從電商到媒體,從商品推薦到客戶行為分析 - Udn 的 big data 價值實踐之路Etu Solution
亞洲 Hadoop 產品與解決方案引領者 Etu,於年度 Etu Solution Day (ESD) 活動中發表「2014 年台灣 Big Data 市場 5 大趨勢預測」。Etu 也首度發表兩岸的 10 大行業、21 種 Hadoop Big Data 已經被驗證的應用,如電信業的經營分析與客服查詢、電子商務的精準推薦、數位媒體的內容推薦、零售行業的使用者行為分析、高科技製造的資料倉儲工作分流卸載與製程良率分析、政府與地產的輿情分析、電力的能源管理、保險的巨量小圖檔管理等。預期 2014 年的台灣 Big Data 市場將更為成熟,經過驗證階段後,進入最後導入階段的企業也可望有倍數的成長。
Etu 負責人蔣居裕表示:「UDN 的採用,說明了台灣企業導入 Big Data 應用的需求在特定產業力道明顯上揚,『2014 年台灣 Big Data 市場的 5 大趨勢預測』也呼應了這樣的看法。」蔣居裕說:「一、首先過河的人,要開始挑戰資料價值的海洋,越早期投入者,越用越深,越深越廣;二、Total Data BI 帶動企業採用多結構化資料倉儲。客戶行為分析、精準行銷、客戶體驗是應用目標;三、從新舊系統整合到 End-to-End 解決方案,大部分企業期待廠商能夠完整交付 Big Data 應用與專業技術顧問。『容易』(Ease) 是 Big Data 產品進入企業的關鍵字;四、資料探索工具當道,力助 Business User 比 IT 人員更能挖掘 Big Data 的價值。『探索』(Discovery) 是 Big Data 分析的神髓所在 —— 探索關聯、探索意圖、探索缺少什麼;五、Big Data 教育訓練課程,從以處理技術為主者,快速擴展到資料分析。但均會被含括在『資料科學』大傘下。資料科學家萬中選一,強調專業分工的資料科學團隊,才是實踐資料價值希望之所在。」
ESD 2013 另外還展現了藉由 Etu Appliance 所架構起來的 Etu Ecosystem,展示了由 Etu 以及 ISV 夥伴們所開發的 End-to-End 解決方案:Etu Recommender,除了原有的個人化精準推薦,現在還可與第三方工具整合,進行資料視覺化探索,建置使用者行為分析資料倉儲;合作夥伴堂朝數位整合的雲端電子刊物加值平台、PilotTV 前線媒體的收視量測系統、樺鼎商業資訊的視覺化分析工具、以及衛信科技的 SDN 網路管理完整解決方案,則分別透過 Etu Appliance 來做巨量、可擴展的檔案格式轉換運算、臉部辨識資料及時處理與分析、多結構化資料倉儲、網路資料封包預處理等工作。這些方案的共同點,就是它們都是基於不斷獲得各種產品創新獎項的 Etu Appliance 所開發或整合的應用。
Kai Zhao interviewed Emily Drevets about her work at eBay using the Kylo data lake platform to enable enterprise-wide analytics. Kylo provides tools for data ingestion, profiling, and governance to bring data into Hadoop from various sources and prepare it for analytics using Spark and other tools, helping eBay meet analytics needs and goals in a scalable way managed through a user-friendly GUI interface.
