1. National Conference & Awards Dinner 2010 www.sailing.ie

3. Promoting Your Organisation Markham Nolan Freelance Journalist

4. This is what we’re up against

13. BECOME THE NEWS

14. OLD MEDIA v. NEW MEDIA

15. OLD MEDIA v. NEW MEDIA (Old doesn’t mean bad, by the way)

18. Stop Press “ It’s not about getting into the newspaper. It’s about getting into the journalists’ heads”

19. Old Media Rule #1 Journalists are lazy gits DEAL WITH IT

20. Old Media Rule #1 (Journalists are lazy gits dealing with it) Provide the kind of content they like/need Pics Good/Bad/Ugly Good Press Releases Be available for comment Results, results, results ON TIME PLEASE

21. Old Media Rule #1 (Journalists are lazy gits dealing with it) Don't expect them to come out to you Never snort at a phonecall Always have contact details available Give notice

22. Old Media Rule #1 (Journalists are lazy gits dealing with it) Make it easy for them to find you All information online, up-to-date, relevant Maps where possible Google Small Business Centre

23. Number one, loads of info… ..and we didn’t pay a penny

25. Old Media Rule #1 (Journalists are lazy gits dealing with it) Make it easy for them to find material Put photos online Caption the photos Results online

26. Old Media Rule #2 Know who you're pitching to

27. Old Media Rule #2 (Know who you’re pitching to) Do your homework on who does what in a paper News v Sport You can be both, not at the same time Know the deadlines and working hours Don't be afraid to ask when is good

28. BECOME THE NEWS

29. Old Media Rule #2 (Know who you’re pitching to) Tailor your content to the outlet Write a good press release Remember the local media

30. Old Media Rule #3 EVERYONE LOVES FREEBIES

32. Old Media Rule #4 Keep Holy the Sabbath

33. Old Media Rule #4 (Keep Holy the Sabbath) Monday's paper is written on Sunday Nothing newsy happens on Sunday GET IN THERE

34. THE PRESS RELEASE “ Message for you, sir”

35. YOU ARE NOT WRITING A NOVEL

36. "From here you will be treated to a spectacle that will take your breath away. When all fifty yachts round the windward mark and hoist their magnificently kite-like spinnakers, you will be met with an eruption of colour, which will be etched in your memory for ever.” (Actual press release to Afloat magazine)

37. YOU ARE NOT FUNNY, EITHER (nor should you try to be)

39. BECOME THE NEWS

44. What makes this a good photo?

45. Space to lay text over it <Rule of thirds> Faces visible Lots of colour Action fills the frame

46. Why is this a bad photo?

47. OVERWHELMINGLY GREY Tiny area of action Very far from the action One face, partly visible

51. WHAT ABOUT VIDEO? Great for newcomers Gives great idea of what goes on

52. Sign up for Youtube It’s free It’s simple Everyone knows it Encourages sharing

55. WHY PUT ALL THIS MATERIAL UP ONLINE?

61. WEBSITES ARE EASY

62. This is not good enough

63. Look down here (and it’s not even a link to the actual website)

66. Just like MS Word…

68. Want to know more? [email_address] [email_address] 086 2570 320 www.expad.ie www.slideshare.com/markhamnolan

69. 3 Park Road, Dun Laoghaire Co. Dublin, Ireland T: +353 (0)1 280 0239 F: +353 (0)1 280 7558 E: info@sailing.ie W: www.sailing.ie www.sailing.ie Sport for all, Sport for Life Contact Jennie Newitt e: [email_address] t: 01 271 0111

70. Good Online resources Damien Mulley on Communications Bibles: http://tinyurl.com/mulleybible Journalists on Press Releases: http://tinyurl.com/weckrelease http://tinyurl.com/scanrelease More ideas on promoting sports clubs: http://tinyurl.com/growclub