The Insightful Player® initiative features inspiring stories and programs from NFL players aimed at uplifting children and instilling integrity and hope. It involves over 34 current and former players sharing their experiences, lessons learned, and life values to serve as positive role models. The program also includes partnerships with educational organizations and various community outreach efforts to encourage youth to pursue their dreams and develop strong character.

2. What is the Insightful Player®?…
 The Insightful Player® is a series of inspiring stories, programs and interviews
featuring high integrity current and former NFL players who have joined Chrissy
Carew in her mission to lift the spirit of the NFL ’s worldwide audience and in
particular kids.
 34 current and former players have granted Insightful Player® the rights to use their
unique stories. More players are joining the team.
 The Insightful Player® stories, programs and interviews give an inside look at the
players including: what they are most passionate about, mistakes they made,
obstacles they have overcome. They also share lessons they learned that help
shape them into the extraordinary people they are.
“If you’re feeling down, muster up the courage to keep going
and put a smile on someone else’s face”.
-- Usama Young, Cleveland Browns
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3. What Makes an Insightful Player®?…
 An Insightful Player® is a person of high integrity such as a current or former
NFL player who shares their personal message of hope for the sole purpose
of lifting the spirits of all, especially children.
 Each and every one of these players cares about individuals and wants them
to believe in themselves, commit to the very best within and to become
relentless in reaching their biggest dreams.
 Insightful Player is an official partner of the NFL Players Association
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4. The Inspiration…
“I was born into football and it has been a big part of my entire life. My father was a dedicated
High School Coach (in several Halls of Fame as a coach and player) who used the game to help
kids build strong character and learn valuable life skills. He taught me the importance of having
sky high values, rock solid integrity and an unshakable belief in my dreams. Partnering with NFL
players to make this world a better place is my dream. My late mother was the epitome of pure
love and the kindest person I have ever known. Her love for children was awe-inspiring. She
always had hot cookies waiting for us when we came home from school. After we grew up and
left home, she joyfully continued the tradition with children she didn’t even know. She spent her
life lifting people up and when she was feeling down which wasn’t often she did.” -- Chrissy
Carew, Hall of Fame Master Certified Coach
Chrissy Carew Walter Carew, Sr. Catherine Mary Carew
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5. The Opportunity…
There is a clamoring for good news. Insightful Player® is not alone.
“Everywhere around the country, people and communities are doing amazing
things, overcoming great odds, and facing real challenges with perseverance,
creativity and grace. But these stories are rarely told online, in newspapers,
and on TV (especially if you live in a primary state being bombarded with
negative attack ads). HuffPost Good News will be using a variety of
storytelling tools to bridge the wide gap that separates the world as it is from
the world as portrayed by the bulk of the media.”
-- Arianna Huffington
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6. What the Insightful Players® Are Saying…
Roger Staubach Jerricho Cotchery Devin McCourty
Dallas Cowboys Pittsburgh Steelers New England Patriots
"The Insightful Player is a great
® “Insightful Player is great for
®
“The Insightful Player® is great!
idea. Influencing others in a everyone and everyone needs Talking to Coach Carew is
positive way and opening up this. It is important for everybody motivating. Insightful Player®
people's minds to see things in a in the world to see the humanizes the athlete and lets
positive way is important." environment that we grew up in, people get to know who we who we
what we’ve overcome, how we are. I am excited to be an
did it and the benefits we Insightful Player®.”
received from facing adversity
head on. This is where we got
our strength from. The insights
shared by each player is
valuable. I hope this really
inspires people, especially kids to
follow their passion no matter
what. Insightful Player® is
wonderful and I thank you.”
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7. What is the Insightful Player® Movement?…
 Insightful Player® shares positive life stories of NFL players with our children to
teach them values and provide positive reinforcement of role models that care
about them
 Teachers, coaches, parents and community members can join our bold
movement of hope and help us spread the word about Insightful
Player®
 Provides educational tools to educators, parents and children
 Guiding Principles
 Insightful Player® book and E-books
 Develops curriculum in conjunction with educational
partners for classroom education
 National Education Association (NEA)
“Read Across America Campaign”
 Learning Ally.org – making reading accessible for all (formerly called
Recording for the Blind & Dyslexic)
 SchoolTube.com
 Supplement player events with professional life coaching support for students
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8. How to Join the Insightful Player® Movement?…
 Download the Guiding Principles e-book here and discuss it with the kids you know
 Contact your local TV stations and newspapers when you hear positive stories and ask that they
be shared
 Tell kids about the Insightful Player® game. The Insightful Player® game will give kids the
opportunity to have fun, maximize results, cement learning and develop skills that will last a
lifetime.