從電商到媒體,從商品推薦到客戶行為分析 - Udn 的 big data 價值實踐之路Etu Solution
亞洲 Hadoop 產品與解決方案引領者 Etu,於年度 Etu Solution Day (ESD) 活動中發表「2014 年台灣 Big Data 市場 5 大趨勢預測」。Etu 也首度發表兩岸的 10 大行業、21 種 Hadoop Big Data 已經被驗證的應用,如電信業的經營分析與客服查詢、電子商務的精準推薦、數位媒體的內容推薦、零售行業的使用者行為分析、高科技製造的資料倉儲工作分流卸載與製程良率分析、政府與地產的輿情分析、電力的能源管理、保險的巨量小圖檔管理等。預期 2014 年的台灣 Big Data 市場將更為成熟,經過驗證階段後,進入最後導入階段的企業也可望有倍數的成長。
Etu 負責人蔣居裕表示:「UDN 的採用,說明了台灣企業導入 Big Data 應用的需求在特定產業力道明顯上揚,『2014 年台灣 Big Data 市場的 5 大趨勢預測』也呼應了這樣的看法。」蔣居裕說:「一、首先過河的人,要開始挑戰資料價值的海洋,越早期投入者,越用越深,越深越廣;二、Total Data BI 帶動企業採用多結構化資料倉儲。客戶行為分析、精準行銷、客戶體驗是應用目標;三、從新舊系統整合到 End-to-End 解決方案,大部分企業期待廠商能夠完整交付 Big Data 應用與專業技術顧問。『容易』(Ease) 是 Big Data 產品進入企業的關鍵字;四、資料探索工具當道,力助 Business User 比 IT 人員更能挖掘 Big Data 的價值。『探索』(Discovery) 是 Big Data 分析的神髓所在 —— 探索關聯、探索意圖、探索缺少什麼;五、Big Data 教育訓練課程,從以處理技術為主者,快速擴展到資料分析。但均會被含括在『資料科學』大傘下。資料科學家萬中選一,強調專業分工的資料科學團隊,才是實踐資料價值希望之所在。」
ESD 2013 另外還展現了藉由 Etu Appliance 所架構起來的 Etu Ecosystem,展示了由 Etu 以及 ISV 夥伴們所開發的 End-to-End 解決方案:Etu Recommender,除了原有的個人化精準推薦,現在還可與第三方工具整合,進行資料視覺化探索,建置使用者行為分析資料倉儲;合作夥伴堂朝數位整合的雲端電子刊物加值平台、PilotTV 前線媒體的收視量測系統、樺鼎商業資訊的視覺化分析工具、以及衛信科技的 SDN 網路管理完整解決方案,則分別透過 Etu Appliance 來做巨量、可擴展的檔案格式轉換運算、臉部辨識資料及時處理與分析、多結構化資料倉儲、網路資料封包預處理等工作。這些方案的共同點,就是它們都是基於不斷獲得各種產品創新獎項的 Etu Appliance 所開發或整合的應用。
Kai Zhao interviewed Emily Drevets about her work at eBay using the Kylo data lake platform to enable enterprise-wide analytics. Kylo provides tools for data ingestion, profiling, and governance to bring data into Hadoop from various sources and prepare it for analytics using Spark and other tools, helping eBay meet analytics needs and goals in a scalable way managed through a user-friendly GUI interface.
Un estudio estima que dietas malsanas contribuyeron a 400,000 muertes prematuras en EE.UU. en 2015, principalmente por enfermedades cardiacas y accidentes cerebrovasculares. La investigación sugiere que casi la mitad de estas muertes podrían prevenirse mejorando el consumo de alimentos como frutos secos, semillas, verduras y granos integrales, cuya falta se asocia con un gran número de decesos. Expertos recomiendan cambios sencillos en la dieta como reemplazar sándwiches de jamón por otros con hum
Het effect van Google Adwords op offline winkelbezoekvalantic NL
Welk effect heeft een AdWords advertentie op uw offline winkelbezoek? Door het veranderende winkelgedrag van consumenten wordt het steeds lastiger om de daadwerkelijke ROI van Google AdWords-campagnes te bepalen. Rob gaat in op de ontwikkelingen en uitdagingen van omnichannel-winkelgedrag en hij laat zien hoe AdWords-campagnes een centrale rol in de omnichannel-strategie kunnen spelen.
The document provides steps to connect to a CloudFoundry environment and deploy a sample Predix application. It includes instructions on installing the CF CLI, logging in, listing services, creating a PostgreSQL service instance, pushing a sample app, and binding the app to the database. The steps cover common operations for deploying and managing apps on Pivotal CloudFoundry and interacting with services on Predix.
- The document discusses First American Financial Corporation's strategy and performance. It aims to profitably grow its core title and settlement business, strengthen operations through data and processes, and manage complementary businesses.
