The Gramm-Leach-Bliley Act (GLBA) of 1999 allowed banks, brokerages, and insurance companies to merge but included provisions to protect individual privacy. Title V of the GLBA established rules regarding the collection and disclosure of personal financial information, requiring companies to provide privacy notices and security plans to protect data. It also prohibited fraudulent access to financial data through tactics like fake emails or identities. The GLBA was passed during discussions sparked by a representative who received unwanted mail, concerned about privacy of his financial information.