The University of Iowa aims to build Iowa's 21st century economy through strategic entrepreneurship initiatives. This will involve a more muscular engagement between government, academia, and industry to foster knowledge creation, address complex problems through collaboration, and accelerate innovation and entrepreneurship. Key programs launched by UI include Ventures for technology transfer, partnerships with businesses for applied research, and resources like the Bedell Entrepreneurship Laboratory to support startup competitions and business planning. The goal is to think globally and act locally to play a new game, believe in bold ideas, collaborate across sectors, and share credit in developing Iowa's economic competitiveness.