- First American has strengthened its balance sheet, enhanced statutory capital, and increased its dividend capacity in order to return more capital to shareholders. It expects continued earnings growth and margin expansion.
BACK TO THE FUTURE HILL VALLY 1955
The walkable urban form is dominant in 1955 downtown Hill Valley, an invented small California town centered on a grassy plaza. There is a vibrant town life with most jobs, shopping, school and houses within walking distance, though the car (and skateboard) integrates well into its character.
Microservices Tracing With Spring Cloud and Zipkin @Szczecin JUGMarcin Grzejszczak
The hype related to microservices continues. It’s already common knowledge that creating distributed systems is not easy. It’s high time to show how that complexity can be contained.
Service Discovery and Registry (Zookeeper / Consul / Eureka), easy request sending with client side load balancing (Feign + Ribbon), request proxying with Zuul. Everything is easy with Spring Cloud. Just add a dependency, a couple of lines of configuration and you’re ready to go.
That’s fixing difficulties related to writing code - what about solving the complexity of debugging distributed systems? Log correlation and visualizing latency of parts of the system? Spring Cloud Sleuth with Zipkin to the rescue!
The presentation will consist of some theory but there’ll also be live coding and demos.
Benefits of breastfeeding to mother and babyAnisa Edmund
The document outlines several benefits of breastfeeding for both mother and baby. It discusses how breastfeeding boosts the baby's immune system through antibodies and protection from illness. It also forms a lifelong bond between mother and baby. For the mother, breastfeeding helps lose weight faster after pregnancy, protects against diseases like cancer, and provides birth control since it can cause lack of periods. The document emphasizes that breast milk is uniquely suited to each baby's needs and changes based on the baby's health and the mother's diet.
School for Change Agents Module 5 slidesNHS Horizons
As change agents we are aware that most effective change starts at ‘the edge’. This module will help us equip ourselves for our journey to the edge and beyond. We’ll explore what we mean by ‘the edge’, and what opportunities there are for health and care change activists to be bridge builders and curators.
A trailer is a short video advertisement that provides sneak peaks of an upcoming film to generate interest. Trailers aim to show the best parts of the film in 2-3 minutes to entice audiences to see the full movie. Trailers follow a narrative theory called the "equilibrium theory" where there is initially a balance that is disrupted, characters recognize the disturbance, and try to fix it (though trailers do not show the actual resolution). Company logos and identifiable titles are included to establish the producers and genre. Music and sounds are carefully selected to set the mood and build tension, often changing when something unexpected occurs. The goal is to attract audiences and create intrigue around the story without revealing the entire plot.
The document outlines a nine-step process for analyzing electrocardiograms (ECGs) that includes examining the heart rate, regularity, P waves, QRS complexes, PR intervals, ST segments, T waves, QT intervals, and U waves.
The document summarizes the cover design of a magazine about fighting. It features an enlarged photo of a fighter covering the entire front cover to emphasize that he is important to the magazine. The masthead is in a large font behind the fighter to direct attention to him. The inside pages also feature enlarged photos of boxers and information about them. One spread profiles a boxer who has opened a new gym to train fighters. The design and photos are intended to highlight featured fighters and grab readers' attention.
Industrial control systems (ICS) control and manage a significant portion of critical infrastructure. As cyberattacks increasingly target critical infrastructure, ICS security and resilience are required to avoid catastrophic events that may lead even to loss of life. Importantly, ICS differ from traditional IT systems in several ways, from interacting with physical processes to requirements for continuous operation and real-time processing.
In this talk, we present a behavior-based approach to the design of secure and resilient industrial control systems. Starting with a programmable specification of a control process, we develop executable code with specified security properties. A run-time middleware, ARMET, monitors the execution of the program, identifying behavioral deviations due to intrusions or process failures and leading to diagnosis and system recovery. Importantly, our approach includes a novel method for vulnerability analysis of processes.
