My slide deck from the presentation made during a workshop at Administrative Staff College of India, Hyderabad on "Growth Issues for Startups in India"

1. 12/10/15 1
IPR Policy Imperatives forIPR Policy Imperatives for
Boosting InnovationBoosting Innovation
| Kiran Bettadapur S. (Advocate) || Kiran Bettadapur S. (Advocate) |

3. Example 1Example 1
Rs. 100?Rs. 100? Rs.100+50?Rs.100+50?
Cool...Cool...
Wow!Wow!
Aha..!Aha..!

4. Example 2Example 2
 ““Aha-’n-Wow!” EffectAha-’n-Wow!” Effect

5. DefinitionDefinition
MAKE
COMPLEX
THINGS
SIMPLE
IMPLEMENT
IDEAS FOR
IMPACT
THINK AFRESH
TO CREATE
VALUE
CONVERT IDEAS INTO
MARKETABLE &
MANUFACTURABLE
FORM
EXPLOIT NEW
IDEAS
SUCCESSFULLY
 Core IdeaCore Idea
 Creation ofCreation of
the mindthe mind
 ChangeChange
Status QuoStatus Quo

6. MonetisationMonetisation
 HelpHelp DifferentiateDifferentiate
 Novel + OriginalNovel + Original
 USEFULUSEFUL
improvementimprovement
 NOTNOT Obvious /Obvious /
NOT AbstractNOT Abstract
(Makeable)(Makeable)
 Create EntryCreate Entry
BarrierBarrier
 Force MultiplierForce Multiplier

7. Bottom-lineBottom-line
DesirableDesirable
to Users?to Users?
Possible withPossible with
Technology?Technology?
Viable inViable in
the Market?the Market?
INNOVATIOINNOVATIO
NN
 UtilityUtility
 Pain-ProblemPain-Problem
-Performance-Performance
 Need (latent / patent)Need (latent / patent)
 EntertainingEntertaining

8. Cardinal QuestionCardinal Question

9. The Silos = 3-X’sThe Silos = 3-X’s
EXPIREDEXPIRED
 RightsRights
ExtinguishedExtinguished
 PASTPAST
EXISTENTEXISTENT
 Rights ExtantRights Extant
... Subsisting... Subsisting
 PRESENTPRESENT
EXPECTANTEXPECTANT
 Rights = To beRights = To be
Expressed...Expressed...
ClaimedClaimed
 FUTUREFUTURE


10. Guess?Guess?

11. Garbage Disposer (Garburator)Garbage Disposer (Garburator)
 CreativeCreative
ImitationImitation
 In MFG...In MFG...
Pharma-likePharma-like

12. OpportunityOpportunity
GET INSPIRED BY
10+ mil. patents
(expired)

13. EnhancementEnhancement
 DisruptiveDisruptive
InnovationInnovation

14. Cardinal Question AgainCardinal Question Again

15. Mobility + MiniaturizationMobility + Miniaturization
 Small Form-factorSmall Form-factor
 On-the-GoOn-the-Go

16. Mash-up / MergeMash-up / Merge
 IntegrateIntegrate
 SimplifySimplify

17. iMprovement / ModificationiMprovement / Modification
NOVEL:NOVEL:
 BiggerBigger
 BetterBetter
 FasterFaster
 SaferSafer
 Easier...Easier...
Pain v. GainPain v. Gain

18. (Biz) Model(Biz) Model
 Direct2ClientDirect2Client
 Made2OrderMade2Order

19. Market Change / ModernityMarket Change / Modernity
 ComfortComfort
 ConvenienceConvenience
 LifestyleLifestyle

20. MarketingMarketing
 SegmentSegment
SpecificSpecific

21. Method / Manf. ProcessMethod / Manf. Process
 ProductivityProductivity

22. The SEVEN-M’s ofThe SEVEN-M’s of
MMINIATURISATION &INIATURISATION &
MOBILITYMOBILITY
MMASH-UP / MERGERASH-UP / MERGER
MMODIFICATION /ODIFICATION /
IIMMPROVEMENTPROVEMENT
MMODEL (BIZ)ODEL (BIZ)
MMODERNITYODERNITY
MMARKETINGARKETING
MMETHOD /ETHOD /
MMFG. (PROCESS)FG. (PROCESS)
COMPELLING
VALUE
COMPELLING
VALUE
DISRUPTIVE, MARKET RESHAPING
DISRUPTIVE, MARKET RESHAPING

23. Enhancement (Enhancement (‘‘Al–icsAl–ics‘‘))
Aesthetics
Aesthetics
Ergonom
ics
Ergonom
ics
AnthropometricsAnthropometrics
ECONOMICSECONOMICSFunctional
Functional
OperationalOperational
Technological
Technological
&
Ecological
&
Ecological

24. ExtrapolationExtrapolation
IdealIdeal
ControllableControllable
ComplexComplex
AutomatedAutomated
Ease-of-UseEase-of-Use
Sub-systemSub-system
MismatchesMismatches
HF EnergyHF Energy
DrivenDriven
RobustnessRobustness
TRENDSTRENDS
PREDICTPREDICT

25. IdeationIdeation

26. IP Protection (Patenting)IP Protection (Patenting)
AA
BB
CC
DDISRUPTIVEISRUPTIVE
INNOVATIONINNOVATION
GILEGILE
IMPROVEMENTIMPROVEMENT
REATIVEREATIVE
IMITATIONIMITATION
REAKTHRO’REAKTHRO’
INVENTIONINVENTION

27. Imperatives – 5 E’sImperatives – 5 E’s
 EDUCATEEDUCATE
 Domestic Firms: MSMEDomestic Firms: MSME
 GrassrootsGrassroots
 EMPANELEMPANEL
 IP Lawyers = ExpertiseIP Lawyers = Expertise
 Lower CostLower Cost
 ENACTENACT
 Strict Non-compete +Strict Non-compete +
NDA +ConfidentialityNDA +Confidentiality
 Non-circumventionNon-circumvention
 ENFORCEENFORCE
 Provide DataProvide Data
 Faster Redressal +Faster Redressal +
Non-appealableNon-appealable
 EMPOWEREMPOWER
 Protect (TRIPS+)Protect (TRIPS+) Don’tDon’t
KneelKneel
 NONO Data ExclusivityData Exclusivity
 NONO Patent LinkagePatent Linkage
 NONO FrivolousFrivolous
evergreeningevergreening
 YESYES Compulsory LicenseCompulsory License
(Pharma/Food)(Pharma/Food)
 GI + TraditionalGI + Traditional
KnowledgeKnowledge
 Venue / Forum ShoppingVenue / Forum Shopping
 Last MileLast Mile
 Think End-2-EndThink End-2-End
 Fund innovators (SBIR)Fund innovators (SBIR)
 MSME Challenges (Cash)MSME Challenges (Cash)

29. 12/10/15 29
““Innovate... Or... Perish!”Innovate... Or... Perish!”