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Introtodigital slideshare-150331130621-conversion-gate01
This document provides an overview of digital marketing presented by @NJChevalier. It discusses key areas of digital marketing including search marketing, display ads, e-CRM, content marketing, social media, and analytics. Free tools for analyzing digital marketing efforts are also listed. The presentation emphasizes performing digital analysis to understand online consumer behavior and developing an online marketing strategy.
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Introtodigital slideshare-150331130621-conversion-gate01
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- 2. #IntroToDigital @njchevalier A PRESENTATION BY@NJCHEVALIER #IntroToDigital
- 3. #IntroToDigital @njchevalier WHAT YOU’LL LEARN #IntroToDigital @njchevalier • DEFINITIONOF DIGITAL MARKETING • HOW TO DO DIGITAL MARKETING THAT’S IT?
- 4. #IntroToDigital @njchevalier AND #IntroToDigital @njchevalier • HOW TODO A DIGITAL ANALYSIS • HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE
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- 8. #IntroToDigital @njchevalier PROMOTION #IntroToDigital @njchevalier A PRODUCT, A SERVICE ORA BRAND ON ELECTRONIC DEVICES. OF THE
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- 10. #IntroToDigital @njchevalier #IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIGDATA DISPLAY CONTENT MARKETING VIDEO MOBILECRM NEWSLETTER
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- 15. #IntroToDigital @njchevalier EASYTO ANALYSE YOU HAVENICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.
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- 27. #IntroToDigital @njchevalier EVALUATE THE POWEROF WEBSITE. OFFSITE
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- 29. #IntroToDigital @njchevalier OPTIMIZATION HOW TO EXPLAINYOUR WEBSITE TO GOOGLE?
- 30. #IntroToDigital @njchevalier Metadescription H1 title…<METADESCRIPTION> <TITLE> <H1> <H2> <H3> <link>
- 31. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW GOOGLE JUDGEIF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC
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- 38. #IntroToDigital @njchevalier #IntroToDigital @njchevalier YOU EXPECT TO FIND WHATWAS WRITTEN ON THE DOOR.
- 39. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WHEN YOUHAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.
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- 43. #IntroToDigital @njchevalier WHAT IS AGOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED
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- 49. #IntroToDigital @njchevalier SEO IS NOTA SCIENCE, IT IS AN ART.
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- 52. #IntroToDigital @njchevalier • TARGET THERIGHT KEYWORD • CHECK THE COMPETITION • EVALUATE THE CONVERSION
- 53. #IntroToDigital @njchevalier CPCCOST PER CLICK PPCPAYPER CLICK CLICKS
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- 56. #IntroToDigital @njchevalier LONG TERM SHORTTERM SEO SEA ADS DISPLAY
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- 58. #IntroToDigital @njchevalier BANNERS, IMAGES, VIDEOOR AUDIO. DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE 10% less than usual Free master thesis Subjects NOW!!!
- 59. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTERADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY
- 60. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING ATTENTION FORA SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER
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- 65. #IntroToDigital @njchevalier NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRMIS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.
- 66. #IntroToDigital @njchevalier #IntroToDigital @njchevalier KNOW BETTER YOURCUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL
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- 71. #IntroToDigital @njchevalier CONTENT MARKETING IS THENATURAL WAY TO DO SEO.
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- 73. #IntroToDigital @njchevalier ATTRACT ATTENTION TRAFFIC =ATTENTION => MONETIZE
- 74. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTERADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY
- 75. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING ATTENTION FORA SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY
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- 77. #IntroToDigital @njchevalier #IntroToDigital @njchevalier IN 1 MIN 72HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST
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- 79. #IntroToDigital @njchevalier #IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF UNIVERSALTOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY
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- 83. #IntroToDigital @njchevalier YOUR CONTENT HAS TOBE MEMORABLE ACCURATE
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- 93. #IntroToDigital @njchevalier DOES IT MEAN WHAT TOBEBRAND? AN ONLINE #IntroToDigital @njchevalier
- 94. #IntroToDigital @njchevalier BE VISIBLE MANAGE YOURREPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY
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- 100. #IntroToDigital @njchevalier INFORM WATCH NEWS NETWORKING FOLLOW UP ASKBRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8Reasons to use twitter
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- 104. #IntroToDigital @njchevalier WITH SOCIAL MEDIA JOBSARE CHANGING…
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- 106. #IntroToDigital @njchevalier WHAT YOU LEARN MARKETANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION
- 107. #IntroToDigital @njchevalier ANALYSIS ONLINE TOOLS BEFOREAFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING
- 108. #IntroToDigital @njchevalier #IntroToDigital @njchevalier MARKETING SALES COMMUNICATIONEVENTS ADS DIGITAL MARKETING
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- 112. #IntroToDigital @njchevalier #22 FREE TOOLS 1GOOGLE KEYWORD PLANNER 12 MAILCHIMP 2 WEBMASTER TOOLS 13 PIXLR 3 ALYZE 14 PIKTOCHART 4 OPEN SITE EXPLORER 15 WORDPRESS 5 MAJESTIC SEO 16 KLOUT 6 MOZCAST 17 GOOGLE ALERTS 7 WHATSMYSERP 18 HOOTSUITE 8 GOOGLE ADWORDS 19 IFTTT 9 GOOGLE ANALYTICS 20 TWITTERCOUNTER 10 SIMILAR WEB 21 FOLLOWERWONK 11 GOOGLE ADSENSE 22 UNFOLLOWERME
- 113. #IntroToDigital @njchevalier PART11 GOOGLE KEYWORDPLANNER CHECK THE KEYWORD SEARCH VOLUME 2 WEBMASTER TOOLS CHECK THE STRUCTURE OF YOUR WEBSITE 3 ALYZE CHECK THE KEYWORD DENSITY 4 OPEN SITE EXPLORER CHECK THE POWER OF THE WEBSITE 5 MAJESTIC SEO CHECK THE BACKLINKS 6 MOZCAST CHECK THE RANKING EVOLUTION 7 WHATSMYSERP CHECK KEYWORD RANKING 8 GOOGLE ADWORDS PLAN ADS CAMPAIGNS ON GOOGLE 9 GOOGLE ANALYTICS CHECK YOUR TRAFFIC 10 SIMILAR WEB CHECK THE TRAFFIC 11 GOOGLE ADSENSE PLAN ADS DISPLAY ON WEBSITES
- 114. #IntroToDigital @njchevalier 12 MAILCHIMP CREATENEWSLETTER 13 PIXLR DESIGN TOOL 14 PIKTOCHART CREATE INFOGRAPHICS 15 WORDPRESS BLOG PLATFORM 16 KLOUT INFLUENCE TOOL 17 GOOGLE ALERTS WATCH REPUTATION 18 HOOTSUITE MANAGE SOCIAL NETWORKS 19 IFTTT AUTOMATIZE SOCIAL MEDIA 20 TWITTERCOUNTER CHECK YOUR TWITTER EVOLUTION 21 FOLLOWERWONK CHECK THE TWITTER PROFILES 22 UNFOLLOWERME CHECK THE UNFOLLOWERS PART2
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- 116. #IntroToDigital @njchevalier ANALYSE THE KEYWORDS DENSITYOF COMPETITORS 02.
- 117. #IntroToDigital @njchevalier COMPARE THE BACKLINKS PROFILESOF THE COMPETITION 03.
- 118. #IntroToDigital @njchevalier CHECK WHERE AREYOUR POTENTIAL CUSTOMERS 04.
- 119. #IntroToDigital @njchevalier ASK YOUR CUSTOMERSWHAT DO THEY NEED 05.
- 120. #IntroToDigital @njchevalier DEFINE WHAT CONTENTWILL FIT THE BEST TO THEM 06.
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- 123. #IntroToDigital @njchevalier - WELL. GOODBUT NOT SURE TO USE IT… - THEN CHECK THIS!
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- 136. #IntroToDigital @njchevalier YOUR NETWORK ISYOUR FUTURE.
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