
 Eli Lennox – Project Facilitator 
Database & Front-End Development 
UI/UX Design 
 Mike Fetick – Project Coordinator 
Back-End Development 
Systems Testing 
 Stephen Hastings – End User Training & Security 
Coordinator 
Training Plan Development 
Systems Architecture
About the Client 
 Information Systems Solutions 
Web Application Development Firm With a 
Problem:
Problems Faced by ISS 
Wasted Paper 
Wasted Time
The Big Problem 
Client Dissatisfaction
The Solution! 
An Online CRM tied to a contact form(of course!)
Internal Benefits 
Environmentally Friendly 
Efficient!
The Major Benefit
About the Project 
Technical Specifications:
Rationale for Platform Choices 
 Open-Source 
 Utilizes MVC Design Pattern 
 Robust Documentation 
 Popularity 
 Accessible on any Modern Browser 
 Opportunity to Learn a New Technology 
Platform
Cost-Benefit Data 
 Memo: Cost Summary, dated August 18th 
 Development Cost – $ 70,000 – two months 
 Operational Expenses – $265,000 – annually
Development Costs (Two Months)
Operational Expenses (Annually)
Revenue Estimates 
Revenue Estimates1 ( Assume: Average Two-Month Projects ) 
Projected 
Data 
System 
Requests2 
per Month 
Project Proposals 
Not Finished 
On-time3 
Project 
Proposals 
Finished 
On-time4,6 
Average Fee 
Two-Month 
Project $2K5 
Projected Revenue 
(12-months) 
Year 1 4 1 (25%) 3 $6,000 $72,000 
Year 2 12 2 (13%) 10 $20,000 $240,000 
Year 3 18 1 (6%) 17 $34,000 $408,000 
Year 4 20 1 (5%) 19 $38,000 $456,000
Revenue Estimates 
 Profitable in 5 years… 
1,600,000 
1,400,000 
1,200,000 
1,000,000 
800,000 
600,000 
400,000 
200,000 
- 
1 2 3 4 5 6 
Costs 
Benefits 
Linear (Costs) 
Poly. (Benefits)
Revenue Estimates 
 Return On Investment: 30.1 % 
Year Costs Cumulative Benefits Cumulative 
Costs Benefits 
0 70,000 70,000 - 
1 265,000 335,000 72,000 72,000 
2 265,000 600,000 240,000 312,000 
3 265,000 865,000 408,000 720,000 
4 265,000 1,130,000 456,000 1,176,000 
5 265,000 1,395,000 480,000 1,656,000 
6 265,000 1,660,000 504,000 2,160,000 
Total 1,660,000 2,160,000
Valuation Estimates 
 Net Present Value: $105,275 
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Total 
Benefits 1 72,000 240,000 408,000 456,000 480,000 
Factor 1.000 0.909 0.826 0.751 0.683 0.621 
PV of 
Benefits 
1 65,448 198,240 306,408 311,448 298,080 1,179,625 
Costs 70,000 265,000 265,000 265,000 265,000 265,000 
Factor 1.000 0.909 0.826 0.751 0.683 0.621 
PV of 
Costs 
70,000 240,885 218,890 199,015 180,995 164,565 1,074,350
Database Design
Context Diagram
Diagram 0
Diagram 1 Survey
Diagram 2 User Session
Diagram 3 CRM
Diagram 4 
Generate Customer Deliverable
Diagram 5 User Admin
The Grand Tour
Development Roadblocks
Successes 
Greatly Increased Our Knowledge of PHP 
Developed Better Understanding of 
MVC Design Pattern
Future Enhancements 
Enhanced CRM Functionality 
Intuitive Survey
Any Questions?

