This document outlines JR's Inside Out Project, which aims to create a global art project turning the world "inside out." It details JR's wish to inspire participation in posting portraits from around the world to create an ongoing dialogue. On a designated day, thousands of portraits from many countries will be simultaneously pasted in city centers to unite people globally and catalyze social change.

1. BE THE CHANGE
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2. ID E O U T P R O J E C T
Images Courtesy of JR
JR’ s IN S ID E OUT PROJEC T
JR was awarded the prestigious TED prize in 2011.
His wish is “I wish for you to stand up for what you care about by participating in a global art project and
together we will turn the world…Inside Out.”
For more information on the Inside Out Project, visit http://www.insideoutproject.net/.
AB OUT TH E TE D P R IZ E
The first TED Prize was awarded in 2005, born out of the TED Conference and a vision by the world's
leading entrepreneurs, innovators, and entertainers to change the world – one Wish at a time.
The reward: $100,000, the TED Community's array of talent and expertise, and the leadership of a TED
Prize team led by Amy Novogratz. What began as an unparalleled experiment to leverage the resources
of the TED Community to spur global change has evolved into one of the most prestigious prizes.
From Bono's the ONE Campaign ('05 recipient) to Jamie Oliver's Food Revolution ('10 recipient), the
TED Prize is helping to combat poverty, take on religious intolerance, improve global health, tackle child
obesity, advance education, and now inspire art around the world.
For more information on the TED Prize, visit www.tedprize.org
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3. ONC EPT
“BE THE CHANGE”
We find ourselves at a very interesting crossroads. During this time of accelerated globalization and
rapid changes in our environment, people in countries around the world are being affected in different
ways. Now, more than ever, we have a responsibility to share the human stories that unite us as world
citizens.
Via JR’s Inside Out Project, we are joining forces with individuals and groups in countries around the
world to bring awareness to the issues we want to change, as well as inspire creative solutions to
make these changes possible. It is time for us as co-producers, artists and global citizens to engage
in a dialogue to help reorganize systems of urban interaction and challenge the existing frameworks.
We believe this change must come from within each individual in order for us to move forward
collectively and bring about positive change worldwide.
We invite the growing silent majority to be part of this “global ex-change” by becoming more globally
conscious and proactive in their daily lives. On World Peace Day, which takes place on September
21,2012 (TBC), the world will unite through the exchange of portraits from country to country which will
not only create a mosaic of faces, but an ongoing collaborative dialogue, using art and communication
as catalysts for social change.
P O R T R A IT D E T A IL S
Each participating country will produce 500 portraits (a specific number of portraits from each country
will then be redistributed (% relative to the number of countries participating) creating a mosaic of
faces from around the world (For example, Athens will have 15-20 portraits from Greece, 15-20 from
Mexico, 15-20 from Israel, etc.)
 Each portrait will be uploaded on the Inside Out Project Website and will include the person’s first
name, location, and a personal message relating to their respective human, natural and urban
environment, in the format of a wish or a statement
 The general public will be invited to participate through an open call and local and social media
networks
Additionally, large-scale posters representing the 5 participating continents will be given to each
group and posted in emblematic locations in the city center (TBC pending budget and local logistics
on the ground)
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4. ONC EPT
PASTING OF PORTRAITS:
A GLOBAL ONE-DAY EVENT ON WORLD PEACE DAY
To unite as one global action, all participating countries, in conjunction with local respective TEDx
chapters, will simultaneously post the 12,500-15,000 portraits on the same day
 The portraits will be posted in the city center of each participating country (exact location TBD
pending local permits)
 Via an open call, volunteers from the city’s community will be invited to help paste the portraits
These events will be broadcasted live on the respective TEDx platforms. We are currently in
discussion with our global partner, Ikono.tv, to broadcast the entire event live, jumping from one
country to the next over 24 hours.
PARALLEL EVENTS
 Local IOP actions will join forces with respective TEDx chapters and will host a series of talks on
the ground (format to be determined with local TEDx chapter), inviting experts from the social
sciences, artists and community leaders, among others, to inspire awareness, build education and
find creative solutions to the climate crisis
 Participating TEDx chapters will have the opportunity to invite a group leader from a different
country to speak about the action in a TEDxTalk
 A “live message stand” : We invite every chapter to have a podium during their photo shoot and
pasting where people will be invited to “say something nice …exact theme TBD” These messages
will be recorded as archival material, creating a series of podcasts.
