The document outlines the evolution and future of iPress, a startup that provides a single platform for journalists, bloggers, and communicators to manage news and social networks. It describes iPress's journey from its founding idea in 2000, the beta version launched in 2010, its market test in Italy in 2013, and plans for global expansion. Key features of iPress's platform include smart reception at events, press area synchronization, sharing news on social networks, and profiling of influencers. The future sections discuss plans for a global launch of the platform and developing an iPress influence index.

1. The startup
evolution:
past, present
and future
Update, 30th October 2013

2. Page #1
iPress
A single platform offering journalists,
bloggers and communicators
the opportunity to consult
and manage news
and social networks

3. Page #2
A long time vision
2000 > The idea
2010 > The beta version
2013 > The italian market test
2014 > The global development

4. Page #3
The 6 pillars
Smart reception at events
Press area synchronization
Sharing news on social networks
Detailed social profiling of influencers
Marketplace of valued contents
Map of influence for topics and influencers
+Influence Index + Global development

5. Page #4
Past
From the idea
to the beta version
2000 - 2010

6. Past > Page #5
Prehistory – from ipresslive’s
first business plan in 2000
“Proposal featuring
a website in the news
and communication
sector”
“Journalists can fill in an “informational box”,
they can constantly update their position,
interests, or possible collaborations with other
newspapers, they can provide information about
how and when they prefer to receive information,
or even notify when they’re going to be absent
for long periods or other things...”

7. Past > Page #6
The answer of venture
capitalists in 2000
“it’s too late for easy funding
and too soon from
a technological standpoint”

8. Past > Page #7
“2000, amazon.com
Get Big Fast”
Robert Spector
Something that is growing
2,300 percent a year “is invisible
today and ubiquitous tomorrow.”
Jeff Bezos in 1995

9. Past > Page #8
And in fact here are the dates
of birth of a few social networks
in the US
2003 }
2004 }
2006 }
2011 }

10. Past > Page #10
And finally, in 2010,
10 years after the first
business plan, after 10 years
of studying and of spreading
knowledge on Internet for
Internet, we founded our
startup @ipresslive and
began studying and working
for this new world

11. Past > Page #11
Smart&Digital media
reception via tablets

12. Past > Page #12
Digital press kit
il network professionale per giornalisti e uffici stampa
Smart reception at events

13. Past > Page #13
Maxi screens for events
featuring press releases and
social networks interactions
Smart reception at events

14. Past > Page #14
Maxi screens for events
featuring press releases and
social networks interactions
@ipresslive received the greatest
compliment ever by @macolap CEO
at @Smau in front of the screen
in the press room in 2011
“I can finally see what’s going on
at the fair live!”
Thanks #Smau!

15. Past > Page #15
Videos of the event
in a digital press kit
Smart reception at events

16. Past > Page #16
Pictures of the event
in a digital press kit
Smart reception at events

17. Past > Page #17
Synchronization of different press
areas: of the company, association,
agency, exhibition …
Sharing news on social networks
Press areas synchronization

18. Past > Page #18
Example from
OsservatoriSocial
integration
Sharing news on social networks
Press areas synchronization

19. Past > Page #19
Press areas:
live update
VS manual
update
Sharing news on social networks
Press areas synchronization

20. Past > Page #20
International
Journalism
Festival 2013
press
coverage
Sharing news on social networks
Click and Follow
the journalist who
wrote the article
Press areas synchronization

21. Past > Page #21
PRESSlive
got to Silicon
Valley as a
social network
for professionals
Sala stampa virtuale di SMAU2010
Il social network per giornalisti e uffici stampa
HELP DESK

22. Past > Page #22
…but there we discovered
“social fatigue”

23. Past > Page #23
…so iPress changed its value
proposition
The NewsSocialPlatform went Live
on October 24th 2013 at 12:00
www.ipresslive.com

24. Page #24
Present
The NewsSocialPlatform
went live in Italy
th
on October 24 2013

25. Present > Page #26
New maxi scrolling screens
during trade shows and events

26. Present > Page #27
Press releases
match with
the interests
of journalists
and bloggers

27. Present > Page #28
a single platform
to manage news
and social networks
7,000 journalists
and bloggers were
mapped through
LinkedIn, Twitter and
their Amazon accounts
4,000 outlines through
Linkedin, Twitter
and Facebook.
20,000 journalists and
bloggers were profiled
by the end of the year

28. Present > Page #30
20,000
journalists
and bloggers

29. Present > Page #31
4.000 outlets
and blogs

30. Present > Page #32
White label versions available

31. Present > Page #33
White label
versions
available

32. Present > Page #34
Twitter
synchronized
press coverage
in every format:
paper, web,
radio and TV

33. Present > Page #35
PR pages (ongoing)

34. Present > Page #36
Spokespeople pages (ongoing)

35. Present > Page #37
Corporate pages (ongoing)

36. Page #38
The future
The global launch
of the platform
Paris Le Web?

37. Future > Page #39
Global
iPRESSlive

38. Future > Page #40
Global iPRESSlive
the software works in every language

39. Future > Page #41
Global
iPRESSlive
- an example
featuring
a Russian
Journalist

40. Future > Page #42
Global
iPRESSlive
- an example
featuring
an Indian
Journalist

41. Future > Page #43
Global
iPRESSlive
- an example
featuring
a Japanese
Journalist

42. Future > Page #44
iPRESSlive influence index

43. Future > Page #45
Key Partners

44. Future > Page #45
Next Possible Global Key Partners
Next Possible Italian Key Partner

45. Future > Page #46
To help our startup @ipresslive
you can follow us on Twitter
or on Facebook, send us a CV
or register today
www.ipresslive.com
info@ipresslive.com

46. Page #47
Thank you!
www.ipresslive.it
marisandra@ipresslive.com
@marisandralizzi