Trello is a project management and collaboration tool that allows users to organize projects into boards, lists, and cards. It enables teams to collaborate on projects by sharing boards and updating tasks. The document provides step-by-step instructions on how to sign up for a Trello account and create a new personal board to organize tasks. Key features like adding lists, cards, members, labels, checklists, due dates and files are demonstrated.
Evolution, Disruptors, and Opportunity: Insights from Industry LeadersNICSA
The rapid pace of change within financial services is catalyzing exciting developments in our business models, our operational processes, our approach to talent retention and development, and our product offerings.
Singularly, each of these areas –be it share class evolution, distribution modernization, data analytics, robotics, or regulatory compliance to name a few--could keep change management professionals busy for a long time to come. However, the interdependent nature of business functions requires that they be collaboratively addressed.
Not sure which issues to tackle first? Looking for guidance on how today’s business decisions will impact longer term strategic outlooks? Join us for a collaborative discussion about the different strategies for managing change within our firms and our industry.
Un estudio estima que dietas malsanas contribuyeron a 400,000 muertes prematuras en EE.UU. en 2015, principalmente por enfermedades cardiacas y accidentes cerebrovasculares. La investigación sugiere que casi la mitad de estas muertes podrían prevenirse mejorando el consumo de alimentos como frutos secos, semillas, verduras y granos integrales, cuya falta se asocia con un gran número de decesos. Expertos recomiendan cambios sencillos en la dieta como reemplazar sándwiches de jamón por otros con hum
Het effect van Google Adwords op offline winkelbezoekvalantic NL
Welk effect heeft een AdWords advertentie op uw offline winkelbezoek? Door het veranderende winkelgedrag van consumenten wordt het steeds lastiger om de daadwerkelijke ROI van Google AdWords-campagnes te bepalen. Rob gaat in op de ontwikkelingen en uitdagingen van omnichannel-winkelgedrag en hij laat zien hoe AdWords-campagnes een centrale rol in de omnichannel-strategie kunnen spelen.
The document provides steps to connect to a CloudFoundry environment and deploy a sample Predix application. It includes instructions on installing the CF CLI, logging in, listing services, creating a PostgreSQL service instance, pushing a sample app, and binding the app to the database. The steps cover common operations for deploying and managing apps on Pivotal CloudFoundry and interacting with services on Predix.
- The document discusses First American Financial Corporation's strategy and performance. It aims to profitably grow its core title and settlement business, strengthen operations through data and processes, and manage complementary businesses.
- First American has strengthened its balance sheet, enhanced statutory capital, and increased its dividend capacity in order to return more capital to shareholders. It expects continued earnings growth and margin expansion.
BACK TO THE FUTURE HILL VALLY 1955
The walkable urban form is dominant in 1955 downtown Hill Valley, an invented small California town centered on a grassy plaza. There is a vibrant town life with most jobs, shopping, school and houses within walking distance, though the car (and skateboard) integrates well into its character.
Microservices Tracing With Spring Cloud and Zipkin @Szczecin JUGMarcin Grzejszczak
The hype related to microservices continues. It’s already common knowledge that creating distributed systems is not easy. It’s high time to show how that complexity can be contained.
Service Discovery and Registry (Zookeeper / Consul / Eureka), easy request sending with client side load balancing (Feign + Ribbon), request proxying with Zuul. Everything is easy with Spring Cloud. Just add a dependency, a couple of lines of configuration and you’re ready to go.
That’s fixing difficulties related to writing code - what about solving the complexity of debugging distributed systems? Log correlation and visualizing latency of parts of the system? Spring Cloud Sleuth with Zipkin to the rescue!
The presentation will consist of some theory but there’ll also be live coding and demos.
Benefits of breastfeeding to mother and babyAnisa Edmund
The document outlines several benefits of breastfeeding for both mother and baby. It discusses how breastfeeding boosts the baby's immune system through antibodies and protection from illness. It also forms a lifelong bond between mother and baby. For the mother, breastfeeding helps lose weight faster after pregnancy, protects against diseases like cancer, and provides birth control since it can cause lack of periods. The document emphasizes that breast milk is uniquely suited to each baby's needs and changes based on the baby's health and the mother's diet.
