iPhone Sport & Social Media

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The document discusses various social media apps for sports fans to follow their favorite teams and share content. It recommends the Aussie Rules Live app for accessing all aspects of Australian rules football games and following the Sydney Swans Twitter community. Tumblr is mentioned as a blogging platform that allows sharing content to Twitter.

Sports Technology News & Politics

Tip Gloria ,[object Object],www.digitaltip.com.au http://twitter.com/ti phereth

This document provides an overview of using social media tools for content creation and community management. It discusses setting up websites with blogs and newsletters and customizing profiles on Facebook, Twitter, MySpace and YouTube. It also covers using widgets and apps to expand reach, tools for monitoring and engagement, sharing relevant content, interacting with fans, and giving away exclusive content. The key message is for artists and labels to focus on building authentic relationships and engaging fans for the long term.

What is the future of twitter

Moals

This document discusses how social media apps like Twitter can be used to cause conflicts or protests when high-status individuals complain or call for movements on the platform. It notes that Twitter has banned some users to avoid conflicts and suggests that people in high statuses should monitor their tweets more carefully to avoid inciting conflicts as well. The conclusion is that with responsible use, Twitter can have a positive future without conflicts.

ad:tech Sydney The Attribution Of Digital Monetisation

Tiphereth Gloria

ad:tech Sydney session Thursday 15 March 2012 Don’t Sell Me ... Tell Me - The Attribution Of Digital Monetisation The Australian retail market has reached a tipping point. Modern consumers are canny, demanding good product knowledge and good customer experience. Retailers need to be on top of the latest technologies and understand how they can affect the bottom line. But where is the conversation really happening and why isn’t it on your website? Forums, price comparison sites and social networks all give consumers an insight beyond our immediate knowledge, how can you benefit your bottom line from this trend? Actionable Insights • How do you close the measurement loop and monitor the value of the media channels to see which are being monetised and are really driving your sales? • When does a media plan become a revenue plan? • If you're not in the discussion, you're missing the opportunity to influence - how can you hold sway without being salesy?

ad:tech Sydney 2012 Actionable Insights, Wed 14, Track 3

genevievemayne

The document summarizes three panel discussions from a conference on digital marketing and online retailing. The first discussion focused on storytelling across different devices and media environments. The second focused on improving customer engagement and reducing abandonment in online retail. The third discussed treating Google like a 14-year-old by understanding consumers, competitors, and enhancing content interaction.

11 social media marketing trends for 2011

Tiphereth Gloria

11 social media marketing trends for 2011 focuses on the rise of curation through platforms like Paper.li and Storify, the always-connected consumer across multiple devices, and the need for "digital detox". It also discusses how data is being visualized through services like Daytum, influence being tied to social metrics, information consumption shifting to magazine-style apps, automatic check-ins through apps and services, tagging as a new marketing strategy on Instagram, content syndication becoming app-driven as seen with The Guardian, gamifying advertising like the New York Times app, and ubiquitous geo-location moving to the background.

Ad:Tech Data Summit - Sydney | 2013

Louder

Kia Motors Australia implemented a new digital attribution strategy using Google's DoubleClick platform to gain better insights into how their digital channels were working together. They consolidated tagging and reporting, developed a single view of the customer, and used attribution modeling to move beyond last-click attribution. This revealed that over half of conversions came from 1-2 interactions, search delivered most unassisted conversions, and display played a key role in assisted conversions. Results varied significantly by attribution model and publisher. The new strategy provided a holistic view of performance and more reliable decision making. Next steps include custom modeling and deeper analytics.

How Sales & Marketing Can Own The Buying Experience

The document discusses how sales and marketing can better align and coordinate their efforts to improve the buying experience for customers. It argues that buyers now pursue information across multiple channels, so sales and marketing must work together with a shared understanding of buyers' needs to engage customers throughout their journey. The document provides examples of how LinkedIn solutions like advertising, content sharing, and warm introductions can help sales and marketing align their messaging and coordinate their outreach to buyers.

How to maximize engagement in social channels

Tiphereth Gloria

Greenpeace launched a global campaign to get Nestlé to stop buying unsustainable palm oil from Sinar Mas, a global supplier that was destroying the south east Asian rainforests where orangutan’s were being threatened. I ran a social media analysis using Alterian SM2 to see how the Kit Kat brand in Australia was affected by Greenpeace campaign. The results show a clear negative impact on Kit Kat's brand sentiment, that's clearly attributable to Greenpeace's localising the campaign.

Adtechuni-Social Media Marketing

Tiphereth Gloria

Yes, social media is littered with fads & fails. And, yes, there are a few too many experts & evangelists. But there’s no denying it is also the true environment for engagement; truly connecting you with the hearts & minds of your consumers. In this module finally find out what Twitter, and trolls mean and why they matter to you. The shift: in the hands of your consumers Opportunities Challenges

Social Personas:How different is the real you from the social media you? Impl...

Tiphereth Gloria

The Politics (and Biology) of Shopping

Tiphereth Gloria

Why should you care about social?

Tiphereth Gloria

10 Twitter Strategies For Australian Brands

Tiphereth Gloria

The document discusses different ways that brands can engage with customers on social media. It lists several types of influencers and celebrities that brands can partner with. It also outlines various social media strategies for brands, including interactive news, recruitment, providing advice and tips, hosting promotions and competitions, customer service, monitoring conversations, and listening to feedback. The overall message is that social media allows for both one-way broadcasting of information from brands as well as two-way interaction with customers.

Euro 2024 Predictions - Group Stage Outcomes

Select Distinct Limited

Here are our Euro 2024 predictions for the group stages Will England make it through the group stages?, Will Germany use the home advantage to full effect? Follow our progress, see how many we get right If you want to join in let us know before the first game kick off and we can invite you to our private league or join in with our friends at DeeperThanBlue https://www.linkedin.com/posts/activity-7204868572995538944-qejG https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/ #EURO2024 #Germany2024 #England #EURO2024predictions

Switzerland vs Germany At UEFA Euro 2024 the Full squad, preview, match sched...

iPhone Sport & Social Media

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