SlideShare a Scribd company logo
Artists & Labels :

   TWITTER:
   @af83media
   @rynda
                                          How to
   #mama83                use web-based tools
                              for Social Media
                           Content Creation &
                       Community Management
       Rynda LAUREL
     Vincent BOUTON
Timothée DE L AITRE         Presented by Rynda Laurel
Pierre-François YVEN
                                       October 15 & 16, 2010
TWITTER: @af83media @rynda #mama83




                        WHERE DO YOU START?




© 2010 af83 Tous droits réservés                                        2
FACEBOOK
                                                                     #1 for sharing pictures
                    550 million users worldwide   (including 19
                    million in France)                               #2 for sharing videos


                       TWITTER
                       180 millions users worldwide                      600 million search per day
                                                                         55 million tweets per day
                        (including 150-200,000 in France)

                       MYSPACE
                       95 millions unique viewers in august 2010
                       Still a reference for all music artists.


                       #1 for sharing videos in France & worldwide
                       2nd biggest search engine
© 2010 af83 Tous droits réservés                                                                      3
TWITTER: @af83media @rynda #mama83




                                          THE FAB 5




© 2010 af83 Tous droits réservés                                        4
THE FAB 5:
                                     Social Media Darlings:

              WEBSITE
                with               FACEBOOK         TWITTER

                BLOG
                and
             NEWSLETTER
                                   MYSPACE          YOUTUBE


© 2010 af83 Tous droits réservés                              5
THE FAB 5: Artist Sample
                                                            facebook, twitter,
                                                            myspace, youtube


                    WEBSITE                             FACEBOOK          TWITTER
                      with
                      BLOG
                      and
                   NEWSLETTER
                                                        MYSPACE           YOUTUBE


© 2010 af83 Tous droits réservés   MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…   6
THE FAB 5: Indie Label Sample
                                                            facebook, twitter,
                                                            myspace, youtube


                    WEBSITE                             FACEBOOK          TWITTER
                      with
                      BLOG
                      and
                   NEWSLETTER
                                                        MYSPACE           YOUTUBE


© 2010 af83 Tous droits réservés   MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE…   7
BUILD A SITE with a BLOG & NEWSLETTER




© 2010 af83 Tous droits réservés        8
BUILD A SITE with a BLOG & NEWSLETTER




© 2010 af83 Tous droits réservés        9
BUILD A SITE with a BLOG & NEWSLETTER




                                   Rule #1: No flash!
                                   Rule #2: Make a strong front page.
                                   Rule #3: Keep it simple.
                                   Rule #4: Keep it updated.
                                   Rule #5: Make it personal.
                                   Rule #6: Create a community

                                   From Hypebot http://bit.ly/dfgKFf




© 2010 af83 Tous droits réservés                                        10
TWITTER: @af83media @rynda #mama83




                                         1. FACEBOOK



© 2010 af83 Tous droits réservés                                        11
CUSTOMIZE FACEBOOK…




© 2010 af83 Tous droits réservés   12
http://www.facebook.com/bandpage?v=info




© 2010 af83 Tous droits réservés                                             13
http://apps.facebook.com/ilike/artist_tour_1




© 2010 af83 Tous droits réservés                                                  14
http://www.facebook.com/apps/application.php?id=11423005270




© 2010 af83 Tous droits réservés                                                                 15
YOUTUBE


                                    EVENTS




© 2010 af83 Tous droits réservés             16
TWITTER: @af83media @rynda #mama83



                                       2. TWITTER




© 2010 af83 Tous droits réservés                                        17
TWITTER: @af83media @rynda #mama83




                      There are many resources about
                      Twitter etiquitte and language…
                      do some research then jump in…
                                            Learn the following:
                                                   @reply
                                                      RT
                                                   RT vs
                                                 #hashtags
                                           #MM (Music Monday)
                                             #FF (Follow Friday)
© 2010 af83 Tous droits réservés                                        18
MAKE IT yours…

             change design & use a good icon/photo.



THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT.




