SEO is a way of optimizing websites to be indexed by search engines so they can be found more easily. It involves analyzing sites and modifying them so search engines can read pages and prioritize them in results. While SEO has been used for years, it is especially important now as many sites rely on technologies search engines can't read. The document outlines what SEO is, how it works ethically through keywords and focusing pages, and unethical techniques to avoid like keyword stuffing, invisible text, and doorway pages which could get a site banned.

1. Introduction to SEO
Over the last few years, search engine optimization (SEO) has
been needed and used more and more, although it has been
around for much longer than most people think. With new
development tools being used to create websites that are heavy
on Java, Flash and images, it’s important to have something that
the search engines can read. If the content can’t be read by
search engines then they can’t index it, and if your site doesn’t get
indexed then it won’t be found when people search for it on
Google, Yahoo, MSN, or anywhere else. This article will outline
what SEO is, how it works, and some unethical SEO methods that
you should avoid.
What is SEO?
SEO is a way of analyzing your site and modifying it to allow
search engines to read and index it more easily. SEO is all about
maintaining and building websites that get ranked highly on the
major search engines.
You see, when people use a search engine, they generally don’t
look beyond the top 20 or so results. If you want to make any
money from your website, you need to get ranked in the top 20
out of potentially hundreds of websites.
How Does SEO Work?
Search engines maintain a huge database containing information

2. from individual websites. Most of the information search engines
collect isn’t listed on their results pages, but it is taken into
consideration when it comes to deciding those results’ rankings.
It is very important that you encourage the search engines to rank
your website in a high position, and you can do this through the
keywords that you use on your website, as well as when you
submit it. If the keywords you use in your submission tool don’t
match the ones on your site then you could harm your rankings –
be sure to have all the keywords you want to use on the website
itself before you submit it.
Most websites don’t focus on their topic well, and so keyword lists
containing 50 or more phrases per page are recommended. By
focusing some of the pages of your site on keywords, you will
score higher with the search engines.
Free Search Engines.
The major search engines on the Internet are still free, and it’s not
hard to take advantage of this free advertising – you can do it in
as little as an hour.
There are several companies that provide free SEO tools, or you
can pay a professional to take care of it for you. Looking around
on the web will turn up all sorts of useful resources.
What is Unethical SEO?
Unethical search engine optimization techniques can be unlawful,

3. unscrupulous, or just in bad taste. You’d be surprised how many
people use these methods. A lot of what is now called unethical
SEO used to be accepted, until people went overboard and it
started to have a negative effect on the web as a whole.
Keyword stuffing is when your site consists of long lists of
keywords and nothing else. Don’t do it. There are ways to put
keywords and phrases on your site without running the risk of
getting banned.
You may have seen ‘invisible text’ if you’ve been selecting the text
on a page and found words that are the same color as the
background. This text is often lists of keywords put there in the
hope of fooling search engine spiders while hiding the words from
visitors. This is considered unethical, and you shouldn’t do it.
A doorway page is a page that isn’t designed for real people to
see – it’s purely for the search engines and spiders, in an attempt
to trick them into indexing the website in a higher position. This is
a big no-no and should be avoided.
Even though unethical SEO is tempting, and does work, you
shouldn’t do it – not only is it annoying to users, but it’s likely to
get you banned from the search engines sooner or later. Your site
search engine rankings just aren’t worth the risk. Use efficient
SEO techniques to get your site ranked higher, and stay away
from anything that even looks like unethical SEO.
SEO is a set of techniques used in order to attract visitors or
prospective customers to your website, and the goal of a search

4. engine is to provide high quality content to the users of the
Internet. These two objectives are not in opposition, if you do
SEO the way it should be done.