The Samsung Gear S2 is a smartwatch with an eye-catching rotating bezel display, solid health tracking abilities, and decent battery life. However, it has fewer available apps than competitors, cannot connect to WiFi automatically, and cannot make calls directly from the watch. It is targeted towards office workers and middle-aged people who have the income to purchase it for personal use or a parent, and who need help monitoring their health but have limited free time. It competes in the smartwatch market with the Apple Watch and other brands such as Pebble, Sony, Lenovo, Motorola, Asus, and LG.