© 2010 af83 Tous droits réservés                            19
NOTE WHEN                 SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM.
© 2010 af83 Tous droits réservés                                                       20
MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL.
© 2010 af83 Tous droits réservés                                          21
(a few)
                                   TWITTER TOOLS
                                                              http://oneforty.com/category/Music



  TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK




         http://twitter.com/goodies/widgets
© 2010 af83 Tous droits réservés                        http://apps.facebook.com/selectivetwitter/   22
(a few)
                                     TWITTER TOOLS

                                   #TFAT




   Tweet For A Track:
 Viral and tracking tool




© 2010 af83 Tous droits réservés                     23
TWITTER: @af83media @rynda #mama83




                                                       3. MYSPACE
© 2010 af83 Tous droits réservés                                        24
© 2010 af83 Tous droits réservés   ALL NEW FORMATTING SOON…   25
TWITTER: @af83media @rynda #mama83




                                       4. YOUTUBE




© 2010 af83 Tous droits réservés                                        26
© 2010 af83 Tous droits réservés   27
TWITTER: @af83media @rynda #mama83



                      BLOGS




© 2010 af83 Tous droits réservés                                        28
© 2010 af83 Tous droits réservés   29
IT’S ALL ABOUT THE PLUG INS…

                       SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/

                       GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/)


                       FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook

                       BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/

                       TWITTER: http://wordpress.org/extend/plugins/twitter-tools/

                       YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/

                       AUDIO: http://wordpress.org/extend/plugins/audio-player/

                       NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/

                       FLICKR: http://wordpress.org/extend/plugins/flickr-widget/
© 2010 af83 Tous droits réservés                                                         30
TWITTER: @af83media @rynda #mama83




                                             VIDEO




© 2010 af83 Tous droits réservés                                        31
YouTube: The reference               Dailymotion: made in France     Viméo: creative & business




                                    Livestream                 Ustream




                       Hey!spread                                        TubeMogul




© 2010 af83 Tous droits réservés                                                                 32
TWITTER: @af83media @rynda #mama83




         EXPANDING YOUR REACH
       WITH WIDGETS & MARKETING
            & TOURING APPS
© 2010 af83 Tous droits réservés                                        33
© 2010 af83 Tous droits réservés   34
TWITTER: @af83media @rynda #mama83




                                      TIME SAVERS
                  MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC…
© 2010 af83 Tous droits réservés                                         35
HootSuite




© 2010 af83 Tous droits réservés               36
TweetDeck




© 2010 af83 Tous droits réservés               37
Seesmic 2




© 2010 af83 Tous droits réservés               38
TWITTER: @af83media @rynda #mama83




                                       MONITORING




© 2010 af83 Tous droits réservés                                        39
TWITTER: @af83media @rynda #mama83




                                            ALERTS




© 2010 af83 Tous droits réservés                                        40
GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!!




© 2010 af83 Tous droits réservés                41
TWITTER: @af83media @rynda #mama83




                                   REAL-TIME SEARCH




© 2010 af83 Tous droits réservés                                        42
© 2010 af83 Tous droits réservés   43
http://search.twitter.com/


USE SEARCH AND LISTS TO FIND OUT INFORMATION…



AND ON HOOTSUITE…




 © 2010 af83 Tous droits réservés                                            44
© 2010 af83 Tous droits réservés   45
AUDIENCE
                                   MEASUREMENT




© 2010 af83 Tous droits réservés                 46
TWITTER: @af83media @rynda #mama83




                                   How is it working?




© 2010 af83 Tous droits réservés                                        47
TWITTER: @af83media @rynda #mama83




© 2010 af83 Tous droits réservés                                        48
TWITTER: @af83media @rynda #mama83

     Numbers are nice but real-time in-real-life
           interactions are priceless.




     Judge also by your digital downloads, CD &
            merch sales, and live shows.
© 2010 af83 Tous droits réservés                                        49
TWITTER: @af83media @rynda #mama83




             SHARE RELEVENT CONTENT



© 2010 af83 Tous droits réservés                                        50
SHARE RELEVENT CONTENT
 FACEBOOK «!like!» other artists, comment, engage

 TWITTER create Lists, RT, #MM (Music Monday)

 SHARE MUSIC: Your own and those artists you like use
 blip.fm, song.ly, last.fm, spotify

 SHARE BLOGS: Your own and those relevent to your music…

© 2010 af83 Tous droits réservés                        51
SHARE RELEVENT CONTENT




© 2010 af83 Tous droits réservés   52
SHARE RELEVENT CONTENT: PHOTO
More then press shots, upload interesting images


FACEBOOK upload from your mobile…

TWITTER use yfrog & Twitpic
PHOTOS: Join Picassa or Flickr

         ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING
                 PHOTOS SO THEY APPEAR IN SEARCH
© 2010 af83 Tous droits réservés                           53
INTERACT WITH YOUR FANS

FACEBOOK TWITTER MYSPACE YOUTUBE:
              ~check in daily , answer? & RT, comment on