ONLINE PRESENCE
 Besides the IOP website, our collaborators will host in its blog, portraits of all group leaders, and
their stories, as well as regular posts on the evolution of the project, features of experts.
 A global Facebook page will be created to unify the entire action
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5. R T IC IP A N T S
The group leaders in Athens and Juarez will be coordinating this global action to unite the
five participating continents.
PARTICIPATING COUNTRIES **
Alsace, FRANCE
Athens, GREECE
Austin, USA
Aveiro, PORTUGAL
Brisbane, AUSTRALIA
Cape Town, SOUTH AFRICA
Casablanca, MOROCCO
Guayacan, GUYANA
Hanoi, CHINA
Juarez, MEXICO
Lima, PERU
Madrid, SPAIN
Mumbai, INDIA
New York, USA
Nicosea, CYPRUS
Nairobi, KENYA
Peckham, UK
Port au Prince, HAITI
POLAND
THE NETHERLANDS
Santiago, CHILE
Sao Paulo, BRAZIL
Tel Aviv, ISRAEL
Tunis, TUNISIA
* Countries already contacted that have unofficially confirmed their participation
*
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6. UDG ET
IOP SUPPORT
The price per portrait is $2.60, which includes printing on recycled paper and shipping costs.
Although each country will be responsible for their own costs on the ground for the day of the
posting, we are trying to raise the printing and shipping funds for all of the participating
countries to be given directly to the Inside Out Project, c/o The Sapling Foundation/TED.
TED is owned by The Sapling Foundation, a private nonprofit foundation, a 501(c)3
organization under US tax code
PRINTING & SHIPPING COSTS
500 portraits per country (estimate 25-30 countries, TBC)
Per country = $1,300
20 countries = $26,000
25 countries = $32,500
30 countries = $39,000
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7. IM E L IN E
March, 2012 | OPEN CALL FOR THE PHOTOGRAPHERS
# of Photographers:15-20
How: Photographers will be invited to one central location (3-5) days to shoot the 500 portraits.
April, 2012 | OPEN CALL TO THE PEOPLE
Goal: 500 participants spanning all ages and gender
Individuals will be invited to a central location where the photographers will take their portraits
May-June, 2012 | PHOTO SHOOT(S)
3-5 day photo shoot (probably 2 weekends in a row) in a central location of each participating
country
June 15, 2012 | PHOTO SHOOT DEADLINE
June 30th, 2012 | PHOTO UPLOAD DEADLINE
Group Leaders representing each country’s action will assume responsibility of uploading
portraits to the IOP Website.
July-August, 2012 | IMAGES PRINTED & SENT OUT BY IOP
FALL 2012 | POSTING OF PORTRAITS (Exact Date TBD)
All participating countries will simultaneously post images on same day to unite as one global
action.
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8. TED Worldwide Chapters
x
TEDx
Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx
program is designed to give communities, organizations and individuals the
opportunity to stimulate dialogue through TED-like experiences at the local level.
TEDx events are fully planned and coordinated independently, on a community-
by-community basis.
TEDx was created in the spirit of TED's mission, "ideas worth spreading." The
program is designed to give communities, organizations and individuals the
opportunity to stimulate dialogue through TED-like experiences at the local level.
At TEDx events, a screening of TEDTalks videos -- or a combination of live
presenters and TEDTalks videos -- sparks deep conversation and connections.
TEDx events are fully planned and coordinated independently, on a community-
by-community basis.
COLLABORATION WITH TEDxWorldwide Chapters
We are suggesting that all participating countries in the Global Inside Out Action
partner and join forces with the local TEDx Chapters in their respective cities.
The following TEDx Chapters are on board: TEDx Academy, TEDxMexico (DF),
TEDxAveiro (Portugal), TEDxDubai and TEDxAlsace (France). Ongoing
conversations are also taking place between TEDxJaffa, TEDxCasablanca, TEDx
Capetown, among others.
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9. O N TA C T
GROUP ACTION LEADERS Corinne Weber
Email: corinne@meld.cc
Yvonne Senouf
Email: yvonne@meld.cc
Monica Lozano
Email: monica@monicalozano.com
T E D xW O R L D W ID E
Respective Local Chapters
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