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Iss presentation 68214-46950-93485-34617

  • 1. INFORMATION SYSTEMS SOLUTIONS: WEB-BASED CRM Erich Yanushka, Eli Lennox, Michael Fetick, Stephen Hastings
  • 2. Roles & Responsibilities  Erich Yanushka – Project Manager Back-End Development Business Rule & Systems Logic Development  Eli Lennox – Project Facilitator Database & Front-End Development UI/UX Design  Mike Fetick – Project Coordinator Back-End Development Systems Testing  Stephen Hastings – End User Training & Security Coordinator Training Plan Development Systems Architecture
  • 3. About the Client  Information Systems Solutions Web Application Development Firm With a Problem:
  • 4. Problems Faced by ISS Wasted Paper Wasted Time
  • 5. The Big Problem Client Dissatisfaction
  • 6. The Solution! An Online CRM tied to a contact form(of course!)
  • 7. Internal Benefits Environmentally Friendly Efficient!
  • 9. About the Project Technical Specifications:
  • 10. Rationale for Platform Choices  Open-Source  Utilizes MVC Design Pattern  Robust Documentation  Popularity  Accessible on any Modern Browser  Opportunity to Learn a New Technology Platform
  • 11. Cost-Benefit Data  Memo: Cost Summary, dated August 18th  Development Cost – $ 70,000 – two months  Operational Expenses – $265,000 – annually
  • 14. Revenue Estimates Revenue Estimates1 ( Assume: Average Two-Month Projects ) Projected Data System Requests2 per Month Project Proposals Not Finished On-time3 Project Proposals Finished On-time4,6 Average Fee Two-Month Project $2K5 Projected Revenue (12-months) Year 1 4 1 (25%) 3 $6,000 $72,000 Year 2 12 2 (13%) 10 $20,000 $240,000 Year 3 18 1 (6%) 17 $34,000 $408,000 Year 4 20 1 (5%) 19 $38,000 $456,000
  • 15. Revenue Estimates  Profitable in 5 years… 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 - 1 2 3 4 5 6 Costs Benefits Linear (Costs) Poly. (Benefits)
  • 16. Revenue Estimates  Return On Investment: 30.1 % Year Costs Cumulative Benefits Cumulative Costs Benefits 0 70,000 70,000 - 1 265,000 335,000 72,000 72,000 2 265,000 600,000 240,000 312,000 3 265,000 865,000 408,000 720,000 4 265,000 1,130,000 456,000 1,176,000 5 265,000 1,395,000 480,000 1,656,000 6 265,000 1,660,000 504,000 2,160,000 Total 1,660,000 2,160,000
  • 17. Valuation Estimates  Net Present Value: $105,275 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Total Benefits 1 72,000 240,000 408,000 456,000 480,000 Factor 1.000 0.909 0.826 0.751 0.683 0.621 PV of Benefits 1 65,448 198,240 306,408 311,448 298,080 1,179,625 Costs 70,000 265,000 265,000 265,000 265,000 265,000 Factor 1.000 0.909 0.826 0.751 0.683 0.621 PV of Costs 70,000 240,885 218,890 199,015 180,995 164,565 1,074,350
  • 22. Diagram 2 User Session
  • 24. Diagram 4 Generate Customer Deliverable
  • 25. Diagram 5 User Admin
  • 28. Successes Greatly Increased Our Knowledge of PHP Developed Better Understanding of MVC Design Pattern
  • 29. Future Enhancements Enhanced CRM Functionality Intuitive Survey

Editor's Notes

  1. Information Systems Solutions -Well-respected software development firm -Develops a range of web software -Although develops a good product, has declining amount of new clients -Apparently, the proposal process is what turns off clients
  2. The proposal process is hurting ISS internally too -The amount of paper printed affects overhead -The amount of administrative staff also increases overhead -The inefficiencies faced are widespread recordkeeping, slow turnaround time, and wasting analyst time on administrative tasks
  3. The inefficiency and poor communication also results in a very big problem: Client Dissatisfaction Clients reported the following -The proposal process made them take their business elsewhere -Even clients who worked through it were very frustrated
  4. Two possible solutions: -Hire more staff -Automate processes to increase efficiency ISS chose to automate their client relations using an online-form based CRM
  5. The benefits are as follows: -Overhead cost savings in paper, administrative staff, and analyst time -Increased efficiency in revenue-generating activities -Improved morale And…
  6. By putting an efficient, user-friendly process in place: -Prospective customers are more likely to become customers -Those customers would be happy with their experience
  7. Technical specifications: -PHP 5.5 -Yii MVC Framework -MySQL -Apache Server -Ubuntu Platform