                                    FAN posts
~once a week engage in real-time with your FANS


 © 2010 af83 Tous droits réservés                          54
INTERACT WITH YOUR FANS




© 2010 af83 Tous droits réservés   55
INTERACT WITH YOUR FANS




© 2010 af83 Tous droits réservés   56
EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES




© 2010 af83 Tous droits réservés            57
GIVE AWAY FREE CONTENT




© 2010 af83 Tous droits réservés   In exchange for valuable information and support…   58
GOOD RULES FOR SHARING… FROM ARIEL HYATT
  Musician’s Social Media Pyramid
                                                  GROUP 5. SHINING A LIGHT ON YOURSELF
                                                  (AKA SELF PROMOTION)
                                                  LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)
                                                  SERVINGS (RECOMMENDED FREQUENCY):
                                                  1 OUT OF EVERY 10 POSTS


        GROUP 3. CURATE CONTENT
        LIKE: MEAT, POULTRY, FISH, BEANS, EGGS
                                                       GROUP 4. A PICTURE SAYS 1,000 WORDS
        SERVINGS (RECOMMENDED FREQUENCY): 2 - 3
        OUT OF EVERY 10 POSTS                          LIKE: MILK, CHEESE & YOGURT
                                                       SERVINGS (RECOMMENDED FREQUENCY):
                                                       2 OUT OF EVERY 10 POSTS



GROUP 2: SHINE A LIGHT ON OTHERS
LIKE: FRUITS & VEGETABLES
SERVINGS (RECOMMENDED FREQUENCY):
2-3 OUT OF EVERY 10 POSTS
                                                                               GROUP 1. DIRECT ENGAGEMENT
                                                                               LIKE: BREAD, CEREAL, PASTA
                                                                               SERVINGS (RECOMMENDED FREQUENCY):
                                                                               3 - 4 OUT OF EVERY 10 POSTS




   © 2010 af83 Tous droits réservés                                                                                59
TWITTER: @af83media @rynda #mama83




                              REMEMBER:
                             MUSIC FIRST
                            BE AUTHENTIC…
                         DON!’T JUST PROMOTE..
                           SHARE & ENGAGE
                          BUILD FANS FOR LIFE
© 2010 af83 Tous droits réservés                                        60
TWITTER:
     @af83media
     @rynda

     #mama83

                                                                    MERCI!
                                  contact@af83media.com


       Rynda LAUREL
     Vincent BOUTON
Timothée DE L AITRE                      All background photos by Rynda Laurel
Pierre-François YVEN   Artist likeness and screengrabs for informational purposes only…

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Rynda Laurel af83media- MaMA Music Presentation Recap

