iPhone development lessons

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A short presentation on the learnings from the Melbourne Coffee Review iPhone application. From its original design, to submission, 4 million views and top 3 on the iTunes store. Our key lesson was to listen to the client, which will change the future developments of the product.

Business Technology News & Politics

Melbourne Coffee
Review
Learnings from iPhone application v 1.0

Wednesday, 10 March 2010

The idea
Melbourne Coffee Review
is a printed book, published
annually

14 reviewers drink and rate
coffee, hundreds of venues
in Melbourne

Top 100 are selected,
reviewed (1,2 and 3 bean)

All this great content -
perfect for an iPhone app

Wednesday, 10 March 2010

Many many many hours planning...

Layout Features
Call button, colours, multiple photos Favorite, directions, web links, map size

Icons Search
Shape, size, colour GPS, Suburb, rating, list all,
Wednesday, 10 March 2010

And we kept on planning
Version 2

Extra features

More states

Restaurants

More detailed reviews

Version 3

SMS cafe’s to friends, Android version

etc etc etc
Wednesday, 10 March 2010

Version 1.0 release
19th Nov @ 6am 123,266
150,000
128,045
120,094 113,893

103,823
92,604

84,800

75,000

14,527 12,841
10,788
4,860 5,720

0
19 20 21 22 23 24 25 26 27 28 29 30

Cafe View’s
Target
Wednesday, 10 March 2010

iTunes Feedback
As downloads increase, so does user
feedback

Design

Usability

Functionality
Wednesday, 10 March 2010

The truth doesn’t matter
Bribes Snobs

Pay for comment Paid Reviews
Elitist
Deceit
Formulaic
Superﬁciality

Wednesday, 10 March 2010

The customer tells you
what they want
75% of comments - needs user generated
content and more than 100 cafe’s

WE DIDN’T PLAN FOR THIS!!!!!!

Wednesday, 10 March 2010

The new roadmap

Started the plan again in December

Grouped all feedback

Prioritised by effort, time and user passion

Planned release 2.0

Wednesday, 10 March 2010

Speed to market
We couldn’t reply to customer feedback on
the iTunes store

The only way to communicate was timely
updates to show the user we’re listening

Expected to release V2.0 mid Feb, we are
late and users are gradually leaving
23,000

0
22nd 23rd 24th 25th 26th 27th 28th

Wednesday, 10 March 2010

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iPhone development lessons

1. Melbourne Coffee Review Learnings from iPhone application v 1.0 Wednesday, 10 March 2010

2. The idea Melbourne Coffee Review is a printed book, published annually 14 reviewers drink and rate coffee, hundreds of venues in Melbourne Top 100 are selected, reviewed (1,2 and 3 bean) All this great content - perfect for an iPhone app Wednesday, 10 March 2010

3. Many many many hours planning... Layout Features Call button, colours, multiple photos Favorite, directions, web links, map size Icons Search Shape, size, colour GPS, Suburb, rating, list all, Wednesday, 10 March 2010

4. And we kept on planning Version 2 Extra features More states Restaurants More detailed reviews Version 3 SMS cafe’s to friends, Android version etc etc etc Wednesday, 10 March 2010

5. Version 1.0 release 19th Nov @ 6am 123,266 150,000 128,045 120,094 113,893 103,823 92,604 84,800 75,000 14,527 12,841 10,788 4,860 5,720 0 19 20 21 22 23 24 25 26 27 28 29 30 Cafe View’s Target Wednesday, 10 March 2010

6. Wednesday, 10 March 2010

7. iTunes Feedback As downloads increase, so does user feedback Design Usability Functionality Wednesday, 10 March 2010

8. The truth doesn’t matter Bribes Snobs Pay for comment Paid Reviews Elitist Deceit Formulaic Superﬁciality Wednesday, 10 March 2010

9. The customer tells you what they want 75% of comments - needs user generated content and more than 100 cafe’s WE DIDN’T PLAN FOR THIS!!!!!! Wednesday, 10 March 2010

10. The new roadmap Started the plan again in December Grouped all feedback Prioritised by effort, time and user passion Planned release 2.0 Wednesday, 10 March 2010

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