Real-time journalists - half fighter pilot, half astronomer

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Talk I gave at the Media Future Conference in Dun Laoghaire, May 2013. Might not make all that much sense without the audio, but it's about the thought processes that define how journalists now do their work.

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Real-time journalists - half fighter pilot, half astronomer

  1. 1. storyful.storyful.Markham NolanManaging Editor, StoryfulSunday 19 May 13
  2. 2. storyful.Sunday 19 May 13
  3. 3. storyful.Sunday 19 May 13
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  13. 13. Sunday 19 May 13
  14. 14. storyful.Somethingsneverchangestoryful.Sunday 19 May 13
  15. 15. storyful. goo.gl/o6irJOtherschangedramaticallySunday 19 May 13
  16. 16. storyful.24hrs ofYouTubeuploadsSunday 19 May 13
  17. 17. storyful.Fighter Pilot AstronomerSunday 19 May 13
  18. 18. storyful.Col. John BoydSunday 19 May 13
  19. 19. storyful.storyful.ObserveOrientDecideActSunday 19 May 13
  20. 20. storyful.ObserveOrientDecideActSunday 19 May 13
  21. 21. storyful.ObserveActDecideOrientSunday 19 May 13
  22. 22. storyful.ObserveActDecideOrientSunday 19 May 13
  23. 23. storyful. goo.gl/7YGwESunday 19 May 13
  24. 24. storyful.F-86(Korea)F-16(Iraq)Sunday 19 May 13
  25. 25. storyful.SlowDecisionsFASTDecisionsSunday 19 May 13
  26. 26. storyful.DEAD ALIVESunday 19 May 13
  27. 27. storyful.Sunday 19 May 13
  28. 28. storyful. goo.gl/AqiV5@antderosaSunday 19 May 13
  29. 29. storyful.Sunday 19 May 13
  30. 30. storyful.Sunday 19 May 13
  31. 31. storyful.Sunday 19 May 13
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  33. 33. storyful.Sunday 19 May 13
  34. 34. storyful.Sunday 19 May 13
  35. 35. storyful.Sunday 19 May 13
  36. 36. storyful.How can webe more likeJohn Boyd?Sunday 19 May 13
  37. 37. storyful.Organise incoming information for easy parsingShorten your processes where possibleNever take your eye off the other guyBe nimble, not just quick (speed kills)Sunday 19 May 13
  38. 38. storyful.There’s another way we’relike modern fighter pilotsSunday 19 May 13
  39. 39. storyful.Sunday 19 May 13
  40. 40. “storyful.When he was deployed in Iraq, [he says]“You land and there’s no moreweapons on your F-16, - people have anidea of what you were just involved with.”Now he steps out of a dark room of videoscreens, his adrenaline still surging aftersqueezing the trigger, and commuteshome past fast-food restaurantsand convenience stores to helpwith homework — but always alonewith what he has done.Sunday 19 May 13
  41. 41. Now.....astronomySunday 19 May 13
  42. 42. storyful.We’re certain abouta whoppingof ourknown universe4%Known matterin the universeDark MatterDark EnergySunday 19 May 13
  43. 43. storyful.As journalist-astronomers, let’slook at the pie adifferent way...Sunday 19 May 13
  44. 44. storyful.News we’vedelivered toour clientsNews ourclients wantbut can’t seeNews none of usare even aware ofSunday 19 May 13
  45. 45. storyful.News we’vedelivered toour clientsNews ourclients wantbut can’t seeGuess where thebiggestopportunitieslie?News none of usare even aware ofSunday 19 May 13
  46. 46. storyful.News we’vedelivered toour clientsNews ourclients wantbut can’t seeNews none of usare even aware ofGuess where thebiggestopportunitieslie?Sunday 19 May 13
  47. 47. storyful.“There are knownknowns - there are thingswe know that we know.There are knownunknowns - that is to say,there are things that we nowknow we dont know.But there are alsounknown unknowns– there are things we donot know we don’t know.Sunday 19 May 13
  48. 48. @alexismadrigalWent looking fordark matter.Found ‘dark social’.storyful.Sunday 19 May 13
  49. 49. Sunday 19 May 13
  50. 50. “Just look at that graph. On the one hand,you have all the social networks that youknow.Theyre about 43.5percent of our socialtraffic. On the other,you have this previouslyunmeasured darknet thatsdelivering 56.5 percent ofpeople to individual stories.This is not a niche phenomenon! Its morethan 2.5x Facebooks impact on the site.storyful.Sunday 19 May 13
  51. 51. “The only real way to optimize forsocial spread is in the nature ofthe content itself.storyful.Sunday 19 May 13
  52. 52. The moral?Don’t be stare into the light.Something will jump out of theshadows at you eventually.storyful.Sunday 19 May 13
  53. 53. storyful.Sunday 19 May 13
  54. 54. It was atexture.The blacknesswas so intense.Charlie Duke(Apollo 16)Sunday 19 May 13
  55. 55. Thank you@markhamnolan@storyfulSunday 19 May 13

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