  • 1. Artists & Labels : TWITTER: @af83media @rynda How to #mama83 use web-based tools for Social Media Content Creation & Community Management Rynda LAUREL Vincent BOUTON Timothée DE L AITRE Presented by Rynda Laurel Pierre-François YVEN October 15 & 16, 2010
  • 2. TWITTER: @af83media @rynda #mama83 WHERE DO YOU START? © 2010 af83 Tous droits réservés 2
  • 3. FACEBOOK #1 for sharing pictures 550 million users worldwide (including 19 million in France) #2 for sharing videos TWITTER 180 millions users worldwide 600 million search per day 55 million tweets per day (including 150-200,000 in France) MYSPACE 95 millions unique viewers in august 2010 Still a reference for all music artists. #1 for sharing videos in France & worldwide 2nd biggest search engine © 2010 af83 Tous droits réservés 3
  • 4. TWITTER: @af83media @rynda #mama83 THE FAB 5 © 2010 af83 Tous droits réservés 4
  • 5. THE FAB 5: Social Media Darlings: WEBSITE with FACEBOOK TWITTER BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés 5
  • 6. THE FAB 5: Artist Sample facebook, twitter, myspace, youtube WEBSITE FACEBOOK TWITTER with BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 6
  • 7. THE FAB 5: Indie Label Sample facebook, twitter, myspace, youtube WEBSITE FACEBOOK TWITTER with BLOG and NEWSLETTER MYSPACE YOUTUBE © 2010 af83 Tous droits réservés MAKE SURE YOUR LOOK & FEEL IS THE SAME EVERYWHERE… 7
  • 8. BUILD A SITE with a BLOG & NEWSLETTER © 2010 af83 Tous droits réservés 8
  • 9. BUILD A SITE with a BLOG & NEWSLETTER © 2010 af83 Tous droits réservés 9
  • 10. BUILD A SITE with a BLOG & NEWSLETTER Rule #1: No flash! Rule #2: Make a strong front page. Rule #3: Keep it simple. Rule #4: Keep it updated. Rule #5: Make it personal. Rule #6: Create a community From Hypebot http://bit.ly/dfgKFf © 2010 af83 Tous droits réservés 10
  • 11. TWITTER: @af83media @rynda #mama83 1. FACEBOOK © 2010 af83 Tous droits réservés 11
  • 12. CUSTOMIZE FACEBOOK… © 2010 af83 Tous droits réservés 12
  • 16. YOUTUBE EVENTS © 2010 af83 Tous droits réservés 16
  • 17. TWITTER: @af83media @rynda #mama83 2. TWITTER © 2010 af83 Tous droits réservés 17
  • 18. TWITTER: @af83media @rynda #mama83 There are many resources about Twitter etiquitte and language… do some research then jump in… Learn the following: @reply RT RT vs #hashtags #MM (Music Monday) #FF (Follow Friday) © 2010 af83 Tous droits réservés 18
  • 19. MAKE IT yours… change design & use a good icon/photo. THIS IS ALL PEOPLE SEE IN THEIR HOME FEED. MAKE IT COUNT. © 2010 af83 Tous droits réservés 19
  • 20. NOTE WHEN SLASH TWEETS HE ‘SIGNS” IT SO FANS KNOW IT’S HIM. © 2010 af83 Tous droits réservés 20
  • 21. MAKE LISTS.. FANS, FRIENDS BRANDS, RADIO, BLOGS, AND YOUR TEAM FEEL SPECIAL. © 2010 af83 Tous droits réservés 21
  • 22. (a few) TWITTER TOOLS http://oneforty.com/category/Music TWITTER WIDGET FOR WEB OR FACEBOOK SELECTIVE TWEETS FOR FACEBOOK http://twitter.com/goodies/widgets © 2010 af83 Tous droits réservés http://apps.facebook.com/selectivetwitter/ 22
  • 23. (a few) TWITTER TOOLS #TFAT Tweet For A Track: Viral and tracking tool © 2010 af83 Tous droits réservés 23
  • 24. TWITTER: @af83media @rynda #mama83 3. MYSPACE © 2010 af83 Tous droits réservés 24
  • 25. © 2010 af83 Tous droits réservés ALL NEW FORMATTING SOON… 25
  • 26. TWITTER: @af83media @rynda #mama83 4. YOUTUBE © 2010 af83 Tous droits réservés 26
  • 27. © 2010 af83 Tous droits réservés 27
  • 28. TWITTER: @af83media @rynda #mama83 BLOGS © 2010 af83 Tous droits réservés 28
  • 29. © 2010 af83 Tous droits réservés 29
  • 30. IT’S ALL ABOUT THE PLUG INS… SEO: http://wordpress.org/extend/plugins/all-in-one-seo-pack/ GALLERY: (http://wordpress.org/extend/plugins/nextgen-gallery/) FACEBOOK: http://wordpress.org/extend/plugins/tags/facebook BOOKMARKS: http://wordpress.org/extend/plugins/sexybookmarks/ TWITTER: http://wordpress.org/extend/plugins/twitter-tools/ YOUTUBE: http://wordpress.org/extend/plugins/smart-youtube/ AUDIO: http://wordpress.org/extend/plugins/audio-player/ NEWSLETTER: http://wordpress.org/extend/plugins/subscribe2/ FLICKR: http://wordpress.org/extend/plugins/flickr-widget/ © 2010 af83 Tous droits réservés 30
  • 31. TWITTER: @af83media @rynda #mama83 VIDEO © 2010 af83 Tous droits réservés 31