 Visit insightfulplayer.com regularly and tell your friends about us
 Nominate players you would like us to add to the Insightful Player ® team
 Purchase our book, Insightful Player: Football Pros Lead a Bold Movement of Hope
“Be a leader who sets and example regardless of what others think.
This will help you develop self-respect and earn the respect of
others….” -- Jason Brown, St. Louis Rams
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9. Insightful Player® Marketing Opportunities
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10. Why Partner with Insightful Player®?…
 Build strong community awareness through an association with NFL
players past and present
 Be part of educational offerings to schools through national and local
media relations and social media outreach
 Showcase benefits of Insightful Players as role models
 Create regional and national attention through ongoing promotion of
Insightful Player® platform
 Build a legacy by empowering our nation’s youth
Jason McCourty,
Tennessee Titans
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11. Sponsorship Tie-Ins….
Learning Based
Book Sales Player Events
Contest
Speaking Tour Sponsors Documentaries
Learning Based Learning Based
Coaching
Games Programs
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12. Guiding Principles Platform…
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13. What are the Guiding Principles?…
 Insightful Player® Guiding Principles offers life insights of 34 active and former NFL players.
Insightful Player® team members are magnificent role models who care about you!
 Each Guiding Principle is taken from the newly released book Insightful Player: Football Pros
Lead a Bold Movement of Hope.
 Insightful Player® team members want you to believe in yourself, commit to the very best within
yourself, and relentlessly pursue your most far-reaching dreams.
 The Insightful Player® Guiding Principles:
 Provide “just in time” tips to overcome obstacles;
 Inspire one to be the best person you can be;
 Evoke deep insights to help you reach greater heights
“Tap into your passion to move forward.”
-- Montell Owens, Jacksonville Jaguars
Photo, Courtesy of SS Wedding
Photography
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14. Guiding Principles…
 Insightful Player® wants to hear about Guiding Principles in action from those
who stand to benefit most.
 The Insightful Player® game will give kids the opportunity to have fun, maximize
results, cement learning and develop skills that will last a lifetime as they adopt
the Guiding Principles of these NFL players.
 Students are encouraged to read about their favorite athletes’ Guiding Principles
either by picking up a copy of our newly released book, Insightful Player:
Football Pros Lead a Bold Movement of Hope, or simply by
downloading the free e-book from Insightfulplayer.com.
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15. SchoolTube.com…
 Insightful Player® was invited to join Schooltube.com, a web site dedicated to
providing a platform for schools across the country to post educational videos.
 The Insightful Player® relationship with SchoolTube.com will enable Insightful
Players to conduct remote readings of their stories and provide insights about
their Guiding Principles to classrooms across the USA and interact with
students.
 The Insightful Player® Guiding Principles will be the focus of the content for
SchoolTube.com.
 Separate classroom materials will be developed as curriculum for teachers
utilizing the Guiding Principles.
 The Insightful Player® channel on SchoolTube.com will serve as a vehicle for
promoting video submissions to the Guiding Principles online contest.
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16. Lifeville.com…
 Insightful Player® has partnered with Lifeville to provide an online game that gets
students to use the Insightful Player book to learn life lessons and compete
against other students to win prizes.
 The Insightful Player ® game incorporates the Guiding Principles of the Insightful
Players and the Insightful Player book.
 Founded by Master Certified Coach Dave Buck, Lifeville’s vision is that
EVERYONE everywhere with the courage to play BIGGER in life has a great
coach.
o We believe that the ultimate quest is your REAL Life
o We believe that humans are born with the spirit of play AND that this spirit is the
greatest untapped energy source in the world today
o We believe that Together we Play Better. Every game at Lifeville is played as part
of a team.
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17. Lifeville.com…
 At Lifeville, REAL Life is the game. Using the Social Game
System players earn points and win prizes for taking action
in their lives and then sharing about it in words and pictures.
 Game features include: You Inspire Me points, Dynamic
Leader Board and Facebook Integration.
“There are over 12 Million people playing the Online Social
Game “World of Warcraft”. My view is that REAL LIFE is the
best Social Game ever invented. My BIG game with Lifeville
is to get 12 Million people, of all ages, to actively PLAY
REAL LIFE.”
