An Introduction to Search Engine Optimisation techniques - particularly for Google, but useful for all search engines.

1. Improve your position in google
(and other search engine) search
results….
by Chris Thorne

2. Approximately 64% (5.5
billion) of all search
queries are conducted on
Google.

3. The more links to your
page, the higher your page
is in google search results.
results.

4. In order to get your
companies pages onto
page 1 of google….try to…

5. Do unique stuff
that is good…..

6. Maybe not as good as this…..

7. But at least
good……

8. Put your good stuff in one
place only

9. Don’t make several copies
of the same content and
put them all over the place.

10. Just one place, and leave it
there.

11. …this lets other sites link
to your content.

12. Links from important
sites with good page ranks boost your
position in google more.

13. But make sure they’re not
links from bad
But links from companies that offer to
companies…..
boost your position in Google are bad
for you.

14. Get your (Hummer?) H1s right
(and your titles)….
What is the content of page?

15. Above all…..

16. Put your content
uniquely in one place.

17. Keep it there for a long time

18. …and encourage others to
link to it.

19. Thanks!

20. chris@chris-thorne.co.uk