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Semantic Exchange
links the News Industry
Michael Steidl, Managing Director IPTC
@ Semantische Technologie / Digitales Publizieren
27 September 2013, Berlin, Germany
What is IPTC?
• Exploring the common ground of technology and
management of content in the news industry …
• … and making standards if required
– Metadata schemas + formats for the news exchange
– Metadata taxonomies for the classification of news
• Global not-for-profit organisation of ~60 members:
- dpa, APA, keystone (and more) in DACH
- Reuters, AFP, AP, PA, Xinhua, Kyodo News …
• Active since 1965
© 2013 IPTC www.iptc.org2
The Dream
The customer is able to find stories about the same …
© 2013 IPTC www.iptc.org3
Tagged
news
The
customer/user
How To …
… make the dream come true?
© 2013 IPTC www.iptc.org4
Building Block: Vocabulary
What is this exactly?
Something to classify content.
And in detail …
• A list of terms?
• … created by a statistics engine?
• A list of concepts – with how many details?
• … researched and verified by experienced persons?
• A free giveaway?
• A collection of intellectual property assets = value?
Conclusion: we have to take a view on the semantic
technology facts – and on the business
© 2013 IPTC www.iptc.org5
Building Block: Linking
How to implement it?
This way …
© 2013 IPTC www.iptc.org6
… or that way?
Building Block: Linking
Who applies the linking?
© 2013 IPTC www.iptc.org7
Who‘s hand is this?
Building Block: Linking
Who shares the matching?
© 2013 IPTC www.iptc.org8
Is it a full
semantic sameAs ?
Or are that
- equal matches
- close matches
- vague matches
Building Block: Semantic Exchange
IPTC works on the Semantic Exchange project
Outline: a system to link vocabularies of news providers to
publicly available and free vocabularies - IPTC and more.
IPTC aims at finding out more about:
• How easy is it to find corresponding concepts in other
vocabularies?
• How much effort does the linking require?
• Is the correctness of the linking/matching widely shared?
• Under what business conditions are vocabularies of
news providers shared with customers, … the public?
• How easily can the linking be used by customers?
© 2013 IPTC www.iptc.org9
Thanks
for making the dream come true with us!
You are welcome at www.iptc.org
© 2013 IPTC www.iptc.org10

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IPTC Semantic Exchange Links the News Industry

  • 1. Semantic Exchange links the News Industry Michael Steidl, Managing Director IPTC @ Semantische Technologie / Digitales Publizieren 27 September 2013, Berlin, Germany
  • 2. What is IPTC? • Exploring the common ground of technology and management of content in the news industry … • … and making standards if required – Metadata schemas + formats for the news exchange – Metadata taxonomies for the classification of news • Global not-for-profit organisation of ~60 members: - dpa, APA, keystone (and more) in DACH - Reuters, AFP, AP, PA, Xinhua, Kyodo News … • Active since 1965 © 2013 IPTC www.iptc.org2
  • 3. The Dream The customer is able to find stories about the same … © 2013 IPTC www.iptc.org3 Tagged news The customer/user
  • 4. How To … … make the dream come true? © 2013 IPTC www.iptc.org4
  • 5. Building Block: Vocabulary What is this exactly? Something to classify content. And in detail … • A list of terms? • … created by a statistics engine? • A list of concepts – with how many details? • … researched and verified by experienced persons? • A free giveaway? • A collection of intellectual property assets = value? Conclusion: we have to take a view on the semantic technology facts – and on the business © 2013 IPTC www.iptc.org5
  • 6. Building Block: Linking How to implement it? This way … © 2013 IPTC www.iptc.org6 … or that way?
  • 7. Building Block: Linking Who applies the linking? © 2013 IPTC www.iptc.org7 Who‘s hand is this?
  • 8. Building Block: Linking Who shares the matching? © 2013 IPTC www.iptc.org8 Is it a full semantic sameAs ? Or are that - equal matches - close matches - vague matches
  • 9. Building Block: Semantic Exchange IPTC works on the Semantic Exchange project Outline: a system to link vocabularies of news providers to publicly available and free vocabularies - IPTC and more. IPTC aims at finding out more about: • How easy is it to find corresponding concepts in other vocabularies? • How much effort does the linking require? • Is the correctness of the linking/matching widely shared? • Under what business conditions are vocabularies of news providers shared with customers, … the public? • How easily can the linking be used by customers? © 2013 IPTC www.iptc.org9
  • 10. Thanks for making the dream come true with us! You are welcome at www.iptc.org © 2013 IPTC www.iptc.org10