  8. We chose the platform for the following reasons: -Open-Source -PHP/MySQL/Apache is a very popular web stack -Yii was chosen for the ease of implementing an MVC design pattern -Robust documentation -An opportunity to learn new technology and expand our knowledge on current technologies
  9. Salaries. (fixed, direct) 5 personnel: 1- Office Manager $30K, 1- Project Manager $60K, 1- Project Facilitator $55K, 1- End-User Training/Security Expert $50K, 1- Project Coordinator $45K. = $240K Annual / Two-Month Project (1/6 Yr) = $40,000
  10. Salaries. (fixed, direct) 5 personnel: 1- Office Manager $30K, 1- Project Manager $60K, 1- Project Facilitator $55K, 1- End-User Training/Security Expert $50K, 1- Project Coordinator $45K. = $240K Annual / Two-Month Project (1/6 Yr) = $40,000 Capital Equipment & Supplies. (fixed, direct) $24,000 Five Offices – Computer workstations, desks, chairs, two printers, wireless network equipment, telephone system, and supplies. Training Room – Nine notebook computers, large monitor, one printer, tables and chairs. Facilities and Utilities. (fixed, indirect) In the county of San Diego, the fair-market open-lease monthly-rental price for B-rated, commercial office space is $2.00 per sq. ft. The reception area and four offices, each 100 sq. ft., a classroom of 200 sq. ft. and a conference room of 200 sq. ft. will total about 900 sq. ft.
  11. Assumptions: 1. Revenue Estimates per year. Revenue estimates begin when the system is in the Operational Phase. This is after the two month Development Phase. A break-even analysis will include the recovery of the costs for development. 2. System Requests per Month. Count only the System Requests qualified as ‘accepted’ project proposals, by the client to pay for and proceed with the system development. 3. Project Proposals Not Finished (Sub-Standard Work – Not On-Time) Some Project Proposals do not get finished on-time for valid and invalid reasons. There are some legitimate cases where a Project Proposal will not be accepted by the client. There are other legitimate cases that cannot be finished on-time due to factors like workload, system complexity/scope, or withdrawn system requests. 4. Workload. The workload is ‘open projects’ work-in-progress, which generally lasts for two months. So the accumulative amount is about twice the amount of projects finished per month. For example, Year 4 shows: 19 projects finished per month, so the three System Analysts are working on 38 open projects, at a time, per month. 5. Project Proposals Finished (Deliverables). A Client is billed by the ISIS Company for services to provide a Project Proposal that is finished on-time and to their satisfaction. The Client’s satisfaction is afforded by the work agreed with the ISIS Company, in compliance to all the specified requirements. 6. Average Fee (Typical Project Proposal). A ‘typical’ Project Proposal is defined to cost a fee of $2,000 and schedule of two-months for the Client. The purpose of establishing a baseline Project Proposal (unit) is to have ‘average values’ to quantify and compute the financial analysis of the business process. The budget and schedule values of actual projects vary, based on difficulty, complexity and size.
  12. It shows that in Year 4, the break-even point for profitability will be reached for the ISS Company.
  13. The database: -Designed to 3NF -MySQL -Designed with MySQL workbench -10 tables
  14. An overview of the project: -Entities include: -Analyst -Admin -Customer Major functions include: -Customer completes survey -CRM functions -Generate Customer Deliverable -User Session -User Admin
  15. In developing this program, we encountered a number of roadblocks: -Learning curve from new technologies -Restrictions in network settings -unable to log into shell -Server difficulties -2 team members developed on PC, the other 2 on Mac -Scheduling issues for the team -But we kept a good sense of humor And…
  16. As a result, we -Succeeded in learning more about MVC frameworks in PHP -Gained a better understanding of the development process -Increased our knowledge of PHP -Accomplished some of our major objectives -Kept our sense of humor
  17. We have some ideas for future enhancements: -More CRM functionality -Customer notes -More Customer Reports -Intuitive Survey -Questions asked are based on previous answers to deliver better customer experience