School for Change Agents Module 5 slidesNHS Horizons
As change agents we are aware that most effective change starts at ‘the edge’. This module will help us equip ourselves for our journey to the edge and beyond. We’ll explore what we mean by ‘the edge’, and what opportunities there are for health and care change activists to be bridge builders and curators.
A trailer is a short video advertisement that provides sneak peaks of an upcoming film to generate interest. Trailers aim to show the best parts of the film in 2-3 minutes to entice audiences to see the full movie. Trailers follow a narrative theory called the "equilibrium theory" where there is initially a balance that is disrupted, characters recognize the disturbance, and try to fix it (though trailers do not show the actual resolution). Company logos and identifiable titles are included to establish the producers and genre. Music and sounds are carefully selected to set the mood and build tension, often changing when something unexpected occurs. The goal is to attract audiences and create intrigue around the story without revealing the entire plot.
The document outlines a nine-step process for analyzing electrocardiograms (ECGs) that includes examining the heart rate, regularity, P waves, QRS complexes, PR intervals, ST segments, T waves, QT intervals, and U waves.
The document summarizes the cover design of a magazine about fighting. It features an enlarged photo of a fighter covering the entire front cover to emphasize that he is important to the magazine. The masthead is in a large font behind the fighter to direct attention to him. The inside pages also feature enlarged photos of boxers and information about them. One spread profiles a boxer who has opened a new gym to train fighters. The design and photos are intended to highlight featured fighters and grab readers' attention.
Industrial control systems (ICS) control and manage a significant portion of critical infrastructure. As cyberattacks increasingly target critical infrastructure, ICS security and resilience are required to avoid catastrophic events that may lead even to loss of life. Importantly, ICS differ from traditional IT systems in several ways, from interacting with physical processes to requirements for continuous operation and real-time processing.
In this talk, we present a behavior-based approach to the design of secure and resilient industrial control systems. Starting with a programmable specification of a control process, we develop executable code with specified security properties. A run-time middleware, ARMET, monitors the execution of the program, identifying behavioral deviations due to intrusions or process failures and leading to diagnosis and system recovery. Importantly, our approach includes a novel method for vulnerability analysis of processes.
Trello is a project management and collaboration tool that allows users to organize projects into boards, lists, and cards. It enables teams to collaborate on projects by sharing boards and updating tasks. The document provides step-by-step instructions on how to sign up for a Trello account and create a new personal board to organize tasks. Key features like adding lists, cards, members, labels, checklists, due dates and files are demonstrated.
Evolution, Disruptors, and Opportunity: Insights from Industry LeadersNICSA
The rapid pace of change within financial services is catalyzing exciting developments in our business models, our operational processes, our approach to talent retention and development, and our product offerings.
Singularly, each of these areas –be it share class evolution, distribution modernization, data analytics, robotics, or regulatory compliance to name a few--could keep change management professionals busy for a long time to come. However, the interdependent nature of business functions requires that they be collaboratively addressed.
Not sure which issues to tackle first? Looking for guidance on how today’s business decisions will impact longer term strategic outlooks? Join us for a collaborative discussion about the different strategies for managing change within our firms and our industry.
Social media, a kind of source of big data, are shaping customers' behavior in China, the analysis of social data is fundamental job of future marketing. Find insights of customers based on social data by inter3i, a leading SaaS company in China.
從行為特質進行細緻顧客分群, 發掘更多消費者行為商機, 進行商機探索.
Find more business opportunities from behavioral micro-segmentation.We provide more marketing clues for marketing guys to do some business action or consumer insight.
1. 物联网用例
Internet of Things Use Case
大数据.物联网.云计算
赵锴
Kai Zhao
Kingaim @ gmail.com
July 2016
Any views or opinions presented in this article are solely those of the authors and do NOT
necessarily represent those of any companies.
https://cn.linkedin.com/in/kai-zhao-63403212
2. 内容 | Content
1. 物联⺴地图 Internet of Things Landscape 2016
2. 市场营销 Marketing
3. 产品研发 Product Development
4. 制造与运营 Manufacturing and Operation
5. 产品服务 Product Service
6. 新技术 New Technology
7. 客户服务 Customer Service
Internet of Things Usecase | 赵锴 Kai Zhao
3.
