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Invisible Innovations Presentation
- 2. The Greenhouse Our challenge: How do we support people to live well in their homes for longer? @PaulPentelow
- 3. Our journey Insights Clues & Themes Ideation Experimentation Pivot or Persevere Incubation @PaulPentelow
- 14. What did insight tell us? #adaptingwithage @AdaptingA
- 15. Most older people are living in homes which are not fit for purpose @PaulPentelow
- 16. @PaulPentelow
- 17. Ageing is scary, it’s easier to be in denial than confront it @PaulPentelow
- 18. Adaptations are actually increasing the sense of vulnerability @PaulPentelow
- 19. Minor adaptations are proving to be very effective @PaulPentelow
- 20. A duplication of tech designs which aren’t informed by end users https://vimeo.com/172893044 @PaulPentelow
- 25. “I didn’t chose to have it, my family get worried, so suggested I get it. I don’t like wearing it. It makes me feel old, it’s a big red beacon that says look I’m vulnerable and weak!” “I try and hide it, sometimes I don’t wear it, but if my family call round and notice I haven’t got it on, I get in trouble…!”
- 28. 1 @PaulPentelow
- 30. 3 @PaulPentelow
- 32. Why is this as good as it gets? @PaulPentelow
- 38. NHF SUMMIT
- 40. Next Steps • Further develop and refine our products • Complete business plan • Create a pilot programme • Secure funding • Secure pioneer organisation to lead on further development post-Greenhouse
Editor's Notes
- Hi, my name is Paul Pentelow, I am part of the Adapting with Age team and I’m here to share my insights into the older population. As a nation we are growing older like never before, 11.8 million people in the UK are over 65. An estimated 800 are over 105 which is double that of 2005. In these figures are only going to get larger.
- I took part in an innovation incubation programme in collaboration with the National Housing Federation and I was set this challenge. So where did that journey take me and what can I share?
- Brief overview of the innovation process What is the problem – easy to apply your own experience but this doesn’t work, you end up solving your assumption of the problem. Taking the data and theming it, what is driving the theme? Adaptations – Digital – Transport – Assistive Tech – Crime – Isolation – Process – Health Ideation – taking each theme and coming up with ideas Experimenting – is this idea achievable, how can we test our ideas cheaply and effectively? Do we need to pivot or idea or persevere with different experiments? Incubation – Brining the idea to life, what does your idea need? Money, resources, pioneering?
- Only 5% of homes in the UK are built to the accessibility standards of today. Older people are at risk everyday of falls around the home without an adaptation made to their property.
- There is a direct link between unsuitable housing and poor health. The total cost to the NHS of poor housing last year.
- Speaks for itself, no one wants to be old, no one wants to think about their own mortality
- Current physical adaptations make people feel old. Older people look at grab rails as a loss of mobility rather than a tool to gain independence. There are instances where doorstep crime has occurred due to external grab rails and key safes highlighting that the people inside that home are vulnerable, and these crimes will reoccur at the same properties.
- Minor adaptations are effective in their current form. They aid activities of everyday living and assist with mobility and as a result give more independence. But they are not preventative, they are typical installed at crisis point like a fall, at the worst possible moment in your life to be make informed decisions about your home. Minor adaptations are less effective than if they are installed before crisis point. There is an opportunity to move from treatment to prevention.
- Pendants for example are a good solution to a huge problem, but where is the inclusive design? We found that assistive tech and associated products are purchased by family members and not by the end users. 95% of those with pendants rarely or never use them. End users do not buy into the design because they are for older people
- Of over 75s don’t intend to move from their current homes. Our challenge is not how do we help people live in their own homes longer, but how do we support people to live well in their homes for longer.
- Sheila represents millions of people that are being made disabled by their homes. Sheila finds it more difficult to move around as she’s getting older and her home hasn’t been designed to help her – she struggles getting in and out of the front door and finds her bathroom challenging. She doesn’t want to move and she doesn’t want to lose her independence.
- Our research also found that even though assistive tech can save lives and is a lifeline for many families, people just don’t want to wear them because of how they look and make people feel.
- Like many others, Sheila does not want to adapt her home with the clinical, unattractive products that currently exist. They make her feel vulnerable. But that’s her only option. Sheila’s spent years decorating and personalising her home, she doesn’t want to compromise her standards, and why should she? We wouldn’t accept these sub standard products, so why should she? Just because she’s old?
- She installs the grubby, ugly grab rails to help her get in and out of her home, but for her this compromises her standards and her independence.
- She continues struggling in and out of her home, which puts her at a high risk of falling and ending up in hospital.
- She doesn’t leave her home and becomes disconnected from her community and socially isolated, leading to a decline in both her health and happiness. This would cripple Sheila, as she’s quite the social butterfly.
- Sheila also chooses to adapt her behaviours rather than her home, choosing to drink and eat less to limit her trips to the bathroom.
- The shocking reality is that the current products have so much negative stigma attached to them that rather than get them installed into their homes, people are making dangerous decisions that damage their health. Sheila doesn’t understand why this is as good as it gets, and neither do we…
- Would you want these in your home? I know I wouldn’t. Sheila doesn’t and neither do your tenants. WE all deserve better than this…
- So what does better look like? Currently Sheila has three options, but we’re giving her another, a better one! We’re giving her invisible adaptations.
- Our products are discreet and dual-purpose, designed to blend into people’s homes. Sheila loves them because they’re sleek and discreet, they make her feel modern and trendy rather than old and vulnerable. With these in her home she’s safer, she’s happier and she’s healthier – she’s eating and drinking normally, she feels safe to visit the bathroom and to leave her home anytime she wants.
- The products are designed with people like Sheila in mind, but they can be used by everyone.
- We’ve all slipped in the bath or shower, so the products really can be a safety net for all.
- We have a real opportunity here to make the lives of all of our customers and people just like Sheila, healthier, happier and better for longer. Sheila isn’t a persona that we created, she’s real, she could be your grandma, your mum, your next door neighbour, or even you one day!
- By designing more attractive adaptations that blend into the home, by installing them as preventative aids rather than reactive, we are getting adaptations into homes sooner. It is critical that we shift our focus from treatment to prevention so that a greater number of people, just like Sheila, can live well for longer. A move away from reactive measures to proactive, preventative approach means this is an invest to save model. It offers the opportunity to reduce the cost of voids and improve tenancy sustainability.