  • 32. YouTube: The reference Dailymotion: made in France Viméo: creative & business Livestream Ustream Hey!spread TubeMogul © 2010 af83 Tous droits réservés 32
  • 33. TWITTER: @af83media @rynda #mama83 EXPANDING YOUR REACH WITH WIDGETS & MARKETING & TOURING APPS © 2010 af83 Tous droits réservés 33
  • 34. © 2010 af83 Tous droits réservés 34
  • 35. TWITTER: @af83media @rynda #mama83 TIME SAVERS MANAGE MULTIPLE TWITTER ACCTS FACEBOOK, MYSPACE ETC… © 2010 af83 Tous droits réservés 35
  • 36. HootSuite © 2010 af83 Tous droits réservés 36
  • 37. TweetDeck © 2010 af83 Tous droits réservés 37
  • 38. Seesmic 2 © 2010 af83 Tous droits réservés 38
  • 39. TWITTER: @af83media @rynda #mama83 MONITORING © 2010 af83 Tous droits réservés 39
  • 40. TWITTER: @af83media @rynda #mama83 ALERTS © 2010 af83 Tous droits réservés 40
  • 41. GET YOUR ALERTS SENT TO YOUR GOOGLE READER!!! © 2010 af83 Tous droits réservés 41
  • 42. TWITTER: @af83media @rynda #mama83 REAL-TIME SEARCH © 2010 af83 Tous droits réservés 42
  • 43. © 2010 af83 Tous droits réservés 43
  • 44. http://search.twitter.com/ USE SEARCH AND LISTS TO FIND OUT INFORMATION… AND ON HOOTSUITE… © 2010 af83 Tous droits réservés 44
  • 45. © 2010 af83 Tous droits réservés 45
  • 46. AUDIENCE MEASUREMENT © 2010 af83 Tous droits réservés 46
  • 47. TWITTER: @af83media @rynda #mama83 How is it working? © 2010 af83 Tous droits réservés 47
  • 48. TWITTER: @af83media @rynda #mama83 © 2010 af83 Tous droits réservés 48
  • 49. TWITTER: @af83media @rynda #mama83 Numbers are nice but real-time in-real-life interactions are priceless. Judge also by your digital downloads, CD & merch sales, and live shows. © 2010 af83 Tous droits réservés 49
  • 50. TWITTER: @af83media @rynda #mama83 SHARE RELEVENT CONTENT © 2010 af83 Tous droits réservés 50
  • 51. SHARE RELEVENT CONTENT FACEBOOK «!like!» other artists, comment, engage TWITTER create Lists, RT, #MM (Music Monday) SHARE MUSIC: Your own and those artists you like use blip.fm, song.ly, last.fm, spotify SHARE BLOGS: Your own and those relevent to your music… © 2010 af83 Tous droits réservés 51
  • 52. SHARE RELEVENT CONTENT © 2010 af83 Tous droits réservés 52
  • 53. SHARE RELEVENT CONTENT: PHOTO More then press shots, upload interesting images FACEBOOK upload from your mobile… TWITTER use yfrog & Twitpic PHOTOS: Join Picassa or Flickr ALWAYS USE YOUR BAND OR ARTIST NAME WHEN NAMING PHOTOS SO THEY APPEAR IN SEARCH © 2010 af83 Tous droits réservés 53
  • 54. INTERACT WITH YOUR FANS FACEBOOK TWITTER MYSPACE YOUTUBE: ~check in daily , answer? & RT, comment on FAN posts ~once a week engage in real-time with your FANS © 2010 af83 Tous droits réservés 54
  • 55. INTERACT WITH YOUR FANS © 2010 af83 Tous droits réservés 55
  • 56. INTERACT WITH YOUR FANS © 2010 af83 Tous droits réservés 56
  • 57. EXCLUSIVE CONTENT, CONTESTS & EXPERIENCES © 2010 af83 Tous droits réservés 57
  • 58. GIVE AWAY FREE CONTENT © 2010 af83 Tous droits réservés In exchange for valuable information and support… 58
  • 59. GOOD RULES FOR SHARING… FROM ARIEL HYATT Musician’s Social Media Pyramid GROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION) LIKE: FATS, OILS & SWEETS (USE SPARINGLY!) SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS GROUP 3. CURATE CONTENT LIKE: MEAT, POULTRY, FISH, BEANS, EGGS GROUP 4. A PICTURE SAYS 1,000 WORDS SERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTS LIKE: MILK, CHEESE & YOGURT SERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTS GROUP 2: SHINE A LIGHT ON OTHERS LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY): 2-3 OUT OF EVERY 10 POSTS GROUP 1. DIRECT ENGAGEMENT LIKE: BREAD, CEREAL, PASTA SERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS © 2010 af83 Tous droits réservés 59
  • 60. TWITTER: @af83media @rynda #mama83 REMEMBER: MUSIC FIRST BE AUTHENTIC… DON!’T JUST PROMOTE.. SHARE & ENGAGE BUILD FANS FOR LIFE © 2010 af83 Tous droits réservés 60
  • 61. TWITTER: @af83media @rynda #mama83 MERCI! contact@af83media.com Rynda LAUREL Vincent BOUTON Timothée DE L AITRE All background photos by Rynda Laurel Pierre-François YVEN Artist likeness and screengrabs for informational purposes only…