Dave Buck, Coach Dave, MCC, MBA, founder of Lifeville
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18. Lifeville.com Insightful Player Game Sample Card…
You can experience the Insightful Player game for yourself by accessing a test
account we have set up.
Use the following log-in information::
ID: gamereview@insightfulplayer.com
PW: game
Click on BLUE: My Games tab
Click on Insightful Player Game - Sample 1
now you are on the landing page for the game and can click on the orange tabs to
move around
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19. NEA Read Across America Campaign…
 Insightful Player® has been asked to join in the National Education Association’s
(NEA) annual “Read Across America” day campaign
 Insightful Players will read their stories to schoolchildren at locations across the
country, as well as on the NEA web site.
 This is part of an ongoing relationship between Insightful Player ® and the NEA.
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20. Learning Ally…
 Insightful Player® has established a relationship with Learning Ally. Founded in
1948 as Recording for the Blind, Learning Ally serves more than 300,000 K-12,
college and graduate students, veterans and lifelong learners – all of whom
cannot read standard print due to blindness, visual impairment, dyslexia, or other
learning disabilities.
 Learning Ally recorded the Insightful Player® book and is making it available to
its audience
 Learning Ally, a 501(c)3 nonprofit, is funded by grants, state and local education
programs, and the generous contributions of individuals, foundations and
corporations.
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21. Teenkonec…
 TEENKONEC is an educational web magazine created to inspire kids to achieve
the success that they want, and of which we know they are capable.
 Interviews and articles highlight successful youngsters and adults, including
musicians, actors, athletes, business moguls, college professors, and more, and
also give them the opportunity to share their personal stories and words of
wisdom.
 Additionally, interested teens can actually help create the content at TeenKonec.
Opportunities include the writing of articles, the interviewing of celebrities and
other notable persons, the taping and editing of videos, etc. A program of the
Entertainers for Education Alliance, see more at www.TeenKonec.com.
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22. Insightful Player® TV on MingleMediaTV.com…
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23. Insightful Player® Youth Clinics…
Your company can team with Insightful Player® in communities
across the country to build character in our youth.
 Football Clinics
 Brand-sponsored
 Team with local youth groups
(Boys and Girls clubs, e.g..)
 Local Insightful Player ® hosts the
event
 Events to be scheduled prior to
summer NFL training camps
 Media invited to cover events
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24. Insightful Player® Appearances…
 Book signings and readings of their Insightful Player® stories
 School assemblies
 Community/Youth group talks
 Insightful Player® appearances followed up with life coaching
“Love your family through tough times. Never quit or
give up on them regardless of the situation”
-- Heath Evans, NFL Network
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25. Insightful Player® Coaching…
 Insightful Player® will leverage professional athletes’ positive influence over
today’s youth by bringing their heartwarming stories and their live presence
at events with follow-up life coaching intended to cement learning, growth,
and faith in one’s own abilities.
 Coaching helps people create internal shifts that turn into permanent
improvements.
 It helps people to make leaps in their thinking, their confidence and their
performance.
 The human spirit carries within it immense power.
 It is never too early to start introducing our children to this power and helping
them learn to corral it.
 Insightful Player® is one step down the road to helping young people
experience this.
 Insightful Player® has partnerships with Lifeville, Coachville, Coaching
the Global Village and Foundation for Inspired Learning.
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26. Online Marketing Platforms Available…
 Online Sponsorship
 Insightful Player® TV on
http://www.minglemediatv.com/insightfulplayertv.html
 Insightful Player® website www.InsightfulPlayer.com
 Insightful Player® on Twitter and Facebook
 Insightful Player® SchoolTube.com platform
 Insightful Player® Lifeville Game
 Educational Teaching tools, workbooks, online documents
 National Education Association (NEA) Read Across America partnership
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27. Media Exposure…
 Your partnership with The Insightful Player® will be supported by a
proactive media relations outreach strategy by iMedia Public Relations to
consumer, trade and educational media.
 Elements to include:
 Local and national press release distribution
 Guest columns, podcasts, blogs, online outreach
 Local and national market publicity surrounding Insightful Player®
appearances
 Facebook and Twitter presence
www.InsightfulPlayer.com
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28. Next Step….Contact Us
Chrissy Carew, Master Certified Coach
Founder and Head Coach
Insightful Player, LLC
Voice: 603-897-0610
Fax: 603-897-0611
Email: CoachCarew@insightfulplayer.com
Web site: www.insightfulplayer.com
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