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Introduction to Digital Marketing.pdf
- 1. Introduction To Digital Marketing VishalPadghan (Great Learning) Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 2. Offerings Of ThisCourse What is Digital Marketing? 01 Why Digital Marketing? 02 How To Do It? 03 Types Of Digital Marketing 04 Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 3. What Is DigitalMarketing? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 4. What Is DigitalMarketing? Use of electronic Medium or Digital Media or in simple words the internet to market your products for business is as called Digital Marketing Understand Your Customers Reach Out To Them Online Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 5. Some Numbers 2 millionlikes on FB 600 Websites 20 million emails 2lakh sales Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 6. Why Digital Marketing? Proprietarycontent. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 7. Why Digital Marketing? BeforeDigital Marketing Now? What Do you Think Has Changed? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 8. How Do YouDo It? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 9. How do youdo Digital Marketing? For Whom? Ask Why? (Problem Statement) What Platforms can You Use? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 10. Use Cases Does AnyOne Remember This? Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 11. Use Cases Proprietary content.© Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 12. Types Of DigitalMarketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 13. Types Of DigitalMarketing Public Relations Automated Marketing Affiliate Marketing Pay Per Click Content Marketing Social Media Marketing SEO/SEM Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 14. Content Marketing Proprietary content.© Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 15. Content Marketing Content Marketing Content Isthe king Videos/Written/Audio Can be a tweet/song sung etc Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 16. SEO/SEM Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 17. SEO/SEM How do youmake it rank? Off Page/ On Page Should You Pay for it? SEO/SEM Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 18. Social Media Marketing Proprietarycontent. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 19. Social Media Marketing Facebook Twitter Instagram SocialMedia Marketing Pinterest Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 20. Affiliate And AutomatedMarketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 21. Automated and AffiliateMarketing Automated Marketing Affiliate Marketing Marketing Automation refers to the software that serves to automate your basic marketing operations. Pat Flynn: Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 22. Pay Per Click Proprietarycontent. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 23. Pay Per Click Proprietarycontent. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 24. Public Relations Proprietary content.© Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 25. Demo Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 26. Public Relations Proprietary content.© Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 27. Summary In this coursewe have covered: • Why Digital Marketing? • What is Digital Marketing? • Types of Digital Marketing Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
- 28. Thank You Proprietary content.© Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.