4. 市场营销 | Marketing
Internet of Things Use Case | 赵锴 Kai Zhao
预测客户需求,识别
有效和潜在的商机,
持续扩展客户关系。
客户洞察与商机 收集和分析产品的使⽤情况、产品⾃⾝状况变化、产品消耗、
损耗等数据来预测⽤户需求,从⽽触发交叉销售或者追加销售
机会,预测未来购买⼒,构架新的消耗再供给模型。
灵活的⽀付和定
价模型
通过整合产品使⽤和性能相关数据,提供基于使⽤量、性能和
结果的定价和订购模式,从⽽构建新的商业模式,提升市场渗
透率和捕获价值。例如基于UBI的保险定价模型。
附加值服务 跨产品收集各种数据,然后通过领域专家进⾏整合后,可以为
客户提供各类信息、咨询和托管服务,从⽽增强客户对产品的
操作能⼒及更加了解他们的业务。
5. 产品研发 | Product Development
Internet of Things Use Case | 赵锴 Kai Zhao
作为研发⼈员或者产
品经理,经常⾯临着
如何减少投⼊、加快
产品创新、增加产品
特性、提⾼产品质量
和快速将产品投⼊市
场等各种挑战。
互联产品使⽤分
析
远程从配有传感器的产品和系统中获得⽤户使⽤⾏为数据及产
品性能数据,然后对这些数据进⾏分析和基准测试,就可以指
导产品需求定义、确定特性开发的优先级、产品⽣命周期成本、
供应链的协作和规划。
互联产品质量分
析
通过持续分析从远程获取到的产品或系统的现场数据,来找出
质量问题的根源、给出正确的应对⽅案,提升软件质量、可靠
性、安全性,进⾏预防性维护和服务。
互联软件管理 对客户现场的设备、系统和资产配置进⾏远程识别、管理和维
护。通过安全的远程软件包分发和指令,⽀持⾃动化软件版本
升级和安全补丁安装。
6. 制造与运营| Manufacturing and Operation
Internet of Things Use Case | 赵锴 Kai Zhao
作为经营与制造的负
责⼈,必须专注于提
升全球的业绩(包括成
本、速度和质量等),
灵活⾯对趋于复杂的
经营制造环境,从⽽
降低⻛险,确保合规。
资产与资料跟踪 实现对关键资产的定位和监控(包括原料、成品和集装箱),从
⽽优化物流、维持合理库存,避免质量问题以及检测偷窃。
智慧化互联运营 连接运营中的各个数据孤岛(例如⽣产、供给、物流),实现跨
异构系统、个⼈和资产的规范化和实时可视化,从⽽作出更快、
更好的决策,提⾼运营业绩。
统⼀的KPI考核 从孤⽴⽣产系统和资产中聚合和统⼀数据,形成可操作的⺴⻚
或者移动应⽤,在这些⺴⻚和应⽤中提供基于⾓⾊的KPI视图,
同时提供相关数据的下钻功能,从⽽能够快速诊断故障问题和
提供效率。
实时资产健康监
测
通过监控关键设备状况和运⾏参数来减少宕机时间,避免潜在
的设备故障。通过运维团队或者OEM服务⺴路,当问题发⽣后,
实现⾃动触发告警和主动响应。
提升运营管理 快速提升复杂流程的监控、管理和优化。加速智能⼯⼚和⼯业
4.0⾏动。通过互联、互操作、移动化、众包来扩展已有设备和
ERP/MES系统。
7. 产品服务| Product Service
Internet of Things Use Case | 赵锴 Kai Zhao
作为服务和⽀撑的负
责⼈,需要⾯对的挑
战包括:如何在现场
和远程提供最优的服
务,如何有效的管理
配件和保修成本,制
定更好的战略(收⼊、
利润和客户价值)。
监控与诊断 通过与互联产品的交互,从⽽实现产品远程问题识别和诊断,
避免不必要的服务电话并提⾼⾸次修复率。
远程服务 通过与互联产品的实时交互,实现远程服务包括机器调整、软
件更新、通过⾃检来避免宕机时间以及消除不必要的现场服务
需求。
⾃动化服务执⾏ 基于互联产品的告警,⾃动触发服务事件,诊断问题,确定最
佳响应策略,并根据SLA和资源情况派出最适合的技术专家去
解决问题。
预测性维护 通过监控互联产品的操作特点,⼀并考虑产品运⾏阈值、趋势,
从⽽实现由响应式运维到主动式运维的转变。
互联备件规划 通过合理利⽤互联产品的数据(包括配置、使⽤和地理位置等),
实现服务质量⺫标与配件库存⽔平⼆者的平衡。
保修成本管理 通过持续监控互联产品的使⽤,定位和避免潜在的保修履约问
题。当问题出现的时候,能够⾃动通知操作⼈员,避免潜在的
产品故障,从⽽降低保修成本。
8. 新技术| New Technology
Internet of Things Use Case | 赵锴 Kai Zhao
IT负责⼈需要⾯对很多
关注,包括提供更多
的商业价值、维持现
有基础设施、并基于
物联⺴、云计算和⼤
数据技术搭建新的项
⺫,从⽽创造机会、
驱动创新。
灵活的产品和资
产互联
通过第三⽅设备云、直连⺴络,开放API和边界设备,为有线/
⽆线的资产提供简单灵活的互联服务。
⾝份与安全管理 为设备间提供实时安全的双向通讯,并保证遵循访问控制、⽇
志和审计等管理政策。
可扩展的IoT操作
管理
构架⾼可扩展的系统,⽀持⼤规模供给和部署,管理复杂事件
处理和⼤数据,实现在不断演进和异构环境中进⾏IoT操作管理。
⽆缝IoT数据整合 通过快速整合企业数据实现业务需求变更的快速反应,并揭⽰
可执⾏的商业洞察。企业数据来⾃于企业的商业系统、互联物
品产⽣的时间序列和⾮结构化数据(例如⽤户反馈)。
数据分析 构建各种规则、业务逻辑和算法,来分析和关联⾮结构化数据、
时间序列和事务数据,从⽽优化业务流程,发现新的机会和洞
察,并回答关键的业务问题。
快速IoT应⽤开发 采⽤基于模型的应⽤开发环境的物联⺴平台,在构建创新的互
联应⽤时,能够缩减时间、成本和⻛险, 从⽽提供差异化的产
品和服务,并不断保持竞争优势。
9. 客户服务| Customer Service
Internet of Things Use Case | 赵锴 Kai Zhao
产品的所有者, 操作
⼈员以及解决⽅案提
供商都在寻找新的⽅
法, 利⽤这些⽅法,
能够提升操作效率、
提⾼客户满意度、延
⻓设备运⾏时间,并
能够加深对业务的理
解。
产品使⽤和效率
仪表盘
⽤户可以对产品进⾏使⽤和性能⽅⾯的监控和跟踪。并能与其
他类似的匿名产品进⾏基准测试⽐较,从⽽优化价值。
客户⾃助服务 能够主动提出基于互联产品的相关建议,从⽽客户⾃⼰能够进
⾏问题诊断和解决,从⽽最⼤化产品的可⽤性。
产品个性化 允许⽤户远程添加新功能或者更改参数,从⽽实现产品个性化,
增强⽤户体验和产品性能。
10. 参考 | Reference
1. IoT Use Cases: Start Your Connected Journey Here. PTC. 2015.
2. MQTT
http://wenku.baidu.com/link?url=a8Qqeo55GbhmmHMe_12N5kw0q3-rLyf2QC-
E_jSp79jXyQynCDEginDUESsRo2eWxVcOzl09iPKDLrlGwFf0onnSkWPFubzU--
K7RXhUGktsY4k_XoApgAt2t2qMYxqb
3. Foundational Elements of an IoT Solution. Joe Biron.Oreilly.
Internet of Things Use Case | 赵锴 Kai Zhao