Gaurav Mishra Indian Chamber of Commerce Strategic Corporate Communications Summit 220809

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My talk on social media at the Indian Chamber of Commerce Strategic Corporate Communications Summit 220809

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  • The channels in use are the basic equivalence channels – great content, implemented in the “cost of entry” platforms (GRAY) The strategic objective is to develop a presence via the interactions that drive actual fan engagement (GREEN)
  • Gaurav Mishra Indian Chamber of Commerce Strategic Corporate Communications Summit 220809

    1. 1. Three Reasons Marketers Should Listen To Social Media Conversations Indian Chamber of Commerce August 22, 2009 Gaurav Mishra CEO 20:20 Social
    2. 2. Marketing has changed, marketers haven’t. 1
    3. 3. How is marketing changing ? One-Way Two-Way One-to-Many One-to-One Handbill Telephone Internet Television changed V
    4. 4. How has marketing changed? Marketers Consumers
    5. 5. Consumers are talking, whether or not we are listening. 2
    6. 6. SEA-EAT Blog Source: http://tsunamihelp.blogspot.com/
    7. 7. Mumbai Terror Attack Source: http://search.twitter.com/search?q=%23mumbai
    8. 8. Pink Chaddi Campaign Source: http://thepinkchaddicampaign.blogspot.com
    9. 9. Dell Hell Source: http://www.buzzmachine.com/archives/cat_dell.html
    10. 10. Comcast Must Die Source: http://comcastmustdie.com
    11. 11. Zappos on Twitter Source: http://zappos.com
    12. 12. Get Satisfaction Source: http://getsatisfaction.com/
    13. 13. Dell IdeaStorm Source: http://ideastorm.com
    14. 14. Starbucks My Starbucks Idea Source: http://mystarbucksidea.force.com
    15. 15. Talk to HT Source: http://talktoht.com
    16. 16. Listen, learn, and enjoy . 3 engage V
    17. 17. Build communities around social objects v Brand, Campaign or Organization Social Object Social Media Tools & Tactics 3. Cause 2. Passion 1. Lifestyle
    18. 18. Dell Digital Nomads Source: http://digitalnomads.com
    19. 19. Starbucks V2V http://www.v2v.net/starbucks
    20. 20. Nike Plus Source: http://nikerunning.nike.com/nikeplus/
    21. 21. Dell Take Your Own Path Source: http://takeyourownpath.com
    22. 22. Sunsilk Gang of Girls Source: http://sunsilkgangofgirls.com
    23. 23. Aircel Voice Message on Facebook http://apps.facebook.com/aircelvoicemessage
    24. 24. Jaago Re One Billion Voters Source: http://jaagore.com/
    25. 25. Let’s stay in touch gauravonomics.com 2020